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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Journal of Economic, Bussines and Accounting (COSTING) Varia Justicia DIJB (Diponegoro International Journal of Business) International Journal of Supply Chain Management YUME : Journal of Management JURNAL LENTERA BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Journal of Enterprise and Development (JED) Management Studies and Entrepreneurship Journal (MSEJ) Ittishal Educational Research Journal Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika International Journal of Management Science and Information Technology (IJMSIT) Journal of Management and Islamic Finance Jurnal Ekonomika Dan Bisnis Studi Akuntansi, Keuangan, dan Manajemen Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium Innovative: Journal Of Social Science Research IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies International Conference on Digital Advanced Tourism, Management, and Technology
S Soepatini
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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The Impact of Green Marketing Mix on Green Customer Loyalty for Packaged Beverage Products Prabandaru, Rahardian Mohamad Akbar Ario Hanung; Soepatini, S
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2024: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.5302

Abstract

The trend of adopting a green economy and sustainable industry is increasingly prominent in this era, driven by stricter regulatory demands and growing public awareness of environmental sustainability. Companies are now more focused on environmentally friendly innovations and resource efficiency to meet high regulatory standards and the expectations of consumers who are increasingly concerned about the environmental impact of their products and services. To address the demands of regulations and environmentally conscious consumers, companies must adapt to a green and sustainable economy by producing eco-friendly products. This adaptation needs to be implemented across various industrial sectors, one of which is the packaged food and beverage sector, a significant industry in Indonesia. This study aims to analyze the influence of the green marketing mix (4Ps) on green customer loyalty, mediated by consumer satisfaction with green products, focusing on PT Ultrajaya Tbk. The research primarily tests the proposed hypotheses. The sample for this research consisted of 155 respondents who were selected based on certain criteria. The testing is conducted by examining causal relationships between variables using a quantitative or numerical approach with primary data.The collected data was then processed using the PLS application.This method can be defined as a causal quantitative research methodology. Statistical testing includes two main tests, namely the outer and inner models. The outer model consists of classical assumption tests, Measurement Model, validity tests, and reliability tests. Meanwhile, inner model testing includes hypothesis testing, Model Feasibility Test, Effect Size F square, and R square tests. In conclusion, the implementation of the green marketing mix can create consumer satisfaction with green products, which ultimately leads to green customer loyalty. (1)The Influence of Green Product on Green Customer Satisfaction : Green products have a positive and significant impact on green customer satisfaction. (2) The Influence of Green Price on Green Customer Satisfaction: Green pricing has a positive and significant effect on customer satisfaction. (3)The Influence of Green Place on Green Customer Satisfaction: Green place positively and significantly influences green customer satisfaction. (4) The Influence of Green Promotion on Green Customer Satisfaction:Green promotion has a positive and significant impact on green customer satisfaction(5) The Influence of Green Product on Green Customer Loyalty: Green products have a positive and significant impact on green customer loyalty. (6) The Influence of Green Price on Green Customer Loyalty: Green pricing does not directly have a significant impact on customer loyalty. (7) The Influence of Green Place on Green Customer Loyalty: Green place not have a direct significant impact on customer loyalty. (8)The Influence of Green Promotion on Green Customer Loyalty :Green promotion has a positive and significant impact on green customer loyalty. (9) The Influence of Green Customer Satisfaction on Green Customer Loyalty: Green customer satisfaction has a positive and significant influence on green customer loyalty. It is hoped that this research can contribute by providing insights and knowledge regarding the influence of the green marketing mix 4Ps on green customer loyalty within the field of marketing, especially in the context of green marketing. This study is expected to be beneficial for marketing practitioners, particularly in providing information on the application of the green marketing mix 4Ps towards green customer loyalty.
The Influence of Observational Learning on Consumer Purchase Intention is Mediated by Perceived Message Authenticity and Consumer Attitudes Putra, Annafa Nandhira; Soepatini, S
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2024: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.5382

Abstract

Purpose: The purpose of this research is to test the hypothesis that has been established by testing the relationship between variables using a numerical approach, namely to find out how observational learning influences purchase intentions through perceptions of message authenticity and consumer attitudes. Methodology: The Hair formula was used to calculate the number of samples so that 132 respondents were obtained. Data was obtained directly from filling out online questionnaires from respondents who met the research sample criteria. Data analysis was carried out using Structural Equation Modeling (SEM) using the Partial Least Square (PLS) model evaluation with the SmartPLS 3 software application program. Results: The research results showed the positive influence of observational learning on consumer attitudes and perceived message authenticity. Furthermore, it shows a positive correlation between observational learning and purchase intention. The research results also show a good correlation between perceived message authenticity and consumer attitudes towards purchase intentions. Applications/Originality/Value: By using influencers' roles, businesses can better shape consumers' purchase intentions. This demonstrates the clear relationship between observational learning and customer purchase intentions. Employing influencers with skill in product promotion will strengthen the bond between the influencer and the product, increasing the likelihood that customers will make a purchase.
Online Shopping Decisions Based Perceived Ease of Use As Mediation Sirda, Sirda; Susila, Ihwan; Nasir, Moechammad; Soepatini, Soepatini
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.1927

Abstract

This research aims to analyze the influence of consumer lifestyles and product knowledge mediated by perceived ease of use on online shopping decisions among online shopping consumers in Sukoharjo using quantitative research methods and SMART PLS 4 analysis tools. The population in this study is online shopping consumers in Sukoharjo district using a non-probability sampling technique through a purposive sampling approach with a sample size of 153 according to the criteria. The results of this research show that Consumer Lifestyles and Perceived Ease of Use have a positive and significant influence on Online Shopping Decisions, while Product Knowledge does not have a significant influence on Online Shopping Decisions, Consumer Lifestyles and Product Knowledge have a positive and significant influence on Online Shopping Decisions which is mediated by Perceived Ease of Use.
The Effect of Work-Family Conflict and Job Stress on Performance With Job Satisfaction As A Mediation Variable Nugroho, Agus; Soepatini, Soepatini; Wujoso, Hari; Waskito, Jati
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.2102

Abstract

This research aims to analyze the influence of work-family conflict and work stress on performance with job satisfaction as a mediating variable using quantitative research methods and SMART PLS analysis tools. 4 of the population in this study are female nurses working shifts in the ward and emergency room using a purposive sampling approach. with a sample size of 89 according to the criteria. The results of this study show that work-family conflict has a negative and insignificant effect on performance, work-family conflict has a negative and significant effect on job satisfaction, work stress has a negative and insignificant effect on performance, work stress has a negative and insignificant effect on job satisfaction, job satisfaction. work has a positive and significant effect on performance, work-family conflict has a negative and significant effect which is mediated by job satisfaction and work stress has a negative and insignificant effect on performance which is mediated by job satisfaction.
Formation Process of Expectations and Satisfaction of Construction Design and Build Service in Surakarta, Indonesia: The Perspective of Construction Service Users Mar’i Muhammad, Mirza; Soepatini, Soepatini; Isa, Muzakar
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.2137

Abstract

The rapid development of infrastructure in Surakarta has triggered high demand in the construction industry. Ongoing urbanization and rapid population growth are key drivers, creating the need for housing projects, public facilities, and improvements in transportation infrastructure. Despite the rapid economic growth and infrastructure development in Indonesia, particularly in Surakarta, significant progress has been made in the construction sector. However, increased demand has also brought about intense competition, especially in Design and Build projects. This research specifically aims to understand the processes related to the formation of expectations and customer satisfaction in Design and Build construction projects in Surakarta. The research methodology employed is qualitative with a descriptive approach, and data is obtained through observation, interviews, and documentation. Data sources include relevant parties involved in the use of Design and Build construction services in Surakarta, Indonesia. Descriptive data analysis is used to present the data in a descriptive manner. The findings of this research indicate that the pre-purchase stage in construction services involves needs identification, information search, and alternative evaluation. Risk analysis, especially in functional, financial, temporal, physical, psychological, social, and sensory dimensions, is crucial in the decision-making process for potential users of construction services. Preferences for service dimensions such as tangibles, reliability, responsiveness, assurance, and empathy also significantly influence the selection of service providers. The ability of construction service providers to identify and manage risks, including the principles of 'The Flower of Service, also affects customer satisfaction.
Analysis of the Effect of Entrepreneurship Education on Entrepreneurial Intentions with Entrepreneurial Motivation and Opportunity Recognition as Intervening Variables Yuliana, Rika; Soepatini, Soepatini
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.2638

Abstract

Entrepreneurship is pivotal in advancing social and economic development, particularly in enhancing community living standards. A strategic approach is needed to foster entrepreneurship growth. This research aims to analyze the influence of entrepreneurship education on entrepreneurial intention, with entrepreneurial motivation and opportunity recognition as intervening variables. Conducted using a quantitative method, questionnaires were distributed to 221 students from Universitas Muhammadiyah Surakarta and 'Aisyiyah University of Surakarta in November 2023. The relationships between variables were analyzed using smart partial least squares (SPLS). The results indicate that: (1) entrepreneurial motivation positively influences opportunity recognition; (2) entrepreneurship education positively influences entrepreneurial motivation; (3) entrepreneurship education does not influence entrepreneurial intention; (4) entrepreneurship education positively influences opportunity recognition; (5) opportunity recognition positively influences entrepreneurial intention; (6) entrepreneurial motivation positively influences entrepreneurial intention; (7) entrepreneurial motivation mediates the influence of entrepreneurship education on opportunity recognition; (8) entrepreneurial motivation mediates the influence of entrepreneurship education on entrepreneurial intention; (9) opportunity recognition does not mediate the influence of entrepreneurial motivation on entrepreneurial intention; (10) opportunity recognition does not mediate the influence of entrepreneurship education on entrepreneurial intention; (11) entrepreneurial motivation and opportunity recognition do not mediate the influence of entrepreneurship education on entrepreneurial intention.
Analysis of Customer Experience and Customer Satisfaction on Repurchase Intention with Customer Loyalty as a Mediation Variable at Cafe Dokobox Mamuju Wardani, Rezki; Wiyadi , Wiyadi; Soepatini, Soepatini; Nasir, M.
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2908

Abstract

This article discusses customer experience and customer satisfaction regarding repurchase interest at Cafe Dokobox Mamuju, with customer loyalty as a mediating variable. This research used a questionnaire to collect data from 200 customers and analyzed using SmartPLS 3. The results show that customer experience and customer satisfaction have a significant influence on loyalty, customer experience also influences repurchase intention. However, customer loyalty does not mediate the influence of customer experience and satisfaction on repurchase intention.
Pengaruh Faktor Social Content Terhadap Continuous Intention Pada Platform Instagram Yang Dimediasi Oleh Informational Social Influence Kayla Farriel Devara; Soepatini Soepatini
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7654

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh faktor-faktor konten sosial, yakni daya tarik Instagrammer (Instagrammer Attractiveness), partisipasi bersama penonton (Co-Viewer Participation), reputasi platform (Platform Reputation), dan daya tarik konten (Content Appeal), terhadap niat berkelanjutan pengguna untuk menggunakan Instagram (Continuous Intention) dengan pengaruh sosial informasional (Informational Social Influence) sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dan melibatkan 125 responden aktif pengguna Instagram di Indonesia. Hasil analisis menunjukkan bahwa Instagrammer Attractiveness, Co-Viewer Participation, dan Platform Reputation berpengaruh signifikan terhadap Continuous Intention, sedangkan Content Appeal tidak memberikan pengaruh langsung yang signifikan. Namun demikian, keempat variabel tersebut berpengaruh signifikan terhadap Informational Social Influence, yang juga terbukti secara signifikan memengaruhi Continuous Intention. Informational Social Influence juga terbukti memediasi hubungan antara keempat faktor sosial tersebut dan niat berkelanjutan pengguna. Temuan ini menegaskan pentingnya membangun interaksi sosial dan kredibilitas informasi untuk mempertahankan loyalitas pengguna terhadap Instagram.
PENGARUH CITRA MEREK TERHADAP KECINTAAN MEREK YANG DIMEDIASI OLEH SIKAP DAN KEPERCAYAAN (STUDI EMPIRIS PADA PRODUK SKINCARE RAMAH LINGKUNGAN) Andira Ayu Pradisty; Soepatini Soepatini
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1572

Abstract

This study aims to analyze the influence of Green brand image on Green brand love by mediating the variables of Attitude toward the Green brand and Trust in the Green brand. The research uses a quantitative approach with a survey method involving 150 active students of Universitas Muhammadiyah Surakarta who have used The Body Shop products in the past three months. The data analysis technique employed is Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results show that Green brand image has a positive and significant direct effect on Green brand love. Additionally, a positive and significant indirect effect is also observed through the mediation of Attitude and Trust in the Green brand. The research model also demonstrates a good goodness of fit, with high R² and Q² values, indicating that the model is capable of significantly explaining the relationships between variables.
Do Brand Attachment and Brand Love Truly Mediate the Influence of Consumer Satisfaction on Brand Loyalty Towards Wardah Cosmetic Products? Yuniar, Vita; Soepatini, Soepatini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6946

Abstract

This study aims to analyze the influence consumer satisfaction towards brand loyalty mediated by brand attachment and brand love for Wardah cosmetic products. This study uses a quantitative method with the SEM-PLS analysis approach, involving 160 respondents who are Wardah product users. Data were collected through an online questionnaire. The results of the study show that consumer satisfaction has a significant effect on brand attachment. Consumer satisfaction also has a significant effect on brand love. Consumer satisfaction has a significant direct effect on brand loyalty. Then, brand attachment has a significant direct effect on brand loyalty. Brand love also has a significant effect on brand loyalty. In addition, brand attachment is proven to be a significant mediator between brand satisfaction and brand loyalty. Then, brand love is also proven to be a significant mediator between consumer satisfaction and brand loyalty.
Co-Authors Aan Sofyan Agus Nugroho, Agus Aini, Lola Khurul Andira Ayu Pradisty Angellia, Anggi Anton Agus Setyawan Astuti, Nur Andri Fitri Widi Ayu Nanda Amalia Az-zahra, Nabiilah Aprilia Berliana Widyaningrum Choirunnisa, Bella A. Diana Setiawati Didi Junaedi Dina, Jihan Farah Edy Purwo Saputra Elsa Putri Mistya Wardani Eni Setyowati Eni Setyowati Enno Haya Gladya Naranta Fakhirah Febriana Putri Fari Adi Prasetya Fenolychia, Devie Firda Rayyantika Hari Wujoso Haszmi Alfateh Ihwan Susila Imronudin Imronudin Intan Diah Maharamah Isthiqomah, Monica Riskiana Nur Jati Waskito Kayla Farriel Devara Kholifah Putrikurnia Azhari Kussudyarsana Kussudyarsana Kusuma Prihayudha, Enggar Ladyaningtin, Keysya Puspita Liana Mangifera Liyana, Putri Lola Khurul Aini M. Nasir Maimun, Muhammad Halim Marsha Diva Saputri Mar’i Muhammad, Mirza Mirzam Arqy Ahmadi Moechammad Nasir Moh fahmi Johan Syah Muhtadi Muhtadi Munajat Tri Nugroho Muzakar Isa Nita, Selvy Dian Novel Idris Abas Novita Umi Choirunnisa Nur Achmad Nurhidayat Nurhidayat Prabandaru, Rahardian Mohamad Akbar Ario Hanung Pravyana, Kanishka Putra , Bintang Kharisma Putra, Annafa Nandhira Putri, Fakhirah Febriana Rayyantika, Firda Rika Yuliana, Rika Rini Kuswati Rino Vrasica Ristiyana, Dita Robbani, M. Habiburrohman RR. Ella Evrita Hestiandari Sari, Pertapa Sirda, Sirda Suranto Suranto Suryandari , Rullynta Siska Syamsudin Syamsudin Vrasica, Rino Wahyuddin, M. Wardani, Elsa Putri Mistya Wardani, Rezki Widada Widada Wiyadi , Wiyadi Wiyadi, W Wiyaning Putri, Angie Yuniar, Vita Yusnara, Rendy Indra Zulfa Irawati, Zulfa Zulfiani Ayu Astutik