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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) International Journal of Social Science and Business Journal of Management and Entrepreneurship Research Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Penelitian Pendidikan Indonesia
Hendri, Meriza
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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BUSINESS PLAN TOKO ROTI SOES MERDEKA (PT. TIRTA RATNA) Sofyan, Pamungkas Utami; Hendri, Meriza
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6503

Abstract

Penelitian ini dilatarbelakangi oleh kejenuhan konsumen terhadap konsep bakery modern yang seragam, kurang inovasi, dan kualitas produk yang tidak konsisten. Di sisi lain, tren berkembangnya bakery dan coffee shop bergaya heritage telah menciptakan permintaan akan pengalaman yang lebih autentik, personal, dan bernuansa emosional. Kondisi ini membuka peluang bagi Soes Merdeka untuk melakukan ekspansi dengan mendirikan cabang baru yang mengusung konsep heritage bakery & coffee shop. Tujuan penelitian ini adalah untuk menganalisis pengembangan bisnis Soes Merdeka dari aspek manajemen, lingkungan bisnis, pemasaran, operasional, sumber daya manusia, digitalisasi, keuangan, manajemen risiko, inovasi, dan legalitas; memvalidasi model bisnis menggunakan Design Thinking dan Lean Canvas serta mengevaluasi kelayakan cabang baru dari perspektif strategis dan finansial. Rumusan masalah penelitian ini Adalah Bagaimana Soes Merdeka dapat mengembangkan bisnis bakery & coffee sejalan dengan aspek manajemen dan kewirausahaan, Bagaimana penerapan Design Thinking dan Lean Canvas dalam merumuskan strategi bisnis, Apakah ekspansi bisnis ini layak secara finansial dan strategi. Metode penelitian yang digunakan adalah deskriptif kualitatif, melalui observasi, wawancara, dan studi literatur. Kerangka analisis yang digunakan mencakup Design Thinking, SWOT, Lean Canvas, serta analisis kelayakan finansial (NPV, IRR, dan Payback Period). Hasil penelitian menunjukkan bahwa, kekuatan utama Soes Merdeka adalah brand heritage dan loyalitas pelanggan, namun masih membutuhkan inovasi produk yang lebih kuat serta daya tarik bagi konsumen muda. Penerapan Design Thinking dan Lean Canvas terbukti efektif dalam mengembangkan model bisnis yang berorientasi pada konsumen. Proyeksi keuangan menunjukkan NPV positif, IRR di atas 15%, dan periode pengembalian modal sekitar satu tahun setengah, yang mengonfirmasi kelayakan ekspansi tersebut.
Marching toward Women’s Entrepreneurial Success: The Moderating Role of Family Stress and Support Hendri, Meriza
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-84

Abstract

Objective: In contexts where women entrepreneurs must navigate overlapping business and family roles, the path to entrepreneurial success is often shaped not only by internal capacities, but also by familial dynamics. Drawing from Conservation of Resources (COR) theory, this study investigates how entrepreneurial mindset influences women’s entrepreneurial success through experiential learning, while accounting for the conditional effects of family-related stress and family support. Research Design & Methods: Using Hayes' PROCESS Model 9, this study tests a conditional process model where experiential learning mediates the relationship between entrepreneurial mindset and entrepreneurial success. Furthermore, family-related stress and family support are positioned as moderators in the relationship. Data were collected from 180 women entrepreneurs in West Java, and analyzed using conditional process analysis. Findings: The findings provide insight into whether and how the dual roles of family, as a potential source of emotional strain and/or support, impact women’s learning and success in entrepreneurial environments. Implications & Recommendations: Practical implications include strategies for strengthening support systems for women entrepreneurs and addressing the hidden costs of family-related stress in entrepreneurial contexts. Contribution & Value Added: The study contributes to the literature on women entrepreneurship, entrepreneurial cognition, and learning, while also highlighting the nuanced role of the family system within women’s entrepreneurial activity.
Co-Authors Arsiadjienaldo, Bagas Atrisia, Marchela Indah Dadang Suganda Haryanti Haryanti Heny Hendrayati Irmayanty, Irmayanty Maman Suratman Nurhada, Krisnandar Riza, Noviana Saefudin, R. Akhmad Yani Sari, Devy Ike Mustika Shendy, Shendy Sofyan, Pamungkas Utami Surachman, Eka Tanuwidjaja, Meri Linawati