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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal STRATEGIC Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JITTER (Jurnal Ilmiah Teknologi Informasi Terapan) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pengabdian Dharma Laksana Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Journal of Enterprise and Development (JED) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Madaniya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal PADMA: Pengabdian Dharma Masyarakat Komitmen : Jurnal Ilmiah Manajemen Jurnal Abdimas Sang Buana Jurnal Bisnis, Manajemen & Ekonomi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat IIJSE
Fansuri Munawar
Universitas Widyatama
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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The Impact of Healthcare Service Quality and Patient Experience on Patient Loyalty and Patient Trust as Mediation (Survey on Outpatient Patients at Muhammadiyah Hospital Bandung) Rachmatillah, Zulfa Zakiah; Munawar, Fansuri
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4166

Abstract

This study aims to analyze the influence of service quality and patient experience on patient loyalty, with trust as a mediating variable at Muhammadiyah Hospital in Bandung City. The method used is descriptive and verification analysis with the Structural Equation Modeling - Partial Least Squares (SEM-PLS) approach. The results show that service quality and patient experience have a positive and significant impact on patient loyalty. Moreover, patient trust is proven to be a mediating variable that strengthens the relationship between service quality and patient experience with loyalty. This means that the better the service quality and patient experience provided by the hospital, the higher the patient trust, ultimately leading to greater patient loyalty. These findings provide implications for hospital management to focus more on improving service standards and patient experience to build stronger trust and loyalty.
Pengaruh Cafe Atmosphere, Food Quality, Dan Persepsi Harga Terhadap Customer Experience Dan Dampaknya Pada Revisit Intention Di Kopi Merdeka Sukabumi Muhammad Anzhar Pratama; Munawar, Fansuri
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 5 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i5.5022

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh café atmosphere, food quality, dan persepsi harga terhadap customer experience dan dampaknya pada revisit intention di Kopi Merdeka Sukabumi. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik purposive sampling dan jumlah responden sebanyak 100 responden. Pengolahan data menggunakan perangkat lunak SmartPLS 3.0 melalui pendekatan Structural Equation Modeling (SEM-PLS). Hasil analisis verifikatif menujukan variabel café atmosphere, food quality, dan persepsi harga memiliki pengaruh signifikan terhadap customer experience. Selanjutnya variabel customer experience memiliki pengaruh signifikan terhadap revisit intention. Selain itu, terdapat pengaruh tidak langsung yang signifikan antara café atmosphere, food quality, dan persepsi harga terhadap revisit intention melalui customer experience di Kopi Merdeka Sukabumi.
The influence of tourist experiencescape and unique perceptions on destination satisfaction and loyalty: A study of natural and cultural tourism in Indonesia Munawar, Fansuri; Handayani, Rini
Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-2 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5iSpecial-Issue-2.8292

Abstract

Purpose — This study aims to analyze the role of the tourist experience and unique perceptions of a destination on destination satisfaction and loyalty in natural and cultural tourism models in Indonesia.Method — We employed a quantitative analysis in this study. The study's participants consisted of 100 tourists who had explored various natural and cultural tourist destinations, encompassing sites such as Tanjung Kelayang SEZ, Siak Sri Indrapura, Dieng, Borobudur Temple, Panglipuran Tourism Village, Uluwatu, Bromo Tourism, and the Heritage and Culture Museum. The data analysis method employed in this research is based on the Partial Least Square Structural Equation Model (SEM-PLS).Result — The findings of this study indicate that the variables 'tourist experiencescape' and 'unique perceptions' have a positive influence on destination satisfaction. Additionally, destination satisfaction has a significant and positive impact on destination loyalty. Furthermore, destination satisfaction mediates the relationship between the tourist experiencescape and unique perceptions of the destination on loyalty.Contribution — This research makes a significant academic contribution by addressing a noteworthy gap in the existing literature. Prior studies have not extensively explored the relationships between the tourist experiencescape, unique perceptions of destinations, destination satisfaction, and subsequent loyalty in the context of natural and cultural destinations.
Eco-Innovation Adoption in Emerging Markets: Analyzing Managerial and Environmental Factors in Indonesian SMEs Munawar, Fansuri; Kaniawati, Keni; Handayani, Rini; Sukma, Andhi; Yudanegara, Aditya; Wiludjeng SP, Sri
Journal of Enterprise and Development (JED) Vol. 6 No. 2 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i2.11124

Abstract

Purpose — This study examines the influence of managerial and environmental factors on the adoption of eco-innovation practices to improve business sustainability in small manufacturing firms.Method — The research employs a quantitative approach, gathering primary data from 110 owners and managers of small manufacturing firms in Bandung, Indonesia. Structural Equation Modeling (SEM) is utilized to analyze the relationships between managerial and environmental drivers, eco-innovation practices, and business sustainability. The data was analyzed using the Partial Least Squares (PLS) method via SmartPLS 3.0 software.Result — The study's findings demonstrate that both managerial drivers (such as eco-commitment, eco-efficiency, and eco-capability) and environmental drivers (including eco-consumer demand, eco-regulation, and eco-competition) have a significant positive impact on the adoption of eco-innovation practices. These eco-innovation practices, in turn, significantly contribute to enhancing business sustainability. This underscores the importance of integrating sustainable practices into business operations and proactively responding to environmental pressures to achieve long-term competitive advantage.Novelty — This research offers new insights by focusing on small manufacturing firms in an emerging market—a context that has been relatively underexplored in existing literature. Unlike previous studies that mainly target large enterprises or developed markets, this study highlights the critical role of eco-innovation in promoting sustainability within small firms in Indonesia. Moreover, it distinguishes the unique impacts of both managerial and environmental drivers, providing a more comprehensive understanding of the factors that motivate the adoption of eco-innovation practices in small enterprises.
Analisis Pengaruh Kompensasi dan Motivasi Epistemik terhadap Kepuasan Kerja Karyawan yang di Mediasi oleh Keterlibatan Karyawan (Studi Pada PT. X) Desak Putu Raka Permana Dewi; Fansuri Munawar
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5905

Abstract

Saat ini kita sedang berada di-Era Society 5.0 dimana kita dihadapkan secara langsung dengan berbagai tantangan, ketikdakpastian serta kompleksitas yang tinggi. Sumber daya manusia ialah aset organisasi yang harus dikelola secara proaktif sebab termasuk indikator yang berperan penting pada menggerakkan sebuah perusahaan atau organisasi. peneliti tertarik untuk mampu melaksanakan penelitian berjudul “Analisa dampak Kompensansi dan Motivasi Epistemik pada Kepuasan Kerja Karyawan yang Dimediasi oleh Keterlibatan Karyawan PT. X”. Penelitian ini memakai metode penelitian eksplanatori dengan pendekatan kuantitatif. Sampel penelitian terdiri dari 95 karyawan PT. X. analisa data yang dipakai ialah analisa deskriptif dan analisa verifikatif dengan analisa memakai SmartPLS 3.0. Dari hasil penelitian, kompensasi tidak punya dampak signifikan pada keterlibatan karyawan. Motivasi epistemik punya dampak signifikan pada keterlibatan karyawan. Keterlibatan karyawan punya dampak signifikan pada kepuasan kerja. Kompensasi tidak punya dampak signifikan pada kepuasan kerja. Motivasi epistemik punya dampak signifikan pada kepuasan kerja. Keterlibatan karyawan tidak memediasi dampak kompensasi pada kepuasan kerja, dan keterlibatan karyawan mampu memediasi dampak motivasi epistemik pada kepuasan kerja. Disarankan, PT. X perlu meninjau ulang sistem kompensasi agar tidak sekedar fokus pada aspek finansial seperti gaji pokok dan tunjangan, disarankan untuk menyediakan lebih banyak pelatihan, seminar, dan ruang belajar yang mendorong karyawan untuk terus berkembang secara intelektual, dan mampu menaikkan kepuasan kerja dengan menghasilkan lingkungan kerja yang nyaman, adil, dan suportif.
Pengaruh Persepsi Harga Dan Daya Tarik Program terhadap Enrollment Online Course UNPARPlus Di Kota Bandung: Peran Mediasi Kepercayaan Konsumen Martini, Margaretha Leni; Fansuri Munawar
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6014

Abstract

Transformasi digital dalam pendidikan telah mendorong hadirnya platform pembelajaran daring seperti UNPARPlus. Namun, tingkat partisipasi masyarakat Kota Bandung terhadap platform ini masih rendah. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi harga dan daya tarik program terhadap keputusan enrollment, dengan kepercayaan konsumen sebagai variabel mediasi. Pendekatan yang digunakan adalah kuantitatif dengan metode Partial Least Square – Structural Equation Modeling (PLS-SEM). Data diperoleh melalui penyebaran kuesioner kepada responden yang mengenal UNPARPlus. Hasil penelitian menunjukkan bahwa persepsi harga dan daya tarik program berpengaruh signifikan terhadap kepercayaan konsumen. Kepercayaan konsumen juga berpengaruh langsung terhadap keputusan enrollment. Selain itu, kepercayaan konsumen terbukti memediasi hubungan antara persepsi harga dan daya tarik program terhadap keputusan pendaftaran secara signifikan.
Inovasi Desain Kemasan Beras Organik Sebagai Pendukung Pemasaran Produk Pertanian Unggulan Sukma, Andhi; Yudanegara, Aditya; Kaniawati, Keni; Munawar, Fansuri; Handayani, Rini; Purwaningdyah, Sri Wilujeung Sunu
Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 3 (2025)
Publisher : FKIP Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/amalilmiah.v6i3.391

Abstract

Produk pertanian unggulan seperti beras organik dan makanan tradisional yang dihasilkan kelompok tani sering kali belum memiliki daya saing optimal akibat keterbatasan dalam desain kemasan dan pemahaman strategi branding, sehingga menghambat akses pasar yang lebih luas. Program pengabdian masyarakat ini bertujuan untuk meningkatkan daya saing produk tersebut melalui inovasi desain kemasan dan strategi pemasaran digital. Kegiatan dilakukan dalam bentuk pelatihan partisipatif mengenai desain visual, narasi merek, serta pemanfaatan alat digital seperti Canva dan platform e-commerce Tokopedia dan Shopee. Peserta dilatih untuk menciptakan kemasan yang menarik, fungsional, dan mencerminkan identitas lokal serta nilai keberlanjutan. Pendampingan pascapelatihan mencakup teknik fotografi produk, pembuatan konten promosi, dan pengunggahan produk ke marketplace. Hasil kegiatan  menunjukkan peningkatan pengetahuan peserta sebesar 40%, adopsi marketplace yang lebih tinggi, dan peningkatan penjualan sebesar 20–30% pada beberapa petani. Program ini juga memperkuat kolaborasi antara akademisi, masyarakat desa, dan pemerintah setempat, menciptakan ekosistem kewirausahaan yang berkelanjutan. Model program yang fleksibel dan mudah direplikasi ini menjadi solusi strategis atas tantangan umum di masyarakat pedesaan seperti keterbatasan literasi desain dan akses digital. Program ini berkontribusi pada pencapaian Tujuan Pembangunan Berkelanjutan (TPB), khususnya terkait pertumbuhan ekonomi inklusif dan inovasi
The Effect of Product Quality, Service, Brand Image, and Availability on Customer Loyalty with Satisfaction as a Mediation Variable (Study at Astra Isuzu Harapan Indah) Irfan Rizki, Muhammad; Munawar, Fansuri
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5105

Abstract

This study examines the effect of product quality, service quality, brand image, and spare part availability on customer loyalty, with customer satisfaction as a mediating variable. The research involved customers of Dealer AI Harapan Indah who had used its services and purchased spare parts in the past two years. A quantitative approach was applied using purposive sampling of 300 respondents, and data were analyzed with the Structural Equation Modeling Partial Least Squares (SEM-PLS) method. The results indicate that product quality (p-value= 0.000), service quality (p-value = 0.004), brand image (p-value = 0.010), and spare part availability (p-value = 0.001) have significant positive effects on customer satisfaction. Customer loyalty is directly influenced by product quality (p-value = 0.026) and customer satisfaction (p-value = 0.004), while spare part availability, service quality, and brand image affect loyalty indirectly through satisfaction. Product quality is the most dominant factor in shaping loyalty, aligning with commercial vehicle users’ emphasis on reliability and durability. These findings underscore the importance of improving product reliability, ensuring consistent after-sales service, maintaining brand perception, and securing sustainable spare part availability to strengthen long-term customer loyalty.
The Impact of Digital Inbound Marketing on Admission Interest at Kebangsaan Republik Indonesia University: The Mediation Role of Campus Reputation and Brand Awareness Artiyani, Muji; Munawar, Fansuri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6592

Abstract

This study analyzes the impact of inbound digital marketing on enrollment interest at Universitas Kebangsaan Republik Indonesia (UKRI), considering the mediating roles of university reputation and brand awareness. The findings indicate that inbound digital marketing significantly influences university reputation, brand awareness, and enrollment interest. However, the interactive communication aspect of inbound digital marketing needs improvement. University reputation and brand awareness were found to mediate the relationship between inbound digital marketing and enrollment interest. Although inbound digital marketing strategies are effective in increasing UKRI’s recognition, branding strategies need to be strengthened to position UKRI as the top choice for prospective students.
PENGARUH INOVASI LAYANAN, KUALITAS INTERAKSI DAN PROMOSI TERHADAP LOYALITAS DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI DI PT. LALAKON DIGITAL KREATIF Gumilar, Teguh; Munawar, Fansuri
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5488

Abstract

Saat ini di era digital telah membawa dampak perubahan yang besar terjadi di dunia bisnis, terutama dalam sektor layanan digital. Pertimbangan ini bertujuan untuk menganalisis pengaruh pengembangan manfaat, kualitas interaksi, dan kemajuan terhadap pengabdian klien, dengan pemenuhan sebagai variabel perantara. Pendekatan penelitian yang digunakan adalah kuantitatif, melalui strategi investigasi relaps dan uji intervensi melalui investigasi jalur dan Uji Sobel. Hasil studi menunjukkan bahwa, meskipun tidak signifikan secara statistik, inovasi layanan meningkatkan kebahagiaan pelanggan. Kepuasan pelanggan terbukti berdampak positif dan signifikan oleh mutu keterlibatan dan promosi. Lebih jauh, telah dibuktikan bahwa hubungan antara inovasi layanan dan kualitas interaksi terhadap loyalitas dimediasi secara signifikan oleh kepuasan pelanggan. Namun, promosi tampaknya tidak memiliki dampak substansial terhadap loyalitas melalui variabel mediasi. meskipun memiliki dampak langsung yang signifikan terhadap loyalitas pelanggan. Implikasi dari yang dihasilkan penelitian ini menekankan pentingnya di perusahaan untuk meningkatkan kualitas interaksi dan strategi _ promosi, guna memperkuat kepuasan suatu pelanggan yang pada gilirannya akan meningkatkan loyalitas untuk pelanggan.
Co-Authors Aditya Yudanegara Andhi Sukma Annisa Lisdayanti Artiyani, Muji Asep Anwar Buana, Dwinto Martri Aji Desak Putu Raka Permana Dewi Didi Tarmidi Dinda Kayani Putri Bestari Farida Nursjanti Gallang Perdana Dalimunthe Ghifari Munawar Gumilar, Teguh Hapsari, Ayuningtyas Y. Ifa Latifah Ifa Latifah Ilham Priangga Irfan Rizki, Muhammad Iwan Ridwansyah Latifah, Ifa Maolana Ependi Mariana Rachmawati Martini, Margaretha Leni Md. Wildan Meriza Hendri Muhammad Anzhar Pratama Muzahiddan, Arizal Ni Putu Nurwita Pratami Wijaya Nilasari, Irma Nina Nurani Oktaviani, Desy Purwaningdyah, Sri Wilujeung Sunu Rachmatillah, Zulfa Zakiah Ramadhan, Alfan Fahmi Pangestu Rini Handayani Rini Handayani Sri Wiludjeng SP, Sri Suganda, Uce Karna sukmadijaya, Ahmad Yanny Iriani Yudhanegara, Aditya Yunengsih, Neng