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All Journal INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) International Journal of Teaching and Learning (INJOTEL) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) International Journal of Social and Education (INJOSEDU) Indonesian Journal of Education (INJOE)
Iyad Abdallah Al- Shreifeen
Taibah University, Saudi Arabia
Religion Humanities Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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THE IMPACT OF ARTIFICIAL INTELLIGENCE AND AUTOMATION: A LITERATURE REVIEW ON INDUSTRIAL TRANSFORMATION Loso Judijanto; Mohammad Ahmad Bani Amer; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 7 (2025): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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This research explores the impact of artificial intelligence (AI) and automation on industrial transformation through a comprehensive literature review. The findings show that AI and automation have the potential to improve operational efficiency, productivity and innovation across a range of sectors, including manufacturing, services, healthcare and finance. However, the application of these technologies presents significant challenges, such as the reduction of traditional employment, the need to develop new skills, and ethical and data security issues. The study highlights the importance of investment in technology infrastructure, workforce training, and organisational culture adaptation to reap the maximum benefits of AI and automation. In addition, mitigation strategies and the formation of strategic partnerships are recommended to overcome negative impacts and ensure the success of industrial transformation in the digital age.
THE FUNCTIONAL RELATIONSHIP OF ISLAMIC EDUCATION PHILOSOPHY WITH SCIENCE AND RELIGION Suhari Suhari; Iyad Abdallah Al- Shreifeen; Suhana Sarkawi
International Journal of Teaching and Learning Vol. 1 No. 5 (2024): International Journal of Teaching and Learning (INJOTEL)
Publisher : Adisam Publisher

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This article discusses the functional relationship of Islamic Education philosophy with science and religion. The relationship between the three is united by a common goal, namely the search for truth. However, even though they are the same, they are also different. The differences lie in the aspects of sources, methods and results that will be achieved by the three so that they will lead to the truth.
TECHNOLOGY USE IN IPS IN SMP LEARNING Mustopa; Rismiwati; Moh. Imron Rosidi; Abdul Wahab Syakhrani; Iyad Abdallah Al- Shreifeen
International Journal of Teaching and Learning Vol. 1 No. 7 (2024): International Journal of Teaching and Learning (INJOTEL)
Publisher : Adisam Publisher

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The literature review carried out was aimed at empirically measuring the use of technology in social studies learning. This involves monitoring, measuring, and analyzing the effectiveness of technology in improving student understanding, information retention, and learning outcomes. Evaluate educational policies that support or hinder the integration of technology in the teaching and learning process. In this modern era, technology has become an integral component in education, with significant implications on how learning and teaching is conducted. With the existence of educational technology and learning technology in this social studies education study, students will be more enthusiastic, active and continue to try in terms of learning. Because as the era develops, education must also follow it as long as it is positive and has a good impact on educators and their students. Therefore it is very helpful in a learning environment. Usually in learning using a projector, laptop, salon, microphone etc. It is very helpful for educators and students to grasp or be sensitive to current learning concepts.
BLOCKCHAIN IN EDUCATION: POTENCIALS AND CHALLENGES IN ACADEMIC RECORDS AND CERTIFICATIONS Erna Widyasari; Sumardi, Ahmad Muhibbin; Iyad Abdallah Al- Shreifeen
International Journal of Teaching and Learning Vol. 1 No. 11 (2024): International Journal of Teaching and Learning (INJOTEL)
Publisher : Adisam Publisher

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Blockchain in education in today's digital age has paved the way for innovative technologies that have the potential to revolutionize various aspects of life, including the education sector. Blockchain, as one of the leading technological breakthroughs, offers the possibility to transform the way academic recording and certification are done in the education system. This article aims to identify and analyze potential applications of blockchain in education, in relation to academic recording and certification management, as well as highlighting the key challenges to be addressed for successful implementation. The research method used is literature using the theory in accordance with the context of research. Research findings suggest that the potential for blockchain use in education lies mainly in its capacity to provide a safe, transparent, and irrevocable way to store academic records. Using this technology, educational institutions can guarantee the integrity and authenticity of academic documents, facilitate verification processes by third parties, and improve operational efficiency. Furthermore, the adoption of blockchain can strengthen the recognition of academic credentials globally and support the development of new teaching techniques through the reliability and security it provides. However, the adoption of blockchain in the education sector also poses a series of challenges. These include technical barriers related to the necessary infrastructure development, training needs for human resources, issues of privacy and compliance with existing regulations, as well as significant initial costs for implementation. In addition, acceptance from various stakeholders in the education sector should be considered to ensure smooth adoption of technology. To address these challenges and maximize the potential of blockchain technology in education, the study suggests strategic steps that include developing supportive regulations, investing in training and capacity- building for faculty and students, pilot projects to test the effectiveness of implementation, and adopting adaptive and flexible approaches by educational institutions. Through collaborative efforts between governments, educational institutions, and industry, blockchain has the potential to transform the way the world views academic registration and certification, making the process more efficient, secure, and globally recognized.
BRAND EQUITY ON CONSUMER PURCHASING DECISIONS Roby Ahada; Irsyad Dhahri; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

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This study aims to examine the effect of brand equity on consumer purchasing decisions, focusing on various dimensions such as brand awareness, perceived quality, and brand loyalty in the context of consumer behavior. The research method carried out in this study uses the literature research method. The results showed that brand equity has a significant and positive influence on consumer purchasing decisions. Brand awareness proved to be a crucial starting point in the purchase decision process, attracting consumers' attention and making them more open to information about the product or service. Perceived quality was found to be an important factor influencing consumer expectations and satisfaction, which in turn influences purchasing decisions. Brand loyalty is reinforced by consistent positive experiences, contributing to repeat purchases and word-of-mouth recommendations, which increase the long-term value of the brand in a competitive market. The findings of this study underscore that brand equity is a critical element that shapes and influences consumer purchasing decisions. Investments in brand equity strategies that focus on building awareness, maintaining positive quality perceptions, and increasing consumer loyalty can help companies not only in attracting new customers but also in retaining existing customer groups. Therefore, strategic management of the elements of brand equity is the key to improving the competitiveness and sustainability of the company in a dynamic market.
NAVIGATING MARKET SHIFTS: AN EXPLORATION OF INNOVATIVE STRATEGIES IN RESPONSE TO DYNAMIC CONSUMER LANDSCAPES - A COMPREHENSIVE REVIEW OFMARKETING MANAGEMENT AND CONSUMER BEHAVIOR THEORIES Andi Hafidah; Suwarsih; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 8 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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In the dynamic realm of contemporary marketing, the ability to swiftly adapt to shifting market dynamics stands as a cornerstone for sustainable success. This comprehensive literature review delves deeply into the pivotal role played by innovation in formulating adaptive strategies capable of meeting the evolving demands of fluctuating consumer behaviors and market trends. Drawing upon a vast array of research findings in marketing management and consumer behavior theories, this paper meticulously synthesizes crucial insights to shed light on the most effective approaches for navigating the complexities of dynamic market landscapes. By meticulously scrutinizing the intricate interplay among innovation, marketing strategies, and consumer preferences, this review identifies vital patterns and illuminates actionable strategies for businesses aspiring to survive and thrive in an ever-changing marketplace characterized by rapid transformations. Through its comprehensive analysis and synthesis of the latest research, this review offers invaluable perspectives and strategic directions for businesses seeking to remain agile and responsive in the face of the continuous evolution of consumer behaviors and market dynamics
EXPLORING THE NEXUS OF PROJECT-BASED LEARNING, ECONOMIC FACTORS, AND MARKETING SUCCESS: AN INTEGRATED EXAMINATION Ahmad Talib; Rosnani Said; Fuadah Johari; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 9 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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This paper undertakes a comprehensive exploration of the intricate interplay between project-based learning (PBL), economic variables, and marketing outcomes, delving into their multifaceted intersectionality. By meticulously examining how economic conditions influence the implementation of PBL initiatives and subsequently affect marketing efficacy, this study aims to offer valuable insights beneficial to educators, policymakers, and marketers. Employing a multifaceted analytical framework, we delve into the nuanced ways in which socioeconomic status impacts the adoption and effectiveness of PBL strategies, and how these strategies, in turn, shape marketing approaches and outcomes. Drawing on both empirical research and theoretical constructs, we illuminate the complex dynamics between education, economics, and marketing, providing a holistic perspective that reveals avenues for enhancing educational practices and optimizing market performance.
ARTIFICIAL INTELLIGENCE AND ECONOMIC DEVELOPMENT: MAPPING OPPORTUNITIES FOR DEVELOPING COUNTRIES Adi Susanto; Ahmad Junaidi; Dwi Koerniawati; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 9 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Artificial Intelligence (AI) is considered a future driver for accelerating economic development in developing countries. This study aims to assess the impacts and challenges of AI integration in critical sectors and its implications for economic growth and social inclusion in developing countries. The research method used in this study is the literature review method. The results show that AI has been successfully applied in the agriculture, health, education, and finance sectors in developing countries, contributing significantly to improving efficiency, service quality, and access. However, the implementation is faced with a number of challenges such as a lack of digital infrastructure, a shortage of labor skilled in information technology and AI, and data and privacy regulatory challenges. Further research also shows that cooperation between the government, private sector, and international bodies is crucial in overcoming these obstacles.
INNOVATION AND CREATIVITY: GROWING A SUSTAINABLE LOCAL ECONOMY Dita Dismalasari Dewi; Yunita Sopiana; Amândio de Araújo Sarmento; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 11 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Local economic growth through innovation is often faced with a number of challenges that can hinder its adoption and development. These include infrastructure, access to technology, human resources, financial and policy support, and cultural barriers to change. The research method used in this study is the literature research method. The results show that limited access to resources, technology and specialized skills are the main factors limiting the adoption of innovations at the local level. Inadequate infrastructure such as weak internet connectivity, inefficient transportation networks, and unstable electricity supply were found to be major barriers. In addition, inadequate financial support and government policies that are less supportive of the innovation climate create additional constraints for local businesses. On the human resources aspect, there is a gap in the skills required for innovation, signaling a clear need for capacity building through education and training. While from a cultural aspect, resistance to change was identified as a significant barrier, requiring a more encompassing approach to engage local communities in the innovation process.
NEUROMARKETING IN THE DIGITAL AGE: HARNESSING NEUROSCIENCE FOR EFFECTIVE ONLINE ADVERTISING Loso Judijanto; Mohammad Ahmad Bani Amer; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 2 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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In the ever-evolving digital era, neuromarketing is emerging as an innovative approach that combines neuroscience with marketing strategies to improve the effectiveness of online advertising. The review in this research uses the literature method. The results show that neuromarketing has significant potential to improve the effectiveness of online advertising, but its application must be balanced with strong ethical considerations. In conclusion, neuromarketing in the digital age offers a great opportunity for marketers to create a more personalised and effective advertising experience, provided it is implemented with a responsible approach and focuses on adding value to consumers.
Co-Authors Abdul Wahab Syakhrani Aceng Haetami Adi Mursalin Adi Susanto Ahmad Junaidi Ahmad Muhibbin Ahmad Rizani Ahmad Talib Amândio de Araújo Sarmento Amândio de Araújo Sarmento Andi Hafidah Anjani Danudara, Ananta Budhi Diego Romario De Fretes Dita Dismalasari Dewi Dwi Koerniawati Edy Sony Era Purike Erna Widyasari Erwin Eyad Saleh Bani-Domi Fuadah Johari Gunawan Widjaja Hadenan Towpek I Wayan Gede Suacana Irsyad Dhahri Samad Karman Karnawi Kamar Khusniyah Komari Komari Kosasih Kurnia Budhy Scorita Loso Judijanto Mahardika Catur Putriwana Malik Mahmudin, Tono Mahrawati Marzuki Masrani Noor Masruri MAULI SIAGIAN Melyana R Pugu Merdi F. Mamonto Miranu Triantoro Moh. Imron Rosidi Mohammad Ahmad Bani Amer Mohammad Taqiuddin Mohamad Mohd Syahrin Muhammad Ari Kusuma Muliadi Anangkota Mustopa Myra Cahyati Nanang Zakaria Nenden Hendayani Nenden Hendayani Pandu Lesmana Pratiwi Subianto Rahma Helal Al_ Jbour Reina A. Hadikusumo Rio Era Deka Rismiwati Roby Ahada Ronald Alfredo Rosnani Said Runik Machfiroh Shohib MUSLIM Suhana Sarkawi Suhari Suhari Suwarsih Untung Muhdiarta Yadi Suryadi Yeheskial A Roen Yunita Sopiana Yusnaini Zainal Arifin