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Journal : Satya Widya: Jurnal Studi Agama

The Viral of Hadist: Dimensi dan Makna Meme #Hadis Dalam Media Sosial Instagram Fernando, Henky; Larasati, Yuniar Galuh; Qudsy, Saifuddin Zuhri
Satya Widya: Jurnal Studi Agama Vol 6 No 1 (2023): Satya Widya: Jurnal Studi Agama
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat Institut Agama Hindu Negeri Tampung Penyang Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33363/swjsa.v6i1.961

Abstract

The dissemination of hadith meme images through the #hadis hashtag on Instagram social media has brought up complex and contextual dimensions and meanings. The studies that have discussed this context have only focused on aspects of communication, so the dimensions and meanings of hadith meme images disseminated on Instagram social media have not been comprehensively explained. This study focuses on the question "What are the dimensions and meanings of hadith meme images in the hashtag #hadith disseminated on Instagram social media?" To answer this question, this study uses a netnographic method that is descriptive qualitative in investigating the characteristics and meaning behind a hadith meme image disseminated on Instagram social media. The findings in this study show that the dimensions of hadith meme images in the hashtag #hadith disseminated through Instagram social media appear in three dimensions, namely; images of hadith memes with spiritual, cultural, and social dimensions. The three dimensions of the hadith also contain motivational, evaluative, and reflective meanings. This study also recommends the importance of studies that explain the factors for the emergence of these hadith meme images by interviewing Instagram social media users who upload meme images, in order to gain a comprehensive and more empirical understanding.