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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Madani Jurnal Politik dan Sosial Kemasyarakatan Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi dan Kajian Islam Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management Jurnal Ilmu Komunikasi Dan Media Jurnal Ekonomika Dan Bisnis Asian Journal of Community Services (AJCS) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi PANDITA: Interdisciplinary Journal of Public Affairs Socius: Social Sciences Research Journal Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Suryasuciramdhan, Arfian
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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PERAN MEDIA PR: MENINGKATKAN KESADARAN NASABAH TENTANG CYBERSECURITY MELALUI FILM WEB SERIES “NURUT APA KATA MAMA Suryasuciramdhan, Arfian; Putra, Dias Suminta Suria; Rifa'i, Anton Bahtiar; Kamilah, Fithrotul
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 9 No. 2 (2024): Edisi April
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v9i2.219

Abstract

Layanan sektor perbankan yang berbasis internet memberikan peluang terjadinya tindak kriminalitas dengan menggunakan teknologi atau cybercrime, sehingga nasabah perlu waspada untuk berhati-hati. Tujuan dari penelitian ini adalah untuk mengetahui strategi komunikasi yang dilakukan oleh Bank Central Asia untuk meningkatkan kesadaran nasabah terhadap mobile banking fraud. Penelitian ini menggunakan jenis penelitian kualitatif dengan pendekatan studi pustaka yang bersumber dari web series "Nurut Apa Kata Mama Episode 2" yang dipublikasikan di media sosial YouTube Solusi BCA. Hasil dari penelitian ini berupa peningkatan kesadaran nasabah BCA terhadap pesan asing yang mengatas namakan pihak bank, sehingga nasabah menjadi lebih berhati-hati lagi. Metode Penelitian menggunakan kualitatif deskripstif dengan pendekatan studi litelatur, Adapun teknik pengumpulan data menggunakan cara pengamatan langsung pada data yang tersedia melalui akun YouTube Solusi BCA dan studi litelatur lainnya, tanpa melakukan wawancara. Subjek di dalam penelitian ini mengacu pada web series “Nurut Apa Kata Mama, Episode 2: Undian Kulkas 5 Pintu” di kanal YouTube Solusi BCA. Hasil dari penelitian ini adalah hal-hal penting yang diperhatikan oleh Bank Central Asia dalam menjalankan proses strategi komunikasi agar nasabah dapat menerima pesan dengan baik.
Analisis Isi Penyampaian Pesan Dakwah Toleransi Log-in Melalui Podcast Youtube Deddy Corbuzier Anisa, Ayu; Suryasuciramdhan, Arfian; Zulfikar, Meiby; Dwiyanti, Shafira; ., Suminah
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1673

Abstract

Da'wah can be interpreted as a process of conveying or inviting someone consciously to embrace, study, and practice religious teachings, so as to awaken, restore the potential benefits of others that literally every human being should have. (Hilmi Sha'bani et al., 2024). Rapid technological development, the delivery of da'wah is intensively carried out through social media such as YouTube. Its broad scope of messages can be conveyed by reaching out to many masses from different cultures and religions. The author tries to "Analyze the Content of Delivering the Message of Da'wah Tolerance" #LogInCloseTheDoor on Youtube Deddy Corbuzier hosted by Habib Ja'far and Onad, in the last episode by inviting 6 religious leaders, namely Islam, Buddhism, Catholicism, Christianity, Confucianism, and Hinduism. Aims to explore an objective understanding of the value of delivering the message of da'wah tolerance of various religions in Indonesia through Youtube on the Log-in podcast. The research uses qualitative approach methods, with descriptive techniques, through the application of documentation data collection, literature studies and content analysis. With the results to provide an understanding of how the message of tolerance in each religion in Indonesia can show the value of togetherness, diversity, and unity, explaining the role of YouTube social media in Log-in content is an upgrade of the way of preaching with a relaxed language style can have a positive impact on society.
Etnografi Khalayak Pada Pengguna Sosial Media Tiktok (Studi Generasi Z Kota Serang) Zulfikar, Meiby; Briandana, Rizky; Fitrianti, Rizqi; Suryasuciramdhan, Arfian; Kamilah, Fitrotul
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 7 No. 1 (2024): Januari - Juni
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v7i1.142

Abstract

The reaction to the development of information and communication technology gave birth to new media that succeeded in becoming an interesting object as a means of communication and entertainment that became an addiction for its users, social media such as having an attachment to the social aspect of humans, Tiktok became one of the most attractive social media for its users, the emergence of Tiktok encouraged acceleration globalization era. Generation Z is the generation born in 1995-2010. The popularity of tiktok, which can be found on other social media such as Facebook, Instagram and others, is a part that contributes to user interest. Addiction to tiktok content is not immediately seen as an experience for users to receive justifiable information. The attachment to social media tiktok seems to have become a new medium in the life of generation Z. Users see the reality of the world based on what information is on tiktok social media, this is a development as a new form that has existed before in print media, columns, billboards, billboards, traditional media and so on. The purpose of this research is to see the experience of tiktok users in generation Z as a form of self-concept for its users. The research was conducted qualitatively with an audience ethnography method using a constructivist paradigm with an interpretative type. The interpretative paradigm is used to see the point of view of facts as something different that has context and meaning, looking at the experience of tiktok social media users on the user's self-concept.
Peran Media Sosial Instagram Sebagai Sarana Kampanye dalam Strategi Komunikasi Politik Suryasuciramdhan, Arfian; Zulfikar, Meiby; Fajarwati, Noerma Kurnia; Hakim, Cecep Abdul; Arasid, Mohamad Ikrom
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 7 No. 1 (2024): Januari - Juni
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v7i1.150

Abstract

The role of social media which has a big role in political communication strategies for voter participation and how the relevance of political communication is increasing on social media platforms, implies the development and change of traditional political communication by converging information technology with more modern political communication so as to achieve novelty much more effectively to interact with the community. This research uses qualitative methods with descriptive narratives aimed at providing explanatory results that are easy to understand by describing and understanding social phenomena from the perspective of the subject under study. Subjects in research are individuals involved in the object of research based on information and data. The use of social media platforms can be systematically planned and programmed to develop identity politics, it is important to ensure interactive interactions on social media platforms. It is concluded that social media can be a forum as well as a facilitator and play a role for an interest and has the potential to have benefits in political campaigns. Through platforms such as Twitter, Instagram and TikTok political candidates can interact with the public and successfully win the hearts of the people.
Meningkatkan Jumlah Konsumen Melalui Media Sosial Instagram JRNY Coffee And Records Yogyakarta Sebagai Komunikasi Pemasaran Putri, Ivana; Suryasuciramdhan, Arfian; Zulfikar, Meiby; Fitriani, Andini Restu; Aprilia, Sisca Dwi
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.6021

Abstract

The rapid development of technology has introduced social media to support marketing activities and make business easier. Instagram has great potential for promoting a business. It will be easier for the public to find out information about a business through information that is spread on social media. One business actor who uses Instagram as an online promotional medium is JRNY Coffee and Records. This research aims to find out how to increase the number of consumers through the JRNY Coffee and Records Instagram media as marketing communication. The marketing communication strategy used by JRNY Coffee and Records uses social media marketing theory through Instagram, which includes online communities, sharing of content, credibility, interaction and accessibility. This type of research also uses qualitative methods by analyzing or observing social media accounts. With the results, getting content uploaded on Instagram, as well as the facilities offered, are not boring. And it shows that promotional activities on Instagram are able to create an increase in the number of consumers.
THE EXTERNAL FUNCTION OF AUTOMOTIVE COMPANY PUBLIC RELATIONS IN BUILDING A POSITIVE IMAGE OF THE COMPANY (Analysis of Customer Relations Division of PT. Indomobil Trada Nasional / NISSAN in Serving Customers) Handayani, Putri; Saefudin, Eli Apud; Zulfikar, Meiby; Fitrianti, Rizqi; Suryasuciramdhan, Arfian; Rahayu, Luis Fiska; Amilia, Rizki
Madani Jurnal Politik dan Sosial Kemasyarakatan Vol 15 No 02 (2023): AGUSTUS 2023
Publisher : Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/madani.v15i02.4814

Abstract

A company needs communication between companies with other companies and communication with its customers so that there is harmony and harmony and in order to create a good interaction for superiors, subordinates and customers, every company needs Public Relations which can mediate between the company and the consumers. One of the reasons for the existence and need for PR in a company is the presence of competitors and high innovation, one of which is in the automotive world. It is these competitors who make the presence of PR very necessary in fostering quality communication, both internally and externally. Of course the presence of PR must also provide fresh air for the company, not just communicating and establishing relationships, but how are the PR efforts and strategies in carrying out their functions. Providing excellent service and promotion is part of PR in communication. Competitors such as Toyota, Mazda, Mitsubishi, Honda, Kia, Mercy, Suzuki, and other automotive companies are of course increasingly paying attention to customer service, making people smarter in choosing vehicle brands (trade). This is the background of the existence of PR is very necessary in a company. One, the external function of PR is to create good excellent service, increase customer satisfaction, foster a sense of loyalty to return to buy products and enjoy the services provided and of course customers who are loyal to our products, will promote to those closest to them that the company's products and services better quality than other automotive companies. PT. Indomobil Trada Nasional (NISSAN) is present in the midst of society to accompany and serve consumers.
PELATIHAN PUBLIC SPEAKING SEBAGAI DASAR KONSEP PUBLIC RELATIONS BAGI PARA GURU SMA 4 KOTA SERANG UNTUK MENINGKATKAN KUALITAS DAN KETERAMPILAN KOMUNIKASI Azhar, Intan Nabila; Idzatulloh, Alif; Hidayatullah, Tubagus Ade Rahmat; Suryasuciramdhan, Arfian; Zulfikar, Meiby
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 1 (2024): Bussman Journal | Januari - April 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i1.214

Abstract

Public Relations (PR) in educational institutions plays a crucial role in maintaining good relationships between schools and the community. By designing good relationships, schools can gain community support and build a positive image. Public Relations in the educational context serves as an important communication tool to provide information about the school to the public. Consequently, the community can better understand the school's vision, mission, and activities. Training in Public Relations for school administrators is a crucial step to provide understanding and enhance skills in this field. Thus, they can build a positive image of the school to the public and influence the public to choose the school as a favorite. This will help improve the reputation and trust of the community towards the school. The final result of this service is the school's ability to design effective Public Relations activities. Consequently, policymakers at the school can use these strategies to build a positive image and improve the quality of education, as well as strengthen relationships with the community and other stakeholders
PERAN MEDIA SOSIAL DALAM MEMBANGUN BRAND IMAGE PRODUK WARDAH Suryasuciramdhan, Arfian; Zulfikar, Meiby; Gusliani, Ani; Sulistiawati, Sulistiawati; Jumiah, Jumiah
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 1 (2024): Bussman Journal | Januari - April 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i1.216

Abstract

Your research objective, which explores the influence of social media marketing and influencer marketing on consumer purchasing decisions, is very relevant in the context of modern marketing. By understanding how these two factors influence consumer behavior, companies can design more effective marketing strategies to increase sales of their products. In this research, you can explore various aspects, including the types of content that are most effective in influencing purchasing decisions, the role of influencers in shaping consumer preferences, and the impact of social media interactions on consumer attitudes towards brands or products. Thus, the results of this research can provide valuable insight for companies in designing more effective and targeted marketing strategies, as well as understanding consumer behavior in the ever-growing digital era. This research uses a quantitative research approach, which involves collecting and analyzing quantitative data to test hypotheses and produce broader generalizations. Data was collected through questionnaires or statement sheets given to respondents, who in this case were consumers of Wardah Cosmetics products in Serang City. The analytical method used is multiple linear regression analysis, which allows researchers to test the relationship between several independent variables (in this case, social media variables) and one dependent variable (Wardah brand image) simultaneously. The research results show that social media has a significant influence on the brand image of Wardah products. This shows that social media activities, such as promotions, interactions with consumers, and shared content, have a positive impact on consumer perceptions of the Wardah brand as a whole. This conclusion provides important insight for companies in understanding the importance of social media in building and strengthening the brand image of their products. This emphasizes the importance of effective marketing on social media platforms to influence consumer perceptions and increase brand loyalty
KOMUNIKASI PEMASARAN DENGAN LIMITED EDITION SEBAGAI STRATEGI UNTUK MENINGKATKAN PENJUALAN PADA PRODUK RUCAS.CO Mulyana, Bagos Budi; Suryasuciramdhan, Arfian; Delima, Kharisma Rosa; Jannah, Fahisatul; Zulfikar, Meiby
Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Vol 7, No 2 (2024): Jurnal Ilmu Komunikasi
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jm.v7i2.14849

Abstract

Banyak brand kini menjual produk fashionnya dengan model-model yang beragam yang membuat para konsumen yang sedang mencari memiliki banyak pilihan yang tersedia, mulai dari harga yang mahal sampai yang murah pun ada. Rucas.co telah menghasilkan penjualan yang besar, karena konsep komunikasi pemasaran limited edition untuk di setiap produknya yang membuat sangat menarik bagi para konsumen sehingga mampu terpengaruhi dan membeli produk tersebut, bahkan ga sedikit konsumen yang sudah membeli menjadi konsumen yang loyal untuk Rucas.co, karena keunikan yang selalu di berikan pada setiap produk yang di keluarkannya dan juga karena kualitas dari barangnya yang berkualitas. Karena saat ini sudah banyak brand fashion yang menjual produk yang sama dengan Rucas.co yang menjadikan memiliki banyak kompetitor tetapi mengapa Rucas.co menjadi salah satu yang menjadi populer dan banyak di cari. Maka dari itu tujuan utama  penelitian ini adalah mengetahui motivasi konsumen dalam membeli produk bermerek Rucas.co; Penelitian ini menggunakan metode kualitatif melalui pengumpulan data, klasifikasi, analisis, pengambilan keputusan, dan pelaporan. Terlihat dari hasil penelitian, strategi pemasaran Rucas.com adalah salah satu cara untuk mempengaruhi konsumen melalui psikologinya. Dengan cara tersebut Rucas.co mampu menarik perhatian konsumen dengan memberi label pada setiap produk yang diluncurkannya sebagai edisi terbatas, dan mendapat respon yang baik dari  konsumen.
MANAJEMEN KRISIS MCD INDONESIA (STUDI KASUS BOIKOT PRODUK PRO ISRAEL) Kartika, Mishelia; Suryasuciramdhan, Arfian; Zulfikar, Meiby; Manalu, M.Reihan; Fitriani, Mauliya
Jurnal Ilmiah Ilmu Komunikasi Communique Vol 7 No 1 (2024): Jurnal Ilmiah Ilmu Komunikasi Communique
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62144/jikq.v7i1.375

Abstract

Isu gencatan senjata di Gaza, Palestina kembali menjadi topik hangat dan sensitif saat ini, fenomena tersebut menjadi dampak yang sangat kompleks terhadap perusahaan. Boikot produk Israel telah meningkat di media sosial terutama di Indonesia, menunjukkan dukungan nyata masyarakat terhadap korban krisis Gaza di Palestina. Bisnis dari negara-negara yang mendukung Israel diboikot oleh masyarakat menyebabkan penurunan reputasi perusahaan. Perusahaan yang terkena dampak harus membuat strategi manajemen masalah dan komunikasi krisis yang efektif untuk mengatasi masalah ini, termasuk didalamnya adalah McDonald’s. Penelitian ini bertujuan memberikan pemahaman kepada perusahaan yang sensitif terhadap isu politik dan merespons krisis reputasi terhadap isu-isu kontroversial. Dengan menggunakan metode studi literature fokus penelitian ini adalah bagaimana McDonald's menangani masalah dan krisis melalui strategi manajemen isu dan komunikasi krisisnya. Analisis tersebut dapat memberikan wawasan untuk perusahaan lain dalam mengelola krisis serupa di masa depan.
Co-Authors Achmad Nashrudin Aisyah, Gisella Amilia, Rizki Amyati, Amyati Anisa, Ayu Aprilia, Sisca Dwi Atika, Sekar Tijani Putri Azhar, Intan Nabila Badarzaman, Bintang Ramadhan Briandana, Rizky Casilas, Rara Delima, Kharisma Rosa Diah Permatasari, Diah Dwiyanti, Shafira Endayani, Endayani Fajarwati, Noerma Kurnia Fariji, Firdy Ahmad Fatchurrochman, Agus Feranza, Flarines Yena Fitriani, Andini Restu Fitriani, Mauliya Fitrianti, Rizqi Gusliani, Ani Hakim, Cecep Abdul Hidayatullah, Tubagus Ade Rahmat Idzatulloh, Alif Jannah, Fahisatul jumiah, jumiah Kamilah, Fithrotul Kamilah, Fitrotul Kartika Kartika Kartika, Mishelia Kharisma Dewi, Hocky Nis Lestari, Vina Manalu, M.Reihan Meliasari, Maya Mohamad Ikrom Arasid Motik, Elok Kemala Muadz, Muadz Mujahidin, M Halwin Mulyana, Bagos Budi Nurbaiti, Anisa Putra, Dias Suminta Suria Putri Handayani Putri, Ivana Rahayu, Luis Fiska Rahmanda, Ersa Ramadhan, Rhizqi Dwiputra Ramadhanti, Nova Nazwa Rifa'i, Anton Bahtiar S, Sutikah Saefudin, Eli Apud Saepudin, Eli Apud Safitri, Nur Oktaviani Saputra, Rizky  Esa  Sari, Nofalia Juliana Suherman Arifin Sulistiawati Sulistiawati suminah ., suminah Sutisna, Nuril Anwar Yanti, Risma Zulfikar, Meiby