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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Hilirisasi IPTEKS (JHI) Jurnal Abdi Insani Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research
Ahmad, Faisal Ali
Universitas Andalas
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Analisis Faktor-Faktor yang Menjadi Penentu Niat Beli Konsumen Pada Minuman Esteh Indonesia Di Kota Padang Auliya, Yuka Amarasri; Desri, Syuryatman; Ahmad, Faisal Ali; Susiana, Susiana
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9477

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang menjadi penentu niat beli konsumen pada minuman Esteh Indonesia di Kota Padang. Penelitian ini menggunakan pendekatan kuantitatif. Teknik sampling yang digunakan adalah non probability sampling dengan metode pengambilan sampel purposive sampling. Kemudian analisis dan pengolahan data menggunakan metode Analisis Korelasinya Kendall-Tau dengan bantuan Software SPSS versi 22. Responden dalam penelitian ini berjumlah 130 responden yang berada di Kota Padang. Hasil penelitian menunjukkan bahwa variabel kontrol perilaku yang dirasakan, norma subjektif, sikap, dan risiko yang dirasakan memiliki hubungan positif signifikan terhadap niat beli konsumen pada minuman Esteh Indonesia di Kota Padang. Adapun implikasi dalam penelitian ini adalah pemilik usaha dan produsen Esteh Indonesia di Kota Padang dapat mengoptimalkan strategi pemasaran, pengembangan produk, dan komunikasi agar dapat meningkatkan kunjungan dan niat beli konsumen terhadap minuman Esteh Indonesia.
Analisis Partial Least Squares (PLS) : Model Electronic Word of Mouth pada Wisata Kolam Renang Alam Indah Sipanjang Darek Kota Payakumbuh Ahmad, Faisal Ali; Iryani, Nelvia; Pradana, Thia
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15719

Abstract

Electronic Word of Mouth (E-WOM) adalah subjek yang sangat penting dalam pemasaran karena mempengaruhi bagaimana sebuah daerah kunjungan wisata dilihat oleh orang. Salah satu contoh penyebaran informasi E-WOM saat ini adalah tentang wisata rekreasi kolam renang Alam Indah Sipanjang Darek, yang terletak di kota Payakumbuh. Menganalisis pengaruh E-WOM yang dimediasi oleh citra destinasi terhadap niat berkunjung kembali adalah tujuan dari penelitian ini. Studi ini dilakukan dengan pendekatan kuantitatif. Software SmartPls v3.0 digunakan untuk mengolah data sedangkan menganalisis data menggunakan metode SEM-PLS dengan ukuran sampel 120 orang responden. Hasil penelitian menunjukkan bahwa E-WOM tidak mempengaruhi niat berkunjung kembali, citra destinasi berpengaruh signifikan terhadap niat berkunjung, E-WOM berpengaruh signifikan terhadap citra destinasi, dan E-WOM mempengaruhi niat berkunjung yang dimediiasi oleh citra destinasi. Dengan demikian pengelola kolam renang alam indah sipanjang darek bisa lebih gencar lagi mempromosikan obek wisata tersebut menggunakan E-WOM melalui media sosial yang ada untuk meningkatkan kunjungan wisatawan sehingga perekonomian masyarakat setempat bisa meningkat.
Analysis of Factors Influencing Purchase Intention of Barenbliss Powder Mediated by Consumer Attitudes in Payakumbuh City Suci Fresti Putri; Winny Alna Marlina; Faisal Ali Ahmad
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.52287

Abstract

Barenbliss is a cosmetics brand from South Korea that entered Indonesia in 2021. The study aims to see the effect of the effectiveness of social media communication on purchase intentions at Barenbbliss Powder in Payakumbuh City with consumer attitudes as mediation. This study used a quantitative method, the respondents in the study amounted to 194 samples, then the data was processed and analyzed using the SEM-PLS analysis method with the help of SmartPLS software version 4.0. The results of the study showed that the variables of source credibility and information quality had no effect on the effectiveness of social media communication at Barenbliss Powder in Payakumbuh City.The brand credibility variables, accuracy of information were positively and significantly related to the effectiveness of social media communication at Barenbliss Powder in Payakumbuh City. The variables of social media communication effectiveness have a positive and significant relationship with consumer attitudes on Barenbliss Powder in Payakumbuh City. The variables of consumer attitudes are positive and significant towards purchase intentions in Barenbliss Powder in Payakumbuh City. The variable of full consumer attitude mediated the relationship between the effectiveness of social media communication and purchase intention for Barenbliss Powder in Payakumbuh City.
PENGELOLAAN DAN PENGOLAHAN SAMPAH PADA MASYARAKAT SEKITAR KAMPUS 2 UNAND, PAYAKUMBUH Bintang Rizky Abdullah Majo Saibah; Winny Alna Marlina; Ranny Fitriana Faisal; Agestayani Agestayani; Erizal Erizal; Susiana Susiana; Musbatiq Srivani; Faisal Ali Ahmad; Jauharry Jauharry
Jurnal Hilirisasi IPTEKS Vol. 1 No. 4.b (2018)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Environmental, economic and social aspects are three important pillars in sustainable development. However, the 2017 West Sumatra Environmental Management Regional Performance Document (DIKPLHD) stated that the waste generation in West Sumatra reached 2,452,213 kg / day and only 34.54% of districts / cities had managed the waste properly. So far, the handling of waste is usually conducted by stacking, collecting, and transporting to the Final Processing Site (TPA). Therefore, it is important to start a systematic program to reduce waste. One possible method that can be implemented is the empowerment of the waste bank. Campus 2 UNAND Payakumbuh has conducted community service through socialization and training programs with the theme "Turning Waste Into Rupiah". The objective of this program is to educate the public to be able to reduce waste in order to reach sustainable business development. In this training, the participants were provided with knowledge about waste management and the added value of recycling unused newspapers into useful items such as flower vases.
HIDROPONIK SEBAGAI BENTUK PEMANFAATAN LAHAN SEMPIT UNTUK PENINGKATAN PENDAPATAN RUMAH TANGGA DI NAGARI SUNGAI KAMUYANG Devi Yulia Rahmi; Ranny Fitriana Faisal; Agestayani Agestayani; Susiana Susiana; Winny Alna Marlina; Fatma Poni Mardiah; Erizal Erizal; Faisal Ali Ahmad; Musbatiq Srivani
Jurnal Hilirisasi IPTEKS Vol. 3 No. 1 (2020)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v3i1.389

Abstract

Narrow land is a problem for conventional agriculture to grow crops Management of small area can be overcome with a hydroponic system that utilizes technology in farming. Small area owned by households can be maximized for agriculture. However, household stigma is still fixed on conventional agriculture by managing large tracts of land. This stigma must then be changed by giving literacy to households about farming using the hydroponic method. Based on this understanding, Department of Management Campus II Universitas Andalas held socialization and training with the theme "Utilizing Small Area to Increase Household Incomes, Through Cultivation Using the Hydroponic System". The primary purpose of this activity is to provide knowledge through training to residents of the Nagari Sungai Kamuyang on the use of hydroponic systems. Another goal is to provide interest in business opportunities that can be generated from farming using the hydroponic system, exploring the creativity of citizens in the use of narrow land, and producing clean and healthy plants. The dedication method uses lectures, hands-on practice, and discussion with speakers. Community service activities are carried out at the Kamuyang Nagari guardian's office. In organizing this training, the participants are equipped with necessary knowledge related to hydroponics, and then directly practice farming with the hydroponic wick system. The community expects activities like this to continue to be carried out in the framework of better community empowerment.
INTRODUKSI PEMBUATAN WASTAFEL PORTABEL SISTEM INJAK UNTUK PENCEGAHAN COVID-19 DI NAGARI TARANTANG KABUPATEN LIMAPULUH KOTA Nelvia Iryani; Nur Ari Sufiawan; Faisal Ali Ahmad; Alfikri Alfikri
Jurnal Hilirisasi IPTEKS Vol. 4 No. 2 (2021)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v4i2.545

Abstract

Nagari Tarantang is one of the villages located in Harau District, Limapuluh Kota Regency. Farming and gardening are the main livelihoods of the people. In addition, the green nature that surrounds the valleys and cliffs makes Nagari Tarantang one of the famous tourist destinations, namely the Harau Valley Tourism Area. This activity aims to help Nagari Tarantang in breaking the chain of the spread of Covid-19, especially in public areas such as the Harau Valley tourist area, mosques, and Nagari government offices by socializing the use of a portable sink with a tread system to the public and tourists visiting the area. In order to achieve this goal, the method used in this activity is to conduct socialization about the importance of using a tread system portable sink to the people of Nagari Tarantang. The implementation of this activity is carried out intensively, directed, and gradually. The stages and methods used are 1. Equipment Fulfillment Stage, 2. Manufacturing Stage, and 3. Delivery Stage. The results of the activities obtained by all these series of activities went well. All counseling participants received knowledge about the importance of washing hands to break the chain of the spread of the Covid-19 virus in Nagari Tarantang. In addition, he has helped build several portable sinks with a tread system to be placed in public areas such as the Harau Valley tourist area, mosques, and the office of Walinagari Tarantang. With the completion of this activity, it is hoped that the community and visitors to the Harau Valley tourist attraction can use a portable sink with the tread system to wash their hands before and after entering the Harau Valley Tourism Area as well as public areas in Nagari Tarantang such as the Harau Valley tourist area, mosques, and the office of Walinagari Tarantang.
Co-Authors Agestayani Agestayani Agestayani Agestayani Agestayani Agestayani Alfikri Alfikri Alfikri Alham, Fiddini Auliya, Yuka Amarasri Desri, Syuryatman Devi Yulia Rahmi Ema Susiana Erizal Erizal Erizal Erizal Faisal, Ranny Fitriana Fatma Poni Mardiah Fiddini Alham Fiddini Alham Friska Amelia Amanda Hadi Nasbey Hartutik Hartutik Jauharry, Jauharry Marlina, Winny Alna Musbatiq Srivani N, Erizal Nelvia Iryani Nur Ari Sufiawan Pradana, Thia Ranny Fitriana Faisal Saibah, Bintang Rizky Abdullah Majo Seprianto Suci Fresti Putri Suryatman Desri Susiana Susiana Susiana Susiana Susiana Susiana Susiana Susiana Thursina Mahyuddin Verinita, Verinita Weriantoni, Weriantoni Yindrizal, Yindrizal