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All Journal Briliant: Jurnal Riset dan Konseptual Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Syntax Literate: Jurnal Ilmiah Indonesia International Journal of Social Science and Business JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Sistem Informasi Mattawang: Jurnal Pengabdian Masyarakat Journal of Management and Entrepreneurship Research Jurnal Abdimas Sang Buana Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Penelitian Pendidikan Indonesia
Hendri, Meriza
Universitas Widyatama
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PERENCANAAN BISNIS PT. YUMNA BERKAH NUSANTARA Saefudin, R. Akhmad Yani; Hendri, Meriza
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5403

Abstract

PT Yumna Berkah Nusantara merupakan perusahaan yang bergerak dalam industri fashion muslim, khususnya produksi mukena. Business plan ini disusun untuk menangkap peluang pasar yang signifikan, mengingat kontribusi industri fashion mencapai 18% terhadap PDB dengan nilai Rp220 triliun pada tahun 2022. Ekspor sektor ekonomi kreatif mencapai US$ 12,36 miliar pada semester I tahun 2024, dengan subsektor fashion mendominasi sebesar US$ 6,76 miliar. Dengan populasi Muslim Indonesia mencapai 87,2% dan proyeksi konsumsi fashion muslim global sebesar US$ 402 miliar pada 2024, perusahaan melihat peluang besar untuk ekspansi. Nilai ekspor komoditas modest fashion periode Januari-Juli 2024 mencapai US$ 632,76 miliar, meningkat 3,38% year-on-year, menunjukkan tren positif dalam industri ini. Perencanaan bisnis ini menggunakan metode kualitatif dengan pendekatan ilmiah. Perusahaan mengembangkan rencana bisnis secara komprehensif melalui kerangka Design Thinking, Business Model Canvas, dan proses kewirausahaan model Timmons. Rencana ini mencakup aspek pemasaran, operasional, SDM, keuangan, dan manajemen risiko. Investasi awal sebesar Rp 398.500.000 diproyeksikan menghasilkan NPV positif Rp 778.148.970,52 dalam lima tahun, dengan ROI mencapai break-even point pada tahun kedua. Pertumbuhan pendapatan diperkirakan 15% per tahun dengan IRR 8,38%, melebihi suku bunga 6%. Keunggulan kompetitif perusahaan meliputi inovasi desain, kualitas produk premium, sistem distribusi terintegrasi, dan digitalisasi proses bisnis.
BUSINESS DEVELOPMENT OF CARDIOVASCULAR CENTER OF EXCELLENCE AT CIKALONGWETAN REGIONAL PUBLIC HOSPITAL Sari, Devy Ike Mustika; Hendri, Meriza
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 4 (2025): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i4.3354

Abstract

Introduction: Cardiovascular disease is the leading cause of death in both Indonesia and the world. However, West Bandung Regency still lacks adequate specialized referral services. RSUD Cikalongwetan is responding to this urgent need by developing a business plan for establishing a premier cardiovascular care unit. This study aims to formulate a business strategy by analyzing internal and external environments, marketing, finance, operations, human resources, and investment feasibility based on key financial indicators. Methods: The research employs a descriptive qualitative method, utilizing techniques such as observation, internal document review, and secondary data analysis from the Ministry of Health and the World Health Organization (WHO). Analytical tools used include SWOT, IFAS-EFAS, Design Thinking, the Business Model Canvas, and the Timmons Model. Financial projections are evaluated using Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period, Return on Investment (ROI), and Profitability Index. Results: The results indicate a strong market growth potential with a compound annual growth rate (CAGR) of 30.79% and a Net Profit Margin of 6.68%. The investment proves highly feasible, with a positive NPV, an IRR of 45%, a Payback Period of 1 year and 11 months, and a Profitability Index of 2.14. The ROI is 146.23%, strong mid-term profitability, and financial efficiency. RSUD Cikalongwetan also demonstrates strengths in referral network integration, cost control, and human resource readiness. The development of cardiovascular services at RSUD Cikalongwetan presents both high business and social potential. With a focused strategy, interdepartmental synergy, and stakeholder support, the service is poised to become a reliable regional referral center. It is recommended that the hospital strengthen clinical coordination systems, accelerate investment in diagnostic equipment, and foster cross-sector strategic collaborations to ensure long-term sustainability. Keywords: Business Planning, Cardiovascular Services, Hospital, Healthcare Strategy.
BUSINESS PLAN TOKO ROTI SOES MERDEKA (PT. TIRTA RATNA) Sofyan, Pamungkas Utami; Hendri, Meriza
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6503

Abstract

Penelitian ini dilatarbelakangi oleh kejenuhan konsumen terhadap konsep bakery modern yang seragam, kurang inovasi, dan kualitas produk yang tidak konsisten. Di sisi lain, tren berkembangnya bakery dan coffee shop bergaya heritage telah menciptakan permintaan akan pengalaman yang lebih autentik, personal, dan bernuansa emosional. Kondisi ini membuka peluang bagi Soes Merdeka untuk melakukan ekspansi dengan mendirikan cabang baru yang mengusung konsep heritage bakery & coffee shop. Tujuan penelitian ini adalah untuk menganalisis pengembangan bisnis Soes Merdeka dari aspek manajemen, lingkungan bisnis, pemasaran, operasional, sumber daya manusia, digitalisasi, keuangan, manajemen risiko, inovasi, dan legalitas; memvalidasi model bisnis menggunakan Design Thinking dan Lean Canvas serta mengevaluasi kelayakan cabang baru dari perspektif strategis dan finansial. Rumusan masalah penelitian ini Adalah Bagaimana Soes Merdeka dapat mengembangkan bisnis bakery & coffee sejalan dengan aspek manajemen dan kewirausahaan, Bagaimana penerapan Design Thinking dan Lean Canvas dalam merumuskan strategi bisnis, Apakah ekspansi bisnis ini layak secara finansial dan strategi. Metode penelitian yang digunakan adalah deskriptif kualitatif, melalui observasi, wawancara, dan studi literatur. Kerangka analisis yang digunakan mencakup Design Thinking, SWOT, Lean Canvas, serta analisis kelayakan finansial (NPV, IRR, dan Payback Period). Hasil penelitian menunjukkan bahwa, kekuatan utama Soes Merdeka adalah brand heritage dan loyalitas pelanggan, namun masih membutuhkan inovasi produk yang lebih kuat serta daya tarik bagi konsumen muda. Penerapan Design Thinking dan Lean Canvas terbukti efektif dalam mengembangkan model bisnis yang berorientasi pada konsumen. Proyeksi keuangan menunjukkan NPV positif, IRR di atas 15%, dan periode pengembalian modal sekitar satu tahun setengah, yang mengonfirmasi kelayakan ekspansi tersebut.
Marching toward Women’s Entrepreneurial Success: The Moderating Role of Family Stress and Support Hendri, Meriza
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-84

Abstract

Objective: In contexts where women entrepreneurs must navigate overlapping business and family roles, the path to entrepreneurial success is often shaped not only by internal capacities, but also by familial dynamics. Drawing from Conservation of Resources (COR) theory, this study investigates how entrepreneurial mindset influences women’s entrepreneurial success through experiential learning, while accounting for the conditional effects of family-related stress and family support. Research Design & Methods: Using Hayes' PROCESS Model 9, this study tests a conditional process model where experiential learning mediates the relationship between entrepreneurial mindset and entrepreneurial success. Furthermore, family-related stress and family support are positioned as moderators in the relationship. Data were collected from 180 women entrepreneurs in West Java, and analyzed using conditional process analysis. Findings: The findings provide insight into whether and how the dual roles of family, as a potential source of emotional strain and/or support, impact women’s learning and success in entrepreneurial environments. Implications & Recommendations: Practical implications include strategies for strengthening support systems for women entrepreneurs and addressing the hidden costs of family-related stress in entrepreneurial contexts. Contribution & Value Added: The study contributes to the literature on women entrepreneurship, entrepreneurial cognition, and learning, while also highlighting the nuanced role of the family system within women’s entrepreneurial activity.
BUSINESS PLAN FOR THE DEVELOPMENT OF MONTESSORI FIRST INDONESIA EDUCATIONAL INSTITUTION IN CIREBON Sabarine, Insany; Hendri, Meriza
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6650

Abstract

This research aims to analyze the potential and feasibility of developing Montessori First Indonesia (MFI) in Cirebon City through the Design Thinking, Entrepreneurial Process, and Timmons Model approaches, as well as to evaluate business strategies based on Porter’s Competitive Advantage theory. The study employs a descriptive–analytical method with both qualitative and quantitative approaches. Data were collected through market observation, interviews with prospective users of educational services, and financial analysis using NPV, IRR, ROI, and Payback Period indicators. The results indicate a significant market opportunity for early childhood education institutions using the Montessori method in Cirebon, reflected by the 23.6% annual growth rate of the premium education sector and the increasing public awareness of character-based and independence-oriented learning. Based on the Design Thinking findings, the primary needs of the community are schools that offer a holistic approach and a child-friendly learning environment. MFI addresses these needs through an authentic Montessori curriculum integrated with a bilingual approach and digitalized learning management system. Financial feasibility analysis demonstrates that the project is highly viable, with a positive NPV of IDR 5.47 billion, IRR of 49%, ROI of 139.16%, and a Payback Period of two years, indicating high investment efficiency and low financial risk. The SWOT analysis positions MFI in Quadrant I (aggressive strategy), highlighting key strengths such as certified human resources, modern facilities, and strong support from the upper-middle-class market segment.
PERENCANAAN BISNIS UMKM IFAZHA HOMEDECOR BANDUNG BARAT Diansyah, Nover; Hendri, Meriza Hendri
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6679

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan pilar perekonomian Indonesia dengan kontribusi 60,5% terhadap PDB nasional dan menyerap 96,9% tenaga kerja. Transformasi digital dan tuntutan keberlanjutan global yang selaras dengan Sustainable Development Goals (SDGs) menuntut UMKM untuk mengintegrasikan praktik kewirausahaan dengan strategi bisnis ramah lingkungan. Sub-sektor homedecor menjadi bagian penting dari ekonomi kreatif, di mana kontribusi subsektor kriya pada 2024 mencapai US$676 juta terhadap PDB nasional. Di Kabupaten Bandung Barat, UMKM homedecor tumbuh signifikan dari 315 unit (2020) menjadi 6.234 unit (2023), menunjukkan tren konsumen urban terhadap produk estetik, fungsional, dan berkelanjutan. Metode penelitian yang dilakukan, menggunakan pendekatan deskriptif kualitatif dengan data primer yang dikumpulkan melalui observasi, kuesioner, dan wawancara mendalam terhadap pelaku usaha dan konsumen homedecor, serta data sekunder dari literatur ilmiah, laporan riset terdahulu, dokumen pemerintah, hingga data BPS. Analisis dengan pendekatan design thinking dan lean canvas menunjukkan bahwa konsumen homedecor di Kabupaten Bandung Barat mengutamakan produk yang estetik, ramah lingkungan, dan fungsional. Business Plan Ifazha homedecor dirancang menyeluruh mulai dari pemetaan masalah, segmen konsumen, hingga strategi distribusi dengan fokus pada peluang pasar, optimalisasi sumber daya, dan sinergi tim untuk menciptakan inovasi berkelanjutan. Rencana Bisnis Plan ini menekankan pemasaran digital berbasis marketplace, efisiensi operasional lewat digitalisasi, pengembangan SDM bersama pengrajin lokal, serta inovasi material eco-friendly dengan desain kustomisasi. Risiko finansial, operasional, dan pemasaran juga diantisipasi melalui strategi mitigasi terukur. Dari sisi keuangan, usaha ini terbukti layak dengan indikator kuat: NPV positif, IRR melebihi tingkat diskonto, Payback Period singkat, dan Profitability Index yang menguntungkan. Sementara itu, penerapan Model Timmons menegaskan kelayakan bisnis ini dengan dukungan peluang pasar yang besar, ketersediaan sumber daya, serta tim yang kompeten dalam inovasi dan pemasaran digital. Hasil penelitian menunjukkan bahwa Ifazha Homedecor memiliki prospek strategis melalui diferensiasi produk ramah lingkungan, optimalisasi digital marketing, dan kolaborasi dengan influencer. Analisis finansial menghasilkan NPV Rp 1,506 miliar (positif), IRR 88,11%, Payback Period 3,06 tahun, serta proyeksi pendapatan naik dari Rp 720 juta (2026) menjadi Rp 1,31 miliar (2030), menandakan kelayakan usaha sangat tinggi.
RENCANA BISNIS BRAINWASH LAUNDRY EXPRESS MENGOPTIMALKAN PELAYANAN DAN PENGALAMAN PELANGGAN Abdilah, Egi Mardiana; Hendri, Meriza
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1964

Abstract

Brainwash Laundry Express Shoes is a professional shoe cleaning and care service located in Bandung. This business was established to meet the growing demand for shoe cleaning and care among urban communities, particularly students, office workers, and sneakerhead communities. With its Express Service concept, pick-up and delivery service, and maintenance consultation, Brainwash prioritizes speed, cleanliness, and quality results. Bandung, as a creative city and center of lifestyle trends, is a strategic location for the development of this business. With an initial capital of IDR 150 million, this business is projected to reach its break-even point in 10–12 months, with a monthly revenue target of IDR 30–50 million and a net profit margin of 25–30%. The results of Porter's Five Forces analysis show that Brainwash has a great opportunity to compete through service differentiation, professional quality, and superior customer experience. The threat of competitors and substitute products can be overcome through digital innovation, friendly service, and customer loyalty programs. By focusing on service quality and customer comfort, Brainwash Laundry Express has strong growth potential and can develop as a lifestyle brand that is relevant to the urban community of Bandung.
Perencanaan Bisnis Pembuatan Pabrik Sabun Cuci Piring di Kabupaten Sumedang Masithah, Elda; Hendri, Meriza
Journal of Accounting and Finance Management Vol. 6 No. 6 (2026): Journal of Accounting and Finance Management (January - February 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i6.2961

Abstract

Penelitian ini bertujuan untuk merumuskan perencanaan bisnis pendirian pabrik sabun cuci piring curah di Kabupaten Sumedang yang layak secara pasar, strategis, dan finansial. Penelitian menggunakan pendekatan kualitatif deskriptif dengan mengintegrasikan kerangka Design Thinking, Lean Canvas, dan Model Kewirausahaan Timmons sebagai dasar analisis. Data diperoleh melalui observasi pasar lokal, wawancara dengan pelaku UMKM, serta analisis internal dan eksternal usaha yang mencakup aspek pemasaran, operasional, sumber daya manusia, legalitas, dan keuangan. Hasil penelitian menunjukkan bahwa konsumen rumah tangga dan UMKM kuliner di Kabupaten Sumedang memiliki kebutuhan terhadap sabun cuci piring dengan harga terjangkau, kuantitas besar, dan ketersediaan distribusi yang cepat. Analisis strategis menempatkan usaha pada kondisi internal dan eksternal yang relatif kuat, sementara analisis finansial menunjukkan bahwa usaha layak untuk dijalankan, ditunjukkan oleh nilai Net Present Value (NPV) positif, Internal Rate of Return (IRR) sekitar 37%, serta Payback Period yang relatif singkat. Temuan ini menegaskan bahwa perencanaan bisnis sabun cuci piring curah memiliki prospek yang kompetitif dan berpotensi berkelanjutan apabila dikelola melalui efisiensi operasional dan manajemen risiko yang terukur. Penelitian ini bersifat perencanaan awal (ex-ante), sehingga penelitian lanjutan diperlukan untuk mengevaluasi kinerja usaha berdasarkan hasil implementasi aktual.
Pengembangan Bisnis Event Organizer pada CV. Sagara Kreasi Aditya Utama, Taufik; Hendri, Meriza
Journal of Accounting and Finance Management Vol. 6 No. 6 (2026): Journal of Accounting and Finance Management (January - February 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i6.2962

Abstract

Penelitian ini bertujuan merumuskan perencanaan bisnis pengembangan Event Organizer berbasis pengalaman pada CV. Sagara Kreasi dengan fokus pada konsep Live Action Role-Playing (LARP) Medieval Fantasy. Pendekatan kualitatif deskriptif digunakan, mengintegrasikan Design Thinking, Business Model Canvas, analisis SWOT, Timmons Entrepreneurial Model, serta evaluasi finansial menggunakan NPV, IRR, Payback Period, dan Profitability Index. Data dikumpulkan melalui wawancara, observasi lapangan, dan studi literatur terkait industri kreatif dan hiburan interaktif. Hasil analisis menunjukkan bahwa CV. Sagara Kreasi memiliki posisi internal yang kuat, dukungan eksternal yang kondusif, serta peluang pasar yang signifikan untuk event LARP. Strategi pengembangan meliputi ekspansi skala event, inovasi konten, digitalisasi pemasaran, penguatan kolaborasi komunitas, serta mitigasi risiko operasional. Aspek operasional, sumber daya manusia, dan pemasaran dinilai layak mendukung pelaksanaan event, sementara analisis finansial menunjukkan kelayakan dan profitabilitas tinggi, ditandai NPV positif, IRR 28,6%, Payback Period 3 tahun 5 bulan, dan Profitability Index 1,45. Penelitian ini memberikan kontribusi akademis dalam literatur hiburan imersif serta kontribusi praktis berupa rencana bisnis implementatif bagi pengembangan industri Event Organizer di Indonesia.
Business Plan for The Development of Triple D Boarding House: Establishing A One-Stop Shopping Ecosystem Supriadi, Cecep; Meriza Hendri
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6778

Abstract

The boarding house business is a rapidly growing property sector in Indonesia's urban areas, driven by a high urbanization rate that saw the urban population increase to 56.7% by 2022, and the concentration of educational and office centers. Bandung, as a major educational city with over 305,000 active students and an estimated market potential reaching IDR 1.53 trillion annually, has become a strategic and attractive location for investors. This trend is further amplified by a digital shift, with reports indicating that 72% of tenants in Bandung now use online platforms to find accommodation. However, this industry faces challenges from intense competition, rising consumer expectations for adequate facilities, and a market shift towards housing that is not only functional but also supports a productive and community-oriented lifestyle. This study aims to develop a business plan for the expansion of Triple D Kos by opening a new branch with a "One Stop Shopping Ecosystem Business" concept. The analysis was conducted through an internal and external business environment approach using the Porter's Five Forces framework, strategy formulation using the Lean Canvas, and complemented by a feasibility study based on entrepreneurial aspects of the Timmons Model and financial analysis (NPV, IRR, Payback Period, Profitability Index). The results show that despite a high threat of new entrants and strong bargaining power of buyers, significant opportunities exist through service differentiation by providing integrated facilities. The recommended strategies include developing housing with a value-added ecosystem, strengthening digital-based marketing, and implementing efficient operational management to increase tenant loyalty. Theoretically, this research enriches the entrepreneurship literature on the application of strategic models in the boarding house industry. Practically, this business plan provides a comprehensive investment and operational guide for Triple D Kos to enhance its competitiveness, expand its market share, and achieve sustainable business growth.
Co-Authors Abdilah, Egi Mardiana Aditya Utama, Taufik Alya Rihhadatul' Aisy Arsiadjienaldo, Bagas Atrisia, Marchela Indah Cecep Supriadi Dadang Suganda Dewi Kurniasih Diansyah, Nover Eka Surachman Fansuri Munawar Haryanti Haryanti Heny Hendrayati Ifa Latifah Ilma Puspanusa Irmayanty, Irmayanty Maman Suratman Masithah, Elda Mochamad Achyarsyah Nurhada, Krisnandar Rezka Randytia Rahardjo, Muhammad Riza, Noviana Sabarine, Insany Saefudin, R. Akhmad Yani Saputri, Seli Rahayu Sari, Devy Ike Mustika Shendy, Shendy Sofyan, Pamungkas Utami Surachman, Eka Suryana Tanuwidjaja, Meri Linawati Veronika, Katharina Yanny Iriani