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All Journal Jurnal EMPATI Jurnal Pariwisata Pesona Professional : Jurnal Komunikasi dan Administrasi Publik Nomosleca Jurnal Terapan Abdimas ETTISAL Journal of Communication Jurnal Studi Komunikasi PRofesi Humas SINERGI: Jurnal Ilmiah Ilmu Manajemen Nyimak: Journal of Communication MetaCommunication; Journal Of Communication Studies Sebatik Ayumi : Jurnal Budaya, Bahasa, dan Sastra Jurnal Komunikasi Profesional Simulacra Bricolage : Jurnal Magister Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Jurnal Pemberdayaan Masyarakat PERSPEKTIF Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jorpres (Jurnal Olahraga Prestasi) Public Corner JSES : Journal of Sport and Exercise Science Journal Coaching Education Sports MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Indonesian Journal of Sport Management Jurnal Ekonomi PARAHITA : Jurnal Pengabdian kepada Masyarakat Soetomo Communication and Humanities Jurnal Visi Komunikasi Scriptura : Jurnal Ilmiah Jurnal Komunikasi Global Bengawan :Jurnal Pengabdian Masyarakat Mediator: Jurnal Komunikasi Komunikatif : Jurnal Ilmiah Komunikasi
Putranto, Teguh Dwi
Universitas Multimedia Nusantara
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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INDONESIAN METROSEXUAL MEN’S EXPERIENCE OF ONLINE SHOPPING ON INSTAGRAM Teguh Dwi Putranto
Jurnal EMPATI Jurnal Empati: Volume 13, Nomor 1, Tahun 2024 (Februari 2024)
Publisher : Faculty of Psychology, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/empati.2024.38481

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengalaman pria metroseksual Indonesia dalam berbelanja online di Instagram. Penelitian ini menggunakan pendekatan kualitatif dengan metode etnografi virtual yang berfokus pada teks digital yang difokuskan pada Instagram. Penelitian ini melibatkan enam informan dengan karakteristik informan yaitu 1) laki-laki, 2) berdomisili di Jakarta, Bandung dan Surabaya, 3) tertarik dengan produk perawatan kulit wajah. Dalam pencarian informan di Instagram, peneliti menggunakan kata kunci “Metroseksual” pada kolom pencarian. Selain itu juga diperhatikan beberapa informasi seperti lokasi tempat tinggal/domisili informan, serta postingan yang memuat produk perawatan kulit wajah. Penambangan data dalam penelitian ini diawali dengan observasi terhadap profil akun Instagram informan yang meliputi teks/foto/video/komentar. Kemudian dilanjutkan dengan wawancara untuk menggali pemahaman terkait konsumsi produk perawatan kulit wajah pria metroseksual di Instagram. Hasil penelitian ini menunjukkan bahwa pengalaman pria metroseksual Indonesia dalam berbelanja online lebih memberikan keuntungan seperti kemudahan dan tidak membutuhkan banyak biaya atau uang. Belanja online juga menawarkan keuntungan lain bagi pria metroseksual Indonesia yaitu gratis ongkos kirim dan promo. Selain efisien dalam hal waktu, melalui belanja online pria metroseksual lebih mudah mendapatkan produk.
Digital marketing communication of Somethinc brand on instagram @somethincofficial Cindy Novita Chandra; Daniel Susilo; Teguh Dwi Putranto
Jurnal Studi Komunikasi Vol. 7 No. 2 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i2.6691

Abstract

The advent of the digital era has spurred numerous companies to employ marketing communications strategies. Such endeavours serve as a means to influence and remind consumers about the array of products or services they offer. A particularly prominent approach for companies entails utilising digital marketing communications. In this context, the focus extends beyond mere product promotion; instead, it centres on disseminating valuable, pertinent, and consistent content to captivate and retain consumers. For this study, Instagram has been selected as the platform of interest due to its prevalence as a content distribution channel. The primary objective of this research is to explore the practices of digital marketing communications employed by the Something brand through its Instagram presence. To this end, the Krippendorff content analysis method has been applied to discern the nature of posts related to digital marketing communications on the official Instagram account @somethincofficial. The analysis was conducted on posts from 1 August 2022 to 31 October 2022. The study's findings reveal that Somethinc's digital marketing communication practices on Instagram predominantly revolve around informative and reminding advertising. These strategies are pivotal in engaging the audience and reinforcing brand awareness on the platform.
E-Word of Mouth Brand Bittersweet by Najla via TikTok Christine Angela Chandra; Teguh Dwi Putranto; Beatrice Angellie; Tesa Marisa
Jurnal Komunikasi Global Vol 12, No 2 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v12i2.32640

Abstract

E-word of mouth is a new marketing communication strategy that has emerged with the rapid development of social media. The rapid growth of TikTok the implementation of this marketing communication strategy. This study aims to analyze the use of TikTok as a platform for Bittersweet by Najla to promote and create e-word of mouth. This research also seeks to analyze the cognitive process of Bittersweet by Najla consumers before making a purchase decision by employing the Elaboration Likelihood Model. The research methodology utilized a case study method by Robert K. Yin, offering a detailed overview of the e-word of mouth communication strategy used by Bittersweet by Najla. The chosen data analysis technique is pattern matching. The findings reveal that a consumer claimed to purchase Bittersweet by Najla products due to the influence of TikTok content and video reviews uploaded on TikTok. Consequently, it can be concluded that the e-word of mouth marketing communication strategy remains effective in this era, and TikTok can be considered a complementary application that supports the success of e-word of mouth marketing communication due to its high user base.E-word of mouth merupakan strategi komunikasi pemasaran baru yang muncul bersamaan dengan perkembangan media sosial yang semakin pesat. Penggunaan TikTok yang semakin pesat menyebabkan strategi komunikasi pemasaran ini menjadi semakin mudah untuk dilakukan. Penelitian ini bertujuan untuk menganalisis penggunaan TikTok sebagai platform bagi Bittersweet by Najla dalam melakukan promosi dan sarana menciptakan e- word of mouth. Penelitian ini juga bertujuan untuk menganalisis proses kognitif konsumen Bittersweet by Najla sebelum melakukan pembelian terhadap produk dengan menggunakan Elaboration Likelihood Model. Metode penelitian yang dipakai dalam penelitian ini adalah metode studi kasus dari Robert K. Yin guna untuk memberikan gambaran detail terkait strategi komunikasi e-word of mouth yang digunakan oleh Bittersweet by Najla. Analisis data dalam penelitian ini adalah teknik pencocokan pola. Hasilnya adalah konsumen mengaku melakukan pembelian produk Bittersweet by Najla karena pengaruh konten TikTok Bittersweet by Najla dan reviu video yang diunggah di TikTok. Hal ini menunjukkan bahwa strategi komunikasi pemasaran e-word of mouth masih efektif di era ini, dan TikTok dapat menjadi salah satu aplikasi pendamping yang dapat menunjang keberhasilan komunikasi pemasaran e-word of mouth karena tingginya pengguna TikTok saat ini.
Raising public awareness of the ecological benefits of screwpine trees through online and offline campaigns (research conducted at SDN 03 Panggarangan Village, Bayah, Banten) Asmarantika, Rossalyn Ayu; Putranto, Teguh Dwi; Lolita, Theresia Lavietha Vivrie
Jurnal Pemberdayaan Masyarakat Vol 11, No 2 (2023): Jurnal Pemberdayaan Masyarakat (Article in Progress)
Publisher : Program Studi Pengembangan Masyarakat Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37064/jpm.v11i2.17544

Abstract

SAPA LAUT is a sustainable campaign activity that aims to increase public awareness of the importance of maintaining the marine pandanus (screwpine plant) ecosystem in coastal areas. The method used in this activity is Participatory Action Research (PAR) with several stages. The SAPA LAUT series of activities were carried out online through Instagram for donations and dissemination of information about sea pandanus. Meanwhile, the offline campaign was carried out at SDN 3 Panggarangan. In the offline campaign, the activity was divided into 3 sessions, namely educational sessions, sea pandan planting sessions, and donation handover. As a result, a donation of Rp 7,077,000 was obtained from the online campaign, planting 300 sea pandanus tree seedlings and handing over donations to SDN 3 Panggarangan. The first activity, which was held at SDN 3 Panggarangan, Bayah, Banten, involved students and teachers of SDN 3 Panggarangan, UMN students, and volunteers of the South Lebak Mitigation Cluster (GMLS).
Sales Promotion Brand Barenbliss Melalui TikTok Koeswanto, Angelica; Putranto, Teguh Dwi; Budiman, Devani Hizkia; ,, Enjelita; Equeena, Karmelia
PUBLIC CORNER Vol 18 No 2 (2023): Public Corner
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Wiraraja, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/fisip.v18i2.2657

Abstract

The development of internet-based technology has encouraged many companies to use social media as a marketing tool. In Indonesia, TikTok is one of the most popular social media platforms and is widely used by the public for creative activities, including selling products or uploading everyday content. Sales promotion is one of the ways used by sellers to make consumers interested in buying the product being promoted. One of the important elements in modern marketing is sales promotion, which includes strategies to increase product or service sales by offering attractive incentives to potential buyers. Sales promotion works simultaneously with other elements in the marketing mix such as product, price and distribution (place). This study aims to determine the sales promotion of the Barenbliss brand on the TikTok application. This study used a qualitative approach using content analysis methods. The research data collected is the result of observations and documents (TikTok videos). The main finding of this study is that 11 sales promotion videos were found on the Barenbliss account on the Tiktok application from early to mid 2023. Based on the results of research observations, it was concluded that the type of sales promotion that customers are most interested in is discounts or discounts, as well as giving gifts in the form of products Barenbliss through participating in a challenge. Keywords: Sales Promotion, Barenbliss, Content Analysis, TikTok.
JARINGAN KOMUNIKASI DALAM GERAKAN SOSIAL: ARMY INDONESIA UNTUK KORBAN KANJURUHAN MALANG Jarmal, Al Briham; Susilo, Daniel; Putranto, Teguh Dwi
Sebatik Vol. 27 No. 2 (2023): Desember 2023
Publisher : STMIK Widya Cipta Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46984/sebatik.v27i2.2318

Abstract

Gerakan sosial umumnya muncul karena adanya kelompok yang menentang kebijakan dan dilakukan oleh kelompok atau organisasi inti. Peneliti mencoba melihat jika gerakan sosial terjadi pada fenomena yang berbeda dalam konteks donasi tragedi Kanjuruhan Malang dan diinisiasi oleh kelompok bersebrangan yaitu fanbase boyband BTS, Army Indonesia. Fanbase atau yang biasa disebut dengan fandom merupakan bentuk dari komunitas antar kelompok dengan kesamaan yang sama. Bentuk dari gerakan sosial yang ditampilkan merupakan salah satu dari aktivitas partisipasi fandom. Dimana menurut (Bennett, 2014) terdapat empat bentuk partisipasi dalam fandom, salah satunya adalah kekuatan sipil. Gerakan sosial merupakan salah satu bentuk dari kekuatan sipil yang ditampilkan oleh fandom Army Indonesia. Adapun tujuan dari penelitian ini adalah untuk mengetahui bagaimana relasi antar aktor dalam melakukan penyebaran informasi gerakan sosial, untuk mengetahui bagaimana jaringan komunikasi terbentuk di dalam gerakan sosial ini dan aktor yang terlibat pada tahapan gerakan sosial. Metode penelitian dengan pendekatan kuantitatif, data dikumpulkan dari platform Twitter dan menggunakan Netlytic sebagai proses analisa data. Temuan dari penelitian adalah relasi antar aktor terjadi dalam sentralitas yang rendah, aktor non-elit mempunyai pengaruh yang signifikan dalam tahapan gerakan sosial terutama pada tahap penggabungan dan tahap gerakan aksi. Ada keterbatasan penelitian dimana data crawling tidak bisa dilakukan secara menyeluruh sehingga tahapan penurunan dan turunan dari gerakan sosial tidak dapat ditemukan.
METAMORFOSIS MEDIA KOMUNIKASI PEMASARAN PRODUK HASIL USAHA MIKRO KECIL DAN MENENGAH Christantyawati, Nevrettia; Sufa, Siska Armawati; Susilo, Daniel; Putranto, Teguh Dwi
Jurnal Terapan Abdimas Vol 3, No 2 (2018)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (725.781 KB) | DOI: 10.25273/jta.v3i2.2794

Abstract

Abstract.Determination technology has changed the face of the world in all sectors. Especially industrial sectors and trade that the impact is very large. A technological revolution that touches all economic and social environments strongly forces all business people to switch from conventional to digital technology. Despite a necessity, this internet technology revolution is not necessarily able to push over control. It is still to be considered how the condition of economic community readiness of Small and Medium Enterprises in implementing this digital technology. This article is a series of research results and services to the public on how to get around the marketing communications communication from conventional analog-communication technology and manual industry technology. Some of the focus that will be discussed include the trick of increasing the competitiveness of UMKM Production Center of Aneka Keripik through the implementation of marketing communication technology transfer through modern technology transfer. The direct target is to increase the productivity of the business resulting from the potential cultivation of the plantation sector. The research object base is focused on communication synergy between institutions related to marketing of MSMEs in Tuwiri village, Merakurak sub-district, Tuban regency of East Java, and implementation of marketing communication system conducted by UMKM business actors including assessment of marketing communication mode and product distribution pattern through online and delivery system order.Keywords: Technology transfer, Marketing Communications, SME, Online System Marketing, Delivery Order, Tuwiri Tuban  Abstrak.Determinasi teknologi sudah mengubah wajah dunia di segala sektor. Terutama sector industri dan perdagangan yang imbasnya sangat besar. Revolusi teknologi yang menyentuh segala sendi ekonomi dan sosial sangat memaksa semua pelaku bisnis untuk beralih dari yang konvensional-manual menuju teknologi digital. Kendati suatu keharusan, revolusi teknologi internet ini tidak serta merta bisa merangsek alih kendali. Masih dipertimbangkan bagaimana kondisi kesiapan masyarakat ekonomi Usaha Kecil dan Menengah dalam mengimplementasikan teknologi digital ini.Artikel ini merupakan serangkaian hasil riset dan pelayanan kepada masyarakat mengenai bagaimana menyiasati perubahan komunikasi pemasaran dari teknologi komunikasi analog-konvensional dan teknologi industri yang manual. Beberapa fokus yang akan dibahas antara lainmeliputi trik peningkatan daya saing UMKM Sentra Produksi Aneka Keripik melalui  penerapanalih teknologi komunikasi pemasaran melalui transfer teknologi modern. Sasaran langsung ialah pada peningkatan produktifitas usaha hasil budidaya potensi daerah sektor perkebunan. Adapun basis obyek penelitian difokuskan pada sinergitas komunikasi antar lembaga yang berkaitan dengan pemasaran UMKM di desa Tuwiri kecamatan Merakurak Kabupaten Tuban Jawa Timurdan penerapan system komunikasi pemasaran yang dilakukan para pelaku bisnis UMKM ini termasuk penjajagan tatacara komunikasi pemasaran dan pola distribusi produk melalui sistem online dan delivery order.Kata kunci :Alih teknologi, Komunikasi Pemasaran, UKM, Online System Marketing, Delivery Order, Tuwiri Tuban
The Effect of Using Storytelling on Destination Image Is Influenced By Experience Berto, Agustinus Rusdianto; Putranto, Teguh Dwi; Wahyu, Anabel Yevina Mulyadi; Kurniawan, Bondan Kartiko
Mediator: Jurnal Komunikasi Vol. 16 No. 2 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i2.2162

Abstract

There are still debris of anxiety due to the fatality of the Covid-19 Pandemic which has affected the effect of the tourist experience on the image of the destination of Bali (destination image). This study aims to evaluate the effectiveness of story-telling content on the image of a Bali destination which is mediated by tourist experience or travel experiences in these promotional videos. For this reason, this study tested the theoretical hypothesis of the Elaboration Likelihood Model (ELM) based on the causality relationship between the peripheral route (story-telling variable) and the central route (tourist experience variable) to audience attitudes (destination image variable). In order to achieve this explanatory goal, the researcher uses an experimental method on tourists who have never visited or have visited Bali. The collected data is then tested statistically using path analysis to find the most appropriate causality route model. The results of this study indicate that storytelling does not completely affect the image of the destination but is also influenced by elements of the tourist experience.
The strategy of digital marketing of Bening’s Clinic through Instagram Susilo, Daniel; Putranto, Teguh Dwi; Santos, Roberto Rudolf Torres
PRofesi Humas Vol 7, No 1 (2022): August 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i1.38428

Abstract

Men’s bodies have become a commodity in the capitalist industry to compete with women’s bodies. This is because in modern life, how you look is a way to show your freedom, personality, and confidence. There are a lot of facial treatment clinics now, and one of them has helped bring up the need for both men and women in modern society to care about how they look. Instagram was chosen for this study because it is a popular social media site. Instagram makes people compare how they look and makes them feel unhappy with their bodies, which can affect each person’s body image. The goal of this study was to find out what Bening’s Clinic’s digital marketing plan was for disciplining the metrosexual men’s body on Instagram. As a research method, the Krippendorff content analysis method was used to find out what the message was about and what it meant. The posts on Instagram by @beningsclinic_jakarta from October 1, 2020, to December 31, 2020, will be the unit of analysis. Researchers chose the Krippendorff content analysis method because they wanted to look at the content of Instagram posts in a quantitative way. The researcher then tries to figure out what the @beningsclinic_jakarta Instagram post is about, how to read the symbols, and what the interaction between the symbols means. The conclusion is that Bening’s Clinic Jakarta’s digital marketing strategy in the @beningsclinic_jakarta Instagram post includes ads that are more focused on bringing up men public figures from the entertainment world as an attraction and building fantasy for potential customers, especially metrosexual men who want to discipline their bodies through facial treatments.
Interpersonal Communication among Athletes and Badminton Coaches at Irwan Badminton Academy Executive Board Windiasari, Made Dinda; Putranto, Teguh Dwi
Journal Coaching Education Sports Vol. 5 No. 2 (2024)
Publisher : Program Studi Pendidikan Kepelatihan Olahraga Fakultas Ilmu Pendidikan Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/yyrqgn74

Abstract

Background Problems: Communication between coaches and athletes has an important role in achieving goals in sports, both during training and competition. One form of communication applied between coaches and athletes is interpersonal communication. This research focuses on interpersonal communication, where in interpersonal communication there are lime main elements which include openness, empathy, support, positive attitude, and common goals. Each element contributes to building effective communication, strengthening motivation, and creating a training environment that supports the holistic development of athletes. Research Objectives: This study aims to determine how interpersonal communication between athletes and coaches at the Irwan Badminton Academy. Methods: This research is a descriptive qualitative approach. The collection method uses interviews, observation, and documentation. The informants in this study amounted to 13 consisting of 3 coaches, 5 man athletes, and 5 woman athletes at Irwan Badminton Academy Executive Board. Findings/Results: The results show that a healthy and productive relationship between coaches and athletes not only affects athletes' performance on the field, but also shapes athletes' character and mental resilience. Conclusion: Interpersonal communication that occurs between coaches and athletes goes well, so the opportunity for athletes to achieve achievements would be even greater. This is also evident from the results of observations and interviews, that athletes can show and improve their training performance, and the spirit of motivation that can always be maintained.  
Co-Authors ,, Enjelita Adindityo Achita Putra Adrian Tawai Afirsta Marselia Purana Agung Suharyanto Agustinus Rusdianto Berto, Agustinus Rusdianto Al Briham Jarmal, Al Briham Ari Agung Prastowo, Ari Agung Arif, Lukman Arista Amelinda Ashri Esy Fatria Asmarantika, Rossalyn Ayu AWANG DHARMAWAN, AWANG Aziz, Muhammad Hilmy Bagong Suyanto Beatrice Angellie Budiman, Devani Hizkia Cendera Rizky Anugerah Bangun Charles Julian Santos Navarro Christine Angela Chandra Cindy Novita Chandra DANANG TANDYONOMANU Daniel Susilo Daniel Susilo de Guzman, Broderick M. N. Dwi Prasetyo Equeena, Karmelia Erica Monica Abao Garcia Erica Monica Abao Garcia Fifit Yeti Wulandari Francesca Thalia Satiadhi Garcia, Erica Monica A. Isnaini, Santi Koeswanto, Angelica Kurniawan, Bondan Kartiko Leo Nando Sastro Lian Frisdiana Komaria Kwando Lolita, Theresia Lavietha Vivrie Maria Theresia Lestari Mola Neu Monica Novelyana Navarro, Charles Julian Santos Nevrettia Christantyawati, Nevrettia Nurwahid, Aditya Fahmi Sam Abede Pareno Santos, Roberto Rudolf T Santos, Roberto Rudolf T. Santos, Roberto Rudolf Torres Septi Ariadi, Septi SIFAQ, AGHUS Siti Istikhoroh Sufa, Siska Armawati Sugihartati, Rahma Sutamaji . Tangguh Okta Wibowo Tesa Marisa Tony Sukasah Tsuroyya, Tsuroyya Vallejo, Ephraim Theodore S. Wahyu, Anabel Yevina Mulyadi Widodo, Suko Windiasari, Made Dinda Wira Yudha Alam