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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Journal of Economic, Bussines and Accounting (COSTING) Varia Justicia DIJB (Diponegoro International Journal of Business) International Journal of Supply Chain Management YUME : Journal of Management JURNAL LENTERA BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Journal of Enterprise and Development (JED) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Ittishal Educational Research Journal Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika International Journal of Management Science and Information Technology (IJMSIT) Journal of Management and Islamic Finance Jurnal Ekonomika Dan Bisnis Studi Akuntansi, Keuangan, dan Manajemen Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies International Conference on Digital Advanced Tourism, Management, and Technology
S Soepatini
Universitas Muhammadiyah Surakarta
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The Influence of Social Media Marketing on Donation Intention with Brand Image and Brand Trust as Mediation Selvy Dian Nita; Soepatini Soepatini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6117

Abstract

This study aims to analyze the effect of social media marketing on donation intentions with the mediation of brand image and brand trust. This study uses a quantitative method with the SEM-PLS analysis approach, involving 171 respondents who are active social media users but have never donated through Kitabisa.com. Data were collected through an online questionnaire. The results of the study show that social media marketing has a significant effect on brand image and brand trust. Social media marketing also has a significant effect on donation intentions. Brand trust has a significant direct effect on donation intentions, while brand image does not show a significant direct effect. In addition, brand trust is proven to be a significant mediator between social media marketing and donation intentions, while brand image does not have a significant mediation effect.
Pengaruh Pemasaran Media Sosial terhadap Donation Intention pada Platform Crowdfunding Ladyaningtin, Keysya Puspita; Soepatini, Soepatini
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 2 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i2.5608

Abstract

Purpose: This study aimed to analyze the influence of social media marketing on donation intention in crowdfunding platforms by involving six key variables: social experience, perceived donor effectiveness, intrinsic and extrinsic donation motivation, strategic positioning, and leveraging creativity. Research Methodology: This research was conducted on the Wecare.id crowdfunding platform using a quantitative survey approach. Data were collected from 237 respondents aged 17–35 years who were active social media users. The data were analyzed using the Partial Least Squares structural equation modeling (PLS-SEM) method with SmartPLS 4 software. Results: The findings indicate that social experience, intrinsic motivation, extrinsic motivation, strategic positioning, and leveraging creativity have significant positive effects on donation intention, while perceived donor effectiveness has no significant effect. Conclusions: Social and motivational factors, combined with strategic and creative marketing, play a crucial role in shaping individuals’ intention to donate through digital platforms. Limitations: This study was limited to one crowdfunding platform (Wecare.id) and focused on a young demographic, which may have affected the generalizability of the findings. Future studies should include other variables such as trust and empathy with more diverse respondents. Contribution: This research extends the application of the Theory of Planned Behavior and Self-Determination Theory in the context of digital donation, providing both theoretical and practical insights for platform managers to design effective social media marketing strategies.
Peran Kepercayaan Terhadap Sistem Pembayaran Digital Dalam Memediasi Pengaruh Literasi Keuangan, Norma Sosial, dan Kontrol Perilaku Terhadap Niat Menggunakan Pembayaran Digital Aplikasi Dana Ningrum, Ameylia Daniek Setiya; Soepatini, Soepatini
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2088

Abstract

Studi ini bertujuan menganalisis fungsi kepercayaan sistem pembayaran digital dalam memediasi pengaruh literasi keuangan, norma sosial, dan persepsi kontrol perilaku terhadap niat menggunakan pembayaran digital pada aplikasi DANA. Studi menggunakan desain kuantitatif kausal dengan menggunakan metode survei yang digunakan melalui pengisian survei online kepada 165 responden di wilayah Solo Raya yang dipilih melalui metode sampling purposive. Seluruh variabel diukur dengan skala Likert dan SEM-PLS untuk menganalisisnya. Hasilnya menunjukkan bahwa literasi keuangan (T=2,577; p=0,010), norma sosial (T=2,841; p=0,005), dan persepsi kontrol perilaku (T=2,945; p=0,003) berpengaruh signifikan terhadap niat. Selain itu, Ketiga variabel ini memiliki dampak yang signifikan pada kepercayaan, dan kepercayaan turut berpengaruh signifikan terhadap niat (T=3,331; p=0,001). Selain itu, kepercayaan memediasi seluruh hubungan tidak langsung secara signifikan. Hasilnya menunjukkan bahwa pentingnya peningkatan literasi keuangan, dukungan sosial, dan kemudahan penggunaan untuk memperkuat kepercayaan serta mendorong adopsi pembayaran digital.
Pengaruh Strategi “keeping consumers in suspense” dalam Live Streaming TikTok terhadap Pembelian Impulsif: Mediasi oleh Persepsi Nilai Generasi Z Farhan, Muhammad; Soepatini, Soepatini
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2089

Abstract

Penelitian ini bertujuan menganalisis pengaruh ketidakjelasan pratinjau, pengaturan ketegangan, dan penciptaan kesenangan terhadap pembelian impulsif dengan persepsi nilai sebagai variabel mediasi pada Generasi Z di Solo Raya. Penelitian menggunakan desain kuantitatif kausal dengan teknik purposive sampling dan melibatkan 173 responden pengguna aktif TikTok yang pernah menonton atau berbelanja melalui TikTok Live. Data diperoleh melalui kuesioner online berskala Likert dan dianalisis menggunakan SmartPLS 3 dengan pendekatan Partial Least Square (PLS) dan Structural Equation Modeling (SEM). Hasil penelitian menekankan bahwa seluruh variabel independen berdampak besar pada pembelian impulsif, baik secara langsung maupun secara tidak langsung melalui persepsi nilai. Penciptaan kesenangan dan pengaturan ketegangan menjadi faktor paling dominan dalam mendorong dorongan emosional konsumen. Temuan ini berimplikasi pada pentingnya strategi penyiaran live yang menarik, terstruktur, dan interaktif untuk meningkatkan keterlibatan dan keputusan mengenai pembelian.  Penelitian lebih lanjut diperlukan dengan memperluas populasi dan menambah variabel kontrol.
The Influence of Altruism, Moral Obligation, and Halal Brand Image on Purchase Intention Anggraini, Fera; Soepatini, Soepatini
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3237

Abstract

This study aims to analyze the effect of altruism, moral obligation, and halal brand image on purchase intention of Hanasui cosmetics with Electronic Word of Mouth (E-WOM) as an intervening variable. As consumer awareness of halal products increases, factors such as moral values ​​and digital communication become important elements in purchasing decisions. This study uses a quantitative approach with a survey method through a questionnaire distributed to 150 respondents. The data collected were analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS 3 software. The results showed that altruism, moral obligation, and halal brand image have a positive and significant effect on purchase intention of Hanasui cosmetics. In addition, E-WOM was proven to mediate the relationship between altruism, moral obligation, and halal brand image on purchase intention. This confirms that digital communication through reviews and recommendations from other users plays an important role in shaping consumer perceptions and increasing trust in halal products. The implications of this study can help halal cosmetic companies in designing more effective marketing strategies by utilizing digital communication and building a strong brand image among consumers.
Pengaruh Brand Experience Terhadap Brand Equity Dengan Brand Authenticity Sebagai Variabel Intervening Pada Konsumen Gen Z Merek Aerostreet Di Surakarta Nugroho, Alfian Bhakti; Soepatini, Soepatini
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 6 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9800

Abstract

Dalam kondisi persaingan usaha yang kian ketat serta pergeseran dinamika pasar yang terus berlangsung, penguatan Brand Equity menjadi tantangan strategis bagi perusahaan, termasuk merek lokal seperti Aerostreet. Generasi Z sebagai konsumen digital memiliki ketertarikan pada nilai, keaslian, serta pengalaman bermakna, sehingga perusahaan perlu memahami faktor-faktor yang membentuk persepsi mereka. Riset ini meneliti bagaimana Brand Experience memengaruhi Brand Equity sekaligus mengevaluasi peran Brand Authenticity sebagai variabel mediator pada konsumen Gen Z pengguna Aerostreet di Surakarta. Sebanyak 155 responden ditentukan dengan purposive sampling, Serta pengumpulan data dilakukan melalui penyebaran angket. Hasil analisis dengan SEM-PLS mengindikasikan bahwa Brand Experience memberikan dampak positif terhadap Brand Authenticity, sementara Brand Authenticity memiliki pengaruh signifikan terhadap Brand Equity. Selain itu, Brand Authenticity juga terbukti berperan menjadi mediator parsial di korelasi antara Brand Experience dengan Brand Equity.
Pengaruh Perceived Feasibility, Perceived Desirability, Propensity To Act dan Entrepreneurial Self-Efficacy Terhadap Digital Entrepreneurial Intention Dengan Perceived Family Support Sebagai Variabel Moderasi Alditia, Fariz; Soepatini, Soepatini
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 6 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9832

Abstract

This study aims to examine the effects of Perceived Feasibility, Perceived Desirability, Propensity to Act, and Entrepreneurial Self-Efficacy on Digital Entrepreneurial Intention, with Perceived Family Support as a moderating variable. A causal quantitative approach was applied, collecting data through online five-point Likert questionnaires using purposive sampling on 175 respondents. Analysis was conducted using Partial Least Square (PLS)-based Structural Equation Modeling with SmartPLS 3. The results indicate that Perceived Feasibility and Perceived Desirability positively and significantly influence digital entrepreneurial intention, while Propensity to Act and Entrepreneurial Self-Efficacy do not exert direct effects. Furthermore, Perceived Family Support significantly moderates the influence of Entrepreneurial Self-Efficacy and directly contributes positively, whereas its moderating effects on other variables are not significant. The study recommends adding independent and mediating variables and increasing sample size in future research to enhance generalizability.
Pengaruh Manajemen Sumber Daya Manusia Berkelanjutan Terhadap Loyalitas dan Retensi Karyawan Generasi Z Di Wilayah Solo Raya Dengan Modal Sosial Sebagai Variabel Mediasi Rahayuningsih, Nadia Rahmawati; Soepatini, Soepatini
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10397

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Manajemen Sumber Daya Manusia Berkelanjutan (MSDMB) terhadap loyalitas dan retensi karyawan Generasi Z di Solo Raya dengan modal sosial sebagai variabel mediasi. Pendekatan kuantitatif kausal digunakan dengan pengumpulan data primer melalui kuesioner yang diberikan kepada 230 karyawan Gen Z berusia 18–25 tahun, baik pegawai tetap maupun kontrak, dengan minimal satu tahun masa kerja. Variabel independen MSDMB diukur berdasarkan praktik partisipasi, kesejahteraan, pengembangan kompetensi, pemerataan kesempatan, dan kemitraan eksternal; variabel dependen meliputi loyalitas dan retensi karyawan; sedangkan modal sosial sebagai variabel intervening mencakup hubungan relasional dan tingkat kepercayaan terhadap perusahaan. Analisis dilakukan menggunakan SEM-PLS dengan pengujian outer dan inner model, serta pengujian mediasi melalui VAF. Hasil penelitian menunjukkan bahwa MSDMB berpengaruh signifikan terhadap modal sosial, loyalitas, dan retensi karyawan. Modal sosial juga berpengaruh signifikan terhadap loyalitas dan retensi, serta secara mediasi memperkuat pengaruh MSDMB pada kedua variabel dependen. Temuan ini menegaskan pentingnya penerapan praktik SDM berkelanjutan yang didukung modal sosial untuk meningkatkan loyalitas dan retensi karyawan Generasi Z.
Pengaruh Information quality, Social presence, dan Financial bonds Terhadap Impulsive buying behavior dalam Live streaming commerce yang Dimediasi oleh Flow experience Wardani, Elsa Putri Mistya; Soepatini, Soepatini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10483

Abstract

This study aims to examine the effect of Information quality, Social presence, and Financial bonds on Impulsive buying behavior in the context of live streaming commerce, mediated by Flow experience. A causal quantitative method was employed, collecting data via online questionnaires from 240 purposive respondents, users of platforms such as TikTok Shop, Shopee Live, and Lazada Live in Indonesia. The independent variables included Information quality, Social presence, and Financial bonds; the dependent variable was Impulsive buying behavior; and Flow experience served as the intervening variable. Structural Equation Modeling using Partial Least Squares was applied for analysis. Results indicate that Information quality significantly enhances Flow experience but does not directly drive impulsive purchases. Social presence and Financial bonds significantly influence impulsive buying directly, while Flow experience does not act as a mediator. These findings suggest that impulsive buying behavior is primarily driven by external factors such as social interaction and financial incentives, whereas Information quality enhances consumer engagement. The study offers insights for academics and business practitioners to optimize interactive features and promotional strategies in live streaming commerce.
Pengaruh E-wallet Service Dimensions Terhadap Customer Loyalty yang Dimediasi oleh Customer satisfaction Putri, Fakhirah Febriana; Soepatini, Soepatini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10484

Abstract

This study investigates how various aspects of e-wallet services influence Customer Loyalty, with customer satisfaction serving as a mediating factor. A quantitative causal approach was employed, involving seven research variables: five independent variables Service Quality, Ease of Use, Usefulness, Cost, and security; one dependent variable, Customer Loyalty; and one intervening variable, customer satisfaction. The sample consisted of 250 students in Surakarta who had been using e-wallets for at least three months, collected through an online questionnaire using purposive sampling. Data were analyzed using PLS-SEM via SMARTPLS 3, including assessments of the measurement model (outer model) and structural model (inner model) to evaluate validity, reliability, multicollinearity, and hypothesis testing for both direct and mediating effects. The results reveal that all service dimensions have positive and significant effects on both customer satisfaction and loyalty, while customer satisfaction significantly mediates the relationship between service dimensions and loyalty. These findings highlight the importance of enhancing Service Quality, Ease of Use, Usefulness, Cost efficiency, and security as strategies to strengthen e-wallet user loyalty.
Co-Authors Aan Sofyan Agus Nugroho, Agus Aini, Lola Khurul Alditia, Fariz Andira Ayu Pradisty Angellia, Anggi Anggraini, Fera Anton Agus Setyawan Astuti, Nur Andri Fitri Widi Ayu Nanda Amalia Az-zahra, Nabiilah Aprilia Berliana Widyaningrum Choirunnisa, Bella A. Diana Setiawati Didi Junaedi Dina, Jihan Farah Edy Purwo Saputra Eni Setyowati Eni Setyowati Enno Haya Gladya Naranta Fari Adi Prasetya Fenolychia, Devie Firda Rayyantika Hari Wujoso Haszmi Alfateh Ihwan Susila Imronudin Imronudin Intan Diah Maharamah Isthiqomah, Monica Riskiana Nur Jati Waskito Kayla Farriel Devara Kholifah Putrikurnia Azhari Kussudyarsana Kussudyarsana Kusuma Prihayudha, Enggar Ladyaningtin, Keysya Puspita Liana Mangifera Liyana, Putri Lola Khurul Aini M. Nasir Maimun, Muhammad Halim Marsha Diva Saputri Mar’i Muhammad, Mirza Mirzam Arqy Ahmadi Moechammad Nasir Moh fahmi Johan Syah Muhammad Farhan Muhtadi Muhtadi Munajat Tri Nugroho Muzakar Isa Ningrum, Ameylia Daniek Setiya Novel Idris Abas Novita Umi Choirunnisa Nugroho, Alfian Bhakti Nur Achmad Nurhidayat Nurhidayat Prabandaru, Rahardian Mohamad Akbar Ario Hanung Pravyana, Kanishka Putra , Bintang Kharisma Putra, Annafa Nandhira Putri, Fakhirah Febriana Rahayuningsih, Nadia Rahmawati Rayyantika, Firda Rika Yuliana, Rika Rini Kuswati Rino Vrasica Robbani, M. Habiburrohman RR. Ella Evrita Hestiandari Sari, Pertapa Selvy Dian Nita Sirda, Sirda Suranto Suranto Suryandari , Rullynta Siska Syamsudin Syamsudin Vrasica, Rino Wahyuddin, M. Wardani, Elsa Putri Mistya Wardani, Rezki Widada Widada Wiyadi , Wiyadi Wiyadi, W Wiyaning Putri, Angie Yusnara, Rendy Indra Zulfa Irawati, Zulfa Zulfiani Ayu Astutik