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All Journal Journal of Economic, Bussines and Accounting (COSTING) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal Economic Review (IJER)
Donny Dharmawan
Universitas Krisnadwipayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN KINERJA PENJUALAN DITINJAU DARI PERSPEKTIF BISNIS Elizabeth Elizabeth; Wulandari Wulandari; Fani Sartika; Donny Dharmawan; Sonny Santosa
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12598

Abstract

Penelitian ini mengkaji taktik pemasaran yang digunakan oleh Pand's Muslim Department Store untuk meningkatkan penjualan dari sudut pandang bisnis Islam. Metodologi penelitian deskriptif diterapkan secara kuantitatif dalam penelitian ini. Wawancara, dokumentasi, dan observasi adalah metode yang digunakan dalam pengumpulan data. Data primer dan sekunder dikumpulkan dari beberapa sumber untuk penelitian ini. Teknik analisis data menggunakan aplikasi SPSS. Demografi yang diteliti terdiri dari pelanggan yang berbelanja di Pand's Muslim Department Store. Sebanyak 97 respon pelanggan memenuhi persyaratan karena proses pengambilan sampel menggunakan metode purposive sampling. Menurut temuan penelitian, strategi pemasaran Pand-yang secara bersamaan berfokus pada segmentasi, penargetan, dan penentuan posisi-secara signifikan meningkatkan kinerja penjualan dari sudut pandang bisnis Islam. Selain itu, strategi ini juga memiliki dampak positif yang penting tergantung pada masing-masing variabel. Kesimpulan dari penelitian ini menunjukkan bahwa positioning, targeting, dan segmentasi berpengaruh terhadap kinerja penjualan bisnis Pand's Muslim Department Store.
Measuring the Role of Leadership Style and Decision Making in Creating Performance Ris Akril Nurimansjah; Donny Dharmawan; Ratnawita Ratnawita; Loso Judijanto; Sugeng Karyadi
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 5 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4720

Abstract

This study aims to investigate the influence of leadership style and decision-making on the performance of employees at Dealer Honda Semarang Center. Employing a quantitative methodology and survey approach, the study selected participants through proportional random sampling, resulting in a sample size of 71 responses. Data analysis was conducted using SPSS version 26, employing multiple regression, t-test, and F-test techniques. The findings revealed positive regression coefficients for both decision-making (X2) and leadership style (X1) variables in relation to performance (Y), indicating a beneficial impact on performance. Specifically, leadership style (X1) demonstrated a partial influence on performance, while decision-making (X2) showed a significant impact. The study concludes that both leadership style and decision-making variables collectively account for 43.5% of the variation in performance, with the remaining percentage attributed to unexplored factors.
Determinant of Online Purchase Decision of UIN Mataram College Student Using Lazada Application: Trust as Intervening Variable Donny Dharmawan; Bahtiar Efendi; Silvia Ekasari; Posman WH hasibuan; Aat Ruchiat Nugraha
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 5 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.5017

Abstract

Nowadays, one option that helps customers purchase the things they need more easily is to shop through the marketplace. The issues of supply and demand are not the only ones that face the growth of internet commerce. More than that, though, a number of variables can affect how these days rapidly expanding internet businesses operate.This study aims to analyze and examine the influence of online customer review, celebrity endorser and price discount on online purchase decision of UIN Mataram College Student using Lazada Application with trust as an intervening variable. This study is causally associative with quantitative approach. The data was collected using questionnaires were distributed online to college student as Lazada application users via WhatsApp by filtering questions according to the characteristics of respondents. The type of sampling method used is non-probability sampling, namely purposive sampling. The number of samples in the present research was 60 respondents. The data analysis with Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of this study indicate that the online customer review, celebrity endorser, price discount and trust has a significant influence on online purchase decision of UIN Mataram College Student Using Lazada Application. The trust is proven to be able mediate the effect of prise discount on online purchase decision. While, trust is unable to mediate the influence of online customer review and celebrity endorser on online purchase decision of UIN Mataram College Student Using Lazada Application. The findings of this research can be reference for future researchers who will study similar problems.
Investigasi Determinan Earning Management Alfiana Alfiana; Irwan Moridu; Donny Dharmawan; Ninik Churniawati; Dwi Budi Srisulistiowati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7522

Abstract

The purpose of the study was to examine the effect of profitability variables (ROA), and company size (SIZE) on earnings management. This study uses data obtained from the annual financial statements of Manufacturing Companies listed on the Indonesia Stock Exchange in 2015-2017. The population in this study are all manufacturing companies listed on the Indonesia Stock Exchange in 2019-2013 totaling 197 companies. At the purposive sampling stage, the number of samples that are suitable for use is 18 Manufacturing Companies. The data analysis method is multiple linear regression. Hypothesis testing uses the t-test to partially test the variables, as well as the F-test. The results of the analysis show that partially profitability (ROA) affects earnings management. But company size (Size) has no effect on earnings management. Then the results of the regression analysis detected that simultaneously profitability (ROA) and company size (Size) showed an influence on earnings management (Earning Management) of 54.8%, the remaining 45.2% being influenced by other factors.
Marketing Analysis of Innovation Products in Social Media Market Orientation Ferdi Antonio; Luh Komang Candra Dewi; Heny Hidayati; Donny Dharmawan; Agus Nurofik
Indonesian Journal Economic Review (IJER) Vol. 6 No. 2 (2026): June
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i2.842

Abstract

The purpose of this study is to analyze the obstacles and solutions regarding the marketing analysis of innovation products in social media market orientation. The method used in this study is a qualitative descriptive method. This method is supported by comprehensive secondary data sourced from theoretical books and theoretical practices in journal articles. The research results show that marketing analysis of innovation products in social media market orientation is a crucial approach in the digital era. When companies launch innovative products, whether in the form of new features, environmentally friendly products, or new culinary concepts, social media is no longer just a promotional channel, but rather a strategic ecosystem for understanding and responding to the market. Marketing innovative products within a market-oriented framework on social media requires a radical transformation in how companies interact with their audiences, shifting the focus from simply showcasing advanced features to truly meeting consumers' emotional and functional needs. The most crucial initial step is building a deep, data-driven understanding through active social listening to capture emerging conversations, complaints, and hidden trends within the community.
Co-Authors Aat Ruchiat Nugraha Abdurohim Abdurohim Abdurohim Agus Nurofik Alfiana Alfiana Anggita Permata Yakup Antonio, Ferdi Bahtiar Efendi Dwi Budi Srisulistiowati Dwiatmodjo Budi Setyarto Eha Hasni Wahidhani Elizabeth Elizabeth Erni Yuningsih Fani Sartika Heny Hidayati Hery Erdi Indra Krishernawan Irwan Moridu Isniar Budiarti Ita Nurcholifah Joko Rianto Lestari, Indah Lia Marthalia Loso Judijanto Luckhy Natalia Anastasye Lotte Luh Komang Candra Dewi M. Anwar M. Anwar Karnadi Ngurah Pandji Mertha Agung Durya Ngurah Pandji Mertua Agung Durya Ninik Churniawati Nurlaili Rahmi Posman WH Hasibuan Ratnawita Ratnawita Ris Akril Nurimansjah Sa'i Sa'i Santy Nururly Silvia Ekasari Sonny Santosa Sugeng Karyadi Suratman Suratman Suryani Umi Zunaidah Usmia, Sitti Walla Astianty Putri Wulandari Wulandari Yusi Faizathul Octavia Yusuf Ronny Edward Zunan Setiawan