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Makhmut, Khalilah Daud Isaac
Universitas Kristen Cipta Wacana
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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PENGUATAN DAYA SAING UMKM MELALUI DIGITALISASI DAN INOVASI PRODUK DALAM MENINGKATKAN PEREKONOMIAN LOKAL Hidayat, A. Taufiq; Makhmut, Khalilah Daud Isaac; Azizah, Laila Nur
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.18016

Abstract

This study aims to analyse the strategy of digitalisation and product innovation in improving the sustainability and competitiveness of MSMEs in Indonesia. This research uses mixed methods (qualitative and quantitative) to obtain comprehensive data. The research involved 10 MSME players representing various sectors, such as culinary, fashion, computer, and services. The research was conducted on MSMEs in the Bojonegoro area. Data Collection Techniques 1) Questionnaires, 2) In-depth Interview, 3) Field Observation. Data Analysis Technique using SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats faced by MSMEs. A total of 8 out of 10 MSMEs claimed to have made product innovations, both in the form of packaging, variations in taste/colour, and development of services based on customer needs.Innovations are based on direct customer feedback or through social media. However, only 4 MSMEs conducted regular and structured innovations. Most MSMEs reported an increase in turnover and market reach after implementing digitalisation and product innovation. For example, three culinary MSMEs managed to increase their daily transactions by 40 per cent through QRIS. Another fashion MSME managed to reach buyers from outside the region after uploading a product catalogue on a marketplace. The results of the SWOT analysis indicate that :1. Strengths Unique and locally-based products, proximity to local markets: Emotional and social relationships with local consumers create customer loyalty, High spirit of innovation. 2. Weaknesses: Limited digital literacy: Most MSME players do not understand digital platforms such as e-commerce and digital payments. 3. Opportunities Growth of internet users and e-commerce: Increased online shopping behaviour opens up new markets for local products. 4. Threats: Competition from products outside the region or abroad: Cheaper mass products from outside can threaten the local market. Conclusion: Digitalisation and product innovation are proven to improve the competitiveness of MSMEs in Bendo, Bojonegoro Regency. Despite uneven implementation, preliminary results show an increase in turnover, market expansion, and positive contribution to the local economy.
ECONOMIC EDUCATION STRATEGIES FOR IMPROVING MSME INCOME THROUGH DIGITALIZATION Hidayat, A. Taufiq; Makhmut, Khalilah Daud Isaac; Azizah, Laila Nur
EDUCATUM: Scientific Journal of Education Vol. 3 No. 2 (2025): EDUCATUM: Scientific Journal of Education
Publisher : Four Son Scholarship

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59165/educatum.v3i2.184

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are productive businesses owned by individuals or small business entities with certain limitations in terms of assets and turnover, in accordance with Law Number 20 of 2008 concerning Micro, Small, and Medium Enterprises (MSMEs) which act as the backbone of the Indonesian economy with a large contribution to Gross Domestic Product (GDP) and employment opportunities. Micro, Small, and Medium Enterprises still face various challenges, such as low digital literacy, as well as difficulties in marketing and product innovation. The use of technology can be a solution for Micro, Small, and Medium Enterprises to increase competitiveness and expand the market. This study aims to analyze the role of digitalization and product innovation in increasing the income of Micro, Small, and Medium Enterprises. The research method used is descriptive qualitative with a case study approach on Micro, Small, and Medium Enterprises in the food and service sectors. Data were obtained through interviews, observations, questionnaires, and supporting literature. The results of the study indicate that the application of digitalization, such as the use of e-commerce, social media, and digital payment systems, can expand market reach and improve operational efficiency. This is proven by the research sample of 10 Micro, Small, and Medium Enterprises (MSMEs) significantly increased in terms of income. Thus, digital transformation is an important strategy that needs to be implemented sustainably by Micro, Small, and Medium Enterprises to support inclusive economic growth..
OPTIMALISASI WORKSHOP KESADARAN GREEN ENTREPRENEURIAL BEHAVIOR DI KALANGAN WIRAUSAHA WANITA KOTA BATU Ana Sofia Aryati; Khalilah Daud Isaac Makhmut
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 8 No. 1 (2025)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v8i1.748

Abstract

Green or environmentally friendly entrepreneurial behaviour is independent business behaviour whose practices pay attention to the balance between economic aspects, organizational aspects and community aspects. The degradation of the quality of life's welfare forces humans to pay full attention to social, environmental and economic aspects as an embodiment of the concept of sustainable development, namely efforts to fulfil the needs of life today so as not to ignore the ability of future generations to be able to meet their needs. The aim of this activity is to improve technical and managerial skills in environmentally friendly entrepreneurs, build self-confidence, and empower women who work in the green economy sector in Batu City. Through the use of workshop-based methods, participants were trained to enhance environmental awareness and to manage their businesses in a more environmentally friendly manner. The outcomes of the activity included a significant improvement in participants' understanding of the importance of applying sustainability principles in business operations. Furthermore, the program successfully empowered women entrepreneurs by instilling a green entrepreneurship mindset that can drive economic growth, create job opportunities, and deliver substantial benefits to both society and the environment. This was reflected in the participants' enthusiasm during discussion sessions and their active engagement through questions, which facilitated a deeper understanding of the topics presented. The conclusion from this activity is that environmentally friendly entrepreneurship has a strategic role in supporting sustainable practices through a balance between economic, social and environmental aspects.
Co-Authors Adianto, Shochib Ainur Rofiq Ana Sofia Aryati Aria Dian Tri Wahyuni Arini Zulfaida Armanu Armanu Armanu, Armanu Aryati, Ana Shofia Aryati, Ana Sofia Azizah, Laila Nur Eko Tjahjono Fasieh , Muhammad Islam Fajrul Hani Widhianata, Hani Hidayat, A. Taufiq Ika Wardani Laila Nur Azizah Lidiastuti, Arinda Eka Mail, Gibriel Badjie Manune, Sarti Anjelika Nanang Suryadi Nuraini Desty Nurmasari Rakhmawati, Annisa Nur Ratna Marhaenita Widjaja Selan, Sarlotha Setiawan, Ainur Rahim Solikhin, Muhamad Uzkiyyah, Naila Ufiidatul Widjaja, Ratna A Marhaenita