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Pengaruh Komunikasi Persuasif dan Pola Konsumsi Skincare terhadap Penerapan Sustainable Beauty Gita Juniarti; A Hermila; Rahmat Taufik R. L. Bau; La Ode Gusman Nasiru
Pawarta: Journal of Communication and Da'wah 2024: Vol 2(1) February
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.447

Abstract

This research tells about several factors that influence the younger generation's interest in implementing sustainable beauty, namely choosing skincare that is safe for living creatures and environmentally friendly. Sustainable Beauty will consider the ingredients contained in skincare to keep it safe for the environment, as well as the packaging of the skincare. The factors in question are persuasive communication and skincare consumption patterns among students in Gorontalo City. The student population in Gorontalo City was chosen because skincare has become essential for them and part of their lifestyle. The number of samples taken reached 97 people, with the criteria being students in Gorontalo City and using skincare in the last month. The data collection technique uses a questionnaire, and the data analysis technique uses multiple regrets. The results show that H1 and H2 are accepted; a relationship exists between persuasive communication and skincare consumption patterns on implementing sustainable beauty. Partially, the relationship between the two is 24.144%. Influential contributions were dominated by the persuasive communication variant, 12.4%, while the skincare consumption pattern variable was 11.744%. Meanwhile, 75.856% of the implementation of sustainable beauty is influenced by other factors. The suggestion from this research is that the community's knowledge, attitudes and behaviour need to be developed to implement sustainable beauty in Gorontalo City. Apart from that, the role of the government in creating and implementing waste policy is also vital. Even in managing the environment, public awareness still needs to improve, so this is the job of every stakeholder in society.
Analisis Pola Penanganan Sampah Rumah Tangga dan Distribusi Infrastruktur Persampahan di Kota Gorontalo Sri Maryati; Budiyanto Ahaliki; Rahmat Taufik R.L Bau; Hermila A; Adnan Engelen
Geosfera: Jurnal Penelitian Geografi Vol 4, No 1 (2025): Geosfera : Jurnal Penelitian Geografi
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/geojpg.v4i1.34654

Abstract

Urban waste is a complex environmental issue, particularly in mid-sized cities like Gorontalo City, where the increase in generation is disproportionate to the capacity of management infrastructure. This study aims to analyze household waste management patterns and evaluate the distribution of waste infrastructure. A descriptive quantitative approach was used through a stratified sampling survey of 400 households in nine sub-districts. The results showed that 46.5% of respondents rely on Government Environmental Agency services, while 15% still burn waste and 6.3% dispose of it in rivers or vacant lots. Thirty-three percent of respondents assessed irregular collection, with service disparities clearly visible between central and outlying sub-districts. An analysis of infrastructure distribution revealed uneven distribution of recycling waste management units, with Kota Selatan sub-district lacking such facilities. Community suggestions emphasized the addition of fleets, segregated recycling waste management units, education, waste banks, and the use of digital technology. This study concluded that successful waste management is determined not only by technical aspects but also by regulations, institutions, education, and community participation.
Digitalisasi Promosi dan Manajemen UMKM untuk Penguatan Identitas Desa Tanggilingo sebagai Desa Kreatif Rampi Yusuf; Rahmat Taufik R.L Bau; Salahudin Olii; Zulhair Jidan S. Tamu; Syakir Alhasni; Muhammad Surya Ramadhan Nompo
Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Vol 15, No 2 (2026): Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat)
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/sibermas.v15i2.40240

Abstract

Digital transformation has become an essential requirement for micro, small, and medium enterprises (MSMEs) to enhance their competitiveness and business sustainability. However, most MSMEs in Tanggilingo Village, Bone Bolango Regency, continue to face several challenges, including limited adoption of digital technologies, inadequate product visual identity, and reliance on manual administrative management. This community service program aimed to strengthen Tanggilingo Village’s identity as a creative village through the digitalization of promotion and management practices among home-based MSMEs. The program employed a participatory approach consisting of MSME needs assessment, AI-based product rebranding training, content curation and digitalization, development of a Point of Sales (POS)-based platform, and user acceptance evaluation of the developed system. The results showed that 30 MSMEs were engaged in the program. The rebranding training resulted in the creation of 26 new logo designs and four alternative packaging designs, while the content curation process successfully documented all participating products and business profiles. Furthermore, the developed digital platform effectively accommodated the partners’ needs related to transaction recording, product management, inventory control, business reporting, and digital promotion. User evaluation demonstrated a high level of acceptance, with average scores of 90% for ease of use, 92% for perceived usefulness, and 95% for user satisfaction. The program contributed positively to improving digital capacity, strengthening product identity, and promoting more structured business management practices. Moreover, the integrated digital platform has the potential to support the development of a local MSME ecosystem and reinforce Tanggilingo Village’s identity as a creative village driven by local economic potential.
Co-Authors A Hermila Abdari, Vikky Alamsyah Abdul Aziz Bouty Abdul Wahab Thomas Abdul, Siti Sabrina Ramadanti Abdulaziz Ahmed siyad Adnan Engelen Adnan Engelen Adnan Engelen Ahsan, Muhammad Rafiqudin Ahsan, Muhammad Rafiqudin Alfian Zakaria Amrullah, Ahmad Afief Amrullah, Ahmad Afief Andi Muh Akbar Saputra Antula, Nur Savira Arief Setyanto Arip Mulyanto Ashabul Taufik Awing, Namira Budiyanto Ahaliki Budiyanto Ahaliki Budiyanto Ahaliki Dai, Roviana H. Dessy Hariyanti, NK Desy Shintia H Kiding Dwinanto, Arif Eka V. Dangkua Eka Vickraien Dangkua, Eka Vickraien Ema Utami Engelan, Adnan Enny Diah Astuti Fatma Hasan Fazrul Anugrah Sahi Gita Juniarti Gita Juniarti Hamdani, Nahrowi Hendrayanto . Hendrayanto Hendrayanto Hermila A Hermila A Hermila A Hermila A Hermila A Hermila A Hilal Bouti Indhitya R Padiku Indra Farman Indrawan Indrawan Indrawan Indrawan Ismaul Fitroh Ita Permatahati Iwan Henri Kusnadi Jemmy A Pakaya Juniarti, Gita Kamal Kamal Kasim, Alwi Arridha B La Ode Gusman Nasiru Lahay, Sri Nilawaty Lanto Ningrayati Amali Leonardi, Andre Lillyan Hadjaratie M. Kadir, Nur Tsala Satun Marsujitullah Marsujitullah Mas'ud, Huzaima Moh. Hidayat Koniyo Mohamad Reza Putra Faren Idris mohammad syafri tuloli Muchlis Polin Muhammad Akram Mursalim Muhammad Chairil Imran Muhammad Rifai Katili Muhammad Surya Ramadhan Nompo Mukhlisulfatih Latief MUTHIA Muthia Muthia NAHROWI HAMDANI Nasiru, La Ode Gusman Nggego, Dedy Abdianto Nikmasari Pakaya Nur Alamsyah Pakaya, Jemmy A. Pakaya, Nikmasari Pala, Nisya Fiscadilla Patawaran, Nilfred Rampi Yusuf Refly K. Batalipu Rezky Nurbakti Romanda Hippy Salahudin Olii Siti Marwa Siti Sabrina Ramadanti Abdul Sitti Suhada Siwa, Siswanto Siyad, Abdulaziz Ahmed Sri Ayu Ashari Sri Maryati Sri Maryati Sri Maryati Sry Yunarti Sudirman, Randi Syahrul Ridho R Rauf Syakir Alhasni Tajuddin Abdillah Tantoni, Ahmad Tantoni, Ahmad Utina, Iin Winda Olivia Pakaya Wira Pratama Rumambie Wulandari Adam Zulhair Jidan S. Tamu