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All Journal PINISI Discretion Review GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal AbdiMas Nusa Mandiri Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Return : Study of Management, Economic and Bussines PANDITA: Interdisciplinary Journal of Public Affairs Dharma: Jurnal Pengabdian Masyarakat Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Padaidi: Journal of Tourism Dedication Padaidi: Journal of Tourism Dedication
Ali Muhtasom
Politeknik Pariwisata Makassar
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Physics Public Health Social Sciences Other

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Homestay Digital Marketing in Tourism Villages in South Sulawesi (Case Study in 3 Featured Tourism Village) Daniel Adolf Ohyver; Hamsu Hanafi; Ali Muhtasom
Return : Study of Management, Economic and Bussines Vol. 2 No. 10 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i10.168

Abstract

One type of accommodation that is widely found in tourist villages is homestay. Homestay is an accommodation that offers the experience of living together with locals in their homes. Homestay is a popular form of accommodation in tourist villages because it provides a different experience from other accommodations, as well as providing opportunities for tourists to interact with locals. Although homestays are in great demand by tourists, there are still some challenges in marketing them in tourist villages. One of the challenges faced by homestay marketers in tourist villages is the lack of knowledge on how to market effective homestays. In addition, homestays in tourist villages are also faced with competition with other accommodations such as hotels, villas, and other inns. The results showed that the homestay marketing strategy has not been effective enough in Tourism Villages in South Sulawesi, because homestay owners / managers and pokdarwis as homestay marketing coordinators in tourism villages have not had the right concept in their marketing. The role of information technology has not increased the effectiveness of homestay digital marketing in tourism villages in South Sulawesi due to limited digital literacy and resources.
PENINGKATAN KUALITAS SDM MELALUI PROGRAM EDUKARSA (EDUKASI & KARYA UNTUK MASYARAKAT) DI DESA PRABU Wahim, Isdar; Muhtasom, Ali; Pattaray, Anas; Jumraidin, Jumraidin; Nugraha, Putu Ari; Sultan Hali, Muhammad; Supriaji, Ujud; Suryani, Rochmah Dewi; Dewi, I Gusti Ayu Citra
Jurnal AbdiMas Nusa Mandiri Vol. 8 No. 2 (2026): Periode April 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v8i2.7868

Abstract

This community service program aims to strengthen community capacity in Prabu Tourism Village through the EDUKARSA (Education and Creation for the Community) program, which integrates four key capacity-building components: culinary presentation, homestay room preparation, tour package development, and photography and videography for digital content creation. The program was implemented using a Participatory Action Research (PAR) approach involving 40 participants from June to October 2025 through stages of planning, implementation, evaluation, and sustainability. Program effectiveness was evaluated using a structured questionnaire with a five-point Likert scale, analyzed descriptively using statistical procedures commonly applied in SPSS. The results show that the overall mean score of participants’ competency improvement reached 4.42 (SD = 0.51), indicating a high level of perceived effectiveness. Reliability testing demonstrated strong internal consistency, with a Cronbach’s Alpha value of 0.91, confirming that the evaluation instrument was highly reliable. Improvements were most notable in culinary presentation (mean = 4.55), homestay management (mean = 4.48), tour package design (mean = 4.36), and digital content production (mean = 4.29). Despite these positive outcomes, several challenges remain, particularly in standardizing homestay facilities, determining competitive tour package pricing, and strengthening community-based documentation teams. Overall, the EDUKARSA program significantly contributed to enhancing human resource capacity and reinforcing Prabu Village as a sustainable, community-based tourism destination supported by quality services and effective digital promotion.
Co-Authors AB, Ahmad Ahmad Ab Ahmadi, Lukman Antoni, Yoyok Aprianto, Yusup Ardi Arief, Arnie Arnie Arief Bachtiar, Kartika Sari Desmalita, Nita Dewi, I Gusti Ayu Citra Fachry Abda El Rahman Hamsu Hanafi, Hamsu Herman Herry Rachmat Widjaja Hizmi, Surayyal Husni HM, Muhammad Ilham Junaid Isdar Wahim Jujuk Ferdianto Jumraidin Jumraidin Lilik Hidayati, Lilik Masri Ridwan, Masri Mohammad Javed Equbal Muchammad Makkah Arief Nugraha, Putu Ari Ohyver, Daniel Adolf Pattaray, Anas PUTRI RIZKIYAH Putriawati Royanow, Achlan Fahlevi Saiful Fahmi, Saiful Satiadji, Amirosa Ria Setiadji, Amirosa Ria Sultan Hali, Muhammad Supardi SUPRIAJI, UJUD Suryani, Rochmah Dewi Syarihudin Tianda, Fadillah Ramadhan Valian Yoga Pudya Ardhana