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Pendampingan Digital Marketing SD Muhammadiyah Program Khusus Baturan Menuju Branding Sekolah Berkarakter Setyowati, Eni; Maulidiyah IH; Soepatini; Muhammad Arif; MaulidSitti Retno Faridatussalam; Habib Bachtiar; Riana Rika Rohmatin; Murni Asliyana
Abdi Psikonomi Vol 3, No 1 (2022): Juni 2022
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v3i1.996

Abstract

Pengabdian ini dilakukan berdasarkan permasalahan yang dihadapi oleh Sekolah Dasar Muhammadiyah Program Khusus Baturan, Colomadu Karanganyar, Jawa Tengah. Khalayak sasaran membutuhkan dukungan dari sisi sarana prasarana maupun sumber daya manusia dalam penguatan branding sekolah melalui promosi digital. Permasalahan yang dihadapi mitra adalah masih belum lengkapnya sarana dan prasarana sekolah dalam melakukan promosi digital serta sumber daya manusia yang belum siap. Tujuan dari kegiatan pengabdian ini adalah 1. untuk membantu khalayak sasaran dalam melakukan penguatan branding sekolah melalui promosi digital,2. Membantu mitra menemukan strategi pemasaran yang sesuai dengan kondisi sekolah, 3. Mendampingi mitra dalam meningkatkan skill untuk membuat brosur yang menarik, 4. Mendukung mitra untuk bisa meraih target peningkatan jumlah pendaftar siswa baru. Metode yang digunakan dalam kegiatan ini adalah dengan metode Focus Group Discussion, praktik langsung, pelatihan, dan pendampingan. Luaran dari pengabdian ini adalah artikel publikasi pada jurnal, dokumentasi yang akan diupload di media online atau pun offline.
The effect of Ease of Use, Seller Reputation, and Perceived Usefulness On Brand Loyalty with Satisfaction as a Mediating Variable Dilan Raihan; Soepatini
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.282

Abstract

This study is to determine the effect of customer satisfaction in building brand loyalty through customer satisfaction, ease of use, seller reputation, and perceived usefulness. The population of this study, which employs quantitative research techniques, consists of Surakrarta-based customers of online marketplaces. Purpose Sampling was the method of sampling employed in this investigation. They employed 127 respondents. The information used in this study came through the distribution of questionnaires. Partial Least Square (PLS) data analysis using SMARTPLS software is the method used in this study. According to the findings of this study, Brand Loyalty is not positively and significantly impacted by Seller Reputation, Perceived Usefulness, or Ease of Use. A favorable and considerable impact on satisfaction is provided by the ease of use, seller reputation, and perceived usefulness. Brand Loyalty is positively and significantly impacted by satisfaction. Ease of Use, Seller Reputation, and Perceived Usefulness cannot be mediated by satisfaction in determining brand loyalty.This research contributes to increasing knowledge in the sector of selling used products through online platforms, because one of the challenges faced by the MSME industry is the use of technology in its business processes. The use of technology can facilitate business activities such as, means of promotion and facilitate transactions because this convenience is used by umkm industry business actors and consumers in the use of technology.
Comparative Analysis of Islamic Banks’ Performance in Indonesia and Malaysia with RGEC and the Islamicity Performance Index (2018-2021) Tata Fatima Azzahra; Muhammad Sholahuddin; Soepatini Soepatini
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 1 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i1.354

Abstract

Using the RGEC (Risk Profile, Good Governance, Profit, Capital) method for measuring financial performance and the Islamicity Performance Index (IPI) for measuring Shariah performance, this study seeks to identify differences in the performance of Islamic banks in Indonesia and Malaysia for the period from 2018-2021. Target sampling was used to select the sample, which consisted of secondary data from two Islamic banks in Indonesia and two Islamic banks in Malaysia from the banks’ 2018-2021 annual reports. Financial ratio analysis and various test analyses using the non-parametric Mann-Whitney U method are used as analytic methods. According to the statistical calculations of the RGEC method, there is no difference in the average values of NPF, GCG, ROA, and BOPO, but there is a difference in the average values of FDR, ROE, NI, and CAR between Bank Syariah Indonesia and Bank Syariah Malaysia. The IPI method reveals that the average values of PSR, ZPR, EDR, and the ratio of Islamic Income vs non-Islamic Income recorded differences in average value, and the ratio of Islamic Investment vs non-Islamic Investment demonstrates that there is no difference between the average scores of Indonesian Shariah Banks and Malaysian Shariah Banks.
THE INFLUENCE OF CONSUMER CHARACTERISTICS AND SITUATIONAL FACTORS ON ONLINE IMPULSIVE BUYING OF FASHION PRODUCTS Intan Destyanawati; Soepatini
Journal of Management and Islamic Finance Vol. 3 No. 1 (2023): Journal of Management and Islamic Finance
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jmif.v3i1.6644

Abstract

This study aims to analyze the influence of consumer characteristics (impulse buying tendencies, shopping enjoyment tendencies, and consumer moods) and situational factors (individual situation, website quality, motivational activity by retailers, and product attributes) on online impulsive purchases of fashion products in the past pandemic. The population in this study were people who live in Surakarta and Solo Residency with a sample of 100 respondents. The data collection method used a questionnaire, and was processed using the Partial Last Square (PLS). Data analysis used in this study included instrument tests, classic assumption tests consisting of multicollinearity tests, Goodness of Fit (GoF) tests and partial tests (t-test). The results of the study show that first, there are four accepted hypotheses where the factors that influence online impulsive purchases of fashion products are shopping enjoyment tendencies, shopping enjoyment tendencies, consumer moods, and product attributes. Second, other factors such as individual situation, website quality, and motivational activity by retailers are not the determining factors.
Analisis Pengaruh Karakteristik Individu, Budaya Organisasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan Jasa Konstruksi Di Surakarta Intan Diah Maharamah; Soepatini Soepatini; Jati Waskito
Innovative: Journal Of Social Science Research Vol. 3 No. 3 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i3.3357

Abstract

  Sikap dan perilaku masing–masing karyawan selain dipengaruhi oleh karakteristik individu yang mereka miliki juga dipengaruhi oleh budaya organisasi dan lingkungan kerja. Tujuan dari penelitian ini untuk mengenalisis Pengaruh Karakterikstik Individu, Budaya Organisasi Dan Lingkungan Kerja, Terhadap Kinerja Karyawan Jasa Konstruksi Di Surakarta. Metode penelitian yang digunakan yaitu pendekatan explanatory yang bertujuan untuk mengetahui pendapat dari sebagian populasi terhadap objek yang akan diteliti. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner. Teknik analisis data dilakukan melalui Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik, Analisis Regresi Linier Berganda. Hasil dari penelitian ini menunjukkan bahwa karakteristik individu berpengaruh positif terhadap kinerja karyawan. Budaya organisasi berpengaruh positif terhadap kinerja karyawan. Lingkungan kerja tidak berpengaruh terhadap kinerja karyawan.
Pengaruh Kualitas Pelayanan Terhadap Niat Membeli Kembali Yang Dimediasi Oleh Kepuasaan Maghfiroh Imam Nur Ramadhani; Soepatini
Jurnal Ekuilnomi Vol. 5 No. 1 (2023): Jurnal Ekuilnomi Vol 5 No 1 Mei 2023
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/ekuilnomi.v5i1.835

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Kualitas Pelayanan Terhadap Niat Membeli Kembali Yang Dimediasi Oleh Kepuasan pada toko gudang keramik Surabaya. Penelitian ini termasuk kedalam penelitian kuantitatif. Populasi penelitian ini adalah konsumen toko gudang keramik Surabaya. Sampel yang terkumpul dalam penelitian ini yaitu sebanyak 130 responden. Data yang digunakan adalah data primer dimana data diperoleh dari jawaban responden melalui kuesioner yang telah diberikan. SmartPLS 3.0 digunakan dalam penelitian sebagai alat bantu analisis. Hasil penelitian ini menunjukkan bahwa (1) Pelayanan Konsumen memiliki pengaruh positif dan signifikan terhadap Kepuasan. (2) Security memiliki pengaruh positif dan signifikan terhadap Kepuasan. (3) Fulfilment memiliki pengaruh positif dan signifikan terhadap Kepuasan. (4) Kepuasan memiliki pengaruh positif dan signifikan terhadap Niat Membeli Kembali (5) Variabel Kepuasan mampu memediasi hubungan antara variabel Pelayanan Konsumen, Security dan Fulfilment terhadap variabel Niat Membeli Kembali.
ANALYSIS OF FACTOR INFLUENCING REPURCHASE INTENTION AND WORD OF MOUTH COMMUNICATION MEDIATED BY SATISFACTION Novita Umi Choirunnisa; Edy Purwo Saputra; Soepatini Soepatini
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 3 (2023): IJEBAR, VOL. 07 ISSUE 03, SEPTEMBER 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i3.11036

Abstract

In an era of increasingly rapid technological developments, changes and people's needs for practical products are also increasing. One of the most popular food products is Kentucky Fried Chicken (KFC). Therefore, it is important for companies to identify the factors that influence consumer behavior in order to improve the company. This study aims to analyze the factors that influence consumer repurchase intention and word of mouth communication mediated by customer satisfaction at Kentucky Fried Chicken (KFC) companies. Data collection was carried out by providing KCF customer questionnaires with a total of 171 respondents. The statistical analysis used is the Partial Least Square (PLS) based SEM (Structural Equation Modeling) method. The results showed that price fairness, restaurant food quality, and service quality had a positive and significant effect on customer satisfaction. Customer satisfaction has a positive and significant effect on consumer repurchase intention and word of mouth communication. From the results of this study, it contributes to the KFC company making price fairness, restaurant food quality, service quality a consideration in carrying out marketing strategies related to customer satisfaction and will influence consumer repurchase intention and word of mouth.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUCT UNCERTAINTY YANG DIMEDIASI OLEH SELLER UNCERTAINTY PADA SOCIAL COMMERCE Ayu Nanda Amalia; Soepatini Soepatini
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.513

Abstract

This study examines the analysis of factors that affect product uncertainty mediated by seller uncertainty in social commerce. The population in this study were individuals who had an online shopping experience through social media platforms (Facebook and Instagram). The sample of this study was 203 respondents. Structured Equation Modeling (SEM) is the research methodology used in this study. Applications such as SmartPLS 3.0 are used in data processing. The result of this study is that Seller uncertainty  is negatively and insignificantly affected by return policy leniency. Product uncertainty is positively and significantly influenced by the variables return policy leniency, information quality, seller reputation, and seller uncertainty. Seller uncertainty is positively and significantly influenced by information quality, seller reputation, and the number of positive comments. Product uncertainty is positively and insignificantly influenced by the number of positive comments. Seller uncertainty is negatively and insignificantly affected by seller popularity. Product uncertainty is negatively and significantly influenced by Seller popularity.  Return policy leniency and seller popularity have a negative and insignificant effect on product uncertainty mediated by seller uncertainty. Information quality, seller reputation, and the number of positive comments have a positive and significant effect on product uncertainty mediated by seller uncertainty
Pengaruh Kualitas Pelayanan Terhadap Niat Membeli Kembali Yang Dimediasi Oleh Kepuasaan Maghfiroh Imam Nur Ramadhani; Soepatini
Jurnal Ekuilnomi Vol. 5 No. 1 (2023): Ekuilnomi Vol 5(1) Mei 2023
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/c4y6rk34

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Kualitas Pelayanan Terhadap Niat Membeli Kembali Yang Dimediasi Oleh Kepuasan pada toko gudang keramik Surabaya. Penelitian ini termasuk kedalam penelitian kuantitatif. Populasi penelitian ini adalah konsumen toko gudang keramik Surabaya. Sampel yang terkumpul dalam penelitian ini yaitu sebanyak 130 responden. Data yang digunakan adalah data primer dimana data diperoleh dari jawaban responden melalui kuesioner yang telah diberikan. SmartPLS 3.0 digunakan dalam penelitian sebagai alat bantu analisis. Hasil penelitian ini menunjukkan bahwa (1) Pelayanan Konsumen memiliki pengaruh positif dan signifikan terhadap Kepuasan. (2) Security memiliki pengaruh positif dan signifikan terhadap Kepuasan. (3) Fulfilment memiliki pengaruh positif dan signifikan terhadap Kepuasan. (4) Kepuasan memiliki pengaruh positif dan signifikan terhadap Niat Membeli Kembali (5) Variabel Kepuasan mampu memediasi hubungan antara variabel Pelayanan Konsumen, Security dan Fulfilment terhadap variabel Niat Membeli Kembali
FAKTOR-FAKTOR YANG MEMPENGARUHI KESADARAN MEREK, PERSEPSI KUALITAS DAN CITRA MEREK TERHADAP KETERIKATAN DESTINASI DENGAN LOYALITAS MEREK SEBAGAI VARIABEL INTERVENING PADA SOLO GREAT SALE Nabiilah Aprilia Az-zahra; Soepatini Soepatini
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13272

Abstract

Research on the factors that influence the influence of brand awareness, perceived quality, and brand image on attachment to festival destinations with brand loyalty as an intervening variable at Solo Great Sale can provide a clear picture of the factors that influence consumer interest in returning to visit the festival. The research approach used in this research is quantitative research. Hair et al. (2012) recommend the minimum number of research samples between five and ten times the number of variables or indicators of the questions being studied. In this study, there are 29 indicators so the recommended sample size is around 290. To mitigate the potential for invalid questionnaires, or in case of constraints, this study expanded the sample size to 313 participants. Data was collected via Google Form in questionnaire format, and there were a total of 313 responses. The results of the analysis show that brand awareness, perceived quality, and brand image have a positive and significant effect on brand loyalty at Solo Great Sale. Brand awareness and perceived quality have a positive and significant effect on destination attachment at Solo Great Sale.Brand image and brand loyalty have no positive and significant effect on destination attachment at Solo Great Sale.Brand awareness, perceived quality, and brand image have no positive and significant effect on destination attachment with brand loyalty as an intervening variable. Key words: Brand awareness, Perceived quality, Brand image, Brand loyalty, Destination attachment, Festival
Co-Authors Aan Sofyan Adhitya Nugraha Agus Nugroho Agus Nugroho, Agus Aini, Lola Khurul Aldara Syafa'a Maristha Alditia, Fariz Ambarwati, Ucik Anang Tri Stiyo Andira Ayu Pradisty Angellia, Anggi Anggraini, Fera Anton Agus Setyawan Anya Aisha Yunanta Arfian Noer Ramadhani Astuti, Nur Andri Fitri Widi Ayu Nanda Amalia Az-zahra, Nabiilah Aprilia Berliana Widyaningrum Chintya Anggraeni Choirunnisa, Bella A. Devayanti Arnantika Diana Setiawati Didi Junaedi Dilan Raihan Dilan Raihan Dina, Jihan Farah Dita Ristiyana Edy Purwo Saputra Eni Setyowati Enno Haya Gladya Naranta Faizal Musthofa Zinka Ahmad Syah Farah Aqiella Sakinatun Fari Adi Prasetya Febriani, Hanifah Fenolychia, Devie Firda Rayyantika Galih Ratnaning Tyas Geryan Setyawan Habib Bachtiar Hari Wujoso Hari Wujoso Haszmi Alfateh Ihwan Susila Imronudin Imronudin Intan Destyanawati Intan Diah Maharamah Isthiqomah, Monica Riskiana Nur Iwan Setiawan Adji Jati Waskito Kartika Sari Artamevia Kayla Farriel Devara Keysya Puspita Ladyaningtin Kholifah Putrikurnia Azhari Khusnul Khotimah Ariyani Kussudyarsana Kusuma Prihayudha, Enggar Ladyaningtin, Keysya Puspita Liana Mangifera Liyana, Putri Lola Khurul Aini M. Nasir M. Nasir Maghfiroh Imam Nur Ramadhani Maghfiroh Imam Nur Ramadhani Mahenti Endrawati Marsha Diva Saputri Mar’i Muhammad, Mirza Maulidiyah IH MaulidSitti Retno Faridatussalam Mirza Mar’i Muhammad Mirzam Arqy Ahmadi Moechammad Nasir Muhammad Arif Muhammad Fahmi Johan Syah Muhammad Farhan Muhammad Halim Maimun Muhammad Sholahuddin Muhtadi Muhtadi Munajat Tri Nugroho Murni Asliyana Muzakar Isa Nabiilah Aprilia Az-zahra Nadia Rahmawati Rahayuningsih Ningrum, Ameylia Daniek Setiya Novel Idris Abas Novi Rahmawati Novita Umi Choirunnisa Nugroho, Alfian Bhakti Nur Achmad Nurhidayat Nurhidayat Prabandaru, Rahardian Mohamad Akbar Ario Hanung Pravyana, Kanishka Putra , Bintang Kharisma Putra, Annafa Nandhira Putri, Fakhirah Febriana Rahayuningsih, Nadia Rahmawati Rasheesa Reegia Aulia Putri Rayyantika, Firda Rendy Indra Yusnara Rezki Wardani Riana Rika Rohmatin Rika Yuliana Rika Yuliana, Rika Rini Kuswati Rino Vrasica Robbani, M. Habiburrohman RR. Ella Evrita Hestiandari Sari, Pertapa Selvy Dian Nita Sirda Sirda Sirda, Sirda Suranto Suranto Suryandari , Rullynta Siska Syamsudin Syamsudin Tata Fatima Azzahra Umi Maisyaroh Vita Yuniar Vrasica, Rino Wahyuddin, M. Wardani, Elsa Putri Mistya Wardani, Rezki Widada Widada Wiyadi , Wiyadi Wiyadi Wiyadi Wiyadi, W Wiyaning Putri, Angie Yusnara, Rendy Indra Zulfa Irawati, Zulfa Zulfiani Ayu Astutik