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All Journal Jurnal Komunikasi JURNAL PROMOSI KESEHATAN INDONESIA Jurnal Ilmu Komunikasi Transformasi: Jurnal Pengabdian Masyarakat Komuniti : Jurnal Komunikasi dan Teknologi Informasi Jurnal Komunikasi Sahafa Journal of Islamic Communication Jurnal Common JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Al-MUNZIR LINIMASA: JURNAL ILMU KOMUNIKASI Avant Garde Communicology: Jurnal Ilmu Komunikasi Warta Ikatan Sarjana Komunikasi Indonesia Indonesian Journal of Electrical Engineering and Computer Science Jurnal Pewarta Indonesia Proceeding ISETH (International Summit on Science, Technology, and Humanity) Warta LPM Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi The Indonesian Journal of Computer Science Proceedings of Jogjakarta Communication Conference (JCC)
Dian Purworini
Universitas Muhammadiyah Surakarta
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Komuniti : Jurnal Komunikasi dan Teknologi Informasi

 1 
PERAN IMC DALAM PEMILIHAN MOMMILK MANAHAN SOLO SEBAGAI PILIHAN KUNJUNGAN KONSUMEN Purwaningsih, Endang Sri; Purworini, Dian; Purworini, Dian
Komuniti: Jurnal Komunikasi dan Teknologi Informasi Volume 8, No 2, September 2016
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v8i5.3620

Abstract

This study is to explore the IMC activity conducted by Mommilk Manahan Solo in attracting consumen interest. The research was conducted in Mommilk restaurant, Surakarta city. The quantitative descriptive methodology arranged to support the study while the measurement scale used Likert scale. The sample of this study was Mommilk costumers. The questioners were distributed to gauge the IMC activity, which can be devided into three specific factors; promotion and direct sell, public relation, and advertisement. In the outline of factors are the variables that influence the customers in selecting Mommilk as a preference. The result shows that the IMC activity is positively influence costumers to choose Mommilk as a preference. This study finds that several actions taken by the restaurant management successfully influenced the customers to choose Mommilk instead of others restaurants. Those actions become refence for the management to develop the service in order to attract the costumers.?
PERAN IMC DALAM PEMILIHAN MOMMILK MANAHAN SOLO SEBAGAI PILIHAN KUNJUNGAN KONSUMEN Purwaningsih, Endang Sri; Purworini, Dian; Purworini, Dian
Komuniti: Jurnal Komunikasi dan Teknologi Informasi Volume 8, No 2, September 2016
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v8i5.3620

Abstract

This study is to explore the IMC activity conducted by Mommilk Manahan Solo in attracting consumen interest. The research was conducted in Mommilk restaurant, Surakarta city. The quantitative descriptive methodology arranged to support the study while the measurement scale used Likert scale. The sample of this study was Mommilk costumers. The questioners were distributed to gauge the IMC activity, which can be devided into three specific factors; promotion and direct sell, public relation, and advertisement. In the outline of factors are the variables that influence the customers in selecting Mommilk as a preference. The result shows that the IMC activity is positively influence costumers to choose Mommilk as a preference. This study finds that several actions taken by the restaurant management successfully influenced the customers to choose Mommilk instead of others restaurants. Those actions become refence for the management to develop the service in order to attract the costumers.?
MODEL INFORMASI PUBLIK DI ERA MEDIA SOSIAL: KAJIAN GROUNDED TEORI DI PEMDA SUKOHARJO Purworini, Dian
Komuniti: Jurnal Komunikasi dan Teknologi Informasi Volume VI, No. 1, Maret 2014
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v6i1.2929

Abstract

Model komunikasi yang diterapkan di instansi pemerintah daerah menarik untuk diteliti dari kajian public relations. Model komunikasi yang tampak dilakukan satu arah diyakini oleh banyak kalangan akan bergeser ke komunikasi dua arah seiring dengan maraknya perkembangan media sosial. Penelitian di bidang ini tentu sangat relevan mengingat humas secara ideal memiliki peran signifikan dalam mengelola komunikasi di instansi. Penelitian ini dilakukan di pemerintah daerah Sukoharjo. Penelitian dilakukan dengan yang teknik kualitatif dengan analisis data menggunakan grounded theory. Dari analisis yang dilakukan, dapat dijelaskan bahwa humas pemda Sukoharjo menganut model komunikasi satu arah, dimana model ini bertumpu pada diseminasi informasi kepada publik. Ini menjelaskan nilai utama yang melekat dalam komunikasi di humas pemda. Nilai utama termasuk pola komunikasi, tipe informasi dan media yang digunakan. Komunikasi satu arah terbentuk karena pengaruh SDM yang ada dan peraturan yang berlaku di instansi tersebut.
MODEL INFORMASI PUBLIK DI ERA MEDIA SOSIAL: KAJIAN GROUNDED TEORI DI PEMDA SUKOHARJO Dian Purworini
Komuniti: Jurnal Komunikasi dan Teknologi Informasi Volume VI, No. 1, Maret 2014
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v6i1.2929

Abstract

Model komunikasi yang diterapkan di instansi pemerintah daerah menarik untuk diteliti dari kajian public relations. Model komunikasi yang tampak dilakukan satu arah diyakini oleh banyak kalangan akan bergeser ke komunikasi dua arah seiring dengan maraknya perkembangan media sosial. Penelitian di bidang ini tentu sangat relevan mengingat humas secara ideal memiliki peran signifikan dalam mengelola komunikasi di instansi. Penelitian ini dilakukan di pemerintah daerah Sukoharjo. Penelitian dilakukan dengan yang teknik kualitatif dengan analisis data menggunakan grounded theory. Dari analisis yang dilakukan, dapat dijelaskan bahwa humas pemda Sukoharjo menganut model komunikasi satu arah, dimana model ini bertumpu pada diseminasi informasi kepada publik. Ini menjelaskan nilai utama yang melekat dalam komunikasi di humas pemda. Nilai utama termasuk pola komunikasi, tipe informasi dan media yang digunakan. Komunikasi satu arah terbentuk karena pengaruh SDM yang ada dan peraturan yang berlaku di instansi tersebut.
PERAN IMC DALAM PEMILIHAN MOMMILK MANAHAN SOLO SEBAGAI PILIHAN KUNJUNGAN KONSUMEN Endang Sri Purwaningsih; Dian Purworini
Komuniti: Jurnal Komunikasi dan Teknologi Informasi Volume 8, No 2, September 2016
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v8i5.3620

Abstract

This study is to explore the IMC activity conducted by Mommilk Manahan Solo in attracting consumen interest. The research was conducted in Mommilk restaurant, Surakarta city. The quantitative descriptive methodology arranged to support the study while the measurement scale used Likert scale. The sample of this study was Mommilk costumers. The questioners were distributed to gauge the IMC activity, which can be devided into three specific factors; promotion and direct sell, public relation, and advertisement. In the outline of factors are the variables that influence the customers in selecting Mommilk as a preference. The result shows that the IMC activity is positively influence costumers to choose Mommilk as a preference. This study finds that several actions taken by the restaurant management successfully influenced the customers to choose Mommilk instead of others restaurants. Those actions become refence for the management to develop the service in order to attract the costumers. 
PENGARUH BERITA LONJAKAN KASUS COVID-19 PADA AKUN INSTGRAM KEMENKES_RI TERHADAP MINAT VAKSIN FOLLOWERS AKUN KEMENKES_RI Ayu Sari Nur Lestiyanti; Dian Purworini
Komuniti: Jurnal Komunikasi dan Teknologi Informasi Volume 14, No. 2, September 2022
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v14i2.19193

Abstract

AbstrakFenomena penggunaan Instagram yang semakin merebak dimanfaatkan berbagai pihak untuk  berbagai tujuan. Dalam situasi pandemi seperti saat ini Instagram dimanfaatkan sebagai media untuk mengedukasi dan menginformasi masyarakat terkait Covid-19 dan vaksin Covid-19 . Tujuan dari penelitian ini untuk mengetahui bagaimana pengaruh terpaan berita lonjakan kasus Covid-19 pada akun Instagram kemenkes_ri terhadap minat vaksin followers akun Instagram kemenkes_ri. Teori dalam penelitian ini menggunakan teori SOR. Penelitian ini menggunakan metode kuantitatif eksplanatif. Menggunakan teknik pengambilan sampel nonprobabilitas dengan teknik purposive sampling. Teknik pengumpulan data dengan studi lapangan kegiatan survey melalui kuesioner. Teknik analisa data yang digunakan adalah analisis data regresi linier sederhana. Hasil penelitian diperoleh kesimpulan bahwa terpaan berita lonjakan kasus Covid-19 pada akun Intagram kemenkes_ri berpengaruh positif terhadap minat vaksin followers akun Instagram kemenkes_ri  yang diperoleh dari variabel terpaan berita lonjakan Covid-19 pada akun Instagram kemenkes_ri terhadap minat vaksin followers akun Instagram kemenkes_ri adalah sebesar 56,2% sedangkan 43,8% dari sisanya dipengaruhi oleh variabel lain.Kata kunci       : Terpaan berita, Covid-19, Instagram, Vaksin Covid-19AbstractThe phenomenon of using Instagram which is increasingly widespread is used by various parties for various purposes. In a pandemic situation like today, Instagram is used as a medium to educate and inform the public regarding Covid-19 and the Covid-19 vaccine. The purpose of this study was to find out how the influence of news of the spike in Covid-19 cases on the Ministry of Health's Instagram account on the interest in vaccines for followers of the Ministry of Health's Instagram account. The theory in this study uses the SOR theory. This study uses an explanative quantitative method. Using non-probability sampling technique with purposive sampling technique. Data collection techniques with field studies survey activities through questionnaires. The data analysis technique used is simple linear regression data analysis. The results of the study concluded that exposure to news of the spike in Covid-19 cases on the Ministry of Health's Instagram account had a positive effect on vaccine interest for followers of the Ministry of Health's Instagram account which was obtained from the variable of exposure to news of the Covid-19 spike on the Ministry of Health's Instagram account on interest in vaccines for followers of the Ministry of Health's Instagram account, which was 56, 2% while 43.8% of the rest is influenced by other variables.Keywords: News exposure, Covid-19, Instagram, Covid-19 vaccine
Co-Authors Agus Rakhmat Aji, Aditya Ratna alfi damayanti Aliyani, Nafi Rahima Almayda, Mutiara Bahi Anjani Bharata Ajie Aprilia Ayu Savira Ar-Rozi, Ahmad Nafis Nizam Arif Pristianto Athaya, Muhamad Rivandi Ayu Khoirotul Umaroh Ayu Sari Nur Lestiyanti Azaria Rahmadiva, Lelita Brilliyanti, Aulia Suffah Diah Priyawati Divi Galih Prasetyo Putri Dwi Pratiwi Endang Sri Purwaningsih Endang Wahyu Pamungkas Engkus Kuswarno Fitroh, Zavier Ferodova Al Had, Fairus El Haryanti, Yanti Hidayat, Rafli Hidayati, Nurul Rohmah Izzatul Arifah Kurniawati, Nurdika Kusnadi, Vigard Itnadia Kusumaningrum, Tanjung Anitasari Indah Lelita Azaria Rahmadiva Livia, Wardhatul Maryam Mar’atus Sholihah Naidoo, Gedala Mulliah Nuraini, Adhela Tasya Nurmalinda, Yanuba Nurul Aisyah, Vinisa Pertiwi, Nanda Hani Nur Pinandhita, Pradhana Satria Purwaningsih, Endang Sri Purwanti Hadisiwi Purwo Saputro, Edy Puspita Sari, Dela PuspitaSari, Tarisa Hayu Raihanil Jannah, Raihanil Rini, Novyanti Setiyo Riski Apriliani Rona Rizkhy Bunga Chasana Rona Rizky Bunga Chasanah Sabila, Mayta Sandrana, Sabrina Cantika Putri Santoso, Faturohit Rois Imron Setiyaningrum, Zulia Setyawan, Sidiq Setyawati, Anisa Setyowati, Nurul Siti Soekiswati Sohail Akhtar Syafuddin, Khairul Trijaya Trijaya Widi Widayat Wili Astuti Wulandari, Galih Tri Handrini Yuli Kusumawati Zahran, Muhammad Irfan