Article Per Year (5 Year)
p-Index From 2020 - 2025
2.231
P-Index
This Author published in this journals
All Journal Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi International Journal of Business, Law, and Education Indo-Fintech Intellectuals: Journal of Economics and Business West Science Interdisciplinary Studies Journal of Business Management and Economic Development West Science Interdisciplinary Studies West Science Social and Humanities Studies TechTalent & Business Review
Putra, Johni Eka
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
The Effect of Utilizing AI Chatbot and Recommendation System on Customer Satisfaction and Retention in Local Marketplace in Bandung Putra, Johni Eka; Prabowo, Bagus
West Science Social and Humanities Studies Vol. 3 No. 01 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i01.1651

Abstract

This study investigates the impact of utilizing AI chatbot technology and recommendation systems on customer satisfaction and retention in a local marketplace in Bandung. A quantitative research design was employed, collecting data from 200 respondents using a structured questionnaire with a 5-point Likert scale. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) to evaluate the relationships between variables. The findings reveal that both AI chatbots and recommendation systems significantly enhance customer satisfaction, with recommendation systems having a stronger influence. Customer satisfaction mediates the relationship between these technologies and customer retention, highlighting its critical role in fostering loyalty. The study provides actionable insights for local marketplaces to leverage AI tools, adapt to customer needs, and gain a competitive advantage. Future research should explore additional factors influencing retention and examine AI adoption in diverse market contexts.
The Role of Digital Platforms in Developing Entrepreneurship: A Bibliometric Analysis Judijanto, Loso; Putra, Johni Eka; Ode, Haruni; Timotius, Elkana; Supriandi, Supriandi
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1098

Abstract

The rapid advancement of digital technology has significantly transformed the entrepreneurial landscape, offering unprecedented opportunities and posing new challenges. This study employs a bibliometric analysis to explore the role of digital platforms in developing entrepreneurship. The analysis identifies key thematic clusters such as entrepreneurial ecosystems, digital marketing, and social entrepreneurship, highlighting their interconnectedness and impact on entrepreneurial activities. Recent research trends emphasize the implications of the Covid-19 pandemic and the potential of emerging technologies like the metaverse. Identified research opportunities in less explored areas, such as digital artifacts, digital skills, and e-commerce, suggest directions for future investigation. Additionally, the author collaboration network reveals strong intra-group collaborations with scope for increased interdisciplinary research. This comprehensive overview provides valuable insights into the current state and future potential of digital entrepreneurship, guiding scholars and practitioners in navigating this dynamic field.
The urgency of digital technology in education: a systematic literature review Putra, Johni Eka; Sobandi, A; Aisah, Aisah
Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Vol. 10 No. 1 (2024): Jurnal EDUCATIO: Jurnal Pendidikan Indonesia
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1202423960

Abstract

The research objective is to investigate the urgency, impact, efforts, and challenges in integrating digital technology in education in Indonesia, with a focus on improving the quality of learning, reducing gaps in educational access, and preparing students to face a future integrated with technology. This research uses the Systematic Literature Review (SLR) method with 171,000 articles from Scopus, ERIC and Google Scholar sources (2018-2024 period), using the keyword "digital technology in education". Inclusion and exclusion criteria were applied to select 10 high-quality articles relevant to the research topic. The data analysis stage involved narrative synthesis of the 10 articles, reflecting the urgency of digital technology in improving the quality and effectiveness of education. The result of this work is that the use of digital technology in education is important and urgent to prepare the young generation to face the challenges of a digitalized future. E-learning, integration of ICT and AI, and digitalization of education improve the quality of learning and student experience. Digital literacy, digital learning media, and the role of technology in the teaching and learning process are important focuses. The integration of digital technology creates inclusive, dynamic and adaptive learning. Novelty provides an in-depth understanding of the challenges and opportunities in implementing digital technology in education in Indonesia, with a focus on remote areas and limited infrastructure. The implications of digital technology are expanding access.
PERAN MEDIA SOSIAL TERHADAP PENERAPAN BOIKOT PRODUK ISRAEL DI INDONESIA Misidawati, Dwi Novaria; Rahmawati, Umi; Kamaruddin, Muhammad Junaid; Tahalele, Olivia; Putra, Johni Eka
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13759

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui peran media sosial terhadap penerapan boikot produk Israel di Indonesia. Penelitian ini menggunakan metode kualitatif dengan studi kepustakaan dan literature. Sumber data yang digunakan dari artikel, jurnal, berita, sosial media dan bahan tertulis lainnya. Hasil penelitian ini menjelaskan bahwa boikot produk Israel adalah salah satu bentuk aksi yang dapat dilakukan untuk mendukung rakyat Palestina dan meningkatkan pertumbuhan produk lokal di Indonesia. Dengan adanya aksi boikot produk Israel juga dapat memberikan dampak positif bagi produsen, masyarakat, dan negara secara keseluruhan. Boikot produk Israel di Indonesia melalui media sosial juga telah menjadi fenomena yang signifikan. Aksi boikot ini mencerminkan peran penting media sosial sebagai platform untuk menyuarakan opini dan membentuk pandangan kolektif masyarakat. Dampaknya tidak hanya terasa pada nilai penjualan perusahaan yang menjadi target boikot, tetapi juga memberikan dampak sosial dan politik yang lebih luas. Kata Kunci: Media Sosial, Boikot, Produk Israel
THE INFLUENCE OF FEAR OF MISSING OUT (FOMO) ON IMPULSE BUYING WITH PRODUCT UNIQUENESS AS A MODERATING VARIABLE Maharani, Dewi; ZA, Saida Zainurossalamia; Asnawati, Asnawati; Putra, Johni Eka; Desembrianita, Eva
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14309

Abstract

ABSTRACT This research is quantitative research with an exploratory approach, namely an approach that uses a number of previous studies as the main foundation to strengthen the new arguments that the researcher has designed. The previous research referred to in this article is . The data used in this research is primary data that researchers obtained from Tiktokshop, Shopee and Marketplace consumers. The data used in this research was analyzed using the smart PLS 4.0 analysis tool. The result in this article show the Fear of Missing Out variable can have a positive relationship and a significant influence on Impulsive Buying Decisions because the P-Values value is positive and is below the 0.05 significance level, namely 0.006 . This can be caused by the greater the Fear of Missing Out, consumers are more targeted, want to follow trends, and make impulsive purchasing decisions. In the next line, which is also a different formulation from the two studies above, is the Product Uniqueness variable which is believed to moderate the influence of the Fear of Missing Out variable on Impulsive Buying Decisions. This can be proven because the P-Values value is positive and is below the 0.05 significance level, namely 0.000, more significant than the direct test of 0.006. These results indicate that curiosity, desire to buy, and the feeling of not wanting to miss the trend will increase if FOMO is accompanied by a unique product that attracts consumers. Thus the first and second hypotheses in this research can be accepted. Keywords: Fear of Missing Out, Impulse Buying, Product Uniequeness
LOCAL E-CATALOG 5.0 PROGRAM AS A STRATEGY TO CREATE A CREATIVE ECONOMY AND INCREASE LOCAL TOURISM IN INDONESIA Utami, Eva Yuniarti; Hanasi, Raihan A.; Putra, Johni Eka; Afrizal, Afrizal; Kalalo, Rieneke Ryke
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14578

Abstract

Abstract This research is a qualitative research with a descriptive approach that is closely related to E-Catalog and its role in developing tourism in Indonesia. The data used in this article are secondary data that researchers obtain from scientific articles, books, scientific magazines, and a number of other sources related to this topic. The data are collected, selected, and analyzed using the SWOT analysis method which is explained in the following sections. The result in this article show that E-Catalog has many benefits in developing tourism in Indonesia, especially if E-Catalog can go hand in hand with existing technological advances. The benefits in question are that it can increase the quantity of visitors, the finances of tourist attractions, and so on. In contrast to the points mentioned above, the implementation of E-Catalog also has a number of weaknesses and threats, namely, uneven Human Resources, programs that are not running, and capital losses. Keywords: E-Katalog, Local Tourism, Creative Economy
Co-Authors - Afrizal Ade Sobandi, Ade Aisah Aisah Anggi Oktaviani ARIWIBOWO, PRASETIO Asnawati Asnawati Brumadyadisty, Garry ENI ENDARYATI Eva Desembrianita FITRIYASARI, MALIATUL Hanasi, Raihan A. Hapsari Widayani Haruni Ode Judijanto, Loso Kalalo, Rieneke Ryke Kamaruddin, Muhammad Junaid Maharani, Dewi Misidawati, Dwi Novaria Muhammad Aqshel Revinzky Prabowo, Bagus Purnamasari, Etika Riri Cornelia Shany, Wildan Krisnarwanto Waranu Sufa, Siska Armawati Supriandi Supriandi, Supriandi Susie Perbawasari Tahalele, Olivia Timotius, Elkana Umi Rahmawati Utami, Eva Yuniarti Utomo, Bekti Violita, Chynthia Eka Wenats, AG Eka Yuliastuti, Hilda ZA, Saida Zainurossalamia