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Media and Women’s Economy: an Empirical Analysis of Gender Equality Construction of Salafi Congregation in Lampung Nugroho, Dwi; Setyawan, Dharma; Mansyur, Abdurrahman; Yunita, Dewi Sri
Analisa: Journal of Social Science and Religion Vol 8, No 1 (2023): Analisa: Journal of Social Science and Religion
Publisher : Balai Penelitian dan Pengembangan Agama Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18784/analisa.v8i1.1940

Abstract

Gender equality is an important aspect of building harmony in the family. Salafis, with their teachings of Islamic purity, is considered a religious organization that severely restricts women's activities. This reality makes the public think that Salafi women are domesticated, subordinated, and discriminated against in terms of gender. This study examines and explores the concept of gender equality in the Salafi family and how it is contextualized in reality and women's economic movements. This qualitative research uses observational data, periodic WhatsApp application interviews, and documentation studies. This study shows that, first, an understanding of gender equality has been developed in Salafi families in Lampung, although its implementation still requires negotiation by considering the rights and obligations of women in the family, as wives, mothers, and both. Second, while still paying attention to religious norms, Salafi women utilize social media, the internet, and digital technology to build businesses, partner, and connect with many parties. Third, the creativity of Salafi women in building homes as a place for entrepreneurship, no longer a domestic space, has been able to form alliances instead of causing conflict between home and workplace and clouding public perceptions that they are domesticated.
Enhancing The Loyalty of Credit Guarantee Corporation Partners Through Service Quality, Facilities, Prices, and Accessibility Sakinah, Tazkiyah; Banuwa, Laili Fadhila; Nugroho, Dwi; Putri, Lidya Ayuni
International Journal of Economics, Business, and Entrepreneurship Vol 7 No 2 (2024): IJEBE July - December 2024
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v7i2.299

Abstract

This study aims to analyse the effect of service quality, facilities, price, and accessibility on the loyalty of credit guarantee partners on the Sumatra island. The research method is quantitative, using descriptive analysis and multiple linear regression. Primary data was obtained through questionnaires distributed to 135 credit guarantee partners, while secondary data was obtained from various sources relevant to the research. The results of the multiple regression analysis show that the four variables simultaneously have a significant effect on partner loyalty. However, only facilities and prices partially have a positive and significant effect. Accessibility had a significant negative effect, while service quality had no significant effect. These findings suggest that improved facilities and competitive pricing are key to increasing guarantor partner loyalty. This research has important implications for bonding companies in formulating strategies to maintain and increase partner loyalty.
The Influence of Gender and Education Issues on Youth Political Interest: Evidence from Metro Nugroho, Dwi; Risvana, Audy Anzany; Solehah, Tika Amirul
Jurnal Dialog Vol 47 No 2 (2024): Dialog
Publisher : Sekretariat Badan Moderasi Beragama dan Pengembangan Sumber Daya Manusia (BMBPSDM) Kementerian Agama RI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47655/dialog.v47i2.866

Abstract

Abstract In recent decades, young people's political participation has emerged as a significant topic of political debate, given their role as agents of future social and political change. Many political actors conduct practical politics in a variety of ways to mobilize young people's choices. This research intends to explore young people's interest in political ideas that can cater to future requirements. This study used a hybrid method (quantitative and qualitative), combining survey data from 130 respondents, (samples were determined using the Lemeshow formula) and in-depth interviews with 12 Muslim and 3 non-Muslim. This study focuses on the perspectives of vulnerable young students aged 17 to 20 as first-time voters in Metro-Lampung. This study reveal that education and gender issues had a positive and significant influence on political interest of young people more than economic issues which many politicians campaign for public. It has been qualitatively proven that youths, both Muslims and non-Muslims, have a proclivity for gender and educational issues in making political choices. These findings imply that political ideas that are in line with the needs of young people and are a response to problems developing in society can influence youth political interest.
SALAFI MUDA DAN KEPEMILIKAN BISNIS: KEWENANGAN PEREMPUAN MUDA SALAFI MENGELOLA BISNIS ONLINE Dwi Nugroho; Angga Febrian; Dharma Setyawan
Penamas Vol 37 No 1 (2024): Volume 37, Issue 1, January-June 2024
Publisher : Balai Penelitian dan Pengembangan Agama Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31330/penamas.v37i1.749

Abstract

Salafi women are regarded as a more tight and exclusive community than men. This reality highlights Salafi Sharia provisions, which mandate women to stay at home. Nonetheless, young Salafi women are beginning to engage in productive activities by tapping business opportunities of digital economy. This study is based on a massive phenomenon regarding the involvement of young Salafi women in digital entrepreneurial activities. Using a case study of Salafi women in Lampung with purposive sampling technique, it analyzes data from in-depth interviews with 13 young Salafi women who run online enterprises and 2 men (ustadz and teacher) served as the main sources for this explorative qualitative research. This study demonstrates that apart from accepting technological advances, Salafi women also actualize themselves in digital economic activities. They can run successful online businesses and have a positive impact on their financial emancipation. Their internet commercial activities strictly adhere to Islamic law and not limited to products associated with Salafi life. Their activities do not deviate from Islamic norms and instead reflect the Salafis’ productive and reformist characteristics. Challenging conventional wisdom on Salafi women, this study finds that within their submission to Salafi teachings and piety, they claim their active agency and contributions to family economy.
The mompreneurs and its contribution on family prosperity: Insight from women empowerment of Payungi community Nugroho, Dwi
Asian Management and Business Review Volume 3 Issue 2, 2023
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol3.iss2.art3

Abstract

This study intends to observe and investigate the increased activity of Muslim women (housewives) as entrepreneurs, the influence of women entrepreneurs on the family economy, and community (NGo) contributions to empowering women, mentorship, education, and expanding capacities. In a qualitative study employing a phenomenological approach, information was gathered by observing and interviewing six members of the empowerment community (two of whom were the initial initiators) and five women (housewives). Meanwhile, documentation studies are optimized in order to deepen the data analysis outcomes. Data from primary sources were evaluated and validated using triangulation techniques. The results reveal that, first and foremost, entrepreneurship is a new economic activity for Muslim women (housewives). Second, women entrepreneurs working together in a culinary tourism destination have a favorable impact on the family's economic well-being. Third, the community's presence (NGo) in developing women entrepreneurs' knowledge, capacities, and competencies in the notion of empowerment is the foundation for the transformation of women into entrepreneurs. The Payungi community serves as a role model for empowerment by optimizing the existence of a religious space, the Entrepreneurial Pesantren, as a space for women's education. The empowerment process pushes women to continuously develop their capabilities, such as optimizing social media, smartphone applications, and product branding content. This study requires additional research in order to acquire more comprehensive results by taking into account the opinions of academia, the media, and the greater business. This research becomes a proposal for government institutions and non-governmental organizations, which is empowering or want to empower.
Improving SMEs Business Productivity with Microsoft Excel Training in the Big Data Era Yuningsih, Yuningsih; Andriani, Lis; Firdaus, Luthfi; Nugroho, Dwi; Putra Pradipta, Rafi
Journal of Social Sciences and Technology for Community Service (JSSTCS) Vol 5, No 2 (2024): Volume 5, Nomor 2, September 2024
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v5i2.4720

Abstract

The business complexity requires business actors to have special skills in managing and analyzing data in Big Data. This community service aims to provide in-depth training on the use of Microsoft Excel as a platform for managing and analyzing data. The ability to manage and analyze data will greatly affect business productivity in facing the challenges and opportunities that exist in the Big Data era. Participants will be equipped with knowledge and practical skills in utilizing various relevant Excel features, including pivot tables, vlookup, if, and sophisticated data analysis techniques. This training uses a mentoring approach through several processes: preparation, implementation, mentoring and evaluation, and post training mentoring. The results reveal significant effects: awareness of technology to increase SMEs productivity is built; the competence of SMEs actors in using Microsoft Excel increases; and SMEs actors are able to increase efficiency and effectiveness in managing, processing, and analyzing data so that they can optimize the decision-making process more effectively and accurately. However, in-depth material is still needed, so further training is needed to deepen the knowledge and skills of SMEs actors. This is important for SMEs to respond to the challenges in the increasingly complex global market.
Pancadaya Transformation as a Catalyst for Empowerment-Based Collective Economic Independence and Prosperity in Indonesia Dharma Setyawan; Dwi Nugroho; Suhono, Suhono; Mowafg Abrahem Masuwd
International Journal of Community Engagement Payungi Vol. 5 No. 1 (2025): International Journal of Community Engagement Payungi
Publisher : Yayasan Payungi Smart Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58879/ijcep.v5i1.88

Abstract

This research explores community-based economic transformation through case studies of Pasar Yosomulyo Pelangi (Payungi) in Metro, Pasar Papringan in Temanggung, and Pasar Kamu in Deli Serdang. These three markets exemplify an alternative model of people-centered economic development grounded in the Pancadaya principles knowledge, sacrifice, movement, culture, and welfare—within a collective empowerment framework. The findings reveal that this approach not only enhances financial well-being but also fosters social solidarity, cultural revitalization, and ecological sustainability. Empowerment emerges through a praxis-based mechanism that integrates critical reflection and collective action, inspired by the emancipatory philosophies of Paulo Freire and Tan Malaka. In these market spaces, citizens act not only as economic agents but also as active learners and educators, cultivating agency, awareness, and alternative economic practices. Each site demonstrates localized strengths: Payungi excels in critical consciousness, transformative education, and multidimensional welfare; Papringan stands out for ecological awareness and innovative local currency systems; while Pasar Kamu contributes significantly to MSME empowerment and digital adaptation. This study contributes a novel theoretical framework Pancadaya Transformation for understanding community empowerment as an integrative process of economic, cultural, educational, and ecological development. It advances the discourse on alternative development by demonstrating how grassroots market spaces can function as educational arenas, cultural incubators, and engines of equitable growth. As such, Pancadaya offers a replicable, value-driven model for sustainable economic transformation rooted in local wisdom and participatory action, particularly relevant for the Indonesian context and other Global South settings.
Difusi Ipteks Pemasaran Digital Dalam Membangun Kehadiran Merek Dan Menjangkau Konsumen Baru Pt Almas Dwi Nugroho; Angga Febrian; Yuniarti Fihartini; Mutiasari Nur Wulan; Sri Asmirani; M Ghatan Dinata; Dzaki Oktarian
Journal Social Science And Technology For Community Service Vol. 6 No. 2 (2025): Volume 6, Nomor 2, September 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i2.661

Abstract

Persaingan dalam pasar perumahan subsidi semakin meningkat, sehingga menuntut pengembang untuk memiliki strategi pemasaran yang adaptif dan relevan secara digital. PT Almas Berkah Mandiri, sebagai pengembang proyek Arraz Residence, menghadapi tantangan besar akibat ketiadaan kehadiran digital, yang membatasi jangkauan mereka terhadap calon konsumen potensial. Kegiatan pengabdian masyarakat ini bertujuan untuk membangun strategi pemasaran digital komprehensif guna meningkatkan visibilitas merek dan mengakuisisi leads berkualitas. Solusi yang ditawarkan meliputi pembuatan konten kreatif dan terjadwal untuk Instagram dan TikTok, optimalisasi Facebook Marketplace sebagai media promosi, peluncuran kampanye Facebook Ads tersegmentasi dengan integrasi Facebook Pixel, serta pengembangan landing page informatif yang performanya dipantau melalui Google Analytics. Selama pelaksanaan pada April–Mei 2025, pendekatan ini berhasil membentuk kehadiran digital perdana Arraz Residence dengan capaian awal yang menjanjikan: peningkatan jangkauan konten Instagram sebesar 38,7%, peningkatan interaksi di TikTok sebesar 211%, dan 73 klik tautan dari kampanye iklan berbayar. Capaian ini memperlihatkan bahwa strategi digital mampu mengubah pola promosi tradisional menjadi pendekatan berbasis data dan target audiens. Hasil ini menunjukkan efektivitas digitalisasi sebagai solusi strategis bagi pengembang properti untuk beradaptasi dalam era disrupsi
BEYOND POVERTY AND PATRIARCHY: WOMEN’S EDUCATION AS CATALYST FOR ECONOMIC AGENCY AND FAMILY EMPOWERMENT IN RURAL LAMPUNG Nugroho, Dwi; Setyawan, Dharma
Kafa`ah: Journal of Gender Studies Vol 15, No 2 (2025)
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/jk.v15i2.862

Abstract

Many women do not continue their education due to patriarchal paradigms within their families and society, as well as economic constraints. However, higher education is a space for women to actualize themselves, improve their competencies, and strengthen their relationships in order to face future challenges. This study aims to observe and investigate how women fight for their educational rights and apply their knowledge in various situations. This study focuses on the perspectives of young women and parents in Liman Benawi as primary data. The results of this study indicate that first, women's persistence in communicating and negotiating with parents about education and the future serves as an effort to raise parents' awareness of the positive impacts of education. Second, those from disadvantaged families must take on the consequences of working part-time or seeking scholarships. Third, educated women ultimately have many opportunities to secure employment, activate family education for their children, and bring about social-cultural and socio-economic impacts. Therefore, to reduce pressure on others rural women, affirmative policies such as special scholarships for rural women from poor families are needed as a means of reducing financial barriers. Additionally, mentoring programs involving successful women from diverse backgrounds can serve as both inspiration and role models in fostering educational aspirations. Integrating a gender equality perspective into village development planning can also be a long-term strategy for transforming the deeply rooted social and cultural structures that perpetuate gender bias.