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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal STRATEGIC Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JITTER (Jurnal Ilmiah Teknologi Informasi Terapan) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Administrasi dan Manajemen Jurnal Pengabdian Dharma Laksana Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Madaniya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal PADMA: Pengabdian Dharma Masyarakat Studi Ilmu Manajemen dan Organisasi Komitmen : Jurnal Ilmiah Manajemen Jurnal Abdimas Sang Buana Indonesian Journal of Economics and Management Jurnal Bisnis, Manajemen & Ekonomi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat IIJSE
Fansuri Munawar
Universitas Widyatama
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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The Effect of Product Quality, Service, Brand Image, and Availability on Customer Loyalty with Satisfaction as a Mediation Variable (Study at Astra Isuzu Harapan Indah) Irfan Rizki, Muhammad; Munawar, Fansuri
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5105

Abstract

This study examines the effect of product quality, service quality, brand image, and spare part availability on customer loyalty, with customer satisfaction as a mediating variable. The research involved customers of Dealer AI Harapan Indah who had used its services and purchased spare parts in the past two years. A quantitative approach was applied using purposive sampling of 300 respondents, and data were analyzed with the Structural Equation Modeling Partial Least Squares (SEM-PLS) method. The results indicate that product quality (p-value= 0.000), service quality (p-value = 0.004), brand image (p-value = 0.010), and spare part availability (p-value = 0.001) have significant positive effects on customer satisfaction. Customer loyalty is directly influenced by product quality (p-value = 0.026) and customer satisfaction (p-value = 0.004), while spare part availability, service quality, and brand image affect loyalty indirectly through satisfaction. Product quality is the most dominant factor in shaping loyalty, aligning with commercial vehicle users’ emphasis on reliability and durability. These findings underscore the importance of improving product reliability, ensuring consistent after-sales service, maintaining brand perception, and securing sustainable spare part availability to strengthen long-term customer loyalty.
PENGARUH INOVASI LAYANAN, KUALITAS INTERAKSI DAN PROMOSI TERHADAP LOYALITAS DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI DI PT. LALAKON DIGITAL KREATIF Gumilar, Teguh; Munawar, Fansuri
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5488

Abstract

Saat ini di era digital telah membawa dampak perubahan yang besar terjadi di dunia bisnis, terutama dalam sektor layanan digital. Pertimbangan ini bertujuan untuk menganalisis pengaruh pengembangan manfaat, kualitas interaksi, dan kemajuan terhadap pengabdian klien, dengan pemenuhan sebagai variabel perantara. Pendekatan penelitian yang digunakan adalah kuantitatif, melalui strategi investigasi relaps dan uji intervensi melalui investigasi jalur dan Uji Sobel. Hasil studi menunjukkan bahwa, meskipun tidak signifikan secara statistik, inovasi layanan meningkatkan kebahagiaan pelanggan. Kepuasan pelanggan terbukti berdampak positif dan signifikan oleh mutu keterlibatan dan promosi. Lebih jauh, telah dibuktikan bahwa hubungan antara inovasi layanan dan kualitas interaksi terhadap loyalitas dimediasi secara signifikan oleh kepuasan pelanggan. Namun, promosi tampaknya tidak memiliki dampak substansial terhadap loyalitas melalui variabel mediasi. meskipun memiliki dampak langsung yang signifikan terhadap loyalitas pelanggan. Implikasi dari yang dihasilkan penelitian ini menekankan pentingnya di perusahaan untuk meningkatkan kualitas interaksi dan strategi _ promosi, guna memperkuat kepuasan suatu pelanggan yang pada gilirannya akan meningkatkan loyalitas untuk pelanggan.
The Influence of Work Loyalty, Job Insecurity, and Talent Management on Employee Performance (Survey of Bank Indonesia Representative Office Employees in West Java Province) sukmadijaya, Ahmad; Munawar, Fansuri
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14331

Abstract

Salah satu faktor yang mempengaruhi tingkat keberhasilan suatu perusahaan adalah kinerja karyawan. Setiap perusahaan selalu mengharapkan karyawannya memiliki prestasi, karena dengan memiliki karyawan yang berprestasi akan memberikan kontribusi yang optimal bagi perusahaan. Tujuan penelitian adalah untuk mengetahui dan menganalisis pengaruh loyalitas kerja, job insecurity, dan talent management terhadap kinerja karyawan (Survei Karyawan Kantor Perwakilan Bank Indonesia Provinsi Jawa Barat). Penelitian ini mengamati dan menganalisis dengan menggunakan pendekatan kuantitatif deskriptif yang diartikan sebagai alat untuk menggambarkan situasi dan kondisi fakta serta gejala yang diperoleh. Alat analisis yang digunakan adalah partial least squares dengan menggunakan 80 karyawan Kantor Perwakilan Bank Indonesia Provinsi Jawa Barat. Hasil penelitian menyatakan bahwa Loyalitas Kerja berpengaruh terhadap kinerja Karyawan Kantor Perwakilan Bank Indonesia Provinsi Jawa Barat. Job Insecurity berpengaruh terhadap Kinerja Karyawan Kantor Perwakilan Bank Indonesia Provinsi Jawa Barat. Talent Management berpengaruh terhadap Kinerja Karyawan Kantor Perwakilan Bank Indonesia Provinsi Jawa Barat. Loyalitas Kerja, Ketidakamanan Kerja, dan Manajemen Talenta berpengaruh terhadap Kinerja Pegawai Kantor Perwakilan Bank Indonesia di Provinsi Jawa Barat
The Impact of Digital Inbound Marketing on Admission Interest at Kebangsaan Republik Indonesia University: The Mediation Role of Campus Reputation and Brand Awareness Muji Artiyani; Fansuri Munawar
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6592

Abstract

This study analyzes the impact of inbound digital marketing on enrollment interest at Universitas Kebangsaan Republik Indonesia (UKRI), considering the mediating roles of university reputation and brand awareness. The findings indicate that inbound digital marketing significantly influences university reputation, brand awareness, and enrollment interest. However, the interactive communication aspect of inbound digital marketing needs improvement. University reputation and brand awareness were found to mediate the relationship between inbound digital marketing and enrollment interest. Although inbound digital marketing strategies are effective in increasing UKRI’s recognition, branding strategies need to be strengthened to position UKRI as the top choice for prospective students.
The Impact of Healthcare Service Quality and Patient Experience on Patient Loyalty and Patient Trust as Mediation (Survey on Outpatient Patients at Muhammadiyah Hospital Bandung) Zulfa Zakiah Rachmatillah; Fansuri Munawar
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4166

Abstract

This study aims to analyze the influence of service quality and patient experience on patient loyalty, with trust as a mediating variable at Muhammadiyah Hospital in Bandung City. The method used is descriptive and verification analysis with the Structural Equation Modeling - Partial Least Squares (SEM-PLS) approach. The results show that service quality and patient experience have a positive and significant impact on patient loyalty. Moreover, patient trust is proven to be a mediating variable that strengthens the relationship between service quality and patient experience with loyalty. This means that the better the service quality and patient experience provided by the hospital, the higher the patient trust, ultimately leading to greater patient loyalty. These findings provide implications for hospital management to focus more on improving service standards and patient experience to build stronger trust and loyalty.
Job Burnout, Job Insecurity, and Quiet Quitting: The Mediating Role of Motivation in Startup Companies Raisa Nur Agustin; Fansuri Munawar
Indonesian Journal of Economics and Management Vol. 6 No. 2 (2026): Indonesian Journal of Economics and Management (March 2026)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijem.v6i2.6817

Abstract

This study addresses the growing phenomenon of quiet quitting among Millennial and Generation Z employees in startup companies, which has intensified following organizational efficiency measures and employment uncertainty. The research focuses on examining the effects of job burnout and job insecurity on quiet quitting, with motivation positioned as a mediating variable. The objective of this study is to explain the psychological mechanisms through which workplace stressors translate into disengagement behavior. A quantitative approach was employed using a survey method involving 157 Millennial and Generation Z employees working in startup companies in Bandung City that had experienced organizational efficiency measures. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that job burnout has a positive and significant effect on quiet quitting, while job insecurity does not directly influence quiet quitting. Motivation has a significant negative effect on quiet quitting and is negatively affected by both job burnout and job insecurity. Furthermore, motivation partially mediates the relationship between job burnout and quiet quitting and fully mediates the relationship between job insecurity and quiet quitting. These findings highlight the critical role of motivation in mitigating disengagement among young employees in uncertain work environments
Barriers to Creativity, Market Knowledge Acquisition and Market Performance: The Moderating Role of Network-Building Capability in SME Sector Fansuri Munawar; Rini Handayani
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 1 (2025): JABM, Vol. 11 No. 1, January 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.1.151

Abstract

Background: Small and medium enterprises (SMEs) play a crucial role in economic development, but various barriers often hinder their ability to drive innovation through creativity. This study aims to investigate these barriers and their impact on market performance, with a focus on the moderating role of network-building capability and the mediating role of market knowledge acquisition.Purpose: The primary objectives of this study are to (1) identify environmental and management barriers that hinder creativity in SMEs, (2) explore how market knowledge acquisition mediates the relationship between creativity and market performance, and (3) evaluate the role of network-building in moderating the impact of these barriers.Design/methodology/approach: The study used a survey-based approach, collecting data from 195 SME owners or managers across nine manufacturing sub-sectors in Bandung, Tasikmalaya, and Majalengka. Data analysis was performed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 3.0.Findings/Result: The results show that environmental barriers are not significant on creativity, but management barriers significantly inhibit creativity. Then, creativity positively affects market knowledge acquisition and market performance. In addition, market knowledge acquisition is a mediator between creativity and market performance, and network-building capability effectively moderates the negative impact of management barriers on creativity.Conclusion: SMEs should focus on enhancing their network-building capabilities to mitigate management barriers that hinder creativity. Moreover, continuous market knowledge acquisition is critical for turning creative ideas into practical innovations that can improve market performance.Originality/value (State of the art): This study provides insights into the managerial and environmental barriers faced by SMEs in fostering creativity and highlights the importance of network-building and market knowledge acquisition. It contributes to the literature by offering an understanding of how SMEs can overcome barriers to improve market performance. Keywords: barriers, creativity, market knowledge acquisition, market performance, SME
Pengaruh Inovasi Produk dan Kredibilitas Influencer terhadap Niat Beli Konsumen Dengan Kepercayaan Merek Sebagai Variabel Mediasi (Studi Pada Brand Saqkai Tribe di Kota Bandung) Muhammad Fadil Haq; Fansuri Munawar
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i4.7809

Abstract

Penelitian ini bertujuan untuk menguji pengaruh inovasi produk dan kredibilitas influencer terhadap kepercayaan merek serta dampaknya terhadap niat beli Saqkai Tribe di Kota Bandung dengan kepercayaan merek sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling–Partial Least Square (SEM-PLS). Data primer dikumpulkan melalui kuesioner dengan teknik purposive sampling. Hasil analisis menunjukkan bahwa inovasi produk berpengaruh positif dan signifikan terhadap kepercayaan merek. Kredibilitas influencer juga berpengaruh positif dan signifikan terhadap kepercayaan merek. Kepercayaan merek terbukti berpengaruh positif dan signifikan terhadap niat beli. Namun, hasil pengujian mediasi menunjukkan bahwa efek tidak langsung inovasi produk terhadap niat beli melalui kepercayaan merek tidak signifikan, sehingga tidak terdapat efek mediasi yang mendukung model mediasi penuh. Dengan demikian, kepercayaan merek tidak berperan sebagai mediator yang signifikan dalam hubungan tersebut. Temuan ini mengindikasikan bahwa peningkatan inovasi produk dan kredibilitas influencer secara langsung berkontribusi terhadap penguatan kepercayaan merek dan peningkatan niat beli konsumen. Hasil penelitian ini memberikan implikasi bagi industri fashion dalam merancang strategi pemasaran berbasis inovasi produk dan pemilihan influencer yang kredibel untuk meningkatkan performa merek.
Growth Hacking Capability of SMEs: The Roles of Digital Mindset, Collaborative Capability, and Organizational Agility Fansuri Munawar; Rini Handayani
Studi Ilmu Manajemen dan Organisasi Vol 7 No 2 (2026): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i2.6666

Abstract

Purpose: This study examines the Growth Hacking Capability (GHC) of creative industry Small and Medium-sized Enterprises (SMEs) in West Java, Indonesia. Drawing on Dynamic Capability Theory, this study conceptualizes GHC as an organizational capability that enables SMEs to learn from customer data, pilot small experiments, and adapt product features based on feedback. This study is novel because it combines a digital mindset, collaboration, and agility as antecedents of GHC, representing cognitive, relational, and adaptive capability foundations. Research Methodology: We surveyed 150 creative industry SME owners and managers in West Java and analyzed the data with Partial Least Squares Structural Equation Modeling (PLS SEM) SmartPLS 4.0. Results: A digital mindset, collaborative capability, and organizational agility positively affect GHC, which in turn boosts market responsiveness and innovation performance. GHC increases firms' speed in responding to customer needs, leading to more rapid product updates and higher innovation performance. Therefore, market responsiveness links GHC to innovation. Conclusions: GHC is not merely a digital marketing practice but an organizational capability that enables SMEs to transform digital learning, collaboration, and agility into responsiveness and innovation. Limitations: This study is limited to creative-industry SMEs in West Java and explains GHC, market responsiveness, and innovation performance through selected internal capabilities. Future studies may include additional variables, such as entrepreneurial orientation, absorptive capacity, digital marketing capability, financial resources, leadership support, market dynamism, firm size, and firm age. Contributions: This study advances Dynamic Capability Theory by explaining how cognitive, relational, and adaptive capability foundations jointly shape GHC in resource-constrained SMEs. It also enriches the GHC literature by showing how GHC is developed and translated into innovative outcomes through market responsiveness.
Pengaruh Cafe Atmosphere, Food Quality, Dan Persepsi Harga Terhadap Customer Experience Dan Dampaknya Pada Revisit Intention Di Kopi Merdeka Sukabumi Muhammad Anzhar Pratama; Fansuri Munawar
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 5 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i5.5022

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh café atmosphere, food quality, dan persepsi harga terhadap customer experience dan dampaknya pada revisit intention di Kopi Merdeka Sukabumi. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik purposive sampling dan jumlah responden sebanyak 100 responden. Pengolahan data menggunakan perangkat lunak SmartPLS 3.0 melalui pendekatan Structural Equation Modeling (SEM-PLS). Hasil analisis verifikatif menujukan variabel café atmosphere, food quality, dan persepsi harga memiliki pengaruh signifikan terhadap customer experience. Selanjutnya variabel customer experience memiliki pengaruh signifikan terhadap revisit intention. Selain itu, terdapat pengaruh tidak langsung yang signifikan antara café atmosphere, food quality, dan persepsi harga terhadap revisit intention melalui customer experience di Kopi Merdeka Sukabumi.
Co-Authors Aditya Yudanegara Andhi Sukma Annisa Lisdayanti Asep Anwar Buana, Dwinto Martri Aji Desak Putu Raka Permana Dewi Desak Putu Raka Permana Dewi Didi Tarmidi Dinda Kayani Putri Bestari Farida Nursjanti Gallang Perdana Dalimunthe Ghifari Munawar Gumilar, Teguh Hapsari, Ayuningtyas Y. Hendri, Meriza Ifa Latifah Ifa Latifah Ilham Priangga Irfan Rizki, Muhammad Iwan Ridwansyah Latifah, Ifa Maolana Ependi Margaretha Leni Martini Mariana Rachmawati Martini, Margaretha Leni Md. Wildan Melia Rahmayani Muhammad Anzhar Pratama Muhammad Anzhar Pratama Muhammad Fadil Haq Muhammad Syahrul Asmarakandi Muji Artiyani Muzahiddan, Arizal Ni Putu Nurwita Pratami Wijaya Nilasari, Irma Nina Nurani Nugrahadi Syam Oktaviani, Desy Purwaningdyah, Sri Wilujeung Sunu Rachmatillah, Zulfa Zakiah Raisa Nur Agustin Ralensi Dwi Lestari Ramadhan, Alfan Fahmi Pangestu Rini Handayani Rini Handayani Sri Wiludjeng SP, Sri Suganda, Uce Karna sukmadijaya, Ahmad Yanny Iriani Yudhanegara, Aditya Yunengsih, Neng Zulfa Zakiah Rachmatillah