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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal STRATEGIC Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JITTER (Jurnal Ilmiah Teknologi Informasi Terapan) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pengabdian Dharma Laksana Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Journal of Enterprise and Development (JED) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Madaniya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal PADMA: Pengabdian Dharma Masyarakat Komitmen : Jurnal Ilmiah Manajemen Jurnal Abdimas Sang Buana Jurnal Bisnis, Manajemen & Ekonomi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat IIJSE
Fansuri Munawar
Universitas Widyatama
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Minat Beli Ulang Generasi Milenial Sebagai Dampak Citra Harga Dan Kualitas Pelayanan Pada Jasa Ekspedisi PT. Pos Indonesia Rini Handayani; Fansuri Munawar
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3508

Abstract

Seiring perjalanan waktu dan perkembangan teknologi, hampir semua kegiatan transaksi saat ini berbasis digital, termasuk surat menyurat maupun pengiriman uang. PT. Pos Indonesia hadir dengan konsep one stop service, yang memudahkan generasi milenial ditengah keinginan layanan yang serba cepat dan mudah. Tetapi transformasi yang telah dilakukan oleh PT. Pos Indonesia belum dapat mendorong minat pembelian ulang konsumen milenial, walaupun PT. Pos Indonesia sudah menetapkan harga yang kompetitif dengan pesaingnya. Hal ini diduga berkaitan dengan kualitas pelayanannya. Penelitian ini bertujuan untuk mengetahui bagaimana citra harga, kualitas pelayanan, dan minat beli ulang konsumen milenial pada jasa ekspedisi PT. Pos Indonesia di kota Bandung serta pengaruhnya. Penelitian ini menggunakan metode deskriptif dan verifikatif. Sampelnya adalah konsumen generasi milenial yang pernah menggunakan jasa ekspedisi PT. Pos Indonesia. Sampel minimal sebesar 115 responden. Pengambilan sampel dengan teknik Purposive sampling.  Pengumpulan data dilakukan dengan wawancara dan kuesioner. Alat analisis yang digunakan adalah regresi linier berganda. Uji Hipotesis menyatakan citra harga dan kualitas pelayanan berpengaruh signifikan terhadap minat beli ulang generasi milenial.
PENGARUH MEDIA SOSIAL INSTAGRAM DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN Ramadhan, Alfan Fahmi Pangestu; Munawar, Fansuri
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v6i3.2618

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh media sosial instagram dan kualitas pelayanan terhadap keputusan pembelian. Sampel dalam penelitian ini adalah 100 konsumen Artomoro Motor di Cimahi dan Bandung Jawa Barat. Teknik pengambilan sampel menggunakan simple random sampling. Teknik pengumpulan data dengan menyebarkan kuesioner. Dalam pengukuran variabel penelitian, maka digunakan Skala Likert lima poin, yang akan diisi oleh responden sesuai dengan indikator variabel. Untuk mengelolah data yang terkumpul dalam upaya untuk mendapatkan jawaban dari pokok permasalahan, maka metode analisis data yang digunakan adalah menggunakan software SPSS for windows 21. Hasil penelitian menunjukkan bahwa media sosial Instagram dan kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian. Peran media sosial instagram memiliki pengaruh paling dominan terhadap keputusan pembelian dibandingkan dengan kualitas pelayanan. Penelitian ini juga memberikan rekomendasi kepada industri otomotif untuk memperhatikan kualitas pelayanan kepada konsumen terutama pada Assurance (Jaminan).
The influence of tourist experiencescape and unique perceptions on destination satisfaction and loyalty: A study of natural and cultural tourism in Indonesia Munawar, Fansuri; Handayani, Rini
Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-2 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5iSpecial-Issue-2.8292

Abstract

Purpose — This study aims to analyze the role of the tourist experience and unique perceptions of a destination on destination satisfaction and loyalty in natural and cultural tourism models in Indonesia.Method — We employed a quantitative analysis in this study. The study's participants consisted of 100 tourists who had explored various natural and cultural tourist destinations, encompassing sites such as Tanjung Kelayang SEZ, Siak Sri Indrapura, Dieng, Borobudur Temple, Panglipuran Tourism Village, Uluwatu, Bromo Tourism, and the Heritage and Culture Museum. The data analysis method employed in this research is based on the Partial Least Square Structural Equation Model (SEM-PLS).Result — The findings of this study indicate that the variables 'tourist experiencescape' and 'unique perceptions' have a positive influence on destination satisfaction. Additionally, destination satisfaction has a significant and positive impact on destination loyalty. Furthermore, destination satisfaction mediates the relationship between the tourist experiencescape and unique perceptions of the destination on loyalty.Contribution — This research makes a significant academic contribution by addressing a noteworthy gap in the existing literature. Prior studies have not extensively explored the relationships between the tourist experiencescape, unique perceptions of destinations, destination satisfaction, and subsequent loyalty in the context of natural and cultural destinations.
Eco-Innovation Adoption in Emerging Markets: Analyzing Managerial and Environmental Factors in Indonesian SMEs Munawar, Fansuri; Kaniawati, Keni; Handayani, Rini; Sukma, Andhi; Yudanegara, Aditya; Wiludjeng SP, Sri
Journal of Enterprise and Development (JED) Vol. 6 No. 2 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i2.11124

Abstract

Purpose — This study examines the influence of managerial and environmental factors on the adoption of eco-innovation practices to improve business sustainability in small manufacturing firms.Method — The research employs a quantitative approach, gathering primary data from 110 owners and managers of small manufacturing firms in Bandung, Indonesia. Structural Equation Modeling (SEM) is utilized to analyze the relationships between managerial and environmental drivers, eco-innovation practices, and business sustainability. The data was analyzed using the Partial Least Squares (PLS) method via SmartPLS 3.0 software.Result — The study's findings demonstrate that both managerial drivers (such as eco-commitment, eco-efficiency, and eco-capability) and environmental drivers (including eco-consumer demand, eco-regulation, and eco-competition) have a significant positive impact on the adoption of eco-innovation practices. These eco-innovation practices, in turn, significantly contribute to enhancing business sustainability. This underscores the importance of integrating sustainable practices into business operations and proactively responding to environmental pressures to achieve long-term competitive advantage.Novelty — This research offers new insights by focusing on small manufacturing firms in an emerging market—a context that has been relatively underexplored in existing literature. Unlike previous studies that mainly target large enterprises or developed markets, this study highlights the critical role of eco-innovation in promoting sustainability within small firms in Indonesia. Moreover, it distinguishes the unique impacts of both managerial and environmental drivers, providing a more comprehensive understanding of the factors that motivate the adoption of eco-innovation practices in small enterprises.
Peningkatan Kompetensi dalam Bidang Manajemen Pemasaran melalui Pelatihan Berbasis Andragogi di Pusat Kegiatan Belajar Masyarakat (PKBM) Bina Mandiri Center - Kota Bandung Handayani, Rini; Munawar, Fansuri; Nilasari, Irma; Yudhanegara, Aditya; Hapsari, Ayuningtyas Y.; Oktaviani, Desy; Sukma, Andhi
Jurnal Pengabdian Dharma Laksana Vol. 6 No. 1 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v6i1.32824

Abstract

Pusat Kegiatan Belajar Masyarakat (PKBM) merupakan lembaga  yang   bergerak dalam bidang pendidikkan,  dibentuk oleh masyarakat dan ada dibawah bimbingan dan   pengawasan  Dinas Pendidikan Nasional. PKBM memiliki tujuan  memberi kesempatan kerja yang luas untuk meningkatkan keterampilan dan pengetahuan dalam mencari nafkah dan mengembangkan diri , khususnya bagi masyarakat yang kurang mampu. Pada umumnya PKBM masih mengalami kendala dalam pelaksanaannya  yaitu belum mengacu pada standar nasional pendidikkan, salah satunya meliputi standar kompetensi lulusan, dimana lulusan kurang memiliki keterampilan yang memadai. Program PKM ini  menyasar mitra PKBM  yang berlokasi di  Jl. Tubagus Ismail No. 57 Kel. Sekeloa Kec. Coblong kota Bandung, dengan  memfokuskan pada peningkatan keterampilan warga belajar Bina Mandiri Center melalui pelatihan dalam bidang pemasaran, melalui metode pelatihan Andragogi. Tahapan Pelatihan diawali dengan Training Needs Analysis yang dilanjutkan dengan Achieving  Service Excellence dan Summary Evaluation Report. Penyelenggaraan pelatihan telah dilaksankan dengan baik, berkat persiapan yang baik pada tahap penggalian kebutuhan pelatihan yang tepat sasaran.
Efforts to accelerate the export of creative craft industries through business intelligence model framework Munawar, Fansuri; Munawar, Ghifari
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 5 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i5.2739

Abstract

This article seeks to develop a framework model for a business intelligence system mapping West Java's exports of creative crafts. The fundamental issue is that the craft industry's exports are underperforming due to a lack of responsiveness in capturing export opportunities. In addition, the lack of a business intelligence system in the craft industry to evaluate export mapping on the global market emphasizes the importance of this research. This body of literature employs the research methods of data gathering and consolidation, determining information needs, and developing a framework for business intelligence. This study investigates primary data regarding the export of handicrafts from West Java, including exporter data, export commodity data (HS code), export trade transactions, export destination country data, and the overall export value and volume. The proposed model is a framework for mapping the export of craft creative industries and the stages of business intelligence (BI) deployment. Based on the results and discussion, the proposed BI framework can serve as a basis for developing a business intelligence system to evaluate the export mapping of handcraft products in West Java.
Barriers to Creativity, Market Knowledge Acquisition and Market Performance: The Moderating Role of Network-Building Capability in SME Sector Munawar, Fansuri; Handayani, Rini
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 1 (2024): JABM, Vol. 11 No. 1, Januari 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.1.151

Abstract

Background: Small and medium enterprises (SMEs) play a crucial role in economic development, but various barriers often hinder their ability to drive innovation through creativity. This study aims to investigate these barriers and their impact on market performance, with a focus on the moderating role of network-building capability and the mediating role of market knowledge acquisition.Purpose: The primary objectives of this study are to (1) identify environmental and management barriers that hinder creativity in SMEs, (2) explore how market knowledge acquisition mediates the relationship between creativity and market performance, and (3) evaluate the role of network-building in moderating the impact of these barriers.Design/methodology/approach: The study used a survey-based approach, collecting data from 195 SME owners or managers across nine manufacturing sub-sectors in Bandung, Tasikmalaya, and Majalengka. Data analysis was performed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 3.0.Findings/Result: The results show that environmental barriers are not significant on creativity, but management barriers significantly inhibit creativity. Then, creativity positively affects market knowledge acquisition and market performance. In addition, market knowledge acquisition is a mediator between creativity and market performance, and network-building capability effectively moderates the negative impact of management barriers on creativity.Conclusion: SMEs should focus on enhancing their network-building capabilities to mitigate management barriers that hinder creativity. Moreover, continuous market knowledge acquisition is critical for turning creative ideas into practical innovations that can improve market performance.Originality/value (State of the art): This study provides insights into the managerial and environmental barriers faced by SMEs in fostering creativity and highlights the importance of network-building and market knowledge acquisition. It contributes to the literature by offering an understanding of how SMEs can overcome barriers to improve market performance. Keywords: barriers, creativity, market knowledge acquisition, market performance, SME
The Influence of Perception Price, Perception Quality And Product Design On Repurchase Intention With Perception Value As A Mediation Variable (Case Study Of Brand Mulia Ceramic Consumer In Bandung City) Muzahiddan, Arizal; Munawar, Fansuri
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i3.3833

Abstract

This research aims to examine the influence of price perception, quality perception and product design on repurchase intention with value perception as a mediating variable. The research method used is quantitative with a descriptive verification approach. Researchers use non-probability sampling techniques, namely sampling techniques that do not provide opportunities or opportunities for each member of the population to be selected as a sample. This study selected a sample of 100 people. The tool used to analyze the data in this research is SmartPLS 4. The research results show that (1) price perception has a positive effect on value perception, (2) perception has no positive effect on value perception, (3) product design has a positive effect on value perception, (4) price perception has a positive effect on repurchase interest, (5) quality perception has no positive effect on repurchase interest (6) product design has no positive effect on repurchase interest (7) value perception has a positive effect on repurchase intention, (8 ) price perception has a positive effect on repurchase interest through perceived value, (9) Quality perception does not have a positive effect on repurchase interest through value perception, (10) Product design has a positive effect on repurchase interest through value perception.
The impact of anthropomorphism, consumer trust, and consumer attitude on purchase decisions of environmentally friendly products Munawar, Fansuri; Handayani, Rini; Nilasari, Irma; Yudanegara, Aditya; Oktaviani, Desy
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1215

Abstract

Environmentally friendly product purchase behavior is receiving increasing attention in the current marketing literature because understanding it is critical to the growing number of companies developing and marketing green products. However, only some know the importance of environmentally friendly products that can reduce adverse environmental effects. This study aims to analyze the factors that can increase consumer purchasing decisions for this environmentally friendly product. This study examines anthropomorphism, consumer trust, and attitudes toward purchasing decisions for environmentally friendly products. Sampling was conducted on 200 respondents who use environmentally friendly products in Bandung. The data analysis used is a structural equation model based on partial least squares (SEM-PLS) with the help of SmartPLS 3.0. All hypotheses in this study were accepted based on the data processing results. It means that anthropomorphism can have a positive effect on consumer trust and consumer attitudes. In addition, anthropomorphism, consumer trusts, and consumer attitudes can also directly influence the purchasing decisions of environmentally friendly products.
ACHIEVING PERFORMANCE THROUGH STRATEGIC AGILITY AND ENTREPRENEURIAL INNOVATION: AN EMPIRICAL RESEARCH IN SMEs SECTOR Munawar, Fansuri; Kaniawati, Keni; Latifah, Ifa; Buana, Dwinto Martri Aji
Jurnal Aplikasi Manajemen Vol. 21 No. 1 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.1.03

Abstract

Small and medium enterprises (SMEs) are often considered significant in developing countries like Indonesia. However, there are several problems regarding the quality of human resources and technical and non-technical skills, weaknesses in seizing opportunities, and lack of innovation. For this reason, SMEs need to be continuously developed both in quantity and quality, especially in improving their performance to contribute to economic de­ve­lopment. Therefore, this study examines the factors directly or indirectly related to improving its performance. This study empirically predicts that strategic agility can influence entrepreneurial innovation and organizational learning. Furthermore, this study proposes a relationship between strategic agility, entrepreneurial innovation, and organizational learning on performance in SMEs. This research was conducted by taking samples from SMEs in the food and beverage, fashion, service, and other sectors. Sampling was conducted on 110 owners or managers of UKM in the Bandung, Garut, and Sumedang areas. Da­ta analysis in this study used SEM-PLS. The results show that strategic agility positively relates to entrepreneurial innovation and organizational learning. Then, these findings show that organizational learning has the most significant influence on performance compared to strategic agility and entrepreneurial innovation. This study implies that SMEs can respond quickly to external changes, find creative solutions, and have agile capabilities in work processes. Recommendations for further research include environmental uncertainty moderating variables linking strategic agility and performance.
Co-Authors Aditya Yudanegara Andhi Sukma Annisa Lisdayanti Artiyani, Muji Asep Anwar Buana, Dwinto Martri Aji Desak Putu Raka Permana Dewi Didi Tarmidi Dinda Kayani Putri Bestari Farida Nursjanti Gallang Perdana Dalimunthe Ghifari Munawar Gumilar, Teguh Hapsari, Ayuningtyas Y. Ifa Latifah Ifa Latifah Ilham Priangga Irfan Rizki, Muhammad Iwan Ridwansyah Latifah, Ifa Maolana Ependi Mariana Rachmawati Martini, Margaretha Leni Md. Wildan Meriza Hendri Muhammad Anzhar Pratama Muzahiddan, Arizal Ni Putu Nurwita Pratami Wijaya Nilasari, Irma Nina Nurani Oktaviani, Desy Purwaningdyah, Sri Wilujeung Sunu Rachmatillah, Zulfa Zakiah Ramadhan, Alfan Fahmi Pangestu Rini Handayani Rini Handayani Sri Wiludjeng SP, Sri Suganda, Uce Karna sukmadijaya, Ahmad Yanny Iriani Yudhanegara, Aditya Yunengsih, Neng