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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Manajemen Pemasaran IKRA-ITH EKONOMIKA Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Ekonomi Manajemen Sistem Informasi eCo-Buss Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Economics and Digital Business Review International Journal of Marketing and Human Resource Research JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Journal of Business and Management Inaba Aktiva: Jurnal Manajemen dan Bisnis
Ridho Riadi Akbar
Universitas Indonesia Membangun
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences

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Do Athlete Identification and Shoe Design Mitigate Perceived Injury Risk in Nike KD Low-Top? Wildan Guretno Prasetiyo; Ridho Riadi Akbar; Debi Irawan; Rama Chandra Jaya; Arie Hendra Saputro; Muhamad Addin Al Haadi
Jurnal Manajemen dan Kewirausahaan Vol. 14 No. 1 (2026): June (2026)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v14i1.17152

Abstract

Despite rising NBA Achilles injuries linked to low-top shoes, models like the Nike KD series continue to enjoy massive commercial success. This study investigates this paradox by examining whether athlete identification and aesthetic shoe design override perceived injury risk in shaping purchase intention. Using a quantitative correlational design, data were collected from 300 basketball enthusiasts in Indonesia, purposively selected for their interest in the NBA and awareness of Kevin Durant. Results confirm that athlete identification and aesthetic design directly drive purchase intention, whereas perceived injury risk acts as a significant deterrent. Notably, moderation analysis reveals that safety concerns attenuate the emotional drive of athlete identification but unexpectedly amplify the influence of aesthetic design. Consequently, while athlete identification is the primary driver, aesthetic design becomes paramount when injury risk is taken into account. This indicates that consumers actively repurpose risky low-tops into casual streetwear, prioritizing visual appeal over performance. Therefore, sportswear manufacturers should market low-top models as lifestyle apparel while improving their structural integrity.
Co-Authors Agustina, Tasya Tania Amrina Rosyada, Rahmananda Andre Suryaningprang Angriansyah, Radi Anindya, Auryn Latifa Arie Hendra Saputro Arinda, Destiana Aulia, Nurliana Bunga Pratiwi, Alliya Chandra Jaya, Rama Cinta Dwi Alieka Dadan Abdul Azis Mubarok Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Debi Irawan Fajar, Moh. Wisnu Ferdiansyah Pramudya Ferry, Radzisyah Fitriani, Shilvia Angelina Fuadah, Asri Tsamrotul Hajar, Asri Shopiatul Hidayat, Hafidz Ida Farida Oesman Ida Farida Oesman Indah Lestari, Indah Indriyani, Hellen Irman Firmansyah Jaya, Rama Chandra Juniar, Nina Fatmawati Karamang, Ezra Listri Herlina Maisan, Kifa Maulana, Bima Rizky Rahmat Mochammad Mukti Ali Mubarok, Dadan Abdul Azis Muhamad Addin Al Haadi Muhamad Azriel Ardiansyah Muhamad Azriel Ardiansyah Muhammad Ihsan Muchtar Muhammad Rizki Pratama Mukti Ali, Mochammad Mulyanti, Siti Muttaqin, Ridlwan Nadira, Silvia Nur Aida Nurul Hidayanti Febriani Pandiangan, Sari Yanti Patrick Cannavaro Hanas Pebriyani, Selvia Prasetiyo, Wildan Guretno Putri, Dea Marliana Radzisyah Ferry Rama Chandra Jaya Rama Chandra Jaya Ramdan, Ahmad Taufiq Maulana Ramdhani, Sally Novia Asri Saputra, Andika Eka Sari, Syifa Putri Permata Sentosa, Elvara Dyva Septiana, Ikko Siddiq, Andhika Mochamad Siti Nurjanah Siti Sarah, Siti Solihah, Neng Hoirotus Syianti, Rahma Amelia