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Makhmut, Khalilah Daud Isaac
Universitas Kristen Cipta Wacana
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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PENGUATAN DAYA SAING UMKM MELALUI DIGITALISASI DAN INOVASI PRODUK DALAM MENINGKATKAN PEREKONOMIAN LOKAL A. Taufiq Hidayat; Khalilah Daud Isaac Makhmut; Laila Nur Azizah
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.18016

Abstract

This study aims to analyse the strategy of digitalisation and product innovation in improving the sustainability and competitiveness of MSMEs in Indonesia. This research uses mixed methods (qualitative and quantitative) to obtain comprehensive data. The research involved 10 MSME players representing various sectors, such as culinary, fashion, computer, and services. The research was conducted on MSMEs in the Bojonegoro area. Data Collection Techniques 1) Questionnaires, 2) In-depth Interview, 3) Field Observation. Data Analysis Technique using SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats faced by MSMEs. A total of 8 out of 10 MSMEs claimed to have made product innovations, both in the form of packaging, variations in taste/colour, and development of services based on customer needs.Innovations are based on direct customer feedback or through social media. However, only 4 MSMEs conducted regular and structured innovations. Most MSMEs reported an increase in turnover and market reach after implementing digitalisation and product innovation. For example, three culinary MSMEs managed to increase their daily transactions by 40 per cent through QRIS. Another fashion MSME managed to reach buyers from outside the region after uploading a product catalogue on a marketplace. The results of the SWOT analysis indicate that :1. Strengths Unique and locally-based products, proximity to local markets: Emotional and social relationships with local consumers create customer loyalty, High spirit of innovation. 2. Weaknesses: Limited digital literacy: Most MSME players do not understand digital platforms such as e-commerce and digital payments. 3. Opportunities Growth of internet users and e-commerce: Increased online shopping behaviour opens up new markets for local products. 4. Threats: Competition from products outside the region or abroad: Cheaper mass products from outside can threaten the local market. Conclusion: Digitalisation and product innovation are proven to improve the competitiveness of MSMEs in Bendo, Bojonegoro Regency. Despite uneven implementation, preliminary results show an increase in turnover, market expansion, and positive contribution to the local economy.
WORKSHOP KEWIRAUSAHAAN SEBAGAI UPAYA PENCIPTAAN WIRAUSAHA MUDA PADA REMAJA DI KOTA MALANG Armanu Armanu; Ana Shofia Aryati; Khalilah Daud Isaac Makhmut
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 7 No. 3 (2024)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v7i3.673

Abstract

Indonesia, as a developing country with the fourth largest population in the world, faces significant challenges related to human resource quality and a high unemployment rate. The high unemployment rate is primarily due to the limited job opportunities available for the productive workforce. To address this issue, one solution offered is the development of entrepreneurship, especially for the younger generation. The purpose of this activity is to provide entrepreneurship training to 25 youth in Malang City, aiming to raise awareness of the importance of entrepreneurship and equip them with the basic skills needed to start a business. The method used in this activity is practice-based entrepreneurship training, where participants learn fundamental concepts of entrepreneurship, business planning, financial management, marketing, and innovation. Participants also have the opportunity to interact directly with experienced speakers and participate in business simulations. The results of this activity show that the training successfully increased participants’ motivation and knowledge about entrepreneurship. Participants demonstrated high enthusiasm in discussions and entrepreneurial exercises and actively responded to the material presented. In conclusion, this training program is effective in motivating youth in Malang City to embrace an entrepreneurial spirit, which ultimately has the potential to help them create their own job opportunities and contribute to the local economy. This program should be continued and optimized through collaboration with various parties to create a supportive ecosystem for developing innovative and competitive young entrepreneurs.
Co-Authors A. Taufiq Hidayat Adianto, Shochib Ainur Rofiq Ana Shofia Aryati Ana Sofia Aryati Aria Dian Tri Wahyuni Arini Zulfaida Armanu Armanu Armanu Armanu Armanu, Armanu Aryati, Ana Sofia Azizah, Laila Nur Eko Tjahjono Fasieh , Muhammad Islam Fajrul Hani Widhianata, Hani Hidayat, A. Taufiq Ika Wardani Laila Nur Azizah Laila Nur Azizah Lidiastuti, Arinda Eka Mail, Gibriel Badjie Manune, Sarti Anjelika Nanang Suryadi Nuraini Desty Nurmasari Rakhmawati, Annisa Nur Ratna Marhaenita Widjaja Selan, Sarlotha Setiawan, Ainur Rahim Solikhin, Muhamad Uzkiyyah, Naila Ufiidatul Widjaja, Ratna A Marhaenita