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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Media Wahana Ekonomika Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Journal of Economic, Bussines and Accounting (COSTING) Varia Justicia DIJB (Diponegoro International Journal of Business) International Journal of Supply Chain Management YUME : Journal of Management JURNAL LENTERA BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen Dirgantara Jurnal Ilmiah Edunomika (JIE) Journal of Enterprise and Development (JED) Jurnal Informatika Ekonomi Bisnis Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ekuilnomi Ittishal Educational Research Journal Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Abdi Psikonomi International Journal of Management Science and Information Technology (IJMSIT) Journal of Management and Islamic Finance Jurnal Ekonomika Dan Bisnis Studi Akuntansi, Keuangan, dan Manajemen Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Jurnal Bisnis dan Kewirausahaan IIJSE VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Law and Justice JER PROMOTIF: Jurnal Pengabdian Kepada Masyarakat Journal of Ekonomics, Finance, and Management Studies International Conference on Digital Advanced Tourism, Management, and Technology
Soepatini
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Pengaruh Electronic Word of Mouth (eWOM) Terhadap Niat Pembelian Produk Azarine Di Shopee Aini, Lola Khurul; Soepatini, Soepatini
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 5 (2024): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i5.1960

Abstract

Abstract Electronic word of mouth (eWOM), as a form of modern marketing communication, is increasingly important in influencing consumer decisions in the digital era. This study aims to determine the impact of eWOM on the purchase intention of Azarine products on Shopee by applying the Information Adoption Model (IAM). This model encompasses five variables: information quality, information quantity, information credibility, information usefulness, and information adoption. Azarine is a local beauty brand known for its high-quality products and strong sales performance on Shopee. This research employs a quantitative approach by distributing questionnaires to Shopee users and skincare consumers who have never purchased Azarine products. The research sample consists of 150 respondents selected through purposive sampling. The analysis tool used is SmartPLS 3.0. The results of the study indicate that information quality does not affect information usefulness. Information quantity and information credibility positively influence information usefulness. Information usefulness has a positive effect on information adoption, and information adoption positively influences the purchase intention of Azarine products. Keywords: Electronic Word of Mouth, Information Adoption Model, Shopee, Purchase Intention Abstrak Electronic word of mouth sebagai salah satu bentuk komunikasi pemasaran modern, semakin berperan penting dalam mempengaruhi keputusan konsumen dalam era digital. Penelitian ini bertujuan untuk mengetahui pengaruh electronic word mouth (eWOM) terhadap niat pembelian produk Azarine di Shopee dengan mengaplikasikan Information Adoption Model (IAM). Model ini mencakup lima variabel yaitu kualitas informasi, kuantitas informasi, kredibilitas informasi, kegunaan informasi, dan adopsi informasi. Azarine adalah salah satu merek lokal di bidang perawatan kecantikan yang terkenal karena produknya yang berkualitas tinggi dan tingkat penjualan yang tinggi di Shopee. Metode penelitian ini menerapkan pendekatan kuantitatif melalui distribusi kuesioner kepada para pengguna Shopee serta konsumen skincare yang belum pernah melakukan pembelian produk Azarine. Sampel penelitian terdiri dari 150 responden yang dipilih melalui metode purposive sampling. Alat uji analisis yang digunakan adalah SmartPLS 3.0. Hasil penelitian menyatakan bahwa kualitas informasi tidak berpengaruh terhadap kegunaan informasi. Kuantitas informasi dan kredibilitas informasi berpengaruh positif terhadap kegunaan informasi. kegunaan informasi memiliki pengaruh positif terhadap adopsi informasi dan adopsi informasi memiliki pengaruh positif terhadap niat pembelian produk Azarine. Kata kunci: Electronic Word of Mouth, Model Adopsi Informasi, Shopee, Niat Pembelian.
Pengaruh Jarak Psikologis Sosial dan Upaya Kognitif terhadap Niat Membeli Produk Fashion Uniqlo dengan Mediasi Nilai yang Dirasakan Rasheesa Reegia Aulia Putri; Soepatini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.9398

Abstract

This study aims to analyze the influence of social psychological distance and cognitive effort on the purchase intention of Uniqlo fashion products on Instagram, with perceived value as a mediating variable. A quantitative approach was employed, involving 132 respondents selected through purposive sampling. Data analysis was conducted using Partial Least Squares (PLS) with SmartPLS 3.0. The results show that social psychological distance and cognitive effort have a significant positive effect on perceived value and purchase intention. Perceived value also has a positive effect on purchase intention. However, perceived value does not significantly mediate the relationship between social psychological distance and cognitive effort and purchase intention. This study contributes to the digital marketing literature by identifying the role of psychological and cognitive perceptions in online fashion purchasing behavior.
Green Marketing Mix and Environmental Knowledge: Shaping Gen Z and Millennials’ Sustainable Furniture Intentions Soepatini, Soepatini; Putra , Bintang Kharisma; Suryandari , Rullynta Siska; Kuswati, Rini
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 2 (2025): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i2.56692

Abstract

This study investigates how Indonesian Gen Z and millennials’ purchase intentions for green furniture from Ace Hardware, IKEA, Informa, KANA Furniture, and Uwitan are shaped by the green marketing mix—product, price, place, and promotion. Its academic contribution lies in integrating environmental knowledge as a boundary condition into the marketing mix framework while embedding a skepticism-based perspective, thereby clarifying when specific green signals succeed or fail. A quantitative survey of 256 respondents was analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS. Findings indicate that green promotion, place, and price significantly influence purchase intentions, whereas green product does not. Environmental knowledge moderates the link between green product and place, suggesting its importance in sustainable consumption. This study advances green marketing scholarship by addressing the tension between persuasion and skepticism. Practically, it guides firms to build credibility and communicate sustainability initiatives more effectively to young consumers in emerging markets.
Instruments Validation of Pro-Environmental Behaviour Model Kuswati, Rini; Soepatini, S; Vrasica, Rino; Rayyantika, Firda
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Penelitian ini bertujuan menguji instrumen yang digunakan pengukuran konstruk dalam model perilaku pro lingkungan. Pengujian instrumen dilakukan untuk memastikan bahwa alat ukur yang digunakan dalam studi ini terbukri valid, mampu mengukur dengan baik atas berbagai variabel dalam model yang digunakan oleh peneliti. Pengujian instrumen dilakukan dengan uji validitas dan uji reliabilitas. Uji reliabilitas dilakukan dengan nilai cronbach alpha dan nilai komposit relibilitas. Adapun Uji validitas dilakukan dengan discriminant validity, maupun convergent validity. Discriminant validity menjelaskan makna bahwa sekelompok indikator yang digunakan oleh peneliti dalam megukur konstruk tersebut mampu dibedakan dengan indikator yang mengukur konstruk lainnya. Convergent validity bermakna bahwa sekelompok indikator dari suatu konstruk memiliki korelasi yang kuat, yang bermakna bahwa indikator tersebut mampu menjelaskan secara konseptual dan operasional atas konstruk yang diukur. Temuan dalam studi ini adalah diperolehnya ketepatan dalam pengukuran instrument dalam model perilaku pro lingkungan. Adapun model perilaku pro lingkungan dijelaskan oleh beberapa konstruk seperti keinovativan konsumen, sikap pro lingkungan yang bersifat multidimensi yakni natural role, human role, growth limit.
PENGUATAN KELEMBAGAAN MELALUI SEKOLAH HIJAU BERKELANJUTAN Kuswati, Rini; Waskito, Jati; Achmad, Nur; Soepatini, S; Irawati, Zulfa; Abas, Novel Idris; Choirunnisa, Bella A.; Ahmadi, Mirzam Arqy; Angellia, Anggi
Prosiding University Research Colloquium Proceeding of The 19th University Research Colloquium 2024: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

This community dedication program is intended to assist partners in the preparation of institutions to become sustainable green schools. This is a community-based activity that promotes the circular economy, particularly in elementary schools staffed by parents, students, and faculty, as well as the adjacent area. Activities for promotion, instruction on the significance of adiwiyata schools, and a sequence of initiatives aimed at enhancing the efficacy of communication, in addition to the construction of facilities at the adjutant school.
Pengaruh Perceived Ease Of Use, Usefulness Dan Perceived Risk Terhadap Intention To Use (Studi Empiris Penggunaan Aplikasi Ovo Pada Konsumen Di Surakarta) Kusuma Prihayudha, Enggar; Soepatini, Soepatini
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Tujuan penelitian ini ialah menganalisis pengaruh perceived ease of use, usefulness dan perceived risk terhadap intention to use (Studi Empiris Penggunaan Aplikasi OVO Pada Konsumen Di Surakarta). Penelitian ini merupakan jenis penelitian kuantitatif yang menggunakan data primer. Populasi penelitian ini ialah konsumen yang mengenal aplikasi OVO di Surakarta. Pada penelitian ini pengambilan sampel menggunakan teknik non-probability sampling. Sampel penelitian ini berjumlah 200 responden. Penelitian ini menggunakan alat analisis Partial Least Square (PLS) dengan bantuan software SmartPLS versi 3.0. Hasil penelitian ini ialah bahwa variabel Perceived Ease of Use berpengaruh positif signifikan terhadap Intention to Use OVO pada konsumen di Surakarta. Maka hipotesis pertama diterima. Variabel Usefulness berpengaruh positif signifikan terhadap Intention to Use OVO pada konsumen di surakarta. Variabel Perceived Risk berpengaruh negatif terhadap Intention to Use OVO pada konsumen di surakarta.
The Effect Of Customer-Product Compatibility On Intention To Purchase And Intention To Recommend Influencers With Attitude As An Intervening Variable: A Case Study On Uniqlo Instagram Marsha Diva Saputri; Soepatini Soepatini
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.107

Abstract

This research examines the influence of customer-product fit on purchase intention and intention to recommend influencers with attitude as an intervening variable. The aim of this research is to understand consumers' behavioral intentions when they find recommendations for Uniqlo fashion products from influencers on Instagram. With the phenomenon that we raise regarding the harmony between marketing that occurs with influencers which can influence the role of an influencer who uses social media to influence consumers (followers) and the Uniqlo brand. The method used in this research is a quantitative research method, and sample selection uses a purposive sampling approach. This research was conducted on the general public, especially Instagram social media users. This research used a sample of 161 respondents who met the testing requirements because they had passed the data checking stage. Where the data is measured numerically and uses Structural Equation Modeling with Partial Least Square. This program uses SmartPLS 3.2. The results of this research are that customer-product compatibility has a significant effect on influencers, customer-product compatibility has a significant effect on attitudes, customer-product compatibility has a significant effect on purchase intention and recommendation intention. The conclusion in this research is that all variables X have a significant influence on variable Y.
Pengaruh Social Media Marketing terhadap Brand Loyalty dengan Value Consciousness dan Brand Consciousness Sebagai Variabel Mediasi: Studi Kasus Pelanggan Kopi Janji Jiwa Adhitya Nugraha; Soepatini
VISA: Journal of Vision and Ideas Vol. 4 No. 1 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i1.1948

Abstract

This research aims to investigate the impact of Social Media Marketing on Brand Loyalty, with Value Consciousness and Brand Consciousness as mediating variables. A case study was conducted on Kopi Janji Jiwa customers, focusing on how social media marketing influences brand loyalty and the effects of value awareness and brand awareness as mediators in this process. The research method involved data collection through surveys of respondents who are loyal customers of Kopi Janji Jiwa. The results of data analysis indicate that Social Media Marketing has a positive and significant influence on Brand Loyalty. Furthermore, Value Consciousness and Brand Consciousness are proven to mediate the relationship between Social Media Marketing and Brand Loyalty. This means that social media marketing not only strengthens brand loyalty directly but also through the influence generated on the value awareness and brand consciousness of customers.
DEVELOPMENT OF STUDENT ENTREPRENEURIAL COMPETENCIES THROUGH INDEPENDENT ENTREPRENEURSHIP IN INDONESIA Suranto, Suranto; Munajat Tri Nugroho; Kussudyarsana, Kussudyarsana; Muhtadi, Muhtadi; Moh fahmi Johan Syah; Nurhidayat, Nurhidayat; Soepatini, Soepatini; Aan Sofyan; Fari Adi Prasetya
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

Research on a goodness of fit model for developing students' entrepreneurial competencies through the independent entrepreneurship program. The resulting benefits of the independent entrepreneurship learning model are able to increase the mental competence of business independence. Data collection through observation, questionnaires, interviews, field practice, documentation and literature study. Research object of independent entrepreneurial students from implementing universities at Muhammadiyah University, Surakarta. Data analysis methods using validity, reliability, confirmatory analysis tests, t-student tests by looking at the differences before and after getting the independent entrepreneurship learning model. Development research uses one shot case study experiments, quantitative and qualitative approaches. Students receive guidance, mentoring, counseling, empowerment and training in entrepreneurial activities. Research design through one shot case study, through workshop stages, internships in MSMEs, product design and marketing. Novelty research, the independent entrepreneurship learning model through MBKM is implemented in Indonesia which involves MSMEs mentors, MSMEs interns, competent assistants in the business sector, field supervisors, students from various parts of Indonesia, state universities and private universities who take part in the WMK program. Based on the results, it is concluded that the development of a model for increasing entrepreneurial competence is declared a goodness of fit model, meaning that the model is very feasible in increasing the mental competence of business independence. The trend in the development of entrepreneurial mental competence has increased (increased) after receiving the independent entrepreneurial model treatment. Based on the t-test, there are differences in students' entrepreneurial mental competence before and after gaining independent entrepreneurial competence.
Pengaruh Konten Online Terhadap Niat Perilaku Wisatawan pada Wisata Solo Safari yang Dimediasi oleh Kepuasan dan Interaksi Pemasaran Digital Galih Ratnaning Tyas; Soepatini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6750

Abstract

This study aims to examine the effect of online content on tourist behavior intention at Solo Safari, mediated by satisfaction and digital marketing interaction. The research method used is a quantitative causal approach with primary data collected through online questionnaires distributed to tourists who visited Solo Safari in the past 3 months and interacted with posts on Instagram. The sample was selected using purposive sampling, and the number of respondents was calculated between 125 to 250 individuals. Data analysis was performed using Structural Equation Modeling (SEM) with SmartPLS 3 software. The results show that online content positively and significantly influences satisfaction, revisit intention, digital marketing interaction, and E-WOM, both directly and through satisfaction as a mediator. The study suggests focusing on content that enhances visitor satisfaction and improving the questionnaire design in future research.
Co-Authors Aan Sofyan Adhitya Nugraha Agus Nugroho Agus Nugroho, Agus Aini, Lola Khurul Aldara Syafa'a Maristha Alditia, Fariz Ambarwati, Ucik Anang Tri Stiyo Andira Ayu Pradisty Angellia, Anggi Anggraini, Fera Anton Agus Setyawan Anya Aisha Yunanta Arfian Noer Ramadhani Astuti, Nur Andri Fitri Widi Ayu Nanda Amalia Az-zahra, Nabiilah Aprilia Berliana Widyaningrum Chintya Anggraeni Choirunnisa, Bella A. Devayanti Arnantika Diana Setiawati Didi Junaedi Dilan Raihan Dilan Raihan Dina, Jihan Farah Dita Ristiyana Edy Purwo Saputra Eni Setyowati Enno Haya Gladya Naranta Faizal Musthofa Zinka Ahmad Syah Farah Aqiella Sakinatun Fari Adi Prasetya Febriani, Hanifah Fenolychia, Devie Firda Rayyantika Galih Ratnaning Tyas Geryan Setyawan Habib Bachtiar Hari Wujoso Hari Wujoso Haszmi Alfateh Ihwan Susila Imronudin Imronudin Intan Destyanawati Intan Diah Maharamah Isthiqomah, Monica Riskiana Nur Jati Waskito Kartika Sari Artamevia Kayla Farriel Devara Keysya Puspita Ladyaningtin Kholifah Putrikurnia Azhari Kussudyarsana Kusuma Prihayudha, Enggar Ladyaningtin, Keysya Puspita Liana Mangifera Liyana, Putri Lola Khurul Aini M. Nasir M. Nasir Maghfiroh Imam Nur Ramadhani Maghfiroh Imam Nur Ramadhani Mahenti Endrawati Marsha Diva Saputri Mar’i Muhammad, Mirza Maulidiyah IH MaulidSitti Retno Faridatussalam Mirza Mar’i Muhammad Mirzam Arqy Ahmadi Moechammad Nasir Muhammad Arif Muhammad Fahmi Johan Syah Muhammad Farhan Muhammad Halim Maimun Muhammad Sholahuddin Muhtadi Muhtadi Munajat Tri Nugroho Murni Asliyana Muzakar Isa Nabiilah Aprilia Az-zahra Nadia Rahmawati Rahayuningsih Ningrum, Ameylia Daniek Setiya Novel Idris Abas Novi Rahmawati Novita Umi Choirunnisa Nugroho, Alfian Bhakti Nur Achmad Nurhidayat Nurhidayat Prabandaru, Rahardian Mohamad Akbar Ario Hanung Pravyana, Kanishka Putra , Bintang Kharisma Putra, Annafa Nandhira Putri, Fakhirah Febriana Rahayuningsih, Nadia Rahmawati Rasheesa Reegia Aulia Putri Rayyantika, Firda Rendy Indra Yusnara Rezki Wardani Riana Rika Rohmatin Rika Yuliana Rika Yuliana, Rika Rini Kuswati Rino Vrasica Robbani, M. Habiburrohman RR. Ella Evrita Hestiandari Sari, Pertapa Selvy Dian Nita Sirda Sirda Sirda, Sirda Sri Indra Kurnia Suranto Suranto Suryandari , Rullynta Siska Syamsudin Syamsudin Tata Fatima Azzahra Umi Maisyaroh Vita Yuniar Vrasica, Rino Wahyuddin, M. Wardani, Elsa Putri Mistya Wardani, Rezki Widada Widada Wiyadi , Wiyadi Wiyadi Wiyadi Wiyadi, W Wiyaning Putri, Angie Yusnara, Rendy Indra Zulfa Irawati, Zulfa Zulfiani Ayu Astutik