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All Journal JURNAL KEBANGSAAN Al Tijarah JURISMA: Jurnal Riset Bisnis & Manajemen Journal of Humanities and Social Studies SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen Valid Jurnal Ilmiah International Journal Of Science, Technology & Management (IJSTM) Jurnal Pengabdian kepada Masyarakat International Journal of Community Service Strategic: Journal of Management Sciences
Lora Ekana Nainggolan
Sekolah Tinggi Ilmu Ekonomi Sultan Agung, Pematangsiantar, Sumatera Utara
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Optimizing The Use of Social Media and The Importance of Financial Management For Smes/Smes In Pematang Siantar City Lie, Darwin; Triapnita Nainggolan, Nana; Ekana Nainggolan, Lora; Pandapotan Silitonga, Heri; Eka Putri, Debi
International Journal Of Community Service Vol. 3 No. 3 (2023): August 2023 (Indonesia - Malaysia - Philippines - South Korea )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i3.194

Abstract

MSMEs are the foundation of the people's economy that supports the nation's economy. In Indonesia, MSMEs contribute a lot to the regional budget. The position of MSMEs is considered very significant because this sector is not only a source of livelihood, but also provides direct and indirect employment opportunities for people with relatively low levels of knowledge and skills. During Covid-19, MSMEs experienced a significant decline. Do not escape MSMEs in Pematangsiantar City. Many MSMEs are confused because their companies are hindered and cannot even develop. Globally, supply chains have weakened due to the impact of Covid-19 due to restrictions in several surrounding areas, commodity prices have fallen, and the possibility of a global economic crisis has increased. The urgency of carrying out this community service activity with the theme of the Workshop on Optimizing the Use of Social Media and the Importance of Financial Management for IKM/UKM Actors in Pematang Siantar City is to provide additional understanding and knowledge to IKM/UKM owners as well as strategies to increase turnover from sales made. The method used in carrying out this activity is through lectures and discussions related to the topic of service. The stages of implementing this event include opening and explaining social media that is often used by consumers, strategies for using social media, explaining the importance of financial management and existing financial reports for a business. After the community service activities are completed, follow-up interviews are conducted regarding the impact of the community service activities. In accordance with the results of the interviews, it is known that the understanding of SME/UKM actors regarding social media knowledge and financial management has increased by 90%.  
Developing a Business Model for Beginner Entrepreneurs for “Simalungun Maju” Tua Siregar, Robert; Ekana Nainggolan, Lora; Triapnita Nainggolan, Nana; Sjafei Purba, Djuli; O.P. Damanik, Elfina; Siregar, Junifer
International Journal Of Community Service Vol. 5 No. 3 (2025): August 2025 (Indonesia - Rusia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i3.833

Abstract

In the era of globalization and rapidly changing technology, the role of entrepreneurship is increasingly important to create innovation, create jobs, develop infrastructure, and improve people's welfare. In the Indonesian economy, entrepreneurship can be one of the answers to encourage economic growth. This is because the economy of the Republic of Indonesia is now in the shadow of weakening purchasing power, which is influenced by rising interest rates and high inflation. For this reason, by continuing to increase entrepreneurship through the right policies and a conducive business environment, it is hoped that employment will be more wide-open, increase people's income and ultimately contribute to public consumption, thereby promoting sustainable and inclusive economic growth in Indonesia. This is the basis for community service activities in the form of business model development training for beginner entrepreneurs to be carried out. Located in three different sub-districts in Simalungun Regency, namely Bandar, Bosar Maligas and Bandar Masilam Districts, with the target of getting participants who will later be included in the advanced fostered members.
Business Planning Training For Msme In Ujung Padang and Bosar Maligas Districts Tua Siregar, Robert; Lie, Darwin; Matondang, Sofiyan; Ekana Nainggolan, Lora
International Journal Of Community Service Vol. 5 No. 4 (2025): November 2025 ( Indonesia - Thailand - Malaysia - Timor Leste - Philippines )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i4.945

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in regional economic growth because they are the largest absorbers of labor and a significant contributor to GDP. However, many MSME actors are still constrained by the lack of knowledge in business planning and management. In Ujung Padang and Bosar Maligas Districts, the potential of MSMEs is quite high in the culinary, trade, and handicraft sectors. The observation results show that most MSMEs are still operating traditionally without a clear business plan, thus hindering business development, access to financing, and competitiveness. To answer these problems, the service team held a "Business Planning Training for MSME Actors" to improve understanding and skills in preparing an applicable business plan. This training is expected to be able to encourage the development of MSME businesses in a more targeted and sustainable manner.
Co-Authors Acai Sudirman Adi Inrawan Arsilah, Nina Butarbutar, Marisi Darwin Lie Debi Eka Putri Dharma, Edy Edy Dharma Efendi Efendi Efendi, Efendi Erbin Chandra Fitri Dewi Kesuma Fitri Yanti Sinaga Hasibuan, Masnilam Hendrik Pantas Hery Pandapotan Silitonga John Lidia John Lidia Julyanthry Julyanthry Julyanthry, Julyanthry Junifer Siregar Kesuma, Fitri Dewi Kiki Fatmala Kiki Fatmala, Kiki Lenny Dermawan Sembiring M. Yudha Prawira Marbun, Sarah Fransisca Matondang, Sofiyan Merry Christina Nainggolan Muhammad Rozali Nainggolan, Merry Christina Nana Triapnita Nainggolan Nina Arsilah Nurhasanah Nurhasanah O.P. Damanik, Elfina Pandapotan Silitonga, Heri Pandapotan Silitonga, Hery Prawira, M. Yudha Robert Tua Siregar Robert Tua Siregar Robert Tua Siregar Rotua Siahaan Rotua Siahaan Saragih, Muhammad Arif Sherly Sherly sherly sherly Sinaga, Fitri Yanti Sisca Sisca Sisca Sisca, Sisca Sjafei Purba, Djuli Sofiyan Sofiyan Tua Siregar, Robert