Garuda - Garba Rujukan Digital

Portrayals the Ideal Men’s Body through the Body’s Nutritional Products Teguh Dwi Putranto
Jurnal Komunikasi Profesional Vol. 6 No. 3 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The body becomes an object that continues to change in the direction desired by each human being so that everyone has different goals and efforts in determining the purposes of their respective bodies. This is reinforced by the concept of the body being disorganized so that the capitalist industry uses this opportunity to discipline the body. Based on this background, this study aims to discover how the @lmen Instagram post evokes fantasies in men's minds through the signs that appear in @lmen's Instagram posts. The method used in this research is Charles Sanders Peirce's semiotics of 5 selected @lmen Instagram posts during 2020, which features a model represented by the winner of The New L-Men of the Year with L-Men products in one post. The conclusion obtained in this study is that men's body image with arm muscles and healthy skin is dominated by the consumption of L-Men as a body nutrition product.

Perspektif Kajian Media Digital pada Performa Seni Jepang di Instagram @performance.jpa Daniel Susilo; Teguh Dwi Putranto; Erica Monica Abao Garcia
Ayumi : Jurnal Budaya, Bahasa, dan Sastra Vol 8 No 2 (2021): AYUMI: Jurnal Budaya, Bahasa dan Sastra
Publisher : Faculty of Letters, Dr. Soetomo University

The use of digital media to promote local culture has become a new breakthrough in exposing local culture to international countries. In addition to being able to be immediately recognized in other nations, digital media promotion is also less expensive and quicker to implement. This study aims to determine the perspective of Digital Media Studies in Japan Performing Arts. The method used in this research is Krippendorff content analysis on Instagram @performance.jpa by using Japanese dance indicators which include Kabuki, Kasa Odori, Bon Odori, Noh Mai, Onikenbai, Nanazumai, Wadaiko, Arauma, Nihon Buyo. The conclusion of this study shows that Japan Performing Arts introduces Japanese culture through the collaboration of western culture by promoting the Nihon Buyo dance.

The Use of Twitter by Government: Engaging the Secure Based Feeling on Economic Investment Wira Yudha Alam; Siti Istikhoroh; Teguh Dwi Putranto
Jurnal Komunikasi Profesional Vol. 7 No. 2 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i2.5969

Indonesia witnessed a very rapid growth of 12.58 per cent in the tourism sector in 2018, compared with an average world growth of only 5.6 per cent, as well as an ASEAN growth of 7 per cent. To make tourism become one of the most important sectors for Indonesia in terms of increasing government revenue and improving the efficiency and competitiveness of citizens on international markets. Of course, a lot needs to be prepared to achieve this goal. One of them is a safe community-based feeling. Because Indonesia is currently developing and requires significant domestic investment, security in Indonesia is a focus that needs to be improved. And in order to be able to understand a sense of community security, the government must have a relationship between the government and the community. This study aims to know e-government service quality implementation by the Ministry of Agrarian Affairs and Spatial Planning via twitter. The method used in this study is a content analysis of Twitter posts from the Ministry of Agrarian Affairs and Spatial Planning of the Republic of Indonesia for a period of 1 year, from 1 January 2019 to 31 December 2019. Based on the findings and discussion, it is concluded that secure based feeling towards investment can be achieved through social media, one of which is Twitter by providing a more understanding related to land rights or land that will be used in investment.

Hastags and Digital Mobilization Movements (DMO): Communication Network Analysis on #BubarkanPOLRI vs #Polripresisi Hastags on Twitter Social Media Leo Nando Sastro; Daniel Susilo; Teguh Dwi Putranto
Jurnal Komunikasi Profesional Vol. 7 No. 3 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i3.6348

This study examines the role of hastags (#BubarkanPOLRI) that first appeared during the Buaya vs Cicak incident where the KPK wiretapped case against the Kabareskrim Mabes Polri which was allegedly involved in disbursing funds from Bank Century customers. Hastag (#BubarkanPolri) Reappeared during the riots at the Kanjuruhan Malang stadium as quoted from the @akmalmarhali20 account "Tear gas shooting is one of the causes of dozens of deaths at Kanjuruhan stadium, STOP COMPETITION ON HUMANITARIAN GROUNDS #Jokowi #BubarkanPOLRI" and @chewulandari__ "Please have a tragedy in Malang to be resolved. Don't ask who's wrong anymore, but ask WHO IS LYING! 1 The police if they turn back the data attacking the community is easy, while the 1000 people shout the dakta is useless. Let alone #BubarkanPOLRI #UsutTuntasTragediKanjuruhan". As well as #polripresisi as a reaction that arises from the development of cases that tarnish the good name of the National Police. As quoted from the @PolsekSebbar account "West Sebatik Police personnel appeal to residents to continue to maintain kamtibmas if there is a problem immediately reported to the Police" and @PolsekLbkPakam "Lubuk Pakam Police SPKT service to the community who make Reports of Loss of Important Letters. Served humanistically, comfortably, and free of levies". This study aims to continue the previous research by comparing two different hastags, namely, #BubarkanPOLRI and #polripresisi to see if the difference in hashtags can have an impact on mobilization between the two fences. #Polripresisi able to create mobilization as measured by the number of network structures formed compared to #BubarkanPOLRI that tend to show the emotions of Twitter users about their dissatisfaction with the Polri as a State institution that should be able to protect and protect the community, of course, the goal is for the National Police to immediately fix themselves with all the dark records that already have, the analysis of this study shows how actors use hastags to get support among twitter users for United in upholding justice.

The Reality of Indonesian Metrosexual Men's Online Skincare Shopping and the Power of Cultural Industry Teguh Dwi Putranto
Jurnal Nomosleca Vol 9, No 1 (2023): April, 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v9i1.9736

The purpose of this study is to find out the reality of metrosexual men's skincare shopping online which is driven by the power of the cultural industry. The research method in this study is virtual ethnography, which focuses on digital texts with Instagram as a medium for viewing the way in which metrosexual guys are disciplined. Six informants were identified by the researcher as part of the inquiry. Males, located in Jakarta, Bandung, and Surabaya, interested in facial skincare products, repeat purchasers, and visible via posts on their individual Instagram profiles are the characteristics of the informants in this study. The researcher used the snowball technique to conduct an informant search after obtaining informants who met the research criteria. The results of this study show that the reality of online skincare shopping driven by the power of the cultural industry for metrosexual men is carried out by metrosexual men with different practices. Besides that, the reality that has been built is that caring for facial skin is a form of self-respect and added value for everyone.Â Â

Paradigm Fitness Indonesia Digital Marketing Communication Through Instagram Teguh Dwi Putranto
Jurnal Komunikasi Nusantara Vol 5 No 1 (2023)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v5i1.171

Sport has now become a way of life for people. Another growing trend in daily activities and efforts to live a healthy lifestyle is exercise. Additionally, regular exercise can keep the body in shape and boost immunity to a variety of ailments. Sports activities can be done both indoors and outdoors. Outdoor sports can be done in parks and fields, which are generally free. In contrast to indoor sports, which tend to be paid for, such as in fitness centres that has grown, one of them is Paradigm Fitness Indonesia. This study's goal is to know how Paradigm Fitness Indonesia uses Instagram to communicate with customers. This study used Krippendorff's content analysis of Instagram postings @paradigmfitnessindonesia as its methodology during January and June 2022. This study's findings lead to the conclusion that Paradigm Fitness Indonesia conducts marketing communications by displaying posts on Instagram @paradigmfitnessindonesia, which are more dominated by posts containing relating to public relations and publicity. Through these public relations and publicity posts, Paradigm Fitness Indonesia brings up the figures of pageant actors who are required to maintain their body appearance. In addition, Paradigm Fitness Indonesia also creates a challenging program for members every month (monthly challenge) to further build bonds between members, coaches/trainers, and Paradigm Fitness Indonesia. Abstrak Olahraga kini telah menjadi gaya hidup masyarakat. Tren lain yang berkembang dalam aktivitas sehari-hari dan upaya untuk menjalani gaya hidup sehat adalah olahraga. Selain itu, olahraga teratur dapat menjaga tubuh tetap bugar dan meningkatkan kekebalan terhadap berbagai penyakit. Kegiatan olahraga dapat dilakukan baik di dalam maupun di luar ruangan. Olahraga luar ruangan dapat dilakukan di taman dan lapangan, yang umumnya gratis. Berbeda dengan olahraga indoor yang cenderung berbayar seperti di fitness center yang sudah berkembang salah satunya Paradigm Fitness Indonesia. Tujuan penelitian ini adalah untuk mengetahui bagaimana Paradigm Fitness Indonesia menggunakan Instagram untuk berkomunikasi dengan pelanggan. Penelitian ini menggunakan metode analisis konten Krippendorff pada unggahan Instagram @paradigmfitnessindonesia selama bulan Januari dan Juni 2022. Temuan penelitian ini menghasilkan kesimpulan bahwa Paradigm Fitness Indonesia melakukan komunikasi pemasaran dengan menampilkan postingan di Instagram @paradigmfitnessindonesia, yang lebih didominasi oleh postingan yang berisi terkait untuk hubungan masyarakat dan publisitas. Melalui unggahan kehumasan dan publisitas tersebut, Paradigm Fitness Indonesia mengangkat sosok-sosok aktor kontes yang dituntut untuk menjaga penampilan tubuhnya. Selain itu, Paradigm Fitness Indonesia juga membuat program yang menantang bagi member setiap bulannya (monthly challenge) untuk lebih membangun ikatan antara member, coach/trainer, dan Paradigm Fitness Indonesia.

Paradigm Fitness Indonesia Digital Marketing Communication Through Instagram Teguh Dwi Putranto
Jurnal Komunikasi Nusantara Vol 5 No 1 (2023)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v5i1.171

Sport has now become a way of life for people. Another growing trend in daily activities and efforts to live a healthy lifestyle is exercise. Additionally, regular exercise can keep the body in shape and boost immunity to a variety of ailments. Sports activities can be done both indoors and outdoors. Outdoor sports can be done in parks and fields, which are generally free. In contrast to indoor sports, which tend to be paid for, such as in fitness centres that has grown, one of them is Paradigm Fitness Indonesia. This study's goal is to know how Paradigm Fitness Indonesia uses Instagram to communicate with customers. This study used Krippendorff's content analysis of Instagram postings @paradigmfitnessindonesia as its methodology during January and June 2022. This study's findings lead to the conclusion that Paradigm Fitness Indonesia conducts marketing communications by displaying posts on Instagram @paradigmfitnessindonesia, which are more dominated by posts containing relating to public relations and publicity. Through these public relations and publicity posts, Paradigm Fitness Indonesia brings up the figures of pageant actors who are required to maintain their body appearance. In addition, Paradigm Fitness Indonesia also creates a challenging program for members every month (monthly challenge) to further build bonds between members, coaches/trainers, and Paradigm Fitness Indonesia. Abstrak Olahraga kini telah menjadi gaya hidup masyarakat. Tren lain yang berkembang dalam aktivitas sehari-hari dan upaya untuk menjalani gaya hidup sehat adalah olahraga. Selain itu, olahraga teratur dapat menjaga tubuh tetap bugar dan meningkatkan kekebalan terhadap berbagai penyakit. Kegiatan olahraga dapat dilakukan baik di dalam maupun di luar ruangan. Olahraga luar ruangan dapat dilakukan di taman dan lapangan, yang umumnya gratis. Berbeda dengan olahraga indoor yang cenderung berbayar seperti di fitness center yang sudah berkembang salah satunya Paradigm Fitness Indonesia. Tujuan penelitian ini adalah untuk mengetahui bagaimana Paradigm Fitness Indonesia menggunakan Instagram untuk berkomunikasi dengan pelanggan. Penelitian ini menggunakan metode analisis konten Krippendorff pada unggahan Instagram @paradigmfitnessindonesia selama bulan Januari dan Juni 2022. Temuan penelitian ini menghasilkan kesimpulan bahwa Paradigm Fitness Indonesia melakukan komunikasi pemasaran dengan menampilkan postingan di Instagram @paradigmfitnessindonesia, yang lebih didominasi oleh postingan yang berisi terkait untuk hubungan masyarakat dan publisitas. Melalui unggahan kehumasan dan publisitas tersebut, Paradigm Fitness Indonesia mengangkat sosok-sosok aktor kontes yang dituntut untuk menjaga penampilan tubuhnya. Selain itu, Paradigm Fitness Indonesia juga membuat program yang menantang bagi member setiap bulannya (monthly challenge) untuk lebih membangun ikatan antara member, coach/trainer, dan Paradigm Fitness Indonesia.

DIGITAL MARKETING COMMUNICATION STRATEGY FOR HOTEL EPISODE GADING SERPONG VIA INSTAGRAM @episodegadingserpong Adindityo Achita Putra; Daniel Susilo; Teguh Dwi Putranto
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

In the digital era and the development of social media, an effective digital marketing communication strategy is important for the hospitality industry. This study aims to analyze the digital marketing communication strategy used by Episode Gading Serpong Hotel through Instagram social media. The quantitative content analysis method is used to describe various aspects of the information and quality of the content uploaded by the hotel. Two different coders are used to ensure objectivity in the coding and data collection processes. This study also uses Krippendorf content analysis to determine the characteristics and conclusions of the uploaded message content. The research sample consisted of @episodegadingserpong Instagram uploads from January 2023 to April 2023 which focused on hotel promotions. The results of the study found that the digital marketing communication strategy carried out by Hotel Episode Gading Serpong through Instagram social media was effective in promoting the hotel and attracting consumer attention.

Indonesian Bangtan Sonyeondan (BTS) fan’s activism on the #BlackLivesMatter issue on Twitter Monica Novelyana; Cendera Rizky Anugerah Bangun; Teguh Dwi Putranto
PERSPEKTIF Vol. 12 No. 3 (2023): PERSPEKTIF, July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v12i3.9484

The hashtag #BlackLivesMatter was used to draw attention to the injustices experienced by black people. As a public show of support for black people and in response to the death of George Floyd, the hashtag dominated Twitter in May 2020. Support for the movement came from various sources, including BTS' ARMY fan base. Without receiving specific instructions from their heroes, BTS' ARMY took part by utilizing existing fan content and rallied to support #BlackLivesMatter on Twitter. This research aims to find out the reasons for fan activism carried out by Indonesian BTS ARMY on the #BlackLivesMatter issue. This study has used a post-positivistic paradigm with a qualitative approach. The nature of this research is descriptive research using the case study method. The research data was obtained through interviews involving five informants. The informant determination technique in this study used purposive sampling, which is a non-probability sampling technique. The criteria for informants in this study are part of the ARMY fandom from Indonesia, and are active as ARMY in the #BlackLivesMatter 2020 issue on Twitter social media. The results show that the existence of their fandom is a strong driver of ARMY's activism in #BlackLivesMatter.

Budaya Partisipatif BTS ARMY dalam Isu #BlackLivesMatter di Twitter Monica Novelyana; Cendera Rizky Anugerah Bangun; Teguh Dwi Putranto
Jurnal Visi Komunikasi Vol 22, No 01 (2023): MEI 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v22i01.19682

#BlackLivesMatter merupakan sebuah tagar yang digunakan untuk menyuarakan ketidakadilan yang dihadapi oleh kaum berkulit hitam. Tagar tersebut sempat mendominasi media sosial Twitter pada Mei 2020 sebagai respon dari kematian George Ffloyd dan sebagai wujud dukungan masyarakat bagi kaum berkulit hitam. Gerakan tersebut memunculkan dukungan dari berbagai pihak, termasuk fandom dari BTS, yaitu ARMY. Tanpa perintah langsung dari idola mereka, BTS ARMY berpartisipasi dengan menggunakan konten yang telah ada dalam fandomnya dan bekerja sama untuk mendukung #BlackLivesMatter di Twitter. Penelitian ini bertujuan untuk mengetahui bagaimana budaya partisipatif BTS ARMY dalam isu #BlackLivesMatter di Twitter dengan menggunakan metode studi kasus. Hasil penelitian menunjukkan bahwa budaya partisipatif yang terjadi selama keterlibatan mereka dalam isu ini dapat dikategorikan dalam bentuk affiliations, expressions, collaborative problem solving, dan circulation.

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