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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Journal of Economic, Bussines and Accounting (COSTING) Varia Justicia DIJB (Diponegoro International Journal of Business) International Journal of Supply Chain Management YUME : Journal of Management JURNAL LENTERA BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Journal of Enterprise and Development (JED) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Ittishal Educational Research Journal Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika International Journal of Management Science and Information Technology (IJMSIT) Journal of Management and Islamic Finance Jurnal Ekonomika Dan Bisnis Studi Akuntansi, Keuangan, dan Manajemen Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JER Journal of Ekonomics, Finance, and Management Studies International Conference on Digital Advanced Tourism, Management, and Technology
S Soepatini
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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The Influence Of Promotions And Service Quality On Customer Satisfaction At Assalaam Sukoharjo High School Sari, Pertapa; Wiyadi, W; Soepatini, S
Ittishal Educational Research Journal Vol. 5 No. 1 (2024): Ittishal Educational Research Journal
Publisher : International Islamic Schools Alliance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51425/ierj.v5i1.69

Abstract

This research aims to find out whether promotion and service quality have an influence on customer satisfaction at SMA Assalaam Sukoharjo. The research objects taken were 105 parents spread throughout Indonesia and data collection was carried out through questionnaires. The data analysis used is multiple linear regression. In this research, the results show that promotion and service quality have a positive and significant effect on customer satisfaction at SMA Assalaam Sukoharjo. Promotion has a positive and significant effect on customer satisfaction. This is proven by the calculated t value of 2.059 with a significance level of 0.042. This illustrates that the more and better promotions carried out by SMA Assalaam Sukoharjo, the higher the level of customer satisfaction. Service quality has a positive and significant effect on customer satisfaction. This is proven by the t count of 7.638 and a significance of 0.000. This illustrates that the higher and better the quality of service provided by SMA Assalaam Sukoharjo, the higher the level of customer satisfaction with that institution. It is hoped that these results can be an input for SMA Assalaam to always improve the quality of promotions and services provided to customers.
PENGARUH TANGGUNG JAWAB SOSIAL PERUSAHAAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN YANG DI MEDIASI KEPERCAYAAN PELANGGAN (STUDI KASUS PADA WARDAH) Kholifah Putrikurnia Azhari; Soepatini Soepatini
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.555

Abstract

The purpose of this study is to analyze the effect of corporate social responsibility and customer satisfaction on customer loyalty mediated by customer trust (case study in Wardah). This research method is quantitative. The population of this study was Wardah customers. The sample technique used in this study was purposive sampling. The sample size of this study was 168 respondents. The research data used in this study came from primary sources. Data collection techniques with questionnaires. Data processing techniques using Partial Least Square (PLS) with smartPLS program version 3. The result of this study is that Corporate Social Responsibility has a positive and significant effect on Customer Trust. Customer Satisfaction has a positive and significant effect on Customer Trust. Corporate Social Responsibility has a positive and significant effect on Customer Loyalty. Consumer satisfaction has a positive and significant effect on customer loyalty. Customer Trust has a positive and significant effect on Customer Loyalty. Corporate Social Responsibility has a positive and significant effect on Customer Loyalty mediated by Customer Trust. Customer Satisfaction has a positive and significant effect on Customer Loyalty mediated by Customer Trust
BAGAIMANA IMAGE SATISFACTION DAN ADVERTISING TRUST MEMPENGARUHI PURCHASE INTENTION BRAND SOMETHINC YANG DIMEDIASI OLEH SELF- BRAND CONNECTION Liyana, Putri; Soepatini, Soepatini
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13962

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh image satisfaction serta advertising trust terhadap purchase intention pada merek Somethinc dengan self-brand connection sebagai variabel mediasi. Penelitian ini menggunakan metode kuantitatif dengan pendekatan Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS). Sampel penelitian terdiri dari 190 responden, yang merupakan pengguna media sosial di Indonesia yang mengenal merek Somethinc melalui kolaborasi dengan influencer Tasya Farasya. Hasil penelitian menunjukkan bahwa image satisfaction serta advertising trust memiliki pengaruh signifikan terhadap self-brand connection. Selain itu, image satisfaction berpengaruh langsung yang signifikan terhadap purchase intention, sedangkan advertising trust tidak menunjukkan pengaruh langsung yang signifikan terhadap purchase intention. Variabel self-brand connection terbukti memediasi pengaruh image satisfaction dan advertising trust terhadap purchase intention secara signifikan. Penelitian ini memberikan wawasan bagi para praktisi pemasaran tentang pentingnya membangun hubungan emosional antara konsumen dan merek melalui kepuasan citra dan kepercayaan terhadap konten iklan. Implikasi penelitian ini dapat digunakan untuk menyusun strategi pemasaran berbasis media sosial yang lebih efektif.
The Role of Purchase Intention in Mediating the Impact of Environmental Concern on the Purchase of Eco-Friendly Products Dina, Jihan Farah; Kuswati, Rini; Soepatini, Soepatini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5949

Abstract

This study aims to analyze the role of purchase intention in mediating the influence of environmental concern on the purchase of environmentally friendly products. The method used in this study is quantitative. The population and sample in this study are the general public in Indonesia who have a minimum education in high school and understand environmentally friendly products. The sample size in this study was 200 respondents. The data source used in this study is primary data. The measurement scale used in this study is a 5-point Likert scale. Data analysis using SmartPLS version 3.0. The results of the analysis in this study indicate that environmental concern has a significant positive effect on purchase intention, environmental concern has a significant positive effect on purchasing behavior, purchase intention has a significant positive effect on purchasing behavior and purchase intention positively mediates environmental concern on purchasing behavior.
Peran Brand Image Sebagai Variabel Intervening Pada Produk Pocari Astuti, Nur Andri Fitri Widi; Soepatini, Soepatini
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.6601

Abstract

This research seeks to examine how product quality and promotion influence repurchase intention, with brand image serving as an intervening factor specifically for Pocari products. The study employs a quantitative method, utilizing probability sampling through purposive sampling technique. Primary data collection involves distributing closed questionnaires via Google Forms, utilizing the Likert scale.Primary data is acquired firsthand from participants through the distribution of questionnaires to gather information. The study's population consisted of 153 consumers of Pocari Sweet. PLS-SEM technique is employed to forecast and examine intricate models with less stringent data requirements. The data analysis method in this research utilizes PLS with the assistance of SMARTPLS Software. The findings of this investigation suggest that brand image acts as a mediator in the connection between product quality and promotion's influence on Repurchase Intention.
Pengaruh Customer Review Dan Influencer Endorsement Terhadap Purchase Intention Pada Produk The Originote Dengan Trust Sebagai Variabel Moderasi Fenolychia, Devie; Soepatini, Soepatini
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.6619

Abstract

Studi ini mempunyai maksud untuk menganalisa pengaruh Customer Review serta Influencer Endorsement Terhadap Purchase Intention Pada Produk The Originote Dengan Trust Sebagai Variabel Moderasi. Studi ini menerapkan metode kuantitatif dengan penggunaan teknik sampling probability, khususnya metode purposive sampling, untuk mengambil sampel. Data primer yang dipergunakan diperoleh melalui pengisian kuesioner yang dibagikan melalui Google Form pada 100 responden yang termasuk mahasiswa di daerah Solo Raya. Untuk memprediksi serta mengeksplorasi model-model kompleks pada data, dipergunakanlah teknik analisa PLS-SEM, yang memberikan fleksibilitas pada syarat-syarat analisa. Analisa data dijalankan mempergunakan metode PLS dengan memanfaatkan perangkat lunak SMARTPLS. Hasil studi ini memperlihatkan Customer review memberikan dampak negatif tidak signifikan pada  purchase intention. Influencer endorsement memberikan dampak positif serta signifikan pada  purchase intention Trust tidak memoderasi hubungan customer review serta influencer edorsement terhadap purchase intention. Kata Kunci: Customer Review; Influencer Endorsement; Purchase Intention; Trust
Pengaruh Smma (Social Media Marketing Activities) Tiktok Terhadap Kesediaan Untuk Membayar Harga Premium Produk Makeover Yang Dimediasi Oleh Citra Merek dan Loyalitas Merek Isthiqomah, Monica Riskiana Nur; Soepatini, Soepatini
YUME : Journal of Management Vol 7, No 3 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i3.7045

Abstract

This research aims to investigate how TikTok's Social Media Marketing Activities (SMMA) influence consumers' readiness to pay higher prices for MakeOver products, with Brand Image and Brand Loyalty as mediating factors. The study employs a quantitative approach, utilizing non-probability purposive sampling to select 185 Indonesian consumers who have purchased MakeOver products. Data was collected via questionnaires using a Likert scale. The analysis employs PLS SEM, involving Outer Model Analysis and Inner Model Analysis conducted with SMARTPLS 3.0 software. The findings indicate a significant and positive relationship between SMMA and the willingness of consumers to pay premium prices, mediated through Brand Image and Brand Loyalty.
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI PRODUK HIJAU DIKALANGAN MAHASISWA Robbani, M. Habiburrohman; Soepatini, Soepatini
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15128

Abstract

This research aims to analyze the factors that influence interest in buying green products among students. Attitudes towards green products serve as an intermediary variable in this study, which primarily focuses on product knowledge, consumer perceived effectiveness, and purchase intention. In this quantitative study, which will take place in Indonesia on May 2, 2024, data will be collected from all interested and participating students using a questionnaire. The researchers in this study used the Partial Least Square (PLS) algorithm to conduct their quantitative analysis. The results of the SmartPLS 3.0 analysis demonstrate the following relationships: (1) attitudes are positively affected by product knowledge; (2) attitudes towards green products are positively affected by perceived consumer effectiveness; (3) purchase intention is positively affected by perceived product knowledge; (4) purchasing interest is positively affected by perceived consumer effectiveness; (5) attitudes towards green products are positively affected by purchase intention; (6) product knowledge is positively affected by purchase intention through attitudes towards green products; (7) perceived consumer effectiveness is positively affected by purchase intention through attitudes towards green products.
The Impact of Green Marketing Mix on Green Customer Loyalty for Packaged Beverage Products Prabandaru, Rahardian Mohamad Akbar Ario Hanung; Soepatini, S
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2024: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.5302

Abstract

The trend of adopting a green economy and sustainable industry is increasingly prominent in this era, driven by stricter regulatory demands and growing public awareness of environmental sustainability. Companies are now more focused on environmentally friendly innovations and resource efficiency to meet high regulatory standards and the expectations of consumers who are increasingly concerned about the environmental impact of their products and services. To address the demands of regulations and environmentally conscious consumers, companies must adapt to a green and sustainable economy by producing eco-friendly products. This adaptation needs to be implemented across various industrial sectors, one of which is the packaged food and beverage sector, a significant industry in Indonesia. This study aims to analyze the influence of the green marketing mix (4Ps) on green customer loyalty, mediated by consumer satisfaction with green products, focusing on PT Ultrajaya Tbk. The research primarily tests the proposed hypotheses. The sample for this research consisted of 155 respondents who were selected based on certain criteria. The testing is conducted by examining causal relationships between variables using a quantitative or numerical approach with primary data.The collected data was then processed using the PLS application.This method can be defined as a causal quantitative research methodology. Statistical testing includes two main tests, namely the outer and inner models. The outer model consists of classical assumption tests, Measurement Model, validity tests, and reliability tests. Meanwhile, inner model testing includes hypothesis testing, Model Feasibility Test, Effect Size F square, and R square tests. In conclusion, the implementation of the green marketing mix can create consumer satisfaction with green products, which ultimately leads to green customer loyalty. (1)The Influence of Green Product on Green Customer Satisfaction : Green products have a positive and significant impact on green customer satisfaction. (2) The Influence of Green Price on Green Customer Satisfaction: Green pricing has a positive and significant effect on customer satisfaction. (3)The Influence of Green Place on Green Customer Satisfaction: Green place positively and significantly influences green customer satisfaction. (4) The Influence of Green Promotion on Green Customer Satisfaction:Green promotion has a positive and significant impact on green customer satisfaction(5) The Influence of Green Product on Green Customer Loyalty: Green products have a positive and significant impact on green customer loyalty. (6) The Influence of Green Price on Green Customer Loyalty: Green pricing does not directly have a significant impact on customer loyalty. (7) The Influence of Green Place on Green Customer Loyalty: Green place not have a direct significant impact on customer loyalty. (8)The Influence of Green Promotion on Green Customer Loyalty :Green promotion has a positive and significant impact on green customer loyalty. (9) The Influence of Green Customer Satisfaction on Green Customer Loyalty: Green customer satisfaction has a positive and significant influence on green customer loyalty. It is hoped that this research can contribute by providing insights and knowledge regarding the influence of the green marketing mix 4Ps on green customer loyalty within the field of marketing, especially in the context of green marketing. This study is expected to be beneficial for marketing practitioners, particularly in providing information on the application of the green marketing mix 4Ps towards green customer loyalty.
The Influence of Observational Learning on Consumer Purchase Intention is Mediated by Perceived Message Authenticity and Consumer Attitudes Putra, Annafa Nandhira; Soepatini, S
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2024: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.5382

Abstract

Purpose: The purpose of this research is to test the hypothesis that has been established by testing the relationship between variables using a numerical approach, namely to find out how observational learning influences purchase intentions through perceptions of message authenticity and consumer attitudes. Methodology: The Hair formula was used to calculate the number of samples so that 132 respondents were obtained. Data was obtained directly from filling out online questionnaires from respondents who met the research sample criteria. Data analysis was carried out using Structural Equation Modeling (SEM) using the Partial Least Square (PLS) model evaluation with the SmartPLS 3 software application program. Results: The research results showed the positive influence of observational learning on consumer attitudes and perceived message authenticity. Furthermore, it shows a positive correlation between observational learning and purchase intention. The research results also show a good correlation between perceived message authenticity and consumer attitudes towards purchase intentions. Applications/Originality/Value: By using influencers' roles, businesses can better shape consumers' purchase intentions. This demonstrates the clear relationship between observational learning and customer purchase intentions. Employing influencers with skill in product promotion will strengthen the bond between the influencer and the product, increasing the likelihood that customers will make a purchase.
Co-Authors Aan Sofyan Agus Nugroho, Agus Aini, Lola Khurul Alditia, Fariz Andira Ayu Pradisty Angellia, Anggi Anggraini, Fera Anton Agus Setyawan Astuti, Nur Andri Fitri Widi Ayu Nanda Amalia Az-zahra, Nabiilah Aprilia Berliana Widyaningrum Choirunnisa, Bella A. Diana Setiawati Didi Junaedi Dina, Jihan Farah Edy Purwo Saputra Eni Setyowati Eni Setyowati Enno Haya Gladya Naranta Fari Adi Prasetya Fenolychia, Devie Firda Rayyantika Hari Wujoso Haszmi Alfateh Ihwan Susila Imronudin Imronudin Intan Diah Maharamah Isthiqomah, Monica Riskiana Nur Jati Waskito Kayla Farriel Devara Kholifah Putrikurnia Azhari Kussudyarsana Kussudyarsana Kusuma Prihayudha, Enggar Ladyaningtin, Keysya Puspita Liana Mangifera Liyana, Putri Lola Khurul Aini M. Nasir Maimun, Muhammad Halim Marsha Diva Saputri Mar’i Muhammad, Mirza Mirzam Arqy Ahmadi Moechammad Nasir Moh fahmi Johan Syah Muhammad Farhan Muhtadi Muhtadi Munajat Tri Nugroho Muzakar Isa Ningrum, Ameylia Daniek Setiya Novel Idris Abas Novita Umi Choirunnisa Nugroho, Alfian Bhakti Nur Achmad Nurhidayat Nurhidayat Prabandaru, Rahardian Mohamad Akbar Ario Hanung Pravyana, Kanishka Putra , Bintang Kharisma Putra, Annafa Nandhira Putri, Fakhirah Febriana Rahayuningsih, Nadia Rahmawati Rayyantika, Firda Rika Yuliana, Rika Rini Kuswati Rino Vrasica Robbani, M. Habiburrohman RR. Ella Evrita Hestiandari Sari, Pertapa Selvy Dian Nita Sirda, Sirda Stiyo, Anang Tri Suranto Suranto Suryandari , Rullynta Siska Syamsudin Syamsudin Vrasica, Rino Wahyuddin, M. Wardani, Elsa Putri Mistya Wardani, Rezki Widada Widada Wiyadi , Wiyadi Wiyadi, W Wiyaning Putri, Angie Yusnara, Rendy Indra Zulfa Irawati, Zulfa Zulfiani Ayu Astutik