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All Journal Jurnal Cakrawala Ilmiah Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Asian Journal of Applied Business and Management (AJABM) Journal of Management and Social Sciences Student Scientific Creativity Journal Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Pusat Publikasi Ilmu Manajemen Master Manajemen Journal Economic Excellence Ibnu Sina Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Contemporary Journal of Applied Sciences (CJAS) Jurnal Ekonomi dan Pembangunan Indonesia Kajian Ekonomi dan Akuntansi Terapan Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Manajemen Bisnis Digital Terkini Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi Global Leadership Organizational Research in Management
Vera Maria
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Journal : Sammajiva: Jurnal Penelitian Bisnis dan Manajemen

 1 
Strategi Pengembangan Usaha Mikro Kecil Menengah (UMKM) Berbasis Ekonomi Kreatif di Kecamatan Serang, Kabupaten Serang Vera Maria; Tesalonika Situmeang; Robbi Fito Ardana
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 2 (2024): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i2.980

Abstract

This research aims to examine strategies for developing creative economy-based micro, small, and medium enterprises (MSMEs) in Serang District, Serang Regency. The research method used is qualitative, involving observation, interviews, and documentation, as well as analyzing the SWOT matrix to identify strengths, weaknesses, opportunities, and threats in developing MSMEs in the region. Informants consisted of various parties, including the sub-district head, MSME actors, academics, and government agencies. The research results show that creative economy-based MSMEs in Serang District face a number of challenges, such as limited capital, raw materials, production equipment, and limited market access. The recommended development strategy is the SO (growth) strategy, which prioritizes the use of internal strengths to increase competitive advantage, product diversification, strengthening cooperation between MSMEs, improving product quality, and more aggressive marketing. By implementing these strategies, it is hoped that MSMEs in Serang District can increase their contribution to regional economic development
Analisis Peran Tiktok Shop dalam Mendorong Ekonomi UMKM di Indonesia Vera Maria; Raudohtul Janah
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 2 (2024): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i2.992

Abstract

E-commerce and digital platforms like TikTok Shop have significantly impacted the business model of MSMEs in Indonesia. This article discusses the role of e-commerce in promoting the growth of MSMEs and the local economy through quality products and competitive pricing. TikTok Shop has opened opportunities for MSMEs to market their products creatively through short videos and other features, including collaboration with influencers to expand marketing reach. However, the closure of TikTok Shop also negatively impacted traditional market traders, causing a decrease in income and challenges in competing with online prices. To support MSMEs, the government coordinates and monitors MSME activities, as well as provides digital-based training programs to improve technical skills. The government also records MSMEs through the Cooperative and Micro, Small, and Medium Enterprises Data System (Simdakop). Effective marketing strategies, such as consistency, planning, and the use of social media, are crucial for MSMEs to remain competitive in an increasingly tight market. With the right efforts from the government, MSMEs are expected to take advantage of existing opportunities and contribute significantly to national economic growth.
Co-Authors Afrian Setiawan Agung Farrel Ramdhani Ahmad Fauzan Aziz AHMADI Aisar Muhammad Akram Alya Malika Putri Amanda Olivia Andini Susanti Anggi Qomala Sari Annisa Fitriyani Arifani Yanuar Astuti Ramayati Bagus Ridho Hikmawan Dea Firnanda Depi Rahmawati Desi Maryana Devi Yani Dinda Cahya Ramadhan Elsanty Mulyasmi Fadya Salamah Fany Rahma Fatika Andaristi Febri Haerurrohman Felicia Zhafira Herlambang Fidda Nuraini Nabilah Fina Shofia Irpani Finanti Ayu Fadhillah Fitriyani Geshyta Firda Zahra Gita Maudina Gita Salwa Fauziah Hayanti Hayanti Herviani Fandiska Hilda Agustiani Hilman Priyadi Ibnu Khoir Ar Razak Ilah Ilah Intan Nuraini Ivanka Putri Kamaliya Karina Widya Mareta Komang Windi Yuniantari Latifah Rahwawati Linda Nurkhalida Louissa Vedra M. Ikhwan Nur Rifki M. Vhikry Salam Milla Nadrotul Aini Muhamad Ridho Wajdi Mustika Ayu Cahaya Lintang Nabylla Zahra Najla Indira Faradiva Najwa Widodo Putri Naswha Nurika Putri Nazwa Alifia Khariza Nisrina Khalda Turnip Nuzulan Nijmah Azzahra Raisyha Rafania Ratih Puspita Dewi Raudohtul Janah Refaya Risa Al Kahfi Regi Regi Riska Anggraini Robbi Fito Ardana Rosdiyanti Rosdiyanti S. Ulfa. AB. AL Safina Prabowo Sebastian Nicodemus Gunawan Selvia Laelatul Istianah Shahnaz Mawaria Sherla Dara Rizky Sofyan Ramadhan Suherman, Suherman Syaeful Hidayat Tabina Nasywa Nur Fatma Tesalonika Situmeang Vina Nailatul Nabila Vinny Ramadhani Yona Maydiana