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DISCOURSE OF INDONESIAN MEN’S BODY FIGHT IN MEN’S FITNESS CONTEST Teguh Dwi Putranto; Rahma Sugihartati; Santi Isnaini; Suko Widodo; Erica Monica Abao Garcia
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 7, No 1 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v7i1.2336

Abstract

The men body is not only seen as a body. Currently the men body has been exploited by capitalism which rivals the popularity of the women body which is usually exploited through beauty contests. The men body, which is disciplined by fitness products, has now ventured into men's fitness contests, one of which is The New L-Men of The Year which has been transformed from L-Men of The Year. This is one of the annual fitness contests for Indonesian men which was stopped in 2014, and then re-held in 2018. This research seeks to unravel the discourse behind The New L-Men of The Year using critical discourse analysis method by van Dijk. The unit of analysis for this research is online news on fimela.com related to the fitness contest The New L-Men of the Year 2018 period. The results showed that the discourse that emerged in the men's fitness contest through The New L-Men of The Year was a discourse on a healthy lifestyle. This healthy lifestyle is transmitted by the winner of The New L-Men of The Year as a health influencer who does not always highlight his six pack, but has the ability to communicate and understand the digital world as a form of persuasion of a healthy lifestyle.
INSTAGRAM PANAHAN KOREA SELATAN PADA OLIMPIADE TOKYO 2020 DALAM PERSPEKTIF DETERMINISME TEKNOLOGI Teguh Dwi Putranto
Scriptura Vol. 11 No. 2 (2021): DECEMBER 2021
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.61 KB) | DOI: 10.9744/scriptura.11.2.65-73

Abstract

Prestasi Korea Selatan pada cabang olahraga Panahan sudah tidak diragukan lagi dalam berbagai kompetisi olahraga tingkat internasional. Atlet Panahan Korea Selatan baik di sektor putra maupun putri mendominasi di setiap kompetisi yang diikuti. Bahkan di setiap Olimpiade sebagai ajang olahraga multi event empat tahunan, keberadaan Korea Selatan pada cabang olahraga Panahan tidak bisa dipandang remeh. Penelitian ini bertujuan untuk mengetahui bagaimana penggunaan Instagram Panahan Korea Selatan pada Olimpiade Tokyo 2020 dalam perspektif determinisme teknologi. Metode yang digunakan dalam penelitian ini adalah content analysis Krippendorff dengan pendekatan kuantitatif pada postingan Instagram @koreaarchery_official periode 23 Juli 2021 sampai 31 Juli 2021. Kesimpulan dari penelitian ini adalah bahwa Instagram @koreaarchery_official digunakan untuk memberikan apresiasi kepada para pemanah Korea Selatan dan memunculkan sportivitas masyarakat digital dan masyarakat Korea Selatan pada khususnya selama penyelenggaraan Olimpiade Tokyo 2020.
9 Performance of Indonesian Ministry of Health in Overcoming Hoax About Vaccination Amid the COVID-19 Pandemic on Social Media Daniel Susilo; Teguh Dwi Putranto; Charles Julian Santos Navarro
Nyimak: Journal of Communication Vol 5, No 1 (2021): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1611.828 KB) | DOI: 10.31000/nyimak.v5i1.4100

Abstract

The coronavirus disease (COVID-19) pandemic in early 2021 is still a “big disaster” for Indonesia. The public is increasingly confused about the Government’s Vaccination program in reducing the number of COVID-19 cases in Indonesia. The development of Vaccine-related hoaxes such as safe or not, halal or not, has also become a new job faced by the Government, especially the Ministry of Health. This study aims to determine the Indonesian Ministry of Health’s performance in overcoming hoaxes against Vaccinations during the Covid-19 pandemic. The method used in this research is Krippendorff content analysis on Instagram posts of the Ministry of Health @kemenkes_ri during the period 1 January 2021 to 29 January 2021. The conclusion obtained in this study is that the Ministry of Health’s efforts in dealing with hoaxes circulating in the community regarding the Covid-19 Vaccination are by presenting health experts in providing information related to the Covid-19 Vaccine. The information conveyed is related to the quality and safety of Vaccines, to the Vaccine development process.Keywords: Performance, social media, hoax, vaccination, COVID-19 ABSTRAKPandemi penyakit coronavirus (COVID-19) di awal tahun 2021 masih menjadi “bencana besar” bagi Indonesia. Masyarakat semakin bingung dengan program vaksinasi yang dilakukan Pemerintah dalam menekan angka kasus COVID-19 di Indonesia. Berkembangnya hoaks terkait vaksin seperti aman atau tidak, halal atau tidak, juga menjadi pekerjaan baru yang dihadapi Pemerintah, khususnya Kementerian Kesehatan. Penelitian ini bertujuan untuk mengetahui kinerja Kementerian Kesehatan RI dalam mengatasi hoaks terhadap vaksinasi selama pandemi Covid-19. Metode yang digunakan dalam penelitian ini adalah analisis konten Krippendorff pada postingan Instagram Kementerian Kesehatan @kemenkes_ri selama periode 1 Januari 2021 hingga 29 Januari 2021. Kesimpulan yang diperoleh dalam penelitian ini adalah bahwa upaya yang dilakukan oleh Kementerian Kesehatan dalam menghadapi hoaks yang beredar di masyarakat terkait vaksinasi Covid-19 adalah dengan menghadirkan pakar kesehatan dalam memberikan informasi terkait vaksin Covid-19. Informasi yang disampaikan terkait dengan kualitas dan keamanan vaksin, hingga proses pengembangan vaksin. Kata Kunci: Kinerja, media sosial, hoaks, vaksinasi, COVID-19
KOMUNIKASI KELOMPOK RECURVE BEREGU PUTRI JAWA TIMUR PADA PEKAN OLAHRAGA NASIONAL XX Teguh Dwi Putranto
Jurnal Pustaka Komunikasi Vol 5, No 2 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v5i2.2198

Abstract

Communication a necessary component of the training process that cannot be ignored until the competition period. Effective communication between fellow athletes during physical training, technical training, and mental training can lead to complete understanding for athletes. Likewise, during a match, when technical, physical, and mental exercise is no longer carried out before the match, communication cannot be ignored during the match. This study aims to determine how the group communication of the East Java women's team archery recurves at the XX National Sports Week (PON) in Papua. The East Java women's team recurve archery was chosen in this study because of the consistent achievement of East Java archery during participation in PON, one of which was in the women's team recurve number. The method used in this study is the semiotics of Charles Sanders Peirce in the final video of the East Java women's team archery competition at the Papua National Sports Week, which was obtained through the Youtube channel "Media Second TV." This study shows that  group communication in the sport of recurve archery for the women's team of East Java at the XX National Sports Week (PON) in Papua is dominated by non-verbal communication during the final match.
Feminisme Gelombang Kedua Dalam Film “Enola Holmes” Teguh Dwi Putranto; Francesca Thalia Satiadhi; Arista Amelinda
PUBLIC CORNER Vol 17 No 2 (2022): Public Corner
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Wiraraja, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/fisip.v17i2.2302

Abstract

Currently, media with the subject of women's rights are emerging, discussing women's issues and sexual orientation such as break-even relations, welfare, and sexual orientation disparities in various divisions. Films are no exception, where the issue of feminism is a genre that is widely discussed, one of which is in the film “Elona Holmes”. This study aims to find out how the second wave of feminism in the film “Elona Holmes” is. John Fiske's semiotics was chosen as a method in this research on the movie "Elona Holmes". The conclusion of this study is that the second wave of feminism in the film “Elona Holmes” represents women's empowerment which can make the audience feel optimistic and motivated to understand the gender equality movement. Keywords: Second Wave Feminism; Film; Semiotics; Women Empowerment; Gender Equality.
Model Pelatihan Rekognisi dan Improvement Merek Daniel Susilo; Teguh Dwi Putranto; Ashri Esy Fatria
PARAHITA : Jurnal Pengabdian kepada Masyarakat Vol 3, No 2 (2022): Jurnal Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/parahita.v3i2.90

Abstract

Memahami keinginan konsumen adalah sebuah langkah bagi setiap merek untuk dapat bertahan di tengah persaingan pasar. Perkembangan produk di tengah era disrupsi teknologi yang cepat akibat pandemi menekankan adanya customer understanding. Hal tersebut menuntut adanya pemahaman konsep tersebut dalam melakukan inovasi untuk terus melihat, mendengar, dan merasakan emosi dari konsumen. Inovasi tersebut diharapkan menjadi pendorong dunia usaha yang terus menciptakan inovasi demi memberikan produk dan layanan yang terbaik bagi konsumen. Rekognisi diharapkan dapat mendorong merek untuk selalu relevan dengan adanya perubahan yang ada. Pelatihan ini berfokus pada model pelatihan rekognisi dan improvement merek. Metode pelaksanaan dalam pelatihan ini adalah pelatihan online dengan menggunakan aplikasi zoom. Melalui pelatihan tersebut diperoleh pengetahuan bahwa telah muncul beragam tantangan baru dalam melakukan transaksi secara digital. Dengan adanya tantangan baru (disrupsi teknologi) maka diperlukan pemanfaatan media sosial sebagai alat promosi yang efektif.
Pendisiplinan Tubuh Laki-Laki Dalam Kontes Kebugaran Laki-Laki Internasional Teguh Dwi Putranto
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 9 No 2 (2022)
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v9i2.3051

Abstract

The appeal of the male body as a target for capitalism's exploitation rivals that of the female body, which is typically targeted by beauty pageants. The disciplined male body that uses fitness aids has now entered the male fitness competitions, one of which is Mister Supranational. One of the yearly international men's fitness competitions is now taking place in Poland. This study aims to demonstrate the male body's discipline in the Mister Supernational competition. In this study, Krippendorff content analysis was the methodology. The unit of analysis of this research is the photos of the list of Mister Supranational winners from 2016 to 2021. The results of the research show that the men body discipline in the Mister Supranational fitness contest was created with a beard men figure. This also reinforces that the masculine side of men is still shown through beards in a men fitness contest. Keywords: Body Discipline; Men Body; Fitness Contest; Mister Supranational.
Archer and Coach Communication at the 2020 Tokyo Olympics Teguh Dwi Putranto
Indonesian Journal of Sport Management Vol. 3 No. 1 (2023): Indonesian Journal of Sport Management
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/ijsm.v3i1.4879

Abstract

In competition, communication between athletes and coaches is essential to the individual athlete's success in achieving peak performance. Communication is important and cannot be abandoned during matches and practice. The evolution of sports, including archery, has made communication in sports a crucial component. In archery matches, communication is increasingly intense in individual events. The research examined the communication between archers and archery coaches in South Korea during the 2020 Tokyo Olympics. Because South Korean Archery is one of the best Archery teams in the world. In addition, the South Korean Archery dominated almost all numbers that were contested and brought South Korea to the top of the standings. Semiotics (Peirce) was used to analyse archery match finals of individual numbers in which South Korean archer participated. The results of this research revealed that communication between the archer and their coach was dominated by non-verbal communication in individual numbers symbolised by the high five.
Digital marketing communication of skincare products to develop men's consumptive behaviour Putranto, Teguh Dwi; Suyanto, Bagong; Ariadi, Septi
Jurnal Studi Komunikasi Vol. 6 No. 1 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Having an attractive appearance is now not only for women but also for men. Taking care of the body, especially the face has become a new culture that has shifted the masculine side towards metrosexuals. To get an attractive appearance, a series of treatments are needed, one of which is skincare which requires much money. Such self-care behaviour, of course, also encourages men's consumerism. This study determines how digital marketing communication for skincare products builds men's consumptive behaviour on Instagram. Content analysis of Instagram posts related to the consumption of skincare products collected through the hashtag #scarlettlakilaki was used in this study. The results obtained that the element of dependence is 0.94 or 94 per cent. Then the result is considered credible because it exceeds the minimum threshold. This research concludes that Scarlett transforms masculinity into metrosexuality, blur a gender bias, and builds on the idea that the body of men who use Scarlett is depicted with a pure white body resembling a women's body.
Digital marketing communication for archery sports equipment on Instagram @vienetharcheryofficial Putranto, Teguh Dwi; Vallejo, Ephraim Theodore S.
Jurnal Studi Komunikasi Vol. 6 No. 2 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i2.4870

Abstract

The sports equipment business is one of the businesses that is currently starting to develop. Supported by the desire of the community to engage in sports, one of which is archery, Vieneth Archery Official, one of the archery equipment shops, takes advantage of this situation. The purpose of this study was to digitally determine the marketing communication of archery sports equipment on Instagram @vienetharcheryofficial. The method used in this research is Krippendorff content analysis which is carried out by collecting data on the Instagram account @vienetharcheryofficial from 1 May 2022 to 30 May 2022. The conclusion of this study shows that Vieneth Archery, as an archery equipment shop, carries out digital marketing communications through @vienetharcheryofficial Instagram posts dominated by public relations and publicity efforts.