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Online Shopping Decisions Based Perceived Ease of Use As Mediation Sirda, Sirda; Susila, Ihwan; Nasir, Moechammad; Soepatini, Soepatini
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.1927

Abstract

This research aims to analyze the influence of consumer lifestyles and product knowledge mediated by perceived ease of use on online shopping decisions among online shopping consumers in Sukoharjo using quantitative research methods and SMART PLS 4 analysis tools. The population in this study is online shopping consumers in Sukoharjo district using a non-probability sampling technique through a purposive sampling approach with a sample size of 153 according to the criteria. The results of this research show that Consumer Lifestyles and Perceived Ease of Use have a positive and significant influence on Online Shopping Decisions, while Product Knowledge does not have a significant influence on Online Shopping Decisions, Consumer Lifestyles and Product Knowledge have a positive and significant influence on Online Shopping Decisions which is mediated by Perceived Ease of Use.
The Effect of Work-Family Conflict and Job Stress on Performance With Job Satisfaction As A Mediation Variable Nugroho, Agus; Soepatini, Soepatini; Wujoso, Hari; Waskito, Jati
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.2102

Abstract

This research aims to analyze the influence of work-family conflict and work stress on performance with job satisfaction as a mediating variable using quantitative research methods and SMART PLS analysis tools. 4 of the population in this study are female nurses working shifts in the ward and emergency room using a purposive sampling approach. with a sample size of 89 according to the criteria. The results of this study show that work-family conflict has a negative and insignificant effect on performance, work-family conflict has a negative and significant effect on job satisfaction, work stress has a negative and insignificant effect on performance, work stress has a negative and insignificant effect on job satisfaction, job satisfaction. work has a positive and significant effect on performance, work-family conflict has a negative and significant effect which is mediated by job satisfaction and work stress has a negative and insignificant effect on performance which is mediated by job satisfaction.
Formation Process of Expectations and Satisfaction of Construction Design and Build Service in Surakarta, Indonesia: The Perspective of Construction Service Users Mar’i Muhammad, Mirza; Soepatini, Soepatini; Isa, Muzakar
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.2137

Abstract

The rapid development of infrastructure in Surakarta has triggered high demand in the construction industry. Ongoing urbanization and rapid population growth are key drivers, creating the need for housing projects, public facilities, and improvements in transportation infrastructure. Despite the rapid economic growth and infrastructure development in Indonesia, particularly in Surakarta, significant progress has been made in the construction sector. However, increased demand has also brought about intense competition, especially in Design and Build projects. This research specifically aims to understand the processes related to the formation of expectations and customer satisfaction in Design and Build construction projects in Surakarta. The research methodology employed is qualitative with a descriptive approach, and data is obtained through observation, interviews, and documentation. Data sources include relevant parties involved in the use of Design and Build construction services in Surakarta, Indonesia. Descriptive data analysis is used to present the data in a descriptive manner. The findings of this research indicate that the pre-purchase stage in construction services involves needs identification, information search, and alternative evaluation. Risk analysis, especially in functional, financial, temporal, physical, psychological, social, and sensory dimensions, is crucial in the decision-making process for potential users of construction services. Preferences for service dimensions such as tangibles, reliability, responsiveness, assurance, and empathy also significantly influence the selection of service providers. The ability of construction service providers to identify and manage risks, including the principles of 'The Flower of Service, also affects customer satisfaction.
Analysis of the Effect of Entrepreneurship Education on Entrepreneurial Intentions with Entrepreneurial Motivation and Opportunity Recognition as Intervening Variables Yuliana, Rika; Soepatini, Soepatini
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.2638

Abstract

Entrepreneurship is pivotal in advancing social and economic development, particularly in enhancing community living standards. A strategic approach is needed to foster entrepreneurship growth. This research aims to analyze the influence of entrepreneurship education on entrepreneurial intention, with entrepreneurial motivation and opportunity recognition as intervening variables. Conducted using a quantitative method, questionnaires were distributed to 221 students from Universitas Muhammadiyah Surakarta and 'Aisyiyah University of Surakarta in November 2023. The relationships between variables were analyzed using smart partial least squares (SPLS). The results indicate that: (1) entrepreneurial motivation positively influences opportunity recognition; (2) entrepreneurship education positively influences entrepreneurial motivation; (3) entrepreneurship education does not influence entrepreneurial intention; (4) entrepreneurship education positively influences opportunity recognition; (5) opportunity recognition positively influences entrepreneurial intention; (6) entrepreneurial motivation positively influences entrepreneurial intention; (7) entrepreneurial motivation mediates the influence of entrepreneurship education on opportunity recognition; (8) entrepreneurial motivation mediates the influence of entrepreneurship education on entrepreneurial intention; (9) opportunity recognition does not mediate the influence of entrepreneurial motivation on entrepreneurial intention; (10) opportunity recognition does not mediate the influence of entrepreneurship education on entrepreneurial intention; (11) entrepreneurial motivation and opportunity recognition do not mediate the influence of entrepreneurship education on entrepreneurial intention.
Analysis of Customer Experience and Customer Satisfaction on Repurchase Intention with Customer Loyalty as a Mediation Variable at Cafe Dokobox Mamuju Wardani, Rezki; Wiyadi , Wiyadi; Soepatini, Soepatini; Nasir, M.
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2908

Abstract

This article discusses customer experience and customer satisfaction regarding repurchase interest at Cafe Dokobox Mamuju, with customer loyalty as a mediating variable. This research used a questionnaire to collect data from 200 customers and analyzed using SmartPLS 3. The results show that customer experience and customer satisfaction have a significant influence on loyalty, customer experience also influences repurchase intention. However, customer loyalty does not mediate the influence of customer experience and satisfaction on repurchase intention.
Pengaruh Faktor Social Content Terhadap Continuous Intention Pada Platform Instagram Yang Dimediasi Oleh Informational Social Influence Kayla Farriel Devara; Soepatini Soepatini
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7654

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh faktor-faktor konten sosial, yakni daya tarik Instagrammer (Instagrammer Attractiveness), partisipasi bersama penonton (Co-Viewer Participation), reputasi platform (Platform Reputation), dan daya tarik konten (Content Appeal), terhadap niat berkelanjutan pengguna untuk menggunakan Instagram (Continuous Intention) dengan pengaruh sosial informasional (Informational Social Influence) sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dan melibatkan 125 responden aktif pengguna Instagram di Indonesia. Hasil analisis menunjukkan bahwa Instagrammer Attractiveness, Co-Viewer Participation, dan Platform Reputation berpengaruh signifikan terhadap Continuous Intention, sedangkan Content Appeal tidak memberikan pengaruh langsung yang signifikan. Namun demikian, keempat variabel tersebut berpengaruh signifikan terhadap Informational Social Influence, yang juga terbukti secara signifikan memengaruhi Continuous Intention. Informational Social Influence juga terbukti memediasi hubungan antara keempat faktor sosial tersebut dan niat berkelanjutan pengguna. Temuan ini menegaskan pentingnya membangun interaksi sosial dan kredibilitas informasi untuk mempertahankan loyalitas pengguna terhadap Instagram.
PENGARUH CITRA MEREK TERHADAP KECINTAAN MEREK YANG DIMEDIASI OLEH SIKAP DAN KEPERCAYAAN (STUDI EMPIRIS PADA PRODUK SKINCARE RAMAH LINGKUNGAN) Andira Ayu Pradisty; Soepatini Soepatini
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1572

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This study aims to analyze the influence of Green brand image on Green brand love by mediating the variables of Attitude toward the Green brand and Trust in the Green brand. The research uses a quantitative approach with a survey method involving 150 active students of Universitas Muhammadiyah Surakarta who have used The Body Shop products in the past three months. The data analysis technique employed is Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results show that Green brand image has a positive and significant direct effect on Green brand love. Additionally, a positive and significant indirect effect is also observed through the mediation of Attitude and Trust in the Green brand. The research model also demonstrates a good goodness of fit, with high R² and Q² values, indicating that the model is capable of significantly explaining the relationships between variables.
Pengaruh Electronic Word of Mouth (eWOM) Terhadap Niat Pembelian Produk Azarine Di Shopee Aini, Lola Khurul; Soepatini, Soepatini
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 5 (2024): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i5.1960

Abstract

Abstract Electronic word of mouth (eWOM), as a form of modern marketing communication, is increasingly important in influencing consumer decisions in the digital era. This study aims to determine the impact of eWOM on the purchase intention of Azarine products on Shopee by applying the Information Adoption Model (IAM). This model encompasses five variables: information quality, information quantity, information credibility, information usefulness, and information adoption. Azarine is a local beauty brand known for its high-quality products and strong sales performance on Shopee. This research employs a quantitative approach by distributing questionnaires to Shopee users and skincare consumers who have never purchased Azarine products. The research sample consists of 150 respondents selected through purposive sampling. The analysis tool used is SmartPLS 3.0. The results of the study indicate that information quality does not affect information usefulness. Information quantity and information credibility positively influence information usefulness. Information usefulness has a positive effect on information adoption, and information adoption positively influences the purchase intention of Azarine products. Keywords: Electronic Word of Mouth, Information Adoption Model, Shopee, Purchase Intention Abstrak Electronic word of mouth sebagai salah satu bentuk komunikasi pemasaran modern, semakin berperan penting dalam mempengaruhi keputusan konsumen dalam era digital. Penelitian ini bertujuan untuk mengetahui pengaruh electronic word mouth (eWOM) terhadap niat pembelian produk Azarine di Shopee dengan mengaplikasikan Information Adoption Model (IAM). Model ini mencakup lima variabel yaitu kualitas informasi, kuantitas informasi, kredibilitas informasi, kegunaan informasi, dan adopsi informasi. Azarine adalah salah satu merek lokal di bidang perawatan kecantikan yang terkenal karena produknya yang berkualitas tinggi dan tingkat penjualan yang tinggi di Shopee. Metode penelitian ini menerapkan pendekatan kuantitatif melalui distribusi kuesioner kepada para pengguna Shopee serta konsumen skincare yang belum pernah melakukan pembelian produk Azarine. Sampel penelitian terdiri dari 150 responden yang dipilih melalui metode purposive sampling. Alat uji analisis yang digunakan adalah SmartPLS 3.0. Hasil penelitian menyatakan bahwa kualitas informasi tidak berpengaruh terhadap kegunaan informasi. Kuantitas informasi dan kredibilitas informasi berpengaruh positif terhadap kegunaan informasi. kegunaan informasi memiliki pengaruh positif terhadap adopsi informasi dan adopsi informasi memiliki pengaruh positif terhadap niat pembelian produk Azarine. Kata kunci: Electronic Word of Mouth, Model Adopsi Informasi, Shopee, Niat Pembelian.
Utilitarian, hedonic, and social values on e-commerce customer loyalty: mediating role of customer satisfaction Yusnara, Rendy Indra; Soepatini, Soepatini
Journal of Enterprise and Development (JED) Vol. 5 No. 2 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5i2.7009

Abstract

Purpose — The objective of this research is to examine how utilitarian value, hedonic value, and social value influence customer loyalty in e-commerce, as well as to investigate whether customer satisfaction can serve as a mediator.Method — A quantitative research methodology was employed in this study, utilizing students from Soloraya as the population. The primary means of data collection was through the distribution of questionnaires, which were designed using a Likert scale. The study consisted of 105 respondents, and data analysis was conducted using Partial Least Squares (PLS) analysis with SMARTPLS software. PLS-SEM analysis comprises two models: an outer model and an inner model.Result — We found that utilitarian value, hedonic value, and social value had a positive and significant impact on customer loyalty, as well as customer satisfaction. Furthermore, utilitarian value, hedonic value, and social value were observed to have a positive and significant impact on customer satisfaction. In addition, the findings also indicate that customer satisfaction plays a mediating role in the relationship between utilitarian value, hedonic value, social value, and customer loyalty.Contribution — The present study provides valuable insights to the academic community by expanding knowledge in the marketing field, specifically with regards to the influence of utilitarian, hedonic, social value, and customer satisfaction on customer loyalty. Moreover, this study has the potential to make a significant contribution to the advancement of the e-commerce subsector in Indonesia by presenting novel and relevant information.
Green Marketing Mix and Environmental Knowledge: Shaping Gen Z and Millennials’ Sustainable Furniture Intentions Soepatini, Soepatini; Putra , Bintang Kharisma; Suryandari , Rullynta Siska; Kuswati, Rini
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 2 (2025): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i2.56692

Abstract

This study investigates how Indonesian Gen Z and millennials’ purchase intentions for green furniture from Ace Hardware, IKEA, Informa, KANA Furniture, and Uwitan are shaped by the green marketing mix—product, price, place, and promotion. Its academic contribution lies in integrating environmental knowledge as a boundary condition into the marketing mix framework while embedding a skepticism-based perspective, thereby clarifying when specific green signals succeed or fail. A quantitative survey of 256 respondents was analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS. Findings indicate that green promotion, place, and price significantly influence purchase intentions, whereas green product does not. Environmental knowledge moderates the link between green product and place, suggesting its importance in sustainable consumption. This study advances green marketing scholarship by addressing the tension between persuasion and skepticism. Practically, it guides firms to build credibility and communicate sustainability initiatives more effectively to young consumers in emerging markets.
Co-Authors Aan Sofyan Agus Nugroho, Agus Aini, Lola Khurul Alditia, Fariz Andira Ayu Pradisty Angellia, Anggi Anggraini, Fera Anton Agus Setyawan Astuti, Nur Andri Fitri Widi Ayu Nanda Amalia Az-zahra, Nabiilah Aprilia Berliana Widyaningrum Choirunnisa, Bella A. Diana Setiawati Didi Junaedi Dina, Jihan Farah Edy Purwo Saputra Eni Setyowati Eni Setyowati Enno Haya Gladya Naranta Fari Adi Prasetya Fenolychia, Devie Firda Rayyantika Hari Wujoso Haszmi Alfateh Ihwan Susila Imronudin Imronudin Intan Diah Maharamah Isthiqomah, Monica Riskiana Nur Jati Waskito Kayla Farriel Devara Kholifah Putrikurnia Azhari Kussudyarsana Kussudyarsana Kusuma Prihayudha, Enggar Ladyaningtin, Keysya Puspita Liana Mangifera Liyana, Putri Lola Khurul Aini M. Nasir Maimun, Muhammad Halim Marsha Diva Saputri Mar’i Muhammad, Mirza Mirzam Arqy Ahmadi Moechammad Nasir Moh fahmi Johan Syah Muhammad Farhan Muhtadi Muhtadi Munajat Tri Nugroho Muzakar Isa Ningrum, Ameylia Daniek Setiya Novel Idris Abas Novita Umi Choirunnisa Nugroho, Alfian Bhakti Nur Achmad Nurhidayat Nurhidayat Prabandaru, Rahardian Mohamad Akbar Ario Hanung Pravyana, Kanishka Putra , Bintang Kharisma Putra, Annafa Nandhira Putri, Fakhirah Febriana Rahayuningsih, Nadia Rahmawati Rayyantika, Firda Rika Yuliana, Rika Rini Kuswati Rino Vrasica Robbani, M. Habiburrohman RR. Ella Evrita Hestiandari Sari, Pertapa Selvy Dian Nita Sirda, Sirda Stiyo, Anang Tri Suranto Suranto Suryandari , Rullynta Siska Syamsudin Syamsudin Vrasica, Rino Wahyuddin, M. Wardani, Elsa Putri Mistya Wardani, Rezki Widada Widada Wiyadi , Wiyadi Wiyadi, W Wiyaning Putri, Angie Yusnara, Rendy Indra Zulfa Irawati, Zulfa Zulfiani Ayu Astutik