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All Journal Media Ekonomi dan Manajemen Procuratio : Jurnal Ilmiah Manajemen PINISI Discretion Review Mabny : Journal of Sharia Management and Business Implementasi Manajemen & Kewirausahaan CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Innovative: Journal Of Social Science Research Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Business Management and Economic Development (JUMPER) Southeast Asia Journal of Business, Accounting, and Entrepreneurship Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi J-CEKI
Musa, Muhammad Ichwan
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Promotion Mix Terhadap Keputusan Pembelian Sepeda Motor Suzuki Di Kota Makassar (studi kasus pada PT.Sinar Galesong Mandiri) Malik, A. Jihan Rahmadani; Ramli, Anwar; Musa, Muhammad Ichwan; Haeruddin, Muh. Ilham Wardhana; Hasdiansa, Ilma Wulansari
Mabny: Journal of Sharia Management and Business Vol. 4 No. 1 (2024): Mabny : Journal of Sharia Management and Business
Publisher : Faculty of Islamic Economics and Business, Madura Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/mabny.v4i01.13272

Abstract

This research is a quantitative study that aims to determine the effect of promotion mix on purchasing decisions for suzuki motorbikes in Makassar city. The population in this study were all consumers who had transacted at PT Sinar Galesong Mandiri for the last three years with a sample of 54 respondents. The data collection technique used is a questionnaire. The analysis technique used is multiple linear regression using Statistical Product and Service Solution (SPSS 20). The results of this study indicate that simultaneously the Promotion Mix variables (advertising, personal selling, sales promotion, publicity) have a significant effect on purchasing decisions. Partially, it shows that personal selling and sales promotion variables have a positive and significant effect on purchasing decisions for suzuki motorbikes, while advertising and publicity have no positive and insignificant effect on purchasing decisions
The Effect of Brand Image and Marketing Communication on Purchasing Decisions for the Azarine Cosmetic Brand at the Top Mizuko Makassar Store Hatta, Fadya Iftitah; Kurniawan, Agung Widhi; Musa, Muhammad Ichwan
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 2 No. 4 (2024): DECEMBER 2024 - SAINS
Publisher : PT Smart Media Makassar

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh citra merek dan komunikasi pemasaran dalam pengambilan keputusan di toko Top Mitzuko Makassar. Jenis penelitian ini adalah penelitian kuantitatif. Jumlah responden yang digunakan pada penelitian ini sebanyak 50 orang. Teknik pengumpulan data yang digunakan adalah kuesioner, studi kepustakaan dan observasi.  Teknik analisis data yang digunakan adalah analisis kuantitatif berupa uji validitas, uji reliabilitas, uji asumsi klasik, uji analisis regresi linear berganda, uji parsial, uji simultan serta uji koefisien determinasi dengan menggunakan IBM statistical product and service solutions (SPSS). Hasil penelitian ini menunjukkan bahwa citra merek berpengaruh negatif terhadap keputusan pembelian secara parsial. sedangkan komunikasi pemasaran berpengaruh positif  terhadap keputusan pembelian secara parsial.
THE INFLUENCE OF SERVICE QUALITY, PRICE, AND PROMOTION ON SHOPEEFOOD CUSTOMER LOYALTY IN STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS MAKASSAR PUBLIC UNIVERSITY Awad, Ribhi; Ramli, Anwar; Wardhana Haeruddin, Muhammad Ilham; Tawe, Amiruddin; Musa, Muhammad Ichwan
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 2 No. 3 (2023): APRIL
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i3.622

Abstract

The emergence of online-based food delivery services has significantly transformed consumer behavior, especially in the context of the COVID-19 pandemic. With the implementation of restrictions on community activities and the need for social distancing, consumers have increasingly turned to online platforms for various services, including food delivery. In this regard, understanding the factors that influence customer loyalty in the context of online food delivery becomes crucial. The aim of this study was to examine the impact of service quality, price, and promotion on ShopeeFood customer loyalty among students from the Faculty of Economics and Business at Makassar State University, both individually and collectively. To achieve this aim, a sample of 100 students from the Faculty of Economics and Business was selected based on predetermined criteria. Data collection techniques, including questionnaires, interviews, and a literature review, were employed. The collected data were analyzed through validity and reliability tests, as well as the classical assumption test, comprising normality, multicollinearity, and heteroscedasticity tests. Multiple linear analysis, hypothesis testing, and the coefficient of determination were also conducted to examine the relationships between the variables and customer loyalty. The study revealed that service quality, price, and promotion all played significant roles in influencing customer loyalty. Service quality has a significant impact on customer loyalty. Price plays a significant role in customer loyalty. Promotions have a significant influence on customer loyalty. Overall, service quality, price, and promotion collectively affect customer loyalty.
THE EFFECT OF TOTAL DEBT AND WORKING CAPITAL ON NET INCOME IN RETAIL TRADING COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE 2019-2021 PERIOD Savitri, Ni Made Widya; Akbar, Abdi; Anwar; Musa, Muhammad Ichwan; Nurman
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 2 No. 3 (2023): APRIL
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i3.659

Abstract

The progress and profitability of a company are intricately linked to its financial management, specifically regarding total debt and working capital. This study aims to empirically examine the impact of Total Debt and Working Capital on Net Income in retail trade sub-sector companies listed on the Indonesia Stock Exchange during the period from 2019 to 2021. Employing quantitative research methods, the study employs purposive sampling to gather data. The sample comprises 24 companies. The study considers total debt and working capital as independent variables, while net income serves as the dependent variable. Secondary data is collected from the official website of the Indonesia Stock Exchange and analyzed using multiple linear regression analysis. The findings demonstrate that working capital has a significant partial effect on net income, and both total debt and working capital exhibit a positive and significant simultaneous effect on net income in retail trading companies listed on the IDX between 2019 and 2021.
PENGARUH EXPERIENTAL MARKETING DAN MARKETING PUBLIC RELATION TERHADAP LOYALITAS PELANGGAN Swastika, Alya; Burhanuddin, Burhanuddin; Musa, Muhammad Ichwan; Tawe, Amiruddin; Hasdiansa, Ilma Wulansari
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i2.4218

Abstract

The increase in the value of electronic money transactions encourages competition for digital wallet products in Indonesia, one of the products that competes competitively is the GoPay digital wallet. The ups and downs of GoPay's position as the digital wallet product with the most usage require GoPay to build and maintain user loyalty. One important aspect of building and maintaining loyalty is by developing a targeted and integrated marketing communication strategy. In its efforts, GoPay implements experiential marketing and marketing public relations strategies that can be viewed from the user experience while using the application and forms of public relations through online and offline media. The type of research used is a descriptive quantitative approach, and makes GoPay digital wallet users in Makassar City as research subjects. The results of this study indicate that experiental marketing (X1) partially has a positive and significant effect on customer loyalty (Y). Marketing public relations (X2), partially, also has a positive and significant effect on customer loyalty (Y). Simultaneously, experiental marketing (X1) and marketing public relations (X2) have a positive and significant effect on customer loyalty (Y), so the collaboration of these two strategies will give better results in building and maintaining user loyalty. Kenaikan nilai transaksi uang elektronik mendorong kompetisi produk dompet digital di Indonesia, salah satu produk yang ikut bersaing secara kompetitif adalah dompet digital GoPay. Naik turunnya posisi GoPay sebagai produk dompet digital dengan penggunaan terbanyak menuntut GoPay untuk membangun dan mempertahankan loyalitas penggunanya. Salah satu aspek penting dalam membangun dan mempertahankan loyalitas adalah dengan menyusun strategi komunikasi pemasaran yang tepat sasaran dan terintegrasi. Dalam upayanya, GoPay menerapkan strategi experiental marketing dan marketing public relation yang dapat ditinjau dari pengalaman pengguna selama menggunakan aplikasi dan bentuk-bentuk hubungan masyarakat melalui media online dan offline. Jenis penelitian yang digunakan adalah dengan pendekatan kuantitatif deskriptif, serta menjadikan pengguna dompet digital GoPay di Kota Makassar sebagai subjek penelitian. Hasil penelitian ini menunjukkan bahwa experiental marketing (X1) secara parsial memberikan pengaruh yang positif dan signifikan terhadap loyalitas pelanggan (Y). Marketing public relation (X2), secara parsial, juga memberikan pengaruh yang positif dan signifikan terhadap loyalitas pelanggan (Y). Secara simultan, experiental marketing (X1) dan marketing public relation (X2) berpengaruh positif dan signifikan terbhadap loyalitas pelanggan (Y), sehingga kolaborasi dari kedua strategi ini akan memberi hasil yang lebih baik dalam membangun dan mempertahankan loyalitas pengguna.
Pengaruh Strategi Branding Terhadap Minat Beli Konsumen Pada CV. Vicious Pain di Kota Makassar Wahyudi, Andi Muh. Reza; Anwar, Anwar; Musa, Muhammad Ichwan; Burhanuddin; Ruma, Zainal
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan Untuk mengetahui seberapa berpengaruh strategi branding terhadap minat beli konsumen pada brand Vicious Pain.Variabel bebas dalam penelitian ini adalah Strategi Branding sedangkan variabel terikatnya adalah Minat Beli Konsumen. Populasi dalam penelitian ini adalah Seluruh konsumen Vicious Pain di kota Makassar . Sedangkan sampel yang digunakan yaitu sebanyak 30 responden. Teknik pengambilan sampel dalam penelitian ini dilakukan menggunakan metode sampel acak sederhana (metode Simple Random Sampling). Pengumpulan data dilakukan dengan menggunakan kuesioner. Teknik analisis data yang digunakan adalah analisis regresi linear sederhana dengan menggunakan SPSS 25.00 for windows. Hasil penelitian menunjukkan bahwa variabel Strategi Branding memiliki pengaruh signifikan terhadap variabel Minat Beli konsumen CV. Vicious Pain Kota Makassar Hal ini dibuktikan melalui diperolehnya nilai korelasinya. Yang artinya apabila Strategi Branding diasumsikan bernilai nol atau tidak terjadinya Strategi Branding, maka Minat Beli konsumen CV. Vicious Pain Kota Makassar tidak mengalami perubahan tetapi Jika Strategi Branding mengalami peningkatan satu satuan, maka hal ini dapat mempengaruhi Minat Beli konsumen pada CV. Vicious Pain Kota Makassar
Peran Organisasi Mahasiswa dalam Pengembangan Keterampilan Manajerial Mahasiswa di Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar Arnis, Syahrul Mubarak; Akbar, Abdi; Natsir, Uhud Darmawan; Musa, Muhammad Ichwan; Hamka, Rezky Amalia
Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Vol. 1 No. 2-4 (2024): MAY NOVEMBER 2024 - JRBME
Publisher : PT Smart Media Makassar

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Abstract

Tujuan pada penelitian ini adalah untuk mengetahui peran organisasi mahasiswa dalam peningkatan keterampilan manajerial mahasiswa di Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar. Penelitian ini merupakan sebuah penelitian kualitatif dengan pendekatan studi kasus. Penelitian ini secara geografis terletak di kelurahan Gunungsari kecamatan Rappocini Kota Makassar tepatnya di Fakultas Ekonomi  dan  Bisnis Universitas Negeri Makassar, perguruan tinggi dimana peneliti menempuh pendidikan tinggi. Penelitian ini dimulai pada bulan Februari -Maret tahun 2024. Data yang diperoleh melalui wawancara terhadap 13 informan yang dibagi menjadi 3 macam yaitu informan kunci, informan ahli dan informan tambahan. Selanjutnya data yang dikumpulkan dianalisis dengan menggunakan metode triangulasi sumber. Hasil penelitian menunjukkan bahwa organisasi mahasiswa memiliki peran dalam pengembangan keterampilan manajerial mahasiswa. Kegiatan operasional dalam organisasi mahasiswa secara tidak langsung mengembangkan keterampilan manajerial mahasiswa baik dari segi konseptual, interpersonal dan teknisnya.
How Do Millennial and Z Generations Make Investment Decisions? A Case Study From Makassar City Musa, Muhammad Ichwan; Aslam, Annisa Paramaswary; Aswar, Nurul Fadilah; Syahrul, Khaidir; Abadi, Rahmat Riwayat
Economics and Business Journal (ECBIS) Vol. 1 No. 6 (2023): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i6.91

Abstract

This study purpose to support the Indonesia’s government program to become a developed and prosperous country. The sample for this study the millennial generation and Z generation who live Makassar City and have total wealth or investment around IDR 70 million. We use this generations because the next generation has an important role to build and develop the finance sector in Indonesia and will support to become a developed country. The results show that financial literacy, income and financial behavior significantly positive with investment decisions. It is mean that good financial literacy, higher income, and the well financial behaviour will improve the quality of investment decisions.
The Influence of Work Discipline and Work Motivation on Employee Work Productivity at Tompobulu District Office, Gowa District Mutia, Nurul; Musa, Muhammad Ichwan; Wardhana Haeruddin, Muhammad Ilham; Tawe, Amiruddin; Dipoatmodjo, Tenri S.P.
Economics and Business Journal (ECBIS) Vol. 1 No. 6 (2023): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i6.99

Abstract

The aim of this research is to determine the influence of work discipline and employee work motivation at the Tompobulu sub-district office, Gowa Regency. The sample in this study was the entire population at the Tompobulu Subdistrict Office, Gowa Regency, 31 employees with a quantitative research type.f. The data used is primary and secondary data which was obtained using questionnaire distribution techniques.The results of the research after the data were processed with SPSS.13 show that there is a positive influence between the variables Work Discipline (X1) and Work Motivation (X2) on work productivity (Y) which can be shown through the multiple linear regression equation, namely Y= 4.087 + 0.733 X1 + 0.133 X2 + eand has a significant effect withThe calculated t value for each variable is 14.786 > t table (x1) and 2.134 > t table (X2), with the tarefsignifiction 0.000 < 0.05 (x1) and 0.042 < 0.05 (x2). Then the R square value is 0.885, this figure shows that the work discipline and work motivation variables contribute 88.5% and 21.5% are influenced byfactorothers not discussed in this study.
ANALISIS KINERJA KEUANGAN PADA PERUSAHAAN TRI BANYAN TIRTA TBK YANG TERDAFTAR DI BEI DENGAN MENGGUNAKAN METODE ALTMAN Z-SCORE Pramudita, Andi Widya; Haeruddin, Muhammad Ilham Wardhana; Nurman, Nurman; Sahabuddin, Romansyah; Musa, Muhammad Ichwan
Jurnal Manajemen Vol 3, No 2 (2023): Agustus
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v3i2.55974

Abstract

Abstrak. Penelitian ini bertujuan untuk mengetahui kinerja keuangan dari perusahaan Tri Banyan Tirta TBK yang terdaftar di BEI dengan menggunakan analisis z-score. Jenis penelitian yang digunakan adalah deskriptif kuantitatif. Sampel dalam penelitian ini adalah laporan keuangan dari PT Tri Banyan Tirta Tbk selama periode 2017-2021. Metode analisa dalam penelitian ini menggunakan model perhitungan Altman Z-score. Hasil penelitian ini menunjukkan hasil analisa Z Score pada PT Tri Banyan Tirta Tbk diperoleh hasil Z score pada tahun 2017-2021 dalam kategori bangkrut. Rasio working capital to total Assets setiap tahunnya mengalami fluktuasi. Rasio retained earnings to total assets pada tahun 2019 bernilai positif. Namun pada tahun-tahun lainnya 2017, 2018, 2020 dan 2021 nilai rasio ini bernilai negative. Rasio earnings before interest and tax to total assets pada tahun 2017-2019 bernilai negatif. Rasio book of value of total liabilities pada PT Tri Banyan Tirta Tbk pada tahun 2017-2020 mengalami penurunan.Kata kunci: Kinerja Keuangan, Altman Z-ScoreAbstract . This study aims to determine the financial performance of Tri Banyan Tirta Tbk companies listed on the IDX using z-score analysis. The type of research used is descriptive quantitative. The sample in this study is the financial statements of PT Tri Banyan Tirta Tbk during the 2017-2021 period. The analysis method in this study uses the Altman Z-score calculation model. The results of this study show that the results of the Z Score analysis at PT Tri Banyan Tirta Tbk obtained Z score results in 2017-2021 in the bankrupt category. The ratio of working capital to total assets fluctuates annually. The ratio of retained earnings to total assets in 2019 is positive. However, in other years 2017, 2018, 2020 and 2021 this ratio value is negative. The ratio of earnings before interest and tax to total assets in 2017-2019 was negative. The ratio of book of value of total liabilities at PT Tri Banyan Tirta Tbk in 2017-2020 has decreased.Keywords : Financial Performance, Altman Z-Score.
Co-Authors Abadi, Rahmat Riwayat Abdi Akbar Idris Abdul Rahman Agung Widhi Kurniawan Agustan, Andi Ahmad Adhiim Aliya, Sitti Nur Amalia, Reski Andi Mustika Amin Anwar Anwar Anwar Anwar Ramli Apriani, Ely Arnis, Syahrul Mubarak Aslam, Annisa Paramaswary Aslam, Nurul Fadilah Aulia, A Kurnia Reski Awad, Ribhi Basri, M. Naufal Afif Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Dangnga, Muhammad Taslim Darmawinata, Widhi Nugraha Sumiharja Dipoatmodjo, Tenri S.P. Fachrul, A. Dika Aulya Fadelia, Regita Fahira, Miftah Rizka Haeruddin, M. Ilham Wardhana Haeruddin, Muh. Ilham Wardhana Hasbiah, Siti Hatta, Fadya Iftitah Hety Budiyanti, Hety Ilma Wulansari Hasdiansa Irwanto, Denia M. Ikhwan Maulana Haeruddin Mahameru, Andi Agung Malik, A. Jihan Rahmadani Mallarangeng, Andi Dzakwan Mayori, Elsi Mutia, Nurul Natasya, Wilda Dwitya Putri Natsir, Uhud Darmawan Nurcahaya, Nurcahaya Nurman Nurman Nurman Nurul Fadilah Aswar Parawansa, Jalaluddin Mannagalli Pramudita, Andi Widya Ramadani, Dea Ramadhani, Nurhikmah Rezqi Ramandha, Raiqah Inayah Rauf, Anwar Rezky Amalia Hamka Riu , Isma Azis Romansyah Sahabuddin Ruma, Zainal Sah, Nurul Alfadiza Saleh, Reyna Eka Saputri Sareong, Wira Yunita Sari, Nurul Fadila Savitri, Ni Made Widya Swastika, Alya Syafikah, Nurul Syahrul, Khaidir Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Wahyudi, Andi Muh. Reza Wulandari Wulandari Yunus, Yusnita