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All Journal Jurnal Pariwisata Journal on Education Jurnal Ilmiah Poli Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Pengabdian Mandiri Jurnal Pengabdian Masyarakat Bhinneka International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Economics and Management Scienties Adabi: Journal Of Public Administration And Business Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual Journal of Multidimensional Management Jurnal Bisnis Digital dan Enterpreneur (BISENTER)
Azmen Kahar
Universitas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Journal : Journal on Education

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Online Shop Trends For Women Entrepreneurs In Improving The Family Economy Meci Nilam Sari; Nadia Angraini; Azmen Kahar; Rika Septrizarty; Dabitha Wise Maliha
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i3.1467

Abstract

Women entrepreneurs are one of the factors driving the household economy, because women entrepreneurs have a tenacious and persistent nature, have creativity, motivation, and innovation which can later advance MSMEs in Indonesia. Women entrepreneurs make a significant contribution to the economy in terms of job creation, skills development, and poverty alleviation. Entrepreneurs are able to compete with male entrepreneurs. By utilizing existing social media, women entrepreneurs are more innovative, creative, and efficient in using their time and are able to balance their time between work, household and also the business they run. Social media, e-commerce make them sell more of the items they promote with online shop trends in the digital marketing world.
Kajian Literatur: Fenomena Viral Brand dan Dampak Pada Pembelian Mixue Dabitha Wise Maliha; Meci Nilam Sari; Azmen Kahar; Rika Septrizarty; Sharnuke Asrilsyak
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.3996

Abstract

Since 2020, Mixue has started to expand in Indonesia and experienced rapid development by opening 317 outlets by the end of March 2022. The massive opening of Mixue outlets cannot be separated from the viral phenomenon among netizens. This article aims to analyze the literature review related to the virality of the Mixue brand and its impact on product purchases. There are 5 scientific works have been analyzed and the results show that viral marketing has a positive and significant influence on consumer interest and purchasing decisions. Furthermore, turbo marketing can also positively and significantly influence on consumer purchasing decisions. Finally, the existence of brand image and brand awareness can also have a positive and significant influence on consumer purchasing decisions.
Co-Authors Abdul Karim Agus Nurofik Ahmad Rafli Al Fajar Quata Al Hambra Al Ikhsan Nul Kamil Alif Muhammad Hafiz Alvina Mardelina Anggun Kurniati Arda, Arda Dian Nugraha Arista Nidia Putri Asrul Mulyadin Asrul Mulyadin Azkarni Kamal Belayan Suci Clarisa Nadine Alfarisi Cut Afifah Yoriska Dabitha Wise Maliha Desniati Baene Feriantano Sundang Pranata Hanifa Nurul Khaira Hasbi Akilla Adry Helzira Trijavalia Adha Hermansyah Hermansyah Hermansyah Hermansyah Hilda Nurhidayati Ilham Ibnu Qalbi YK INDAH PURNAMASARI Ingrid Frestika Zai Jefri Muhamad Ridho Jefriyan Putra Deska Kamal Abdullah KHAIRUL IKHWAN Meci Nilam Sari Meci Nilam Sari Meci Nilam Sari Meci Nilam Sari, Meci Nilam Melisa Diah Miftahur Rahmayuni Muhammad Adzkia Madani Muhammad Althof Fauzan Zain Muhammad Dzaki Muhammad Hafizd Muhammad Zahran Nadia Angraini Nasywa Farhanah Izan Nisa Ul Anija Nur Putri Khalbi Nurlatifa Syahara Putri Arisya Ningsih Qauratunnada Qauratunnada Rahayu Melani Ravel Dwi Septia Andika Rezki Pratama Rezkia Lailatul Rahmah Ridho Ryswaldi Rika Septrizarty Rika Septrizarty Rika Septrizarty Riska Dina Mailani Sal Sabila Rahmi Ismael Saladin, Khairani Salma Mutia Rahmi Sartika Yuliana Septrizarty, Rika Sharnuke Asrilsyak Sri Nova SUPRAPTO Tesia Fadillah Vischa Mansyera Pratama Wiken Zelmiyas Wila Farlina Yessica Amelia Agustin Yudi Mubarok Yulia Rahmi Zahwa Putri Derisanz