Article Per Year (5 Year)
p-Index From 2021 - 2026
1.857
P-Index
This Author published in this journals
All Journal PINISI Discretion Review GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Return : Study of Management, Economic and Bussines PANDITA: Interdisciplinary Journal of Public Affairs Dharma: Jurnal Pengabdian Masyarakat Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Padaidi: Journal of Tourism Dedication Padaidi: Journal of Tourism Dedication
Ali Muhtasom
Politeknik Pariwisata Makassar
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Physics Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Homestay Digital Marketing in Tourism Villages in South Sulawesi (Case Study in 3 Featured Tourism Village) Daniel Adolf Ohyver; Hamsu Hanafi; Ali Muhtasom
Return : Study of Management, Economic and Bussines Vol. 2 No. 10 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i10.168

Abstract

One type of accommodation that is widely found in tourist villages is homestay. Homestay is an accommodation that offers the experience of living together with locals in their homes. Homestay is a popular form of accommodation in tourist villages because it provides a different experience from other accommodations, as well as providing opportunities for tourists to interact with locals. Although homestays are in great demand by tourists, there are still some challenges in marketing them in tourist villages. One of the challenges faced by homestay marketers in tourist villages is the lack of knowledge on how to market effective homestays. In addition, homestays in tourist villages are also faced with competition with other accommodations such as hotels, villas, and other inns. The results showed that the homestay marketing strategy has not been effective enough in Tourism Villages in South Sulawesi, because homestay owners / managers and pokdarwis as homestay marketing coordinators in tourism villages have not had the right concept in their marketing. The role of information technology has not increased the effectiveness of homestay digital marketing in tourism villages in South Sulawesi due to limited digital literacy and resources.
Co-Authors AB, Ahmad Ahmad Ab Ahmadi, Lukman Antoni, Yoyok Aprianto, Yusup Ardi Arief, Arnie Arnie Arief Bachtiar, Kartika Sari Desmalita, Nita Fachry Abda El Rahman Hamsu Hanafi, Hamsu Herman Herry Rachmat Widjaja Hizmi, Surayyal Husni HM, Muhammad Ilham Junaid Isdar Wahim Jujuk Ferdianto Jumraidin Jumraidin Lilik Hidayati, Lilik Masri Ridwan, Masri Mohammad Javed Equbal Muchammad Makkah Arief Ohyver, Daniel Adolf PUTRI RIZKIYAH Putriawati Royanow, Achlan Fahlevi Saiful Fahmi, Saiful Satiadji, Amirosa Ria Setiadji, Amirosa Ria Supardi Syarihudin Tianda, Fadillah Ramadhan Valian Yoga Pudya Ardhana