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All Journal Jurnal Cakrawala Ilmiah Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Asian Journal of Applied Business and Management (AJABM) Journal of Management and Social Sciences Student Scientific Creativity Journal Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Pusat Publikasi Ilmu Manajemen Master Manajemen Journal Economic Excellence Ibnu Sina Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Contemporary Journal of Applied Sciences (CJAS) Jurnal Ekonomi dan Pembangunan Indonesia Kajian Ekonomi dan Akuntansi Terapan Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Manajemen Bisnis Digital Terkini Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi Global Leadership Organizational Research in Management
Vera Maria
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Journal : Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan

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FOMO (Fear of Missing Out) di Kalangan Gen-Z: Jasa Titip Dubai Chocolate sebagai Peluang Baru bagi UMKM Indonesia Studi Kasus Sosial Media Vera Maria; Vina Nailatul Nabila
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 3 (2025): Juni : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i3.1828

Abstract

Gen-Z has grown alongside rapid technological and digital media development, fostering frequent virtual interactions over face-to-face ones. This shift often triggers Fear of Missing Out (FOMO), where individuals feel anxious about missing trends or updates. Among Gen-Z, FOMO is strongly influenced by social media, driving consumptive behavior. This article explores how FOMO creates opportunities for Indonesian Micro, Small, and Medium Enterprises (MSMEs) through jasa titip (personal shopping services). Using the Dubai Chocolate trend as a case study, it highlights how social media-driven demand has spurred interest in personal shopping services to source and deliver such products. The research emphasizes the importance of social media as a tool for MSMEs to tap into FOMO-driven markets. It also encourages MSMEs to innovate by offering affordable, locally sourced alternatives to remain competitive. This approach enables MSMEs to thrive in a dynamic, trend-focused digital landscape.
Co-Authors Afrian Setiawan Agung Farrel Ramdhani Ahmad Fauzan Aziz AHMADI Aisar Muhammad Akram Alya Malika Putri Amanda Olivia Andini Susanti Anggi Qomala Sari Annisa Fitriyani Arifani Yanuar Astuti Ramayati Bagus Ridho Hikmawan Dea Firnanda Depi Rahmawati Desi Maryana Devi Yani Dinda Cahya Ramadhan Elsanty Mulyasmi Fadya Salamah Fany Rahma Fatika Andaristi Febri Haerurrohman Felicia Zhafira Herlambang Fidda Nuraini Nabilah Fina Shofia Irpani Finanti Ayu Fadhillah Fitriyani Geshyta Firda Zahra Gita Maudina Gita Salwa Fauziah Hayanti Hayanti Herviani Fandiska Hilda Agustiani Hilman Priyadi Ibnu Khoir Ar Razak Ilah Ilah Intan Nuraini Ivanka Putri Kamaliya Karina Widya Mareta Komang Windi Yuniantari Latifah Rahwawati Linda Nurkhalida Louissa Vedra M. Ikhwan Nur Rifki M. Vhikry Salam Milla Nadrotul Aini Muhamad Ridho Wajdi Mustika Ayu Cahaya Lintang Nabylla Zahra Najla Indira Faradiva Najwa Widodo Putri Naswha Nurika Putri Nazwa Alifia Khariza Nisrina Khalda Turnip Nuzulan Nijmah Azzahra Raisyha Rafania Ratih Puspita Dewi Raudohtul Janah Refaya Risa Al Kahfi Regi Regi Riska Anggraini Robbi Fito Ardana Rosdiyanti Rosdiyanti S. Ulfa. AB. AL Safina Prabowo Sebastian Nicodemus Gunawan Selvia Laelatul Istianah Shahnaz Mawaria Sherla Dara Rizky Sofyan Ramadhan Suherman, Suherman Syaeful Hidayat Tabina Nasywa Nur Fatma Tesalonika Situmeang Vina Nailatul Nabila Vinny Ramadhani Yona Maydiana