Articles
<![CDATA[PENGARUH MOTIVASI DAN MODAL USAHA TERHADAP KEPUTUSAN BERWIRAUSAHA ]]>
<![CDATA[Endah Prihartini]]>;
<![CDATA[Pipih Sopiyan]]>
<![CDATA[ JURNAL AKUNTANSI DAN SISTEM INFORMASI Vol 4 No 2 (2023): JURNAL AKUNTANSI DAN SISTEM INFORMASI ]]>
Publisher : <![CDATA[Program Studi Akuntansi Fakultas Ekonomika dan Bisnis Universitas Majalengka ]]>
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DOI: 10.31949/jaksi.v4i2.5393
<![CDATA[Kehadiran dan peranan wirausaha dapat memberikan pengaruh terhadap perbaikan ekonomi maupun kemajuan suatu negara, dengan latar belakang keputusan berwirausaha di kalangan mahasiswa yang masih rendah. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Motivasi dan Modal Usaha terhadap Keputusan Berwirausaha pada Mahasiswa Universitas Majalengka. Populasi dalam penelitian ini adalah Mahasiswa Universitas Majalengka yang menjalankan atau memiliki usaha, dengan sampel sebanyak 100 orang. Metode yang digunakan adalah metode survei dengan pendekatan deskriptif verifikatif. Alat analisis yang digunakan dalam penelitian ini adalah Uji Normalitas data, analisis regresi linier berganda, koefisien determinasi dan uji hipotesis menggunakan uji t. Hasil penelitian menunjukan bahwa motivasi berpengaruh positif dan signifikan terhadap keputusan berwirausaha. Artinya motivasi menjadi faktor pendorong peningkatan keputusan berwirausaha pada mahasiswa. Sedangkan modal usaha tidak berpengaruh dan tidak signifikan terhadap keputusan berwirausaha. Artinya tinggi rendahnya modal usaha tidak akan mempengaruhi keputusan berwirausaha.]]>
<![CDATA[PERAN MANAJEMEN TALENTA DAN MANAJEMEN PENGETAHUAN DALAM MENINGKATKAN KINERJA PEGAWAI ]]>
<![CDATA[Rina Masruroh]]>;
<![CDATA[Indah Fiki Apriani]]>;
<![CDATA[Pipih Sopiyan]]>
<![CDATA[ Indonesian Journal of Strategic Management Vol 6, No 2 (2023): Indonesian Journal of Strategic Management ]]>
Publisher : <![CDATA[Universitas Kuningan ]]>
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DOI: 10.25134/ijsm.v6i2.8580
<![CDATA[This research was conducted to determine the effect of talent management and knowledge management on employee performance at the Civil Servant of the Youth, Sports and Tourism Office of Kuningan Regency.This type of research uses a survey method with descriptive and quantitative analysis. The object of this research is the Civil Servant of the Youth, Sports and Tourism Office of Kuningan Regency, with a sample of 57 using a saturated sample. The data collection technique used a questionnaire with an interval scale. The analytical technique used is Multiple Linear Regression Analysis and using the IBM SPSS Statistics 23 Program application. The results of the research that have been analyzed show that simultaneously talent management and knowledge management have a positive and significant influence on the performance of Civil Servants, Youth, Sports and Tourism, Kuningan Regency. While partially talent management has a positive and significant effect on the performance of Civil Servants of the Youth, Sports and Tourism Office of Kuningan Regency. But partially knowledge management has a negative and insignificant effect on the performance of Civil Servants of the Youth, Sports and Tourism Office of Kuningan Regency. ]]>
<![CDATA[Kepuasan Nasabah Ditinjau Dari Kualitas Pelayanan Inti Dan Kualitas Pelayanan Periferal ]]>
<![CDATA[Alan Rusdiana]]>;
<![CDATA[Pipih Sopiyan]]>;
<![CDATA[Masduki Masduki]]>
<![CDATA[ Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 3 (2023): Coopetition : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia ]]>
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DOI: 10.32670/coopetition.v14i3.3719
<![CDATA[Today's intense competition among banks encourages each bank to pay attention to customer needs, wants, and demands, which can be used as a marketing strategy to increase customer satisfaction. This research aims to examine the influence of core service quality and peripheral service quality on customer satisfaction. The population in this research is all 1,082 Bank BNI Persero Cikijing customers. The sample in this research was 100 customers taken using the accidental sampling technique. The data analysis method used is multiple linear regression analysis using SPSS version 21 software. The results of this research show that core service quality and peripheral service quality have a positive effect on customer satisfaction. However, in this case, the quality of core services is the dominant factor in influencing customer satisfaction.]]>
<![CDATA[PENGARUH PERSEPSI KUALITAS DAN DIFERENSIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Pipih Sopiyan]]>
<![CDATA[ Jurnal Co Management Vol. 3 No. 2 (2020): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management ]]>
Publisher : <![CDATA[IKOPIN ]]>
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DOI: 10.32670/comanagement.v3i2.417
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh persepsi kualitas dan diferensiasi produk terhadap keputusan pembelian pada Eiger Adventure Store Majalengka. Penelitian ini menggunakan metode analisis desktiptif dan verifikatif. Pengumpulan data diperoleh melalui kuesioner. Populasi dalam penelitian ini adalah konsumen Eiger Adventure Store Majalengka dengan sampel yang digunakan 100 konsumen dengan teknik incidental sampling. Penelitian ini menggunakan skala pengukuran Likert. Analisis data dengan menggunakan uji asumsi klasik, analisis regresi berganda, koefisien determinasi, uji parsial dengan uji t. Hasil penelitian menunjukan bahwa tanggapan konsumen terhadap tiga variabel berada dalam kategori tinggi dengan tingkat pencapaian mengenai persepsi kualitas mencapai 70.26%, diferensiasi produk mencapai 79.80% dan keputusan pembelian sebesar 74.74%. Persepsi kualitas berpengaruh positif dan signifikan terhadap keputusan pembelian dengan tingkat kontribusi 57%. Sementara diferensiasi produk 14.97%. Persepsi kualitas mempunyai kontrbusi lebih dominan terhadap keputusan pembelian dibandingkan dengan diferensiasi produk.]]>
<![CDATA[The Effect of Hedonic Shopping Motivation and Shopping Lifestyle on User Impulse Buying Shopee E-Commerce (Study on Majalengka University Students) ]]>
<![CDATA[Widia Yunengsih]]>;
<![CDATA[Pipih Sopiyan]]>;
<![CDATA[Rina Masruroh]]>
<![CDATA[ Finance and Business Management Journal Vol. 1 No. 1 (2023): July ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis Universitas Majalengka ]]>
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DOI: 10.31949/fbmj.v1i1.5889
<![CDATA[The progress of e-commerce is growing rapidly. One of the e-commerce that is often used by students at Majalengka University is the e-commerce Shopee. The high use of e-commerce Shopee among students results in impulse buying. This study aims to determine the effect of Hedonic Shopping Motivation and Shopping Lifestyle partially on the Impulse Buying of e-commerce Shopee users at Majalengka University students. This study uses a quantitative method with the type of survey research using a descriptive analysis approach and verification analysis. The population in this study were Shopee e-commerce users at Majalengka University students, with a sample of 100 respondents. The sampling technique used is incidental sampling. This study uses a Likert scale. Data analysis using classical assumption test, multiple linear regression analysis, coefficient of determination, model feasibility test, and hypothesis testing using the partial test. The results of the research that have been carried out show that Hedonic Shopping Motivation is in the high category, Shopping Lifestyle is in the high category and Impulse Buying is in the medium category. Hedonic Shopping Motivation and Shopping Lifestyle have a positive and significant effect partially on the Impulse Buying of Shopee e-commerce users.]]>
<![CDATA[The Influence of Organizational Culture and Work Environment on Employee Job Satisfaction (Study on UD Employees. Son of Ts Majalengka) ]]>
<![CDATA[Cucu Irwanti]]>;
<![CDATA[Dudung Abdullah]]>;
<![CDATA[Pipih Sopiyan]]>;
<![CDATA[Elin Herlina]]>
<![CDATA[ Finance and Business Management Journal Vol. 1 No. 1 (2023): July ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis Universitas Majalengka ]]>
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DOI: 10.31949/fbmj.v1i1.5892
<![CDATA[Job satisfaction is employee happiness at work and employee satisfaction in meeting their needs while working. The level of employee satisfaction can be influenced by organizational culture and work environment. The purpose of this research was to find out how the influence of organizational culture and work environment on job satisfaction (Study on Employees of UD Putra TS Majalengka). The research method used the descriptive verification method. The population in this study were all employees of UD Putra TS Majalengka with a total of 167 people. The saturated sampling technique was chosen as the sampling technique so that the total population as a whole was used as the research sample. The analytical method used in this study is multiple linear regression analysis, which is first tested by the instrument (validity and reliability), the classical assumption test, and the model feasibility test, which is then tested by the hypothesis. The results showed that partially organizational culture and work environment have a significant effect on job satisfaction. In this study, the work environment has a high influence on job satisfaction compared to organizational culture.]]>
<![CDATA[The Influence of Location and Attractiveness on Visiting Decision (Study on Majalengka Paralayang Tourism Object) ]]>
<![CDATA[Endang Siti Patimah]]>;
<![CDATA[Masduki]]>;
<![CDATA[Pipih Sopiyan]]>;
<![CDATA[Gustina Hidayat]]>
<![CDATA[ Finance and Business Management Journal Vol. 1 No. 1 (2023): July ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis Universitas Majalengka ]]>
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DOI: 10.31949/fbmj.v1i1.5896
<![CDATA[Along with the current market competition, not only the product sector but also the tourism sector. One of the attractions that can win the competition for tourist visits is one that has a strategic location that is easily accessible and the tourist attractions that exist on the tour. This study aims to determine the effect of location and tourist attraction on the decision to visit visitors to paragliding attractions partially. This research method is a survey research using a descriptive and verification approach. The population in this study were visitors to paragliding attractions with as many as 100 respondents, the sampling technique used was incidental sampling technique. The data collection technique in this study used a questionnaire using the Likert scale. The analysis tool uses classical assumption test, multiple regression analysis, coefficient of determination analysis, partial test and model feasibility test. Based on partial hypothesis testing, location and tourist attraction have a positive and significant effect on visiting decisions. This means that the location and tourist attraction become an impulse factor in increasing people's decisions to visit tourist sites.]]>
<![CDATA[The Influence of Occupational Safety and Health on Employee Work Productivity (Study on the Kisaran Majalengka Dam Project of Pt. Adhi Karya (Persero) Tbk) ]]>
<![CDATA[Pipih Sopiyan]]>;
<![CDATA[Haris Fauzi]]>;
<![CDATA[Asep Qustolani]]>;
<![CDATA[Windi Febriani]]>
<![CDATA[ Finance and Business Management Journal Vol. 1 No. 2 (2023): December ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis Universitas Majalengka ]]>
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DOI: 10.31949/fbmj.v1i2.7502
<![CDATA[Issues regarding occupational safety and health are important and often overlooked. This is evident from the significant occurrence of workplace accidents. Type, nature, condition and location of work in construction projects that tends to be dangerous resulting in a relatively high level of work accidents that occur to workers compared to other industries so it affects work productivity. The goal of this study is to determine the role that workplace health and safety plays in influencing worker output. The methodology employed for this study involves the utilization of a survey approach, employing both descriptive and verification methods. The population of this research consist of the workforce employed at PT. Adhi Karya (Persero) Tbk Majalengka Rentang Dam Project. This research employed a non-probability sampling strategy, specifically the saturation sampling method. The study's sample size was 60 participants. The data analysis makes use of numerous techniques, the t-test for hypothesis testing and other statistical methods such as the classical assumption test, multiple regression analysis, determination coefficient assessment, model feasibility study, and so on. The study method followed a survey format and combined descriptive and verification techniques. Employee productivity was found to be affected by both workplace safety and occupational health, as predicted by the study's hypotheses.]]>
<![CDATA[The Effect of Hedonic Shopping Motivation and Shopping Lifestyle on User Impulse Buying Shopee E-Commerce (Study on Majalengka University Students) ]]>
<![CDATA[Widia Yunengsih]]>;
<![CDATA[Pipih Sopiyan]]>;
<![CDATA[Rina Masruroh]]>
<![CDATA[ Finance and Business Management Journal Vol. 1 No. 1 (2023): July ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis Universitas Majalengka ]]>
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DOI: 10.31949/fbmj.v1i1.5889
<![CDATA[The progress of e-commerce is growing rapidly. One of the e-commerce that is often used by students at Majalengka University is the e-commerce Shopee. The high use of e-commerce Shopee among students results in impulse buying. This study aims to determine the effect of Hedonic Shopping Motivation and Shopping Lifestyle partially on the Impulse Buying of e-commerce Shopee users at Majalengka University students. This study uses a quantitative method with the type of survey research using a descriptive analysis approach and verification analysis. The population in this study were Shopee e-commerce users at Majalengka University students, with a sample of 100 respondents. The sampling technique used is incidental sampling. This study uses a Likert scale. Data analysis using classical assumption test, multiple linear regression analysis, coefficient of determination, model feasibility test, and hypothesis testing using the partial test. The results of the research that have been carried out show that Hedonic Shopping Motivation is in the high category, Shopping Lifestyle is in the high category and Impulse Buying is in the medium category. Hedonic Shopping Motivation and Shopping Lifestyle have a positive and significant effect partially on the Impulse Buying of Shopee e-commerce users.]]>
<![CDATA[The Influence of Organizational Culture and Work Environment on Employee Job Satisfaction (Study on UD Employees. Son of Ts Majalengka) ]]>
<![CDATA[Cucu Irwanti]]>;
<![CDATA[Dudung Abdullah]]>;
<![CDATA[Pipih Sopiyan]]>;
<![CDATA[Elin Herlina]]>
<![CDATA[ Finance and Business Management Journal Vol. 1 No. 1 (2023): July ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis Universitas Majalengka ]]>
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DOI: 10.31949/fbmj.v1i1.5892
<![CDATA[Job satisfaction is employee happiness at work and employee satisfaction in meeting their needs while working. The level of employee satisfaction can be influenced by organizational culture and work environment. The purpose of this research was to find out how the influence of organizational culture and work environment on job satisfaction (Study on Employees of UD Putra TS Majalengka). The research method used the descriptive verification method. The population in this study were all employees of UD Putra TS Majalengka with a total of 167 people. The saturated sampling technique was chosen as the sampling technique so that the total population as a whole was used as the research sample. The analytical method used in this study is multiple linear regression analysis, which is first tested by the instrument (validity and reliability), the classical assumption test, and the model feasibility test, which is then tested by the hypothesis. The results showed that partially organizational culture and work environment have a significant effect on job satisfaction. In this study, the work environment has a high influence on job satisfaction compared to organizational culture.]]>
