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All Journal Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Publisia: Jurnal Ilmu Administrasi Publik JUIMA : Jurnal Ilmu Manajemen Juara: Jurnal Riset Akuntansi Jurnal Administrasi Kesehatan Indonesia JBTI : Jurnal Bisnis : Teori dan Implementasi International Research Journal of Management, IT & Social Sciences Ganaya: Jurnal Ilmu Sosial dan Humaniora EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Manajemen Bisnis Jurnal Ilmiah Akuntansi dan Bisnis eCo-Buss International Journal of Economics Development Research (IJEDR) Jurnal Syntax Transformation Jurnal Penelitian Agama Hindu Journal of Economics and Business UBS Berajah Journal TIERS Information Technology Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Bina Bangsa Ekonomika Economic Reviews Journal Gemilang: Jurnal Manajemen dan Akuntansi EDUCTUM: Journal Research Journal of Business on Hospitality and Tourism Journal of Management, Economic, and Accounting Relasi : Jurnal Ekonomi IIJSE Sharia Economic and Management Business Journal (SEMBJ) Journal of Innovative and Creativity Strada Jurnal Ilmiah Kesehatan (SJIK) TRJ (Tourism Research Journal) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Manajemen Bisnis Krisnadwipayana
Ida Bagus Raka Suardana
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Hambatan Minat Beli Kosmetik Hijau Generasi Z di Denpasar: Analisis Pengaruh Hambatan Psikologis dan Fungsional Ni Luh Gede Putri Antari; Kadek Devi Kalfika Anggria Wardani; Nilna Muna; Ida Bagus Raka Suardana
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3324

Abstract

Perubahan preferensi konsumen menuju produk berkelanjutan mendorong pertumbuhan industri kosmetik hijau. Namun, adopsi produk ini di kalangan Generasi Z, khususnya di Denpasar, masih rendah. Studi ini bertujuan mengidentifikasi pengaruh hambatan psikologis dan hambatan fungsional pada minat beli produk kosmetik ramah lingkungan. Sampel terdiri dari 100 responden berusia 15–24 tahun yang memahami dan pernah menggunakan produk kosmetik hijau. Instrumen penelitian berupa kuesioner dengan skala Likert 1–5. Analisis data mencakup uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, uji F, uji t, dan koefisien determinasi. Hasil mengindikasikan bahwa hambatan psikologis dan hambatan fungsional berkontribusi positif dan signifikan pada minat beli, baik secara parsial maupun simultan. Nilai koefisien determinasi (R²) sebesar 0,506 mengindikasikan bahwa kedua variabel independen menjelaskan 50,6% variasi minat beli. Temuan ini menegaskan bahwa meskipun hambatan dianggap sebagai penghalang adopsi, persepsi pada hambatan tersebut justru dapat memicu evaluasi rasional yang mendorong niat membeli. Penelitian selanjutnya disarankan menambahkan variabel lain seperti kesadaran lingkungan, citra merek, atau kepercayaan konsumen guna memperkaya pemodelan perilaku pro-lingkungan di sektor kosmetik.
MANAJEMEN PENGELOLAAN KEUANGAN KELUARGA DALAM PERSPEKTIF BUDAYA SUMBA: (Studi Kasus Adat Istiadat Perkawinan Di Desa Wee Rame Kabupaten Sumba Barat Daya) Aprita Susanti Manu; Ida Bagus Raka Suardana
Berajah Journal Vol. 6 No. 2 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i2.605

Abstract

This study aims to analyze family financial management from a Sumbanese cultural perspective, specifically as it relates to the traditional belis wedding tradition in Wee Rame Village, Southwest Sumba Regency. The belis phenomenon, which involves the economic exchange of livestock, woven fabric, jewelry, and cash, requires families to prepare a well-structured financial situation. This research used a qualitative method with a case study approach. Data were collected through interviews, observations, and documentation involving couples involved in traditional weddings, their families, and traditional leaders. The study focused on aspects of planning, organizing, implementing, and controlling family financial management. The results are expected to provide an understanding of the relationship between financial literacy and local cultural practices, while also uncovering the challenges and conflicts that often arise from differences in fulfilling belis obligations. Theoretically, this research enriches the literature on financial management based on local wisdom. Practically, this research can serve as a reference for the community, government, and social institutions in formulating economic empowerment strategies rooted in culture. Thus, this research contributes to the preservation of Sumbawa culture while improving family economic well-being.
Determinants of successful digital adoption : A Meta-Synthesis Analysis using The TOE Framework Ni Wayan Rena Mariani; Ida Bagus Raka Suardana; Ida Ayu Oka Martini
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 1 (2026): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i1.1983

Abstract

undertake. This is a form of organizational management's response to increasingly sophisticated technological developments. However, organizations cannot simply digitize and stop there to combat disruption caused by technological developments. In line with the development of AI and increasing public enthusiasm for utilizing technology, organizations must undertake Digital Transformation. Many organizations simply stop at the digitalization process without being able to increase the use of digital technology in their business processes to maximize services. Organizations are unable to carry out digital transformation to maximize the benefits of technology use within the organization. Method: By utilizing the TOE Framework, this study analyzed 85 selected articles using the Prisma protocol. The data analysis technique used bibliometric analysis with VOS viewer and content analysis to identify thematic codes found in the selected articles. Results: There are 4 factors included in the technology component, 6 factors included in the organizational component and 2 factors included in the environmental component. Conclusion: The results of this study explain that the success of digital transformation is not only determined by the technology adopted by the organization, but also the organization's ability to integrate technology with business strategy, organizational capabilities and changes that occur in the organization's external environment
THE BALI PROVINCIAL DPRD'S COMMISSION IV IMPLEMENTS ADAPTIVE GOVERNANCE IN RESPONSE TO EDUCATIONAL DISPARITIES IN REMOTE AREAS THROUGH THE CIPP MODEL I Gede Bayu Mahardika; Ida Bagus Raka Suardana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 6 (2026): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20062793

Abstract

This study aims to analyze the implementation of adaptive governance by Commission IV of the Bali Provincial DPRD in responding to educational disparities in remote areas using the CIPP (Context, Input, Process, Product) evaluation model. This research employs a descriptive qualitative approach, with data collected through in-depth interviews, field observations, and documentation. Informants were selected purposively based on their relevance to the research focus. The findings reveal that educational inequality in remote areas of Bali is a structural issue influenced by limited infrastructure, uneven distribution of resources, and socio-economic conditions. From the context aspect, there is a significant gap between ideal conditions and field realities. From the input aspect, resources are quantitatively adequate but not optimally distributed or utilized. In terms of process, policy implementation has shifted toward a more participatory and field-based approach, although it has not yet been systematically institutionalized. Meanwhile, from the product aspect, policies have produced initial impacts such as increased attention and educational assistance, but have not significantly reduced disparities. Overall, the implementation of adaptive governance remains in a transitional phase toward a more adaptive, responsive, and sustainable governance system.
Keterkaitan Antara Pemasaran Hijau Dengan Peningkatan Keputusan Pembelian Produk The Body Shop Melalui Citra Merek Sebagai Variabel Mediasi A.A. Istri Emilia Mayori; Ida Bagus Raka Suardana
Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 3 (2025): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v13i3.964

Abstract

ABSTRACT In recent years, growing awareness of environmental issues has driven companies across industries, including the beauty sector, to adopt green marketing as a sustainable marketing strategy. The beauty industry is a major contributor to plastic waste and hazardous chemicals, making eco-friendly practices increasingly essential. This study aims to analyze the effect of green marketing on purchase decision with brand image as a mediating variable among The Body Shop consumers in Bali Province. This quantitative research employed a survey method targeting productive-age respondents who use The Body Shop products. The data were analyzed using multiple regression and mediation tests to examine the relationships among variables. The results indicate that green marketing has a positive and significant influence on both brand image and purchase decision, while brand image partially mediates the relationship between them. These findings highlight the importance of consistent green marketing implementation in building a responsible brand image and enhancing consumers’ purchasing decisions. The tactical implication suggests that companies should strengthen sustainability-oriented communication and environmental transparency to increase consumer loyalty and contribute to achieving Sustainable Development Goals (SDG) 12 on responsible consumption and production. Keywords: Green Marketing; Brand Image; Purchase Decision; Eco-Friendly Products; Beauty Industry; The Body Shop; Bali Province ABSTRAK Dalam beberapa tahun terakhir, meningkatnya kesadaran terhadap isu lingkungan telah mendorong perusahaan di berbagai sektor, termasuk industri kecantikan, untuk mengadopsi konsep green marketing sebagai strategi pemasaran berkelanjutan. Industri kecantikan dikenal sebagai penyumbang besar limbah plastik dan bahan kimia berbahaya, sehingga penerapan prinsip ramah lingkungan menjadi kebutuhan mendesak. Penelitian ini dilakukan untuk menganalisis pengaruh green marketing terhadap purchase decision dengan brand image sebagai variabel mediasi pada konsumen The Body Shop di Provinsi Bali. Penelitian ini bersifat kuantitatif dengan metode survei terhadap responden usia produktif yang menggunakan produk The Body Shop. Teknik analisis yang digunakan adalah analisis regresi berganda dengan uji mediasi untuk melihat hubungan antarvariabel. Hasil penelitian menunjukkan bahwa green marketing berpengaruh positif dan signifikan terhadap brand image serta purchase decision, dan brand image berperan sebagai variabel mediasi parsial yang memperkuat hubungan keduanya. Temuan ini menegaskan pentingnya penerapan strategi green marketing yang konsisten untuk membentuk citra merek yang bertanggung jawab dan meningkatkan keputusan pembelian. Implikasi taktis penelitian ini menunjukkan bahwa perusahaan perlu memperkuat komunikasi nilai keberlanjutan dan transparansi lingkungan agar dapat meningkatkan loyalitas konsumen serta mendukung tercapainya tujuan Sustainable Development Goals (SDGs) poin ke-12 tentang konsumsi dan produksi yang bertanggung jawab. Kata Kunci: Green Marketing; Citra Merek; Keputusan Pembelian; Produk Ramah Lingkungan; Industri Kecantikan; The Body Shop; Provinsi Bali
The Influence Of Work Ethic, Employee Competence, And Communication Quality On Employee Performance At The LPD Of Padang Sambian Village Natalia Kadu; Ida Bagus Raka Suardana
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1175

Abstract

The primary objective of this study is to examine how work ethic, employee competence, along with communication quality collectively impact employee performance within LPD Desa Pakraman Padang Sambian. In conducting this research, a quantitative methodology was applied through survey techniques that encompassed 35 employee members as participants. Given the limited scale of the population, the entire group of employees was utilized as the study sample, commonly referred to as census sampling technique. Information was systematically gathered via structured survey instruments, and subsequently processed through multiple linear regression analysis. This analytical approach was specifically designed to assess how predictor variables influence workforce outcomes, both when examined collectively (simultaneous effect) and when analyzed separately (partial effect). The findings obtained from this research reveal that when assessed collectively (simultaneous testing), work ethic, employee competence, along with communication quality demonstrate a significant influence on employee performance outcomes. This particular discovery suggests the capability of these three factors to jointly contribute toward describing the variations observed in employee performance among employees working at LPD Desa Pakraman Padang Sambian. However, when individual assessment (partial testing) was conducted, the results indicated that only employee competence together with communication quality exhibited significant influence on employee performance. Meanwhile, work ethic did not demonstrate any significant influence in this partial examination.
BUILDING CUSTOMER LOYALTY FOR USERS OF KENCANA TRUSS LIGHT STEEL PRODUCTS IN BALI PROVINCE I Putu Yoga Adi Pratama; Ida Bagus Raka Suardana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21845091

Abstract

Customer loyalty has become a critical factor in maintaining competitiveness within Indonesia's lightweight steel industry, particularly in regions experiencing rapid construction growth such as Bali Province. This study aims to analyze the influence of product quality, brand image, and trust on customer loyalty, with customer satisfaction serving as a mediating variable among users of Kencana Truss lightweight steel products in Bali. A quantitative research approach with a causal associative design was employed. Data were collected through questionnaires distributed to 240 respondents selected using purposive sampling, consisting of retail customers, contractors, and building material retailers who had used Kencana Truss products. The data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The findings reveal that product quality has a positive and significant effect on brand image, customer satisfaction, and trust. Furthermore, brand image and trust significantly enhance customer satisfaction, while customer satisfaction exerts a strong positive influence on customer loyalty. The mediation analysis also confirms that customer satisfaction significantly mediates the relationship between product quality and customer loyalty. These results indicate that maintaining consistent product quality not only strengthens brand image and customer trust but also enhances customer satisfaction, ultimately fostering long-term customer loyalty. The study contributes to relationship marketing literature by providing empirical evidence from the Indonesian lightweight steel industry and offers practical implications for manufacturers seeking to improve customer retention through quality management and customer satisfaction strategies.
Co-Authors A.A. Istri Emilia Mayori Agung Indradinata Anak Agung Istri Edgina Dhaniswari Aprita Susanti Manu Artasuma, Luh Devi Astari, Ni Made Purnadi Dewi, Luh Putu Regita Septa Dewi, Ni Putu Ayu Cintya Dodik Ari Cahyono Fungky Arsana, I Komang Gamaya, Amritha Gde Sri Darma Gede Sri Darma Gusi Putu Lestara Permana I Dewa Ayu Rizky Pradnyani Marranitha I G. N. Oka Ariwangsa I Gede Bayu Mahardika I Gede Harditya Dharma I Gede Lingga Pramana I Gede Putu Kawiana I Gede Ryan Adhinata I Gede Sariastawa I Kadek Andy Asmarajaya I Made Widya Suraputra I Nengah Dasi Astawa I Nyoman Ari Widana N I Nyoman Subanda I Putu Deddy Wirawan I Putu Yoga Adi Pratama I Wayan Sari Ida Ayu Oka Martini Ida Ayu Radinia Asri Suardana Jaya, I Gst Ngurah Bagus Putra Kadek Devi Kalfika Anggria Wardani Kadek Wiji Kusumawardani Lemsina Kogoya Luh Kadek Budi Martini Luh Komang Candra Dewi Luh Putu Mahyuni Made Indrayani Santini Made Prema Putri Liemena Manikasanti, Luh Gede Mas Putri Natalia Kadu Ni Luh Gede Putri Antari Ni Luh Wulani Parwati Ni Nyoman Kerti Yasa Ni Nyoman Meryadi Ni Putu Ari Aryawati Ni Putu Ayu Cintya Dewi Ni Putu Nina Eka Lestari Ni Putu Nina Eka Lestari Ni Wayan Rena Mariani Ni Wayan Yuli Yudianti Nia Yunita, Ni Kadek Nilna Muna Prawitasari, Putu Putri Putri, Ni Kadek Amanda Maharani Putu Viona Nita Putri Rr. Astrid Adiyanti Prawitasari Ryan Adhinata, I Gede Sartika, Aishvarya Hari Nurvindati Suwignyo Widagdo TRI YANA BHUANA, TRI YANA Wayan Ristya Dewantari Winda Aliya Agustin