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All Journal MAKSI MANAJERIAL Indonesian Journal of Strategic Management Jurnal Ekonomi Dan Bisnis BERNAS: Jurnal Pengabdian Kepada Masyarakat Coopetition : Jurnal Ilmiah Manajemen Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management J-AKSI : JURNAL AKUNTANSI DAN SISTEM INFORMASI Jurnal Inspirasi Binsis dan Manajemen Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management Finance and Business Management Journal (FBMJ)
Pipih Sopiyan
Universitas Majalengka
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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The Influence of Location and Attractiveness on Visiting Decision (Study on Majalengka Paralayang Tourism Object) Endang Siti Patimah; Masduki; Pipih Sopiyan; Gustina Hidayat
Finance and Business Management Journal Vol. 1 No. 1 (2023): July
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v1i1.5896

Abstract

Along with the current market competition, not only the product sector but also the tourism sector. One of the attractions that can win the competition for tourist visits is one that has a strategic location that is easily accessible and the tourist attractions that exist on the tour. This study aims to determine the effect of location and tourist attraction on the decision to visit visitors to paragliding attractions partially. This research method is a survey research using a descriptive and verification approach. The population in this study were visitors to paragliding attractions with as many as 100 respondents, the sampling technique used was incidental sampling technique. The data collection technique in this study used a questionnaire using the Likert scale. The analysis tool uses classical assumption test, multiple regression analysis, coefficient of determination analysis, partial test and model feasibility test. Based on partial hypothesis testing, location and tourist attraction have a positive and significant effect on visiting decisions. This means that the location and tourist attraction become an impulse factor in increasing people's decisions to visit tourist sites.
The Influence of Occupational Safety and Health on Employee Work Productivity (Study on the Kisaran Majalengka Dam Project of Pt. Adhi Karya (Persero) Tbk) Pipih Sopiyan; Haris Fauzi; Asep Qustolani; Windi Febriani
Finance and Business Management Journal Vol. 1 No. 2 (2023): December
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v1i2.7502

Abstract

Issues regarding occupational safety and health are important and often overlooked. This is evident from the significant occurrence of workplace accidents. Type, nature, condition and location of work in construction projects that tends to be dangerous resulting in a relatively high level of work accidents that occur to workers compared to other industries so it affects work productivity. The goal of this study is to determine the role that workplace health and safety plays in influencing worker output. The methodology employed for this study involves the utilization of a survey approach, employing both descriptive and verification methods. The population of this research consist of the workforce employed at PT. Adhi Karya (Persero) Tbk Majalengka Rentang Dam Project. This research employed a non-probability sampling strategy, specifically the saturation sampling method. The study's sample size was 60 participants. The data analysis makes use of numerous techniques, the t-test for hypothesis testing and other statistical methods such as the classical assumption test, multiple regression analysis, determination coefficient assessment, model feasibility study, and so on. The study method followed a survey format and combined descriptive and verification techniques. Employee productivity was found to be affected by both workplace safety and occupational health, as predicted by the study's hypotheses.
Building an Attractive Purchasing Experience: The Vital Role of Store Atmosphere and Word of Mouth in Fiksi Coffee, Majalengka Regency Pipih Sopiyan; Masduki; Indri Mayangsari
Finance and Business Management Journal Vol. 2 No. 1 (2024): July
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v2i1.10138

Abstract

A promising long-term business opportunity can be realized by opening a café with attractive features to captivate consumer attention and curiosity. Amidst the proliferation of cafés, consumers have the freedom to choose a comfortable café, with the primary goal for business owners being consumer purchase decisions. This study aims to explore the impact of store atmosphere and word of mouth on purchase decisions at Fiksi Coffee in Majalengka Regency. A quantitative approach is employed, with descriptive and verificative methods. The study population comprises consumers of Fiksi Coffee in Majalengka Regency, with a sample of 96 respondents selected using incidental sampling techniques. Data were collected through questionnaires using a Likert scale as the measurement tool. Data analysis was conducted using multiple linear regression and coefficient of determination, preceded by classical assumption tests and followed by hypothesis testing. The results indicate that both store atmosphere and word of mouth have a positive and significant partial impact on purchase decisions at Fiksi Coffee. This suggests that the better the store atmosphere and word of mouth provided, the higher the purchase decision rate at Fiksi Coffee in Majalengka.
The Effect of Cash on Delivery and Online Customer Reviews on Purchase Decisions of Lazada Consumers in Majalengka Regency Pipih Sopiyan; Dudung Abdullah; Alan Rusdiana; Deni Istiono; Nofa Auliyatul Faizah
Finance and Business Management Journal Vol. 2 No. 2 (2024): December
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v2i2.11792

Abstract

Communication is developing very rapidly. One of the greatest discoveries in the field of information and communication technology is the discovery of the internet. Currently, the majority of people tend to use technology to support their needs, one of which is that the internet can be used to do various things, including the development of digital technology and business competition which continues to innovate both in services. features and promotions to maintain its existence. The aim and objective of this research is to determine the influence of cash on delivery and online customer reviews on purchase decisions of Lazada consumers in Majalengka regency. The method used in this research is a descriptive and verification approach. The population of this research is Lazada consumers in Majalengka Regency whose exact number is not known. The sample was taken using a purposive sampling technique of 100 respondents. The data collection technique was carried out by filling out a questionnaire using Google Form which was distributed via the WahttsApp application. The data analysis technique uses multiple linear regression analysis accompanied by classical assumption tests, coefficient of determination tests, model feasibility tests (f tests), and t test hypothesis tests. The analysis results show that Cash on delivery and Online customer review have a significant influence on purchasing decisions.
Pemanfaatan Digital Marketing dalam Meningkatkan Penjualan Produk UMKM di Desa Sagara Masduki; Rusdiana, Alan; Sopiyan, Pipih; Umam, Mochamad Febri Sayidil; Sari, Ovi Hamidah; Humairoh, Aat
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v6i1.11928

Abstract

Potensi desa Sagara dalam bidang UMKM ini cukup baik, namun dibalik itu semua pemasaran produk UMKM yang ada di desa sagara masih terbilang cukup tradisional, karena dipasarkan di lingkungan sekitar desa sagara saja sehingga produk tidak dapat menjangkau pasar secara luas yang menyebabkan penjualan tidak akan meningkat. Dalam mengatasi permasalahan tersebut, pelaku bisnis perlu perlu mempertimbangkan untuk beralih ke toko online atau dapat dikatakan untuk memulai berbisnis dengan menerapkan sistem digital marketing yaitu dengan memanfaatkan e-commerce Shopee. Metode pelaksanaan diawali dengan menganalisa permasalahan yang dihadapi oleh UMKM. Kemudian dari permasalahan tersebut dirumuskan solusi dengan memberikan dua macam pelatihan, yaitu pelatihan konsep pemasaran digital dan pelatihan pembuatan akun dan toko Shopee. Berdasarkan hasil yang diperoleh, setelah mengikuti workshop ini para pelaku UMKM dapat memahami manfaat dan pentingnya strategi digital marketing melalui e-Commerce sebagai sarana pemasaran produknya. Setelah diberikan pendampingan, pelaku UMKM juga mampu membuat dan mengelola akun Toko Shopee dengan baik seperti mampu menggunggah foto dan deskripsi produk, penetapan harga produk, serta mengetahui pemanfaatan fiture lain dalam Shopee. Selain itu, Respon/tanggapan dari peserta seminar e-commerce ini sangat baik, mereka sangat antusias mengikuti kegiatan tersebut.
PENGARUH MOTIVASI DAN MODAL USAHA TERHADAP KEPUTUSAN BERWIRAUSAHA Prihartini, Endah; Sopiyan, Pipih
JURNAL AKUNTANSI DAN SISTEM INFORMASI Vol 4 No 2 (2023): Edisi Juni 2023
Publisher : Program Studi Akuntansi Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jaksi.v4i2.5393

Abstract

Kehadiran dan peranan wirausaha dapat memberikan pengaruh terhadap perbaikan ekonomi maupun kemajuan suatu negara, dengan latar belakang keputusan berwirausaha di kalangan mahasiswa yang masih rendah. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Motivasi dan Modal Usaha terhadap Keputusan Berwirausaha pada Mahasiswa Universitas Majalengka. Populasi dalam penelitian ini adalah Mahasiswa Universitas Majalengka yang menjalankan atau memiliki usaha, dengan sampel sebanyak 100 orang. Metode yang digunakan adalah metode survei dengan pendekatan deskriptif verifikatif. Alat analisis yang digunakan dalam penelitian ini adalah Uji Normalitas data, analisis regresi linier berganda, koefisien determinasi dan uji hipotesis menggunakan uji t. Hasil penelitian menunjukan bahwa motivasi berpengaruh positif dan signifikan terhadap keputusan berwirausaha. Artinya motivasi menjadi faktor pendorong peningkatan keputusan berwirausaha pada mahasiswa. Sedangkan modal usaha tidak berpengaruh dan tidak signifikan terhadap keputusan berwirausaha. Artinya tinggi rendahnya modal usaha tidak akan mempengaruhi keputusan berwirausaha.
Pengaruh Live Streaming dan Price Discount terhadap Loyalitas Pelanggan Pengguna TikTok Shop di Kabupaten Majalengka Masduki; Pipih Sopiyan; Sayidil Umam, Mochamad Febri; Alan Rusdiana; Sri Wahyuni
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 1 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v16i1.5092

Abstract

ABSTRAK Transformasi digital menggeser cara berbelanja dengan memperkenalkan social commerce yang membuat perusahaan dihadapkan pada tuntutan tidak hanya menarik perhatian tetapi juga mempertahankan loyalitas pelanggan. Namun, tidak sedikit loyalitas pelanggan rendah diakibatkan karena kekuatan live streaming dan price discount yang masih rendah. Penelitian ini bertujuan untuk menggambarkan live streaming, price discount dan loyalitas pelanggan serta mengetahui dan menganalisis secara parsial pengaruh live streaming dan price discount terhadap loyalitas pelanggan pengguna TikTok Shop Majalengka. Penelitian ini menggunakan metode pendekatan kuantitatif dengan analisis deskriftif dan verifikatif. Jumlah populasi pengguna TikTok Shop Majalengka berjumlah 100 orang. Sampel yang digunakan adalah sampel accidental sampling dengan jumlah 100 orang pada pengguna TikTok Shop Majalengka. Data analisis menggunakan uji asumsi klasik, analisis regresi linier berganda, analisis koefisien determinasi dan uji hipotesis. Hasil penelitian ini menyatakan bahwa live streaming dan price discount memiliki pengaruh yang positif dan signifikan terhadap variabel terikat loyalitas pelanggan. Kata Kunci: Live Streaming, Loyalitas Pelanggan, Price Discount, Tiktok Shop. ABSTRACT Digital transformation has shifted the way shopping is done by introducing social commerce, which makes companies faced with the demands of not only attracting but also maintaining customer loyalty. However, not a few low customer loyalty is caused by the strength of live streaming and price discounts that are still low. This study aims to describe live streaming, price discounts and customer loyalty and to determine and partially analyze the effect of live streaming and price discounts on customer loyalty of TikTok Shop Majalengka social commerce users. This study uses a quantitative approach method with descriptive and verification analysis. The total population of TikTok Shop Majalengka social commerce users is 100 people. The sample used was accidental sampling with a total of 100 people in TikTok Shop Majalengka social commerce users. Data analysis using classical assumption test, multiple linear regression analysis, coefficient of determination analysis and hypothesis testing. The results of this study state that live streaming and price discounts have a positive and significant effect on customer loyalty. Keywords: Live Streaming, Customer Loyalty, Price Discount, Tiktok Shop
Co-Authors Abdul Aziz , Haris Ade Sarwita Alan Rusdiana Angga Permana Ayu Gumilang Lestari Cucu Irwanti DENI ISTIONO Elin Herlina, Elin Endah Prihartini Endang Siti Patimah Gumelar, Gun Gun Gun Gun Gumelar Gustina Hidayat Haris Abdul Aziz Haris Fauzi Hernita, Nita Humairoh, Aat Indah Fiki Apriani Indri Mayangsari KIKI GUNAWAN L Suparto LM Masduki Masduki Masduki Masduki Masduki Melia Wida Rahmayani MOCHAMAD FEBRI SAYIDIL UMAM Neny Kusumadewi Neny Kusumadewi Neny Kusumadewi Nofa Auliyatul Faizah Qustolani, Asep R.Neny Kusumadewi Sari, Ovi Hamidah Sri Wahyuni Widia Yunengsih Windi Febriani Wulan Riyadi Yogi Ginanjar