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The Influence of Observational Learning on Consumer Purchase Intention is Mediated by Perceived Message Authenticity and Consumer Attitudes Putra, Annafa Nandhira; Soepatini, S
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2024: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.5382

Abstract

Purpose: The purpose of this research is to test the hypothesis that has been established by testing the relationship between variables using a numerical approach, namely to find out how observational learning influences purchase intentions through perceptions of message authenticity and consumer attitudes. Methodology: The Hair formula was used to calculate the number of samples so that 132 respondents were obtained. Data was obtained directly from filling out online questionnaires from respondents who met the research sample criteria. Data analysis was carried out using Structural Equation Modeling (SEM) using the Partial Least Square (PLS) model evaluation with the SmartPLS 3 software application program. Results: The research results showed the positive influence of observational learning on consumer attitudes and perceived message authenticity. Furthermore, it shows a positive correlation between observational learning and purchase intention. The research results also show a good correlation between perceived message authenticity and consumer attitudes towards purchase intentions. Applications/Originality/Value: By using influencers' roles, businesses can better shape consumers' purchase intentions. This demonstrates the clear relationship between observational learning and customer purchase intentions. Employing influencers with skill in product promotion will strengthen the bond between the influencer and the product, increasing the likelihood that customers will make a purchase.
Online Shopping Decisions Based Perceived Ease of Use As Mediation Sirda, Sirda; Susila, Ihwan; Nasir, Moechammad; Soepatini, Soepatini
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.1927

Abstract

This research aims to analyze the influence of consumer lifestyles and product knowledge mediated by perceived ease of use on online shopping decisions among online shopping consumers in Sukoharjo using quantitative research methods and SMART PLS 4 analysis tools. The population in this study is online shopping consumers in Sukoharjo district using a non-probability sampling technique through a purposive sampling approach with a sample size of 153 according to the criteria. The results of this research show that Consumer Lifestyles and Perceived Ease of Use have a positive and significant influence on Online Shopping Decisions, while Product Knowledge does not have a significant influence on Online Shopping Decisions, Consumer Lifestyles and Product Knowledge have a positive and significant influence on Online Shopping Decisions which is mediated by Perceived Ease of Use.
The Effect of Work-Family Conflict and Job Stress on Performance With Job Satisfaction As A Mediation Variable Nugroho, Agus; Soepatini, Soepatini; Wujoso, Hari; Waskito, Jati
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.2102

Abstract

This research aims to analyze the influence of work-family conflict and work stress on performance with job satisfaction as a mediating variable using quantitative research methods and SMART PLS analysis tools. 4 of the population in this study are female nurses working shifts in the ward and emergency room using a purposive sampling approach. with a sample size of 89 according to the criteria. The results of this study show that work-family conflict has a negative and insignificant effect on performance, work-family conflict has a negative and significant effect on job satisfaction, work stress has a negative and insignificant effect on performance, work stress has a negative and insignificant effect on job satisfaction, job satisfaction. work has a positive and significant effect on performance, work-family conflict has a negative and significant effect which is mediated by job satisfaction and work stress has a negative and insignificant effect on performance which is mediated by job satisfaction.
Formation Process of Expectations and Satisfaction of Construction Design and Build Service in Surakarta, Indonesia: The Perspective of Construction Service Users Mar’i Muhammad, Mirza; Soepatini, Soepatini; Isa, Muzakar
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.2137

Abstract

The rapid development of infrastructure in Surakarta has triggered high demand in the construction industry. Ongoing urbanization and rapid population growth are key drivers, creating the need for housing projects, public facilities, and improvements in transportation infrastructure. Despite the rapid economic growth and infrastructure development in Indonesia, particularly in Surakarta, significant progress has been made in the construction sector. However, increased demand has also brought about intense competition, especially in Design and Build projects. This research specifically aims to understand the processes related to the formation of expectations and customer satisfaction in Design and Build construction projects in Surakarta. The research methodology employed is qualitative with a descriptive approach, and data is obtained through observation, interviews, and documentation. Data sources include relevant parties involved in the use of Design and Build construction services in Surakarta, Indonesia. Descriptive data analysis is used to present the data in a descriptive manner. The findings of this research indicate that the pre-purchase stage in construction services involves needs identification, information search, and alternative evaluation. Risk analysis, especially in functional, financial, temporal, physical, psychological, social, and sensory dimensions, is crucial in the decision-making process for potential users of construction services. Preferences for service dimensions such as tangibles, reliability, responsiveness, assurance, and empathy also significantly influence the selection of service providers. The ability of construction service providers to identify and manage risks, including the principles of 'The Flower of Service, also affects customer satisfaction.
Analysis of the Effect of Entrepreneurship Education on Entrepreneurial Intentions with Entrepreneurial Motivation and Opportunity Recognition as Intervening Variables Yuliana, Rika; Soepatini, Soepatini
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.2638

Abstract

Entrepreneurship is pivotal in advancing social and economic development, particularly in enhancing community living standards. A strategic approach is needed to foster entrepreneurship growth. This research aims to analyze the influence of entrepreneurship education on entrepreneurial intention, with entrepreneurial motivation and opportunity recognition as intervening variables. Conducted using a quantitative method, questionnaires were distributed to 221 students from Universitas Muhammadiyah Surakarta and 'Aisyiyah University of Surakarta in November 2023. The relationships between variables were analyzed using smart partial least squares (SPLS). The results indicate that: (1) entrepreneurial motivation positively influences opportunity recognition; (2) entrepreneurship education positively influences entrepreneurial motivation; (3) entrepreneurship education does not influence entrepreneurial intention; (4) entrepreneurship education positively influences opportunity recognition; (5) opportunity recognition positively influences entrepreneurial intention; (6) entrepreneurial motivation positively influences entrepreneurial intention; (7) entrepreneurial motivation mediates the influence of entrepreneurship education on opportunity recognition; (8) entrepreneurial motivation mediates the influence of entrepreneurship education on entrepreneurial intention; (9) opportunity recognition does not mediate the influence of entrepreneurial motivation on entrepreneurial intention; (10) opportunity recognition does not mediate the influence of entrepreneurship education on entrepreneurial intention; (11) entrepreneurial motivation and opportunity recognition do not mediate the influence of entrepreneurship education on entrepreneurial intention.
Analysis of Customer Experience and Customer Satisfaction on Repurchase Intention with Customer Loyalty as a Mediation Variable at Cafe Dokobox Mamuju Wardani, Rezki; Wiyadi , Wiyadi; Soepatini, Soepatini; Nasir, M.
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2908

Abstract

This article discusses customer experience and customer satisfaction regarding repurchase interest at Cafe Dokobox Mamuju, with customer loyalty as a mediating variable. This research used a questionnaire to collect data from 200 customers and analyzed using SmartPLS 3. The results show that customer experience and customer satisfaction have a significant influence on loyalty, customer experience also influences repurchase intention. However, customer loyalty does not mediate the influence of customer experience and satisfaction on repurchase intention.
Pengaruh Faktor Social Content Terhadap Continuous Intention Pada Platform Instagram Yang Dimediasi Oleh Informational Social Influence Kayla Farriel Devara; Soepatini Soepatini
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7654

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh faktor-faktor konten sosial, yakni daya tarik Instagrammer (Instagrammer Attractiveness), partisipasi bersama penonton (Co-Viewer Participation), reputasi platform (Platform Reputation), dan daya tarik konten (Content Appeal), terhadap niat berkelanjutan pengguna untuk menggunakan Instagram (Continuous Intention) dengan pengaruh sosial informasional (Informational Social Influence) sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dan melibatkan 125 responden aktif pengguna Instagram di Indonesia. Hasil analisis menunjukkan bahwa Instagrammer Attractiveness, Co-Viewer Participation, dan Platform Reputation berpengaruh signifikan terhadap Continuous Intention, sedangkan Content Appeal tidak memberikan pengaruh langsung yang signifikan. Namun demikian, keempat variabel tersebut berpengaruh signifikan terhadap Informational Social Influence, yang juga terbukti secara signifikan memengaruhi Continuous Intention. Informational Social Influence juga terbukti memediasi hubungan antara keempat faktor sosial tersebut dan niat berkelanjutan pengguna. Temuan ini menegaskan pentingnya membangun interaksi sosial dan kredibilitas informasi untuk mempertahankan loyalitas pengguna terhadap Instagram.
Pengaruh Pandangan Hidup Materialisme Terhadap Niat Menyewa Yang Dimediasi Sikap, Norma Subjektif Dan Kontrol Perilaku Yang Dirasakan Novi Rahmawati; Soepatini
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.7949

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh pandangan hidup materialisme terhadap niat menyewa yang dimediasi oleh sikap, norma subjektif, dan kontrol perilaku yang dirasakan dalam konteks penyewaan busana pengantin. Pendekatan kuantitatif digunakan dengan pengumpulan data dari 144 responden melalui teknik purposive sampling dan dianalisis menggunakan Structural Equation Modeling (SEM) dengan SmartPLS. Hasil penelitian menunjukkan bahwa pandangan hidup materialisme berpengaruh signifikan terhadap sikap, norma subjektif, kontrol perilaku yang dirasakan, dan niat menyewa. Sikap juga memediasi pengaruh norma subjektif dan kontrol perilaku terhadap niat menyewa. Temuan ini mendukung kerangka Theory of Planned Behavior (TPB), dengan menekankan pentingnya faktor psikologis dan sosial dalam membentuk perilaku konsumen. Penelitian ini memberikan kontribusi terhadap strategi pemasaran di industri penyewaan busana dengan menanggapi konsumerisme materialistik serta memberikan rekomendasi praktis dalam mendorong konsumsi fesyen berkelanjutan melalui layanan sewa. Pemahaman terhadap faktor-faktor ini penting bagi penyedia layanan untuk menarik dan mempertahankan pelanggan
PENGARUH CITRA MEREK TERHADAP KECINTAAN MEREK YANG DIMEDIASI OLEH SIKAP DAN KEPERCAYAAN (STUDI EMPIRIS PADA PRODUK SKINCARE RAMAH LINGKUNGAN) Andira Ayu Pradisty; Soepatini Soepatini
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1572

Abstract

This study aims to analyze the influence of Green brand image on Green brand love by mediating the variables of Attitude toward the Green brand and Trust in the Green brand. The research uses a quantitative approach with a survey method involving 150 active students of Universitas Muhammadiyah Surakarta who have used The Body Shop products in the past three months. The data analysis technique employed is Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results show that Green brand image has a positive and significant direct effect on Green brand love. Additionally, a positive and significant indirect effect is also observed through the mediation of Attitude and Trust in the Green brand. The research model also demonstrates a good goodness of fit, with high R² and Q² values, indicating that the model is capable of significantly explaining the relationships between variables.
Transparency and Accountability in Corporate Social Responsibility Programs: Local Government Oversight through a Business Law Perspective Setiawati, Diana; Soepatini; Hanifah Febriani; Chintya Anggraeni
Law and Justice Vol. 9 No. 1 (2024): Law and Justice
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/laj.v9i1.10313

Abstract

Corporate Social Responsibility (CSR) is increasingly recognized as more than just a corporate obligation—it is a strategic approach to achieving sustainable development goals. In Indonesia, where regional autonomy gives local governments significant authority, their role in supervising CSR becomes particularly important, especially in ensuring transparency and accountability. Despite this, many CSR programs still suffer from a lack of clear oversight, limited regulatory support, and varying levels of corporate commitment. This study explores how local governments carry out their supervisory role in CSR programs from the perspective of business law. Using a qualitative juridical-normative approach complemented by field data, this research focuses on Klaten, Central Java, as a case study. Data were obtained through interviews with local officials, CSR practitioners, and community members, as well as analysis of regional regulations and corporate CSR reports. The findings reveal that while some local governments have made efforts to regulate CSR through regional policies, the lack of binding legal instruments and standardized monitoring systems poses significant challenges. In many cases, accountability still depends more on voluntary compliance than enforceable obligations. Moreover, transparency in CSR reporting is often limited, making it difficult for stakeholders to evaluate the actual impact. The study concludes that strengthening the legal basis of CSR at the local level—through clearer regulations, transparent reporting standards, and inclusive supervision involving civil society—could lead to more effective CSR governance. This would not only improve corporate accountability but also ensure that CSR efforts align more closely with community needs and sustainable development goals. Keywords: CSR, business law, local government, accountability
Co-Authors Aan Sofyan Adhitya Nugraha Agus Nugroho Agus Nugroho, Agus Aini, Lola Khurul Aldara Syafa'a Maristha Alditia, Fariz Ambarwati, Ucik Anang Tri Stiyo Andira Ayu Pradisty Angellia, Anggi Anggraini, Fera Anton Agus Setyawan Anya Aisha Yunanta Arfian Noer Ramadhani Astuti, Nur Andri Fitri Widi Ayu Nanda Amalia Az-zahra, Nabiilah Aprilia Berliana Widyaningrum Chintya Anggraeni Choirunnisa, Bella A. Devayanti Arnantika Diana Setiawati Didi Junaedi Dilan Raihan Dilan Raihan Dina, Jihan Farah Dita Ristiyana Edy Purwo Saputra Eni Setyowati Enno Haya Gladya Naranta Faizal Musthofa Zinka Ahmad Syah Farah Aqiella Sakinatun Fari Adi Prasetya Febriani, Hanifah Fenolychia, Devie Firda Rayyantika Galih Ratnaning Tyas Geryan Setyawan Habib Bachtiar Hari Wujoso Hari Wujoso Haszmi Alfateh Ihwan Susila Imronudin Imronudin Intan Destyanawati Intan Diah Maharamah Isthiqomah, Monica Riskiana Nur Iwan Setiawan Adji Jati Waskito Kartika Sari Artamevia Kayla Farriel Devara Keysya Puspita Ladyaningtin Kholifah Putrikurnia Azhari Khusnul Khotimah Ariyani Kussudyarsana Kusuma Prihayudha, Enggar Ladyaningtin, Keysya Puspita Liana Mangifera Liyana, Putri Lola Khurul Aini M. Nasir M. Nasir Maghfiroh Imam Nur Ramadhani Maghfiroh Imam Nur Ramadhani Mahenti Endrawati Marsha Diva Saputri Mar’i Muhammad, Mirza Maulidiyah IH MaulidSitti Retno Faridatussalam Mirza Mar’i Muhammad Mirzam Arqy Ahmadi Moechammad Nasir Muhammad Arif Muhammad Fahmi Johan Syah Muhammad Farhan Muhammad Halim Maimun Muhammad Sholahuddin Muhtadi Muhtadi Munajat Tri Nugroho Murni Asliyana Muzakar Isa Nabiilah Aprilia Az-zahra Nadia Rahmawati Rahayuningsih Ningrum, Ameylia Daniek Setiya Novel Idris Abas Novi Rahmawati Novita Umi Choirunnisa Nugroho, Alfian Bhakti Nur Achmad Nurhidayat Nurhidayat Prabandaru, Rahardian Mohamad Akbar Ario Hanung Pravyana, Kanishka Putra , Bintang Kharisma Putra, Annafa Nandhira Putri, Fakhirah Febriana Rahayuningsih, Nadia Rahmawati Rasheesa Reegia Aulia Putri Rayyantika, Firda Rendy Indra Yusnara Rezki Wardani Riana Rika Rohmatin Rika Yuliana Rika Yuliana, Rika Rini Kuswati Rino Vrasica Robbani, M. Habiburrohman RR. Ella Evrita Hestiandari Sari, Pertapa Selvy Dian Nita Sirda Sirda Sirda, Sirda Suranto Suranto Suryandari , Rullynta Siska Syamsudin Syamsudin Tata Fatima Azzahra Umi Maisyaroh Vita Yuniar Vrasica, Rino Wahyuddin, M. Wardani, Elsa Putri Mistya Wardani, Rezki Widada Widada Wiyadi , Wiyadi Wiyadi Wiyadi Wiyadi, W Wiyaning Putri, Angie Yusnara, Rendy Indra Zulfa Irawati, Zulfa Zulfiani Ayu Astutik