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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Syntax Literate: Jurnal Ilmiah Indonesia International Journal of Social Science and Business JURNAL LENTERA BISNIS Journal of Management and Entrepreneurship Research Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Penelitian Pendidikan Indonesia
Hendri, Meriza
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Marching toward Women’s Entrepreneurial Success: The Moderating Role of Family Stress and Support Hendri, Meriza
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-84

Abstract

Objective: In contexts where women entrepreneurs must navigate overlapping business and family roles, the path to entrepreneurial success is often shaped not only by internal capacities, but also by familial dynamics. Drawing from Conservation of Resources (COR) theory, this study investigates how entrepreneurial mindset influences women’s entrepreneurial success through experiential learning, while accounting for the conditional effects of family-related stress and family support. Research Design & Methods: Using Hayes' PROCESS Model 9, this study tests a conditional process model where experiential learning mediates the relationship between entrepreneurial mindset and entrepreneurial success. Furthermore, family-related stress and family support are positioned as moderators in the relationship. Data were collected from 180 women entrepreneurs in West Java, and analyzed using conditional process analysis. Findings: The findings provide insight into whether and how the dual roles of family, as a potential source of emotional strain and/or support, impact women’s learning and success in entrepreneurial environments. Implications & Recommendations: Practical implications include strategies for strengthening support systems for women entrepreneurs and addressing the hidden costs of family-related stress in entrepreneurial contexts. Contribution & Value Added: The study contributes to the literature on women entrepreneurship, entrepreneurial cognition, and learning, while also highlighting the nuanced role of the family system within women’s entrepreneurial activity.
BUSINESS PLAN FOR THE DEVELOPMENT OF MONTESSORI FIRST INDONESIA EDUCATIONAL INSTITUTION IN CIREBON Sabarine, Insany; Hendri, Meriza
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6650

Abstract

This research aims to analyze the potential and feasibility of developing Montessori First Indonesia (MFI) in Cirebon City through the Design Thinking, Entrepreneurial Process, and Timmons Model approaches, as well as to evaluate business strategies based on Porter’s Competitive Advantage theory. The study employs a descriptive–analytical method with both qualitative and quantitative approaches. Data were collected through market observation, interviews with prospective users of educational services, and financial analysis using NPV, IRR, ROI, and Payback Period indicators. The results indicate a significant market opportunity for early childhood education institutions using the Montessori method in Cirebon, reflected by the 23.6% annual growth rate of the premium education sector and the increasing public awareness of character-based and independence-oriented learning. Based on the Design Thinking findings, the primary needs of the community are schools that offer a holistic approach and a child-friendly learning environment. MFI addresses these needs through an authentic Montessori curriculum integrated with a bilingual approach and digitalized learning management system. Financial feasibility analysis demonstrates that the project is highly viable, with a positive NPV of IDR 5.47 billion, IRR of 49%, ROI of 139.16%, and a Payback Period of two years, indicating high investment efficiency and low financial risk. The SWOT analysis positions MFI in Quadrant I (aggressive strategy), highlighting key strengths such as certified human resources, modern facilities, and strong support from the upper-middle-class market segment.
RENCANA BISNIS BRAINWASH LAUNDRY EXPRESS MENGOPTIMALKAN PELAYANAN DAN PENGALAMAN PELANGGAN Abdilah, Egi Mardiana; Hendri, Meriza
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1964

Abstract

Brainwash Laundry Express Shoes is a professional shoe cleaning and care service located in Bandung. This business was established to meet the growing demand for shoe cleaning and care among urban communities, particularly students, office workers, and sneakerhead communities. With its Express Service concept, pick-up and delivery service, and maintenance consultation, Brainwash prioritizes speed, cleanliness, and quality results. Bandung, as a creative city and center of lifestyle trends, is a strategic location for the development of this business. With an initial capital of IDR 150 million, this business is projected to reach its break-even point in 10–12 months, with a monthly revenue target of IDR 30–50 million and a net profit margin of 25–30%. The results of Porter's Five Forces analysis show that Brainwash has a great opportunity to compete through service differentiation, professional quality, and superior customer experience. The threat of competitors and substitute products can be overcome through digital innovation, friendly service, and customer loyalty programs. By focusing on service quality and customer comfort, Brainwash Laundry Express has strong growth potential and can develop as a lifestyle brand that is relevant to the urban community of Bandung.
Perencanaan Bisnis Pembuatan Pabrik Sabun Cuci Piring di Kabupaten Sumedang Masithah, Elda; Hendri, Meriza
Journal of Accounting and Finance Management Vol. 6 No. 6 (2026): Journal of Accounting and Finance Management (January - February 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i6.2961

Abstract

Penelitian ini bertujuan untuk merumuskan perencanaan bisnis pendirian pabrik sabun cuci piring curah di Kabupaten Sumedang yang layak secara pasar, strategis, dan finansial. Penelitian menggunakan pendekatan kualitatif deskriptif dengan mengintegrasikan kerangka Design Thinking, Lean Canvas, dan Model Kewirausahaan Timmons sebagai dasar analisis. Data diperoleh melalui observasi pasar lokal, wawancara dengan pelaku UMKM, serta analisis internal dan eksternal usaha yang mencakup aspek pemasaran, operasional, sumber daya manusia, legalitas, dan keuangan. Hasil penelitian menunjukkan bahwa konsumen rumah tangga dan UMKM kuliner di Kabupaten Sumedang memiliki kebutuhan terhadap sabun cuci piring dengan harga terjangkau, kuantitas besar, dan ketersediaan distribusi yang cepat. Analisis strategis menempatkan usaha pada kondisi internal dan eksternal yang relatif kuat, sementara analisis finansial menunjukkan bahwa usaha layak untuk dijalankan, ditunjukkan oleh nilai Net Present Value (NPV) positif, Internal Rate of Return (IRR) sekitar 37%, serta Payback Period yang relatif singkat. Temuan ini menegaskan bahwa perencanaan bisnis sabun cuci piring curah memiliki prospek yang kompetitif dan berpotensi berkelanjutan apabila dikelola melalui efisiensi operasional dan manajemen risiko yang terukur. Penelitian ini bersifat perencanaan awal (ex-ante), sehingga penelitian lanjutan diperlukan untuk mengevaluasi kinerja usaha berdasarkan hasil implementasi aktual.
Pengembangan Bisnis Event Organizer pada CV. Sagara Kreasi Aditya Utama, Taufik; Hendri, Meriza
Journal of Accounting and Finance Management Vol. 6 No. 6 (2026): Journal of Accounting and Finance Management (January - February 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i6.2962

Abstract

Penelitian ini bertujuan merumuskan perencanaan bisnis pengembangan Event Organizer berbasis pengalaman pada CV. Sagara Kreasi dengan fokus pada konsep Live Action Role-Playing (LARP) Medieval Fantasy. Pendekatan kualitatif deskriptif digunakan, mengintegrasikan Design Thinking, Business Model Canvas, analisis SWOT, Timmons Entrepreneurial Model, serta evaluasi finansial menggunakan NPV, IRR, Payback Period, dan Profitability Index. Data dikumpulkan melalui wawancara, observasi lapangan, dan studi literatur terkait industri kreatif dan hiburan interaktif. Hasil analisis menunjukkan bahwa CV. Sagara Kreasi memiliki posisi internal yang kuat, dukungan eksternal yang kondusif, serta peluang pasar yang signifikan untuk event LARP. Strategi pengembangan meliputi ekspansi skala event, inovasi konten, digitalisasi pemasaran, penguatan kolaborasi komunitas, serta mitigasi risiko operasional. Aspek operasional, sumber daya manusia, dan pemasaran dinilai layak mendukung pelaksanaan event, sementara analisis finansial menunjukkan kelayakan dan profitabilitas tinggi, ditandai NPV positif, IRR 28,6%, Payback Period 3 tahun 5 bulan, dan Profitability Index 1,45. Penelitian ini memberikan kontribusi akademis dalam literatur hiburan imersif serta kontribusi praktis berupa rencana bisnis implementatif bagi pengembangan industri Event Organizer di Indonesia.
BUSINESS DEVELOPMENT PLAN FOR SCALA WISHES PERFUME Saputri, Seli Rahayu; Hendri, Meriza
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3718

Abstract

Introduction: The rapid growth of the fragrance industry, driven by increasing consumer awareness of lifestyle, personal identity, and self-branding, has created significant opportunities for local perfume brands in Indonesia. However, the market remains dominated by imported, mass-produced fragrances, while access to premium yet affordable local perfumes with strong emotional value and personalization is limited. Scala Wishes Perfume is a local brand that addresses this gap by offering high-quality extrait de parfum products with a distinctive character and competitive pricing. This study aims to develop a comprehensive business development plan for Scala Wishes Perfume by analyzing internal and external business environments, and the strategic aspects of marketing, operations, human resources, digitalization, innovation, risk management, legal compliance, and financial feasibility. Method: The research adopts a descriptive qualitative approach, using data collection techniques such as observation, interviews, document reviews, and secondary data analysis from industry reports and market research sources. Strategic analysis tools employed in this study include SWOT analysis, IFAS–EFAS, Porter’s Five Forces, Design Thinking, Business Model Canvas, Lean Canvas, and the Timmons Model. Financial feasibility is assessed using Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period, Profitability Index, and Net Profit Margin.Result: The findings indicate that Scala Wishes Perfume has strong market potential supported by favorable industry growth trends and rising demand for premium local fragrances. Financial analysis confirms that the business development plan is economically viable, with positive NPV, a high IRR, a relatively short payback period, and a profitability index above one, indicating efficient capital utilization and attractive investment prospects. The study concludes that Scala Wishes Perfume has strong business potential and competitive advantages, particularly in product differentiation, emotional branding, and omnichannel marketing integration. With a well-focused strategy, effective resource management, and continuous innovation, Scala Wishes Perfume is expected to achieve sustainable growth and strengthen its position within Indonesia’s local perfume industry. Keywords: Business Planning, Cardiovascular Services, Healthcare Strategy, Hospital
BUSINESS PLAN OF PAWVILLION PARADISE: ONE-STOP PET CAFÉ, CARE & PLAYGROUND EXPERIENCE IN THE CITY OF BANDUNG Rezka Randytia Rahardjo, Muhammad; Hendri, Meriza
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i2.63669

Abstract

The rapid growth of pet ownership in urban areas has transformed pets into family members, increasing demand for high-quality, integrated pet-related services. However, pet cafés, grooming services, and playground facilities in Indonesia remain fragmented, requiring pet owners to visit multiple locations. This study aims to design and evaluate a one-stop pet lifestyle business model that integrates a pet-friendly café, professional pet care services, and recreational playgrounds in a single destination. The research applied a business planning approach using Design Thinking, Lean Canvas, Business Model Canvas (BMC), and SWOT analysis. Data were collected through market observation, industry trend analysis, and financial projections. Business feasibility was assessed using financial indicators such as Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period, and Profitability Index, supported by the Timmons Entrepreneurial Model. The results indicate that the integrated concept of PAWvillion Paradise successfully addresses urban pet owners’ needs for convenience, hygiene, safety, and emotional bonding with their pets. The SWOT analysis places the business in Quadrant I (Growth Strategy), indicating strong internal capabilities and favorable market opportunities. Financial projections show positive cash flow from the first year, a payback period of approximately 3.06 years, and an IRR of 88.11%, demonstrating strong financial feasibility. In conclusion, PAWvillion Paradise represents a viable and sustainable business model that responds to urban lifestyle trends and promotes animal welfare. The integrated service concept enhances customer experience while providing a competitive advantage in the growing pet industry market in Bandung, Indonesia.
Co-Authors Abdilah, Egi Mardiana Aditya Utama, Taufik Arsiadjienaldo, Bagas Atrisia, Marchela Indah Dadang Suganda Haryanti Haryanti Heny Hendrayati Irmayanty, Irmayanty Maman Suratman Masithah, Elda Nurhada, Krisnandar Rezka Randytia Rahardjo, Muhammad Riza, Noviana Sabarine, Insany Saefudin, R. Akhmad Yani Saputri, Seli Rahayu Sari, Devy Ike Mustika Shendy, Shendy Sofyan, Pamungkas Utami Surachman, Eka Tanuwidjaja, Meri Linawati