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Journal : Jurnal Sistem informasi dan informatika (SIMIKA)

LONGITUDINAL MODELING OF E-COMMERCE CHOICE USING LATENT GROWTH CURVE TO ASSESS INFLUENCING FACTORS AMONG LATE ADOLESCENTS Agustina, Fadlila; Prasetya, Dwi Arman; Damaliana, Aviolla Terza
Jurnal Sistem Informasi dan Informatika (Simika) Vol. 8 No. 2 (2025): Jurnal Sistem Informasi dan Informatika (Simika)
Publisher : Program Studi Sistem Informasi, Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/hv8z4172

Abstract

The rapid growth of e-commerce in Indonesia has significantly influenced consumer behavior, particularly among late adolescents aged 18–21 years. This study examines the dynamic factors affecting e-commerce preferences, including price, service quality, and customer loyalty, using Latent Growth Curve Modeling (LGCM). This method was chosen for its ability to analyze variable changes longitudinally, allowing the identification of growth patterns and factors influencing shifts in consumer behavior over time. Data were collected through an online survey involving 400 respondents over three time periods. The study’s findings reveal that price is the most stable variable (intercept 0.5302, slope 0.0811), whereas service quality (intercept 0.8127, slope -0.0285) and loyalty (intercept 0.8508, slope -0.0188) show slight declines. Innovation, functioning as a covariate, significantly affects the intercept of all variables, particularly loyalty, although its impact on growth rates varies. The model demonstrates a good fit, with RMSEA (0.0730), CFI (0.9844), and TLI (0.9402), confirming its validity. Visualizations indicate that loyalty evolves more dynamically than service quality, highlighting the crucial role of innovation in customer engagement. This study emphasizes the need for e-commerce platforms to prioritize innovation and service quality improvements to foster long-term loyalty. These findings provide valuable insights into consumer behavior dynamics and offer strategic recommendations for achieving competitive advantage in the digital marketplace.
IMPLEMENTATION OF KERNEL COMBINATION GAUSSIAN PROCESS REGRESSOR IN LOYALTY PREDICTION (CASE STUDY: ONLINE MOTORCYCLE TAXI) Aziziyah, Luqna; Prasetya, Dwi Arman; Trimono, Trimono
Jurnal Sistem Informasi dan Informatika (Simika) Vol. 8 No. 2 (2025): Jurnal Sistem Informasi dan Informatika (Simika)
Publisher : Program Studi Sistem Informasi, Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/nm9b4w40

Abstract

In the application-based transportation industry, customer loyalty is a crucial factor affecting service sustainability. This study aims to analyze and predict customer loyalty in online motorcycle taxi services in Surabaya using the Gaussian Process Regressor (GPR) with a kernel combination approach. Data were collected through a survey of 467 students from public universities in Surabaya, considering service quality, price, and innovation factors. The analysis process includes data processing, validation, cleaning, and modeling using Gaussian Process Regression techniques. The results indicate that the kernel combination in GPR effectively captures complex non-linear patterns in survey data, with low Root Mean Squared Error (RMSE) and R² values close to 1. These findings suggest that the proposed approach can provide accurate customer loyalty predictions. This study contributes to developing strategies for online motorcycle taxi service providers to enhance user experience and maintain market share. The findings highlight the importance of applying machine learning models to understand customer behavior and support data-driven business decision-making.
Co-Authors ', Nachrowie ., Humaidi A. A. Ngurah Gunawan Aan Nehru Awanto Achmad Junaidi Aditya, Wigananda Firdaus Putra Agustina, Fadlila Akio Kitagawa Alam, Fajar Indra Nur Ali, Munawar Amrullah, Ahmad Wildan Andre Leto Andrew Arjunanda Yasin Anggraini Puspita Sari Anindha Lazuardi Aries Boedi Setiawan Arifani, Kahpi Baiquni Arifuddin, Rahman Arum Puspita Ayu Atiana Sofia Kaci Awang, Wan Suryani Wan Azizah, Alisa Jihan Aziziyah, Luqna Baidowi Baidowi Baidowi Baidowi Bambang Nurdewanto Barus, Indra Basitha F Hidayatulail Cahyani Kuswardhani, Hajjar Ayu cahyono, wahyu eko Candra Laksana Damai Arbaus, Damai Damaliana, Aviolla Terza Danang - Destiawan Danang Destiawan Desyderius Minggu Dicky Kurniawan Diyasa, I Gede Susrama Mas Dody Pintarko Dwi Agung Ayubi E, Nachrowie Ekawati, Anies Eko Wahyu Prasetyo Elta Sonalitha Sonalitha Erik Roma Hurmuzi Fahrudin, Tresna Maulana Farhans, Muhammad Izzudin Febriyanti, Alvi Yuana Firdaus Firdaus Firza Prima Aditiawan Gatut Yulisusianto Halim, Christina Hari Fitria Windi Hendry Yudha Pratama Hesti Sholikah, Hesti Hidayatulail, Basitha F Hindrayani, Kartika Maulida Hiroshi Suzuki Hurmuzi, Erik Roma Ibrahim, Mohd Zamri Bin Iffadah, Adhisa Shilfadianis Indra Barus Irsyadi, Muhamad Haidir Ismail, Jefri Abdurrozak Januar, Teddy Jariyah Jeki Saputra Junita Junita Kartika Maulida Hindrayani Kassim, Anuar bin Mohamed Kholid, Fajar Kukuh Yudhistiro, Kukuh Kurniawan, Dicky Kusuma, Dwi Febri Chandra Kusuma, Firdaus Miftakh Kuswardana, Dendy Arizki Laksana, Candra Lestari, Amanda Ayu Dewi Lisanthoni, Angela Maldini, Andry Syva Mas Diyasa, I Gede Susrama Maulidiyyah, Nova Auliyatul Mohammad Ansori Mohammad, Bawazir Fadhil Muhaimin, Amri Muhammad Ansori Muhammad Muharrom Al Haromainy Mulyadi Mulyadi Nachrowie Nachrowie Nachrowie, Nachrowie Nambo Hidetaka Ningrum, Imelda Widya Ninik Sisharini Ninis Herawati Norma Windiyanti Novita Anggraini Nur Rachman Nur Rachman Supatmana Muda Nur Rochman Nur Rochman Nurhalizah, Cesaria Deby Prakoso, Akbar Tri Puput Dani Prasetyo Adi Putri, Irma Amanda Rabi, Abd. Rahman Arifuddin Rahmanda Putri, Endin Rahmawati, Adinda Aulia Respati Respati Rosariawari, Firra Rudi Wilson Sagita Rochman Salim, Hotimah Masdan Santika, Surya Saputra, Wahyu Syaifullah Jauharis Sari, Andina Paramita Siswanto Siswanto Siti Nuurlaily Rukmana, Siti Nuurlaily Stanislaus Yoseph Subairi Subairi Sumartono Sumartono Sumartono Suprayogi Suprayogi Suprayogi Suprayogi Surya Nanda Santika, Surya Takahiro Kitajima Takashi Yasuno Tresna Maulana Fahrudin Trimono Trimono, Trimono Wahyu Dirgantara Wahyuni, Dinar H S wangge, ferdinandus Weisrawei, Yosef Yasin, Andrew Arjunanda Yohanes U D Sipul Yosef Weisrawei Yosua Satria Bara Harmoni Yunia Dwie Nurchayanie Yusaq Tomo Ardianto