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Indonesian covid-19 issue on media: review on spiral of silence application theory Tawai, Adrian; Suharyanto, Agung; Putranto, Teguh Dwi; de Guzman, Broderick M. N.; Prastowo, Ari Agung
Jurnal Studi Komunikasi Vol. 5 No. 2 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i2.3758

Abstract

Covid-19 has resulted in a global health and socioeconomic crisis that is still unprecedented in history. Since Indonesia confirmed its first Covid-19 case, UNICEF has led several pandemic response efforts in collaboration with the government, the World Health Organization (WHO), and other partners. This research discussed the process of handling the Covid-19 pandemic in Indonesia. The theory used in this research was the Spiral of Silence theory, while the method used van Dijk's Critical Discourse Analysis. The object of research was articles on Kompas.com published from August to December 2020. We concluded that the government provides too much security through nonverbal languages, such as not providing examples of the health protocol implementation that should have been implemented during the Covid-19 pandemic. Furthermore, there is still a sense of security generated in the absence of compliance with policies and sanctions that should have been implemented. As a result, the public has become oblivious to the applicable regulations and believes that the pandemic is not a major issue. As a result, this condition has worsened the Covid-19 pandemic situation in Indonesia.
MS GLOW FOR MEN: DIGITAL MARKETING STRATEGY ON MEN'S FACIAL CARE PRODUCTS Susilo, Daniel; Putranto, Teguh Dwi; Navarro, Charles Julian Santos
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 11 No. 1 (2021)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.89 KB) | DOI: 10.25139/sng.v11i1.3534

Abstract

Technological developments over the last few years have led to a strategy transformation from conventional to online. This digital marketing strategy is carried out by many local and traditional companies because they do not believe it is more effective than traditional marketing activities, such as using brochures and catalogs. Various products have started to take advantage of digital marketing strategies, including MS Glow men's facial care products. The method used in this research is content analysis of Krippendorff on Instagram @ during the period January 1, 2021 to January 31, 2021. The conclusion of this research are more to do with promotions that highlight information about MS Glow For Men and the benefits of using MS Glow For Men.Keywords: MS Glow For Men, Digital Marketing Strategy; Men’s Facial Care, Instagram; Content Analysis.
Simbol Nasionalisme Dalam Music Video “Rewind Indonesia 2021” Putranto, Teguh Dwi
Soetomo Communication and Humanities Vol. 3 No. 1 (2022): PROCESS (ARTICLE IN PRESS)
Publisher : Universitas Dr.Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1141.599 KB)

Abstract

At the end of 2021, Rewind Indonesia 2021 returns with a collection of topics that have been discussed throughout the year. The video is uploaded by the Indonesian Youtubers account and has a total duration of approximately 21 minutes. Various famous people appear in the video, including actors, athletes and digital content creators. Rewind Indonesia 2021 contains a message that serves as a reminder for every young person who watches the film that the future of Indonesia and the country is in the hands of young people who want better things. This study aims to find out how the symbol of nationalism in the music video "Rewind Indonesia 2021". The method used in this study is the semiotics of Charles Sanders Peirce in the music video "Rewind Indonesia 2021" on the Youtube Channel Indonesian Youtubers. The conclusion of this study is that the symbol of nationalism in the music video "Rewind Indonesia 2021" is a symbol related to identity as the Indonesian nation, a symbol of protection (please help), a symbol that gives encouragement, and a symbol of resurrection.
Perspektif Kajian Media Digital pada Performa Seni Jepang di Instagram @performance.jpa Susilo, Daniel; Putranto, Teguh Dwi; Garcia, Erica Monica A.
Ayumi : Jurnal Budaya, Bahasa, dan Sastra Vol 8 No 2 (2021): AYUMI: Jurnal Budaya, Bahasa dan Sastra
Publisher : Faculty of Letters, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (612.724 KB) | DOI: 10.25139/ayumi.v8i2.3867

Abstract

The use of digital media to promote local culture has become a new breakthrough in exposing local culture to international countries. In addition to being able to be immediately recognized in other nations, digital media promotion is also less expensive and quicker to implement. This study aims to determine the perspective of Digital Media Studies in Japan Performing Arts. The method used in this research is Krippendorff content analysis on Instagram @performance.jpa by using Japanese dance indicators which include Kabuki, Kasa Odori, Bon Odori, Noh Mai, Onikenbai, Nanazumai, Wadaiko, Arauma, Nihon Buyo. The conclusion of this study shows that Japan Performing Arts introduces Japanese culture through the collaboration of western culture by promoting the Nihon Buyo dance.
Kelas Sosial Dan Perempuan Generasi Z di Surabaya Dalam Membuat Keputusan Setelah Lulus Sekolah Menengah Atas Putranto, Teguh Dwi
Jurnal Komunikasi Profesional Vol. 2 No. 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (162.92 KB) | DOI: 10.25139/jkp.v2i1.841

Abstract

This paper describes how the social class determines the women generation Z in making decision after graduating from high school. From the results, it was obtained that women generation Z in Surabaya from upper middle and middle lower classes both have plans to continue their education to the university level after high school graduation. They both found that early-age marriege is not a goal when they have graduated from high school, because there are many things that should be prepared when they will reach the level of marriage. According to them the experience after graduating from high school such as working or pursuing their education at the university level is important for their lives in the future. Thus, it can be concluded that social class is so influential for the women generation Z in making decisions after graduating from high school. In addition, in the next six years the number of marriages of women generation Z will be decreased from the marriage of women generation Y. In the working world in the next six years will be fulfilled by many women generation Z Surabaya.  Keywords: Social Class, Women, z generation
Content analysis of instagram posts related to the performance of the national search and rescue agency in early 2021 Susilo, Daniel; Putranto, Teguh Dwi
Jurnal Komunikasi Profesional Vol. 5 No. 1 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.614 KB) | DOI: 10.25139/jkp.v5i1.3463

Abstract

Various disasters that occurred in Indonesia in early 2021 occurred in a row, starting from earthquakes, landslides to floods in various regions in Indonesia, and the National Search and Rescue Agency (BASARNAS) increasing. This research aims to find out the Instagram post @sar_nasional performance of BASARNAS during the disaster that occurred in Indonesia in early 2021. The content analysis method is used as the research method with the unit of analysis in posts on Instagram @sar_nasional from January 1 to January 15, 2021. The conclusion obtained in this study is that the posts on Instagram @sar_nasional lead to more content posts about BASARNAS's performance in the @sar_nasional Instagram post-BASARNAS participation in the Sriwijaya SJ-182 plane crash from Jakarta to Pontianak than the disasters that occurred in several places in Indonesia.Keywords: Content Analysis; Posts; Instagram; Performance; BASARNAS.
Masculine and metrosexual: Indonesian actor’s clothing style on Instagram from the Foucauldian perspective Teguh Dwi Putranto; Rahma Sugihartati; Santi Isnaini; Suko Widodo
SIMULACRA: JURNAL SOSIOLOGI Vol 3, No 2 (2020)
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/sml.v3i2.7977

Abstract

This study seeks to explore the fashion styles of Indonesian actors on Instagram from Foucault’s perspective. Appearance is a demand that is not only aimed at women but also for men. Appearance is an important part, especially for men, so that also increases the metrosexual side. The enhancement of men’s appearance in clothing has increased metrosexuality. The metrosexual side has been viewed by society as indicating the waning masculine side of a man. Thus, some people believe that metrosexual men lose their identity entirely because excessive attention to appearance is associated with women identity. The method used in this study was the Krippendorff content analysis carried out on Joe Taslim’s Instagram account Instagram posts from October 2019 to February 2020. Joe Taslim, known as an Indonesian action actor, is a figure with a masculine appearance chosen in this study to represent a masculine men figure but still looks metrosexual. The results of this study indicate that Joe Taslim’s Instagram is used as a medium in creating fantasies about the men body metrosexual, which is run by the capitalist industry to create a masculine impression.
Makna Simbol Komunikasi Melalui Uang Dan Piring Gantung (Barang Antik) Dalam Pernikahan Adat Suku Muslim Papua Lian Frisdiana Komaria Kwando; Tony Sukasah; Teguh Dwi Putranto
ETTISAL : Journal of Communication Vol 6, No 1 (2021): ETTISAL: Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v6i1.5136

Abstract

AbstrakSuku Irarutu III adalah salah satu Suku dari 300 Suku di Papua yang mendiami Indonesia dengan mayoritas penduduk aslinya beragama Islam dengan daerah geografisnya berupa dataran yang dekat dengan laut. Kemajuan di Papua membuat masyarakat Papua telah mengalami pergeseran budaya dan juga tradisi yang ada di Papua sejak zaman dahulu. Penelitian ini bertujuan mengkaji makna simbolik dan mendeskripsikan tentang kebudayaan asli Papua secara dalam dari apek-aspek seperti nilai-nilai, pesan adat budaya dalam prosesi pernikahan bagi masyarakat Suku Irarutu III, antara lain dari sisi verbal, dan non verbal dengan menggunakan metode studi kasus. Kesimpulan yang didapat bahwa uang dan piring gantung dalam pernikahan adat suku muslim di Papua menyimbolkan makna sebagai media interaksi komunikasi dalam upacara-upacara adat antara lain dalam adat pernikahan agar terhindar dari fitnah, kedua mempelai dapat hidup sejahtera, mengarungi hidup bersama selamanya, dan bahagia. Simbol-simbol yang ada pada uang dan barang antik tersebut menjadi salah satu proses interaksi komunikasi antar kelompok khususnya Suku Irarutu III. Rekomendasi yang dapat dijadikan pertimbangan adalah perlunya keterlibatan masyarakat Papua dalam memahami dan melestarikan tradisi pernikahan adat di Papua dengan menggunakan uang dan piring gantung atau dengan benda sejenis dengan harga yang lebih terjangkau.AbstractThe Irarutu tribe is one of the 300 tribes that inhabit Indonesia with the majority of its original population being Muslim with its geographical area in the form of plains close to the sea. Progress in Papua has made the people of Papua experience a shift in culture and traditions that have existed in Papua since ancient times. This study aims to examine the symbolic meaning and to describe the indigenous Papuan culture in depth from aspects such as values, messages of cultural customs in the marriage procession for the people of the Irarutu III tribe, among others from the verbal and non-verbal side by using the case study method. The conclusion is that money and hanging plates in Muslim tribal weddings in Papua symbolize meaning as a medium for communication interaction in traditional ceremonies, including in wedding customs to avoid slander, the bride and groom can live in prosperity, wade through life together forever and be happy. The symbols in money and antiques are part of the communication interaction process between groups, especially the Irarutu III Tribe. Recommendations that can be taken into consideration are the need for the involvement of the Papuan community in understanding and preserving the traditional wedding tradition in Papua by using money and hanging plates or with similar objects at a more affordable price. 
POLA Q-MARKETING PERSPEKTIF KOMUNIKASI PEMASARAN THE Q MARKETING PATTERN ON MARKETING COMMUNICATION PERSPECTIVE Sutamaji .; Sam Abede Pareno; Teguh Dwi Putranto
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.707 KB) | DOI: 10.20527/mc.v3i1.4689

Abstract

ABSTRACT                 The rapid growth of digital-based information today, has implications for the need to improvisation and innovation in all areas of life, including business and marketing. Through this reality, in the emerging business world of terms internet marketing, mobile marketing and e-commers. Looking at the problems that, the researchers feel the need to conduct a study of how internet marketing patterns are seen through the perspective of marketing communications. In this study, the researcher examines the new business pattern, which is Q-marketing applied by beauty products company which only two years stand, but succeeded in having a fantastic sales turnover, that is PT Unionfam Azaria Berjaya.Keywords:  Q-Marketing, e-Commers, marketing communication.  ABSTRAK Semakin pesatnya arus informasi berbasis digital dewasa ini, berimplikasi pada keharusan untuk melakukan improvisasi dan inovasi di segala lini kehidupan, tak terkecuali dunia bisnis dan pemasaran. Melalui realitas inilah, dalam dunia bisnis muncul istilah internet marketing, mobile marketing dan e-commers. Konsep bisnis ini, mengandalkan segala proses pemasarannya melalui dunia digital. Melihat persoalan ini, maka peneliti merasa perlu melakukan kajian tentang bagaimana pola internet marketing ini yang dilihat melalui perspektif komunikasi pemasaran. Pada pembahasan ini, peneliti mengkaji pola bisnis baru, yakni Q-marketing yang diterapkan oleh perusahaan produk kecantikan yang baru dua tahun berdiri, namun berhasil memiliki omset penjualan yang fantastis, yakni PT. Unionfam Azaria Berjaya.Kata Kunci: Q-Marketing, e-Commers, komunikasi pemasaran.
NAGEKEO WOMEN'S CULTURAL STRUGGLE AS A FLORES SUB-CULTURE AGAINST THE FLOW OF CIVILIZATION'S PROGRESS Daniel Susilo; Teguh Dwi Putranto; Maria Theresia Lestari Mola Neu; Charles Julian Santos Navarro
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 6, No 01 (2020): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v6i01.2064

Abstract

ABSTRACT HobaPojo is a traditional cloth from the Nagekeo district that is commonly used by Nagekeo women. However, the development of fashion with other motive trends made hobapojo less prestige and began to be abandoned. This qualitative study uses case studies, in-depth interviews with triangulation methods to achieve research credibility. Data was found that the hobapojo cloth was traditionally intended for Nagekeo women. The meaning contained in the cloth covers the entire life cycle to the death of Nagekeo woman. Hobapojo must be used in a variety of traditional events, like clothing, blankets, dance costumes, surrender at the wedding, and cut teeth until the luggage when he died. Hobapojo is also a handicraft product for Nagekeo women to support their lives and to drive the family economy. There are rules in the use of fabrics, and each motif represents the characteristics and thinking skills of the weavers as a form of existence and effort to preserve culture. Keywords; Culture; HobaPojo; Cultural Communication. ABSTRAK HobaPojo adalah kain tradisional dari distrik Nagekeo yang biasa digunakan oleh wanita Nagekeo. Namun, perkembangan mode dengan tren motif lainnya membuat hobapojo kurang gengsi dan mulai ditinggalkan. Penelitian kualitatif ini menggunakan studi kasus, wawancara mendalam dengan metode triangulasi untuk mencapai kredibilitas penelitian. Data ditemukan bahwa kain hobapojo secara tradisional ditujukan untuk wanita Nagekeo. Makna yang terkandung dalam kain mencakup seluruh siklus hidup sampai kematian wanita Nagekeo. Hobapojo harus digunakan dalam berbagai acara tradisional, seperti pakaian, selimut, kostum tari, pasrah di pesta pernikahan, potong gigi sampai koper ketika ia meninggal. Hobapojo juga merupakan produk kerajinan tangan untuk wanita Nagekeo untuk mendukung kehidupan mereka dan untuk mendorong ekonomi keluarga. Ada aturan dalam penggunaan kain, dan masing-masing motif mewakili karakteristik dan keterampilan berpikir para penenun sebagai bentuk keberadaan dan upaya untuk melestarikan budaya. Kata kunci; Budaya; HobaPojo; Komunikasi Budaya.