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The Effect of Online Frontliner Interpersonal Communication on Consumer Purchase Decisions of Cv Borneo Store Banjarmasin Putri Pahira, Recka; Lieta Dwi Novianti; Dewi Merdayanty
Jurnal Ilmiah Ekonomi Global Masa Kini Vol. 15 No. 2 (2024): Vol 15, No 2
Publisher : Universitas Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jiegmk.v15i2.4791

The existence of frontliners has a very viral role in providing services to consumers, because they are the first people faced by consumers when interacting with companies. As a company representative, frontliners function to create a positive first impression through the attitude and service provided. The quality of service shown by the frontliner will greatly affect consumers' perception of the company, which can ultimately affect their purchasing decisions. Therefore, good interpersonal communication from the frontliner is key in creating a satisfying customer experience. This study aims to determine the influence of online frontliner interpersonal communication on purchase decisions in CVs. Borneo Store Banjarmasin. The research method used is a quantitative approach with data collection through questionnaires distributed to consumers who shop at CV. Borneo Store. The research sample is 73 people who are randomly selected using the *simple random sampling* technique. The collected data was then analyzed using a simple linear regression with reference to the AIDDA (Attention, Interest, Desire, Decision, Action) theory, which describes the stages in the consumer decision-making process. The results of the study show that good interpersonal communication from online frontliners has a significant effect on consumer purchase decisions. A simple linear regression test showed that the determination coefficient was 40.1% with a significance level of 0.001 (<0.05), which means that online frontliner interpersonal communication had a considerable influence on the purchase decision. These findings show that effective communication between frontliners and consumers, both in-person and online, is important for building relationships, creating trust, and driving purchasing decisions. Companies need to pay attention to the quality of frontliner communication, especially in the digital era, to increase customer satisfaction and loyalty. Keywords: Online Frontliner, Consumer, Purchase Decision, AIDDA Theory, Simple Linear Regression, Interpersonal Communication

OPTIMALISASI PELAYANAN PUBLIK MENINGKATKAN KEPERCAYAAN MASYARAKAT MELALUI RELIABILITY DAN RESPONSIVENESS (STUDI KASUS PELAYANAN KANTOR DESA TANJUNG HARAPAN KECAMATAN ALALAK KABUPATEN BARITO KUALA) Dewi Merdayanty; Setiawati, Budi; Iswiyati Rahayu; Winda Emelia; Nida Pratiwi Armidina; Muhammad Riyandi Firdaus
Jurnal PubBis Vol 9 No 1 (2025)
Publisher : stiatabalong.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35722/jurnalpubbis.v9i1.1169

Tanjung Harapan Village has potential can be optimized in the form of fertole rice fields, clean river water, swallow farms, and friendly people, but this village bid challenges in the form of badly damaged road infrastructure, so it need attention from public service from the Village Government. Road construction really supports increasing public confidence through community welfare so as not to endanger road users and tranportation of agricultural products in village communities. The porpuse of research is to determine the optimization of public service to increase public trust through reliability and responsiveness at the Tanjung Harapan Village office, Alalak District, Barito Kuala Regency, because village roads in this area are badly damaged and need attention from the local government. This research is also to determine the factors that influence public services to increase reliability and responsiveness at the Tanjung Harapan Village office, Alalak District, Barito Kuala Regency. The research method uses qualitative methods and qualitative descriptive research, while data collection techniques use observation, interviews, documentation an triangulation. The informants for this research werw 4 people, namely the Village Head as key informant and the other informant were Head of the Village Government Section, the Head of the Community Welfare Section and 1 person from the village community. The data analysis technique uses interactive analysis starting from data collection, data reduction, data presentation, drawing conclusion an verification. The research results show that village office public service can increase public trust through reliability and responsiveness. Factors that influence the reliability and responsiveness of Tanjung Harapan village services include the availability of resources, competency of village officials, slow support from local government, coordination anf community participation. Keywords : Village Government; Reliability; Responsiveness

PENYULUHAN PROGRAM KAMPUNG IKLIM BERBASIS PELAYANAN PUBLIK BAGI MASYARAKAT BERLAHAN RAWA DI KELURAHAN SUNGAI JINGAH KOTA BANJARMASIN Dewi Merdayanty; Junaidy Junaidy; Nida Pratiwi Armidina; Dina Mariana
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 10, No 1 (2024): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v10i1.12586

Program Kampung iklim merupakan program berlingkup nasional yang dikelola oleh Kementrian Lingkungan hidup dan Kehutanan dalam rangka meningkatkan keterlibatan masyarakat dan pemangku kepentingan sebagai wujud pelayanan publik guna melakukan penguatan kapasitas adaptasi terhadap dampak perubahan iklim dan penurunan emisi gas rumah serta memberi pengakuan terhadap upaya adaptasi dan mitigasi perubahan iklim yang telah dilakukan, yang dapat meningkatkan kesejahteraan di tingkat lokal sesuai dengan kondisi wilayah. Kelurahan Sungai Jingah merupakan wilayah yang sebagian besar daerahnya memiliki rawa, telah mampu melaksanakan program kampung iklim dengan meraih juara pada tingkat Utama dan mendapatkan nilai tertinggi se-Kalimantan.Tujuan Pengabdian kepada Masyarakat untuk melakukan penyuluhan program kampung iklim berbasis pelayanan publik bagi masyarakat berlahan rawa di Kelurahan Sungai Jingah Kota Banjarmasin.Hasil setiap indikator setelah dilaksanakan proses penyuluhan adalah Indikator tangibels dan reliability mengalami peningkatan penyuluhan, untuk indikator responsiveness mengalami penurunan terhadap tingkat kesulitan dalam menanam pohon dan mengalami peningkatan alam memberikan respon untuk pelaksanaan program kampung iklim. Pada indikator assurance mengalami peningkatan tentang perlu ditingkatkannya oleh Kelurahan Sungai Jingah untuk pelaksanaan program kampung iklim, dan peningkatan pengetahuan terhadap dampak yang akan terjadi jika tidak ada upaya untuk mengurangi emisi gas rumah kaca. Sedangkan untuk meningkatkan kesadaran masyarakat terhadap kelestarian lingkungan pada pemahaman awal semua peserta adalah sangat baik. Pada indikator emphaty, pemahaman awal semua peserta juga sangat baik.

Sosialisasi Perda Kota Banjarmasin Nomor 7 Tahun 2013 Tentang Kawasan Tanpa Rokok Dewi Merdayanty; Junaidi Junaidi; Agus Humaidi
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 1 No. 1 (2024): Januari: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v1i1.155

Banjarmasin City Regional Regulations Concerning Non-Smoking Areas is a rule made by the Government to reduce violations committed by the community, but in reality there are still many who violate these rules. In this service activity, we discuss the effectiveness and factors that occur in the field. This activity focuses on two problem formulations, namely, how effective is the Banjarmasin City regional regulation Number 7 of 2013 concerning non-smoking areas in university areas in Banjarmasin, what are the factors that influence the effectiveness of Banjarmasin City regional regulation Number 7 of 2013 concerning non-smoking areas.

The Role of Media in Policy Communication for Flood Management in Banjarmasin City Junaidy, Junaidy; Merdayanty, Dewi; Subhan, Rizky; DA, Elisa Oktaviani; Fadlun, Lukman; Anshari, Khairullah; Nasywa, Hanan
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1041

This study aims to analyze the role of media in the communication of flood management policies in Banjarmasin City, an area prone to flooding due to its geographical characteristics and rapid urbanization. Employing a descriptive qualitative approach, data were collected through in-depth interviews, focus group discussions (FGDs), and content analysis of local media coverage. The data were analyzed using techniques of data reduction, thematic categorization, and narrative interpretation. The findings reveal that the government's communication strategy remains predominantly top-down, relying heavily on digital media and technocratic narratives that are often difficult for the public to comprehend. Local media play a significant role in disseminating policy information but tend to favor government perspectives while providing limited space for civil society voices. The study also identifies several communication challenges, including unequal access to information, weak inter-agency coordination, and limited public dialogue. These findings highlight the need for a reformulation of flood policy communication strategies to be more dialogical, participatory, and community-based to enhance public awareness, preparedness, and active engagement in disaster mitigation.

Empowering Karang Taruna Through Handicraft Production and Marketing as a Flagship of the Creative Economy Junaidy, Junaidy; Merdayanty, Dewi; Subhan, Rizky; DA, Elisa Oktaviani; Anshari, Khairullah; Fadlun, Lukman; Azkiya, Farah
Abdimas Indonesian Journal Vol. 5 No. 2 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v5i2.1040

This community service program aims to empower Karang Taruna RT 26 Sungai Ulin, Banjarbaru, by strengthening skills in producing and marketing handicraft products, particularly beaded bracelets, as part of the creative economy. Despite their potential, members face several obstacles, such as limited technical abilities, lack of entrepreneurial knowledge, restricted market access, and the absence of distinctive products. The program applies a participatory approach, engaging members directly in production training, entrepreneurship workshops, digital marketing strategies, and business management mentoring. The main targets include improving production skills among at least 80% of members, preparing a practical business management plan, and launching digital marketing with an initial goal of 100 bracelet sales within two months. Additional outcomes involve product design innovation, collaboration with local shops and online platforms, and increasing members’ income by 30% within six months. Overall, this program seeks to enhance youth economic independence while promoting sustainable, community-based creative economic growth in Sungai Ulin.

Pendampingan Aparatur dan Kader Guna Meningkatkan Pelayanan Publik Pemerintah Daerah di Kelurahan Sungai Jingah Kota Banjarmasin Dewi Merdayanty; Junaidy; Devia Hetty Hernany; Leita Dwi Novianti; Nida Pratiwi Armidina; Faulina Fitri; Nurul Huda
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3148

Pelayanan publik merupakan fungsi utama pemerintah dalam memberikan kesejahteraan dan kepuasan bagi masyarakat. Kelurahan sebagai unit pemerintahan terdekat memiliki peran penting dalam menyediakan layanan administrasi dan sosial. Peraturan Menteri Pendayagunaan Aparatur Negara dan Reformasi Birokrasi Republik Indonesia No. 15 Tahun 2014 Tentang pedoman standar pelayanan yaitu; “Bahwa setiap penyelenggara pelayanan publik wajib menyusun, menetapkan, dan menerapkan Standar Pelayanan serta menetapkan Maklumat Pelayanan dengan memperhatikan kemampuan penyelenggara, kebutuhan masyarakat, dan kondisi lingkungan”. Kelurahan Sungai Jingah memiliki 12.884 jiwa sedangkan pelayanan publik dilakukan hanya 10 personel, sehingga mengalami keterbatasan sumber daya manusia. Identifikasi permasalahan di Kelurahan Sungai Jingah, yaitu sering terlambatnya pegawai Kelurahan kembali bekerja memberikan pelayanan setelah mereka melaksanakan istrahat sholat dan makan siang, masih banyak layanan yang tidak segera diselesaikan, seperti surat pengantar dari kelurahan, sehingga masyarakat harus mengambil hasil layanan yang harapkan pada keesokan harinya, dan masih kuranganya peralatan cadangan, jika terjadi kemacetan pada salah satu alat pelayanan. Metode yang digunakan adalah melaksanakan pre-test, penyamaian materi, diskusi dan tanya jawab. melaksanakan post-test dan Data pre-test dan post-test kemudian dianalisis melalui rumus persentasi..Hasil pree-test dan post-test menunjukan peningkatan pengetahuan dan pemahaman bagi aparatur dan kader Kelurahan Sungai Jingah secara keseluruhan indikator, yaitu indikator partisipasi dan transparansi meningkat 40%, sedangakan indikator sederhana, akuntabel dan keadilan meningkat 30%, dan indikator berkelanjutan tetap berada pada kriteria baik sekali.

Employee discipline in the city of banjarmasin: case study of employee discipline in public service review at the north banjarmasin district office Merdayanty, Dewi; Darmawan, Arif; Shaddiq, Syahrial; Junaidy, Junaidy; Malawat, Sitna Hajar
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 9 No. 4 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020233142

Employee discipline is very important in ensuring that the public services provided run efficiently and effectively. Employee discipline is not only important for the internal operational effectiveness of an organization but also has a significant impact on the quality of public services provided to the community, especially public services in North Banjarmasin District, Banjarmasin City. The purpose of this study was to determine employee discipline in improving public services in North Banjarmasin District, Banjarmasin City. The research method uses a qualitative descriptive with a case study approach. Data collection techniques through observation, interviews, and documentation. The results of the study find (1) The discipline indicator for working time for civil servants is following the stipulated provisions, namely 37.5 hours in one week starting from Monday to Friday. (2) Disciplinary indicators for civil servant regulations are carried out under applicable procedures and all employees wear uniforms and attributes that have been determined. (3) Disciplinary indicators of civil servant work responsibilities in the use of tools and maintenance of equipment have been carried out properly, if damage occurs to the equipment, repairs are immediately carried out under established procedures

Empowering Karang Taruna Through Handicraft Production and Marketing as a Flagship of the Creative Economy Junaidy, Junaidy; Merdayanty, Dewi; Subhan, Rizky; DA, Elisa Oktaviani; Anshari, Khairullah; Fadlun, Lukman; Azkiya, Farah
Abdimas Indonesian Journal Vol. 5 No. 2 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v5i2.1040

This community service program aims to empower Karang Taruna RT 26 Sungai Ulin, Banjarbaru, by strengthening skills in producing and marketing handicraft products, particularly beaded bracelets, as part of the creative economy. Despite their potential, members face several obstacles, such as limited technical abilities, lack of entrepreneurial knowledge, restricted market access, and the absence of distinctive products. The program applies a participatory approach, engaging members directly in production training, entrepreneurship workshops, digital marketing strategies, and business management mentoring. The main targets include improving production skills among at least 80% of members, preparing a practical business management plan, and launching digital marketing with an initial goal of 100 bracelet sales within two months. Additional outcomes involve product design innovation, collaboration with local shops and online platforms, and increasing members’ income by 30% within six months. Overall, this program seeks to enhance youth economic independence while promoting sustainable, community-based creative economic growth in Sungai Ulin.

PELAYANAN PUBLIK PEMUKIMAN RAMAH LINGKUNGAN PADA MASYARAKAT BANTARAN SUNGAI DI KELURAHAN KUIN UTARA KOTA BANJARMASIN Merdayanty, Dewi; Akhmad, Beni; Mungin, Mungin; Emelia, Winda; Sherlina, Sherlina; Armidina, Nida Pratiwi
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 12, No 1 (2026): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v12i1.16617

Pengabdian kepada masyarakat di Kelurahan Kuin Utara bertujuan untuk meningkatkan kesadaran dan pengetahuan aparatur dan kader serta masyarakat tentang pemukiman ramah lingkungan yang terkait dengan Program Kampung Iklim. Metode yang digunakan dengan melaksanakan pre-test, memberikan materi dengan metode ceramah, melaksanakan pos test dan dilanjutkan dengan menganalisis selisih data pre-test dan pos-test. Kelurahan ini telah meraih kategori Madya dari pemerintah berdasarkan kategori Program Kampung Iklim, namun masih perlu peningkatan untuk mencapai kategori Utama. Pengabdian kepada masyarakat dilakkan melalui metode ceramah dan tanya jawab interaktif mengenai pengelolaan sampah, penanaman pohon, dan penggunaan energi terbarukan. Hasil pre-test dan post-test menunjukan peningkatan pada pengetahuan aparatur dan kader kelurahan pada aspek pelayanan publik. Kegiatan ini diharapkan mampu meningkatkan partisipasi masyarakat dan mendorong implementasi pemukiman ramah lingkungan.

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