Articles
<![CDATA[The Influence Of Promotions And Service Quality On Customer Satisfaction At Assalaam Sukoharjo High School ]]>
<![CDATA[Sari, Pertapa]]>;
<![CDATA[Wiyadi, W]]>;
<![CDATA[Soepatini, S]]>
<![CDATA[ Ittishal Educational Research Journal Vol. 5 No. 1 (2024): Ittishal Educational Research Journal ]]>
Publisher : <![CDATA[International Islamic Schools Alliance ]]>
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DOI: 10.51425/ierj.v5i1.69
<![CDATA[This research aims to find out whether promotion and service quality have an influence on customer satisfaction at SMA Assalaam Sukoharjo. The research objects taken were 105 parents spread throughout Indonesia and data collection was carried out through questionnaires. The data analysis used is multiple linear regression. In this research, the results show that promotion and service quality have a positive and significant effect on customer satisfaction at SMA Assalaam Sukoharjo. Promotion has a positive and significant effect on customer satisfaction. This is proven by the calculated t value of 2.059 with a significance level of 0.042. This illustrates that the more and better promotions carried out by SMA Assalaam Sukoharjo, the higher the level of customer satisfaction. Service quality has a positive and significant effect on customer satisfaction. This is proven by the t count of 7.638 and a significance of 0.000. This illustrates that the higher and better the quality of service provided by SMA Assalaam Sukoharjo, the higher the level of customer satisfaction with that institution. It is hoped that these results can be an input for SMA Assalaam to always improve the quality of promotions and services provided to customers.]]>
<![CDATA[PENGARUH TANGGUNG JAWAB SOSIAL PERUSAHAAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN YANG DI MEDIASI KEPERCAYAAN PELANGGAN (STUDI KASUS PADA WARDAH) ]]>
<![CDATA[Kholifah Putrikurnia Azhari]]>;
<![CDATA[Soepatini Soepatini]]>
<![CDATA[ Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE) ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/jbbe.v17i2.555
<![CDATA[The purpose of this study is to analyze the effect of corporate social responsibility and customer satisfaction on customer loyalty mediated by customer trust (case study in Wardah). This research method is quantitative. The population of this study was Wardah customers. The sample technique used in this study was purposive sampling. The sample size of this study was 168 respondents. The research data used in this study came from primary sources. Data collection techniques with questionnaires. Data processing techniques using Partial Least Square (PLS) with smartPLS program version 3. The result of this study is that Corporate Social Responsibility has a positive and significant effect on Customer Trust. Customer Satisfaction has a positive and significant effect on Customer Trust. Corporate Social Responsibility has a positive and significant effect on Customer Loyalty. Consumer satisfaction has a positive and significant effect on customer loyalty. Customer Trust has a positive and significant effect on Customer Loyalty. Corporate Social Responsibility has a positive and significant effect on Customer Loyalty mediated by Customer Trust. Customer Satisfaction has a positive and significant effect on Customer Loyalty mediated by Customer Trust]]>
<![CDATA[BAGAIMANA IMAGE SATISFACTION DAN ADVERTISING TRUST MEMPENGARUHI PURCHASE INTENTION BRAND SOMETHINC YANG DIMEDIASI OLEH SELF- BRAND CONNECTION ]]>
<![CDATA[Liyana, Putri]]>;
<![CDATA[Soepatini, Soepatini]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v7i6.13962
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh image satisfaction serta advertising trust terhadap purchase intention pada merek Somethinc dengan self-brand connection sebagai variabel mediasi. Penelitian ini menggunakan metode kuantitatif dengan pendekatan Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS). Sampel penelitian terdiri dari 190 responden, yang merupakan pengguna media sosial di Indonesia yang mengenal merek Somethinc melalui kolaborasi dengan influencer Tasya Farasya. Hasil penelitian menunjukkan bahwa image satisfaction serta advertising trust memiliki pengaruh signifikan terhadap self-brand connection. Selain itu, image satisfaction berpengaruh langsung yang signifikan terhadap purchase intention, sedangkan advertising trust tidak menunjukkan pengaruh langsung yang signifikan terhadap purchase intention. Variabel self-brand connection terbukti memediasi pengaruh image satisfaction dan advertising trust terhadap purchase intention secara signifikan. Penelitian ini memberikan wawasan bagi para praktisi pemasaran tentang pentingnya membangun hubungan emosional antara konsumen dan merek melalui kepuasan citra dan kepercayaan terhadap konten iklan. Implikasi penelitian ini dapat digunakan untuk menyusun strategi pemasaran berbasis media sosial yang lebih efektif.]]>
<![CDATA[The Role of Purchase Intention in Mediating the Impact of Environmental Concern on the Purchase of Eco-Friendly Products ]]>
<![CDATA[Dina, Jihan Farah]]>;
<![CDATA[Kuswati, Rini]]>;
<![CDATA[Soepatini, Soepatini]]>
<![CDATA[ Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics ]]>
Publisher : <![CDATA[Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto ]]>
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DOI: 10.31538/iijse.v8i1.5949
<![CDATA[This study aims to analyze the role of purchase intention in mediating the influence of environmental concern on the purchase of environmentally friendly products. The method used in this study is quantitative. The population and sample in this study are the general public in Indonesia who have a minimum education in high school and understand environmentally friendly products. The sample size in this study was 200 respondents. The data source used in this study is primary data. The measurement scale used in this study is a 5-point Likert scale. Data analysis using SmartPLS version 3.0. The results of the analysis in this study indicate that environmental concern has a significant positive effect on purchase intention, environmental concern has a significant positive effect on purchasing behavior, purchase intention has a significant positive effect on purchasing behavior and purchase intention positively mediates environmental concern on purchasing behavior.]]>
<![CDATA[Factors Influencing the Purchase Intention of Generation Z Muslim Consumers Towards Halal and Environmentally Friendly Local Cosmetic Products ]]>
<![CDATA[Ristiyana, Dita]]>;
<![CDATA[Soepatini, Soepatini]]>;
<![CDATA[Nasir, Moechammad]]>
<![CDATA[ Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics ]]>
Publisher : <![CDATA[Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto ]]>
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DOI: 10.31538/iijse.v8i1.6179
<![CDATA[The aim of this research is to determine the factors that influence the purchase intention of generation Z Muslim consumers towards local cosmetic products that are halal and environmentally friendly. This research uses a quantitative method in the form of a questionnaire, the sampling technique is non-probability sampling with a purposive sampling method. The population in this study is generation Z who live in the Greater Solo area and have never used Avoskin products. The sample in this study was 312 respondents. The data analysis technique used in this research is the SEM PLS method using SmartPLS software. Based on this research, it was found that of the 23 hypotheses tested, seventeen hypotheses were confirmed. Meanwhile, six hypotheses were not accepted, from the hypotheses that were not accepted there were results that were highlighted, namely that eco-label and halal-green awareness had no effect on purchase intention, but environmental knowledge had an effect on purchase intention. This is possible because there is still little public awareness and concern in selecting a product and its impact on the environment. And of the eight hypotheses with mediating variables, two hypotheses were found that could fully mediate. It is hoped that these findings can increase the intention to purchase local cosmetics that are halal and environmentally friendly, namely by better understanding consumer behavior, especially generation Z. The practical implications of this research are that cosmetic producers gain profits by entering the halal market and increasing market share by adding halal and environmentally friendly branding.]]>
<![CDATA[Peran Brand Image Sebagai Variabel Intervening Pada Produk Pocari ]]>
<![CDATA[Astuti, Nur Andri Fitri Widi]]>;
<![CDATA[Soepatini, Soepatini]]>
<![CDATA[ YUME : Journal of Management Vol 7, No 2 (2024) ]]>
Publisher : <![CDATA[Pascasarjana STIE Amkop Makassar ]]>
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DOI: 10.37531/yum.v7i2.6601
<![CDATA[This research seeks to examine how product quality and promotion influence repurchase intention, with brand image serving as an intervening factor specifically for Pocari products. The study employs a quantitative method, utilizing probability sampling through purposive sampling technique. Primary data collection involves distributing closed questionnaires via Google Forms, utilizing the Likert scale.Primary data is acquired firsthand from participants through the distribution of questionnaires to gather information. The study's population consisted of 153 consumers of Pocari Sweet. PLS-SEM technique is employed to forecast and examine intricate models with less stringent data requirements. The data analysis method in this research utilizes PLS with the assistance of SMARTPLS Software. The findings of this investigation suggest that brand image acts as a mediator in the connection between product quality and promotion's influence on Repurchase Intention.]]>
<![CDATA[Pengaruh Customer Review Dan Influencer Endorsement Terhadap Purchase Intention Pada Produk The Originote Dengan Trust Sebagai Variabel Moderasi ]]>
<![CDATA[Fenolychia, Devie]]>;
<![CDATA[Soepatini, Soepatini]]>
<![CDATA[ YUME : Journal of Management Vol 7, No 2 (2024) ]]>
Publisher : <![CDATA[Pascasarjana STIE Amkop Makassar ]]>
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DOI: 10.37531/yum.v7i2.6619
<![CDATA[Studi ini mempunyai maksud untuk menganalisa pengaruh Customer Review serta Influencer Endorsement Terhadap Purchase Intention Pada Produk The Originote Dengan Trust Sebagai Variabel Moderasi. Studi ini menerapkan metode kuantitatif dengan penggunaan teknik sampling probability, khususnya metode purposive sampling, untuk mengambil sampel. Data primer yang dipergunakan diperoleh melalui pengisian kuesioner yang dibagikan melalui Google Form pada 100 responden yang termasuk mahasiswa di daerah Solo Raya. Untuk memprediksi serta mengeksplorasi model-model kompleks pada data, dipergunakanlah teknik analisa PLS-SEM, yang memberikan fleksibilitas pada syarat-syarat analisa. Analisa data dijalankan mempergunakan metode PLS dengan memanfaatkan perangkat lunak SMARTPLS. Hasil studi ini memperlihatkan Customer review memberikan dampak negatif tidak signifikan pada purchase intention. Influencer endorsement memberikan dampak positif serta signifikan pada purchase intention Trust tidak memoderasi hubungan customer review serta influencer edorsement terhadap purchase intention. Kata Kunci: Customer Review; Influencer Endorsement; Purchase Intention; Trust]]>
<![CDATA[Pengaruh Smma (Social Media Marketing Activities) Tiktok Terhadap Kesediaan Untuk Membayar Harga Premium Produk Makeover Yang Dimediasi Oleh Citra Merek dan Loyalitas Merek ]]>
<![CDATA[Isthiqomah, Monica Riskiana Nur]]>;
<![CDATA[Soepatini, Soepatini]]>
<![CDATA[ YUME : Journal of Management Vol 7, No 3 (2024) ]]>
Publisher : <![CDATA[Pascasarjana STIE Amkop Makassar ]]>
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DOI: 10.37531/yum.v7i3.7045
<![CDATA[This research aims to investigate how TikTok's Social Media Marketing Activities (SMMA) influence consumers' readiness to pay higher prices for MakeOver products, with Brand Image and Brand Loyalty as mediating factors. The study employs a quantitative approach, utilizing non-probability purposive sampling to select 185 Indonesian consumers who have purchased MakeOver products. Data was collected via questionnaires using a Likert scale. The analysis employs PLS SEM, involving Outer Model Analysis and Inner Model Analysis conducted with SMARTPLS 3.0 software. The findings indicate a significant and positive relationship between SMMA and the willingness of consumers to pay premium prices, mediated through Brand Image and Brand Loyalty.]]>
<![CDATA[FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI PRODUK HIJAU DIKALANGAN MAHASISWA ]]>
<![CDATA[Robbani, M. Habiburrohman]]>;
<![CDATA[Soepatini, Soepatini]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
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DOI: 10.29040/jie.v8i4.15128
<![CDATA[This research aims to analyze the factors that influence interest in buying green products among students. Attitudes towards green products serve as an intermediary variable in this study, which primarily focuses on product knowledge, consumer perceived effectiveness, and purchase intention. In this quantitative study, which will take place in Indonesia on May 2, 2024, data will be collected from all interested and participating students using a questionnaire. The researchers in this study used the Partial Least Square (PLS) algorithm to conduct their quantitative analysis. The results of the SmartPLS 3.0 analysis demonstrate the following relationships: (1) attitudes are positively affected by product knowledge; (2) attitudes towards green products are positively affected by perceived consumer effectiveness; (3) purchase intention is positively affected by perceived product knowledge; (4) purchasing interest is positively affected by perceived consumer effectiveness; (5) attitudes towards green products are positively affected by purchase intention; (6) product knowledge is positively affected by purchase intention through attitudes towards green products; (7) perceived consumer effectiveness is positively affected by purchase intention through attitudes towards green products.]]>
<![CDATA[The Influence of Social Media Marketing on Donation Intention with Brand Image and Brand Trust as Mediation ]]>
<![CDATA[Nita, Selvy Dian]]>;
<![CDATA[Soepatini, Soepatini]]>
<![CDATA[ Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics ]]>
Publisher : <![CDATA[Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto ]]>
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DOI: 10.31538/iijse.v8i1.6117
<![CDATA[This study aims to analyze the effect of social media marketing on donation intentions with the mediation of brand image and brand trust. This study uses a quantitative method with the SEM-PLS analysis approach, involving 171 respondents who are active social media users but have never donated through Kitabisa.com. Data were collected through an online questionnaire. The results of the study show that social media marketing has a significant effect on brand image and brand trust. Social media marketing also has a significant effect on donation intentions. Brand trust has a significant direct effect on donation intentions, while brand image does not show a significant direct effect. In addition, brand trust is proven to be a significant mediator between social media marketing and donation intentions, while brand image does not have a significant mediation effect.]]>
