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All Journal Efisiensi : Kajian Ilmu Administrasi Jurnal Ekonomika JAKU (Jurnal Akuntansi & Keuangan Unja) (e-journal) AJIE (Asian Journal of Innovation and Entrepreneurship) Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Distribusi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JURNAL EKSBIS Abdimasku : Jurnal Pengabdian Masyarakat Bisnis Net : Jurnal Ekonomi dan Bisnis Berdikari : Jurnal Ekonomi dan Statistik Indonesia JURNAL ILMIAH GLOBAL EDUCATION Bima Journal : Business, Management and Accounting Journal COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Journal of Administration Studies Jurnal Ekonomi dan Bisnis Nak-Kanak: Journal of Child Research Edusight Jurnal Pengabdian Masyarakat (EduJPM) Journal of Ekonomics, Finance, and Management Studies International Journal Of Pedagogical Novelty (IJOPNOV)
Safitri, Maria
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Dinamika

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EKSPLORASI HUBUNGAN FEAR OF MISSING OUT (FOMO), PENGARUH SELEBRITI, DAN LIMITED EDITION TERHADAP PURCHASE INTENTION BONEKA LABUBU PADA KOMUNITAS LABUBU DI MEDIA SOSIAL Dahlia Luftiani; Setiawan, Aries; Safitri, Maria; Wibowo, Mochammad Eric Suryakencana
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kkt7hc24

Abstract

This study aims to examine the relationship between fear of missing out (FOMO), celebrity influence, and limited editions on the purchase intention of Labubu dolls. Data were collected from 107 respondents within the Labubu fan community on social media using a combination of purposive sampling and snowball sampling methods. Data collection was conducted through questionnaires, and the analysis was performed using SPSS software, including validity and reliability tests, classical assumption tests, and hypothesis testing. The results of the study indicate that FOMO, celebrity influence, and limited editions collectively have a significant relationship with Labubu purchase intention. These findings highlight the importance of leveraging marketing strategies based on FOMO and limited editions, as well as collaborations with celebrities, to enhance product appeal and drive sales. This research provides practical guidance for businesses in developing effective marketing strategies.
Co-Authors Adiba, Sarah Adibaturrohmah, Adibaturrohmah Agus Prayitno Agustin, Alief Alesi, Nipinoya Amalia, Rifdah Amron Amron, Amron Ariati Anomsari Ashari, Ayu Budiyanti, Erfina Vesnia Cahyani, Novita Chasanah, Amalia Nur Claudia riska, Riska claudia Dahlia Luftiani Damar, Haunan Diana Aqmala Diana Puspitasari Dias Putri Yuniar Eric Suryakencana Wibowo, Mochammad Eugenianda, Alfarizqi Nur Fadhli, Muhammad Ataka Faricha, Dewi Farid, Mohamad Naufal Fatmawati, Elia Resha Gufron, Ahmad Syaiful Gutama, Zulfikar Handhany, Melsanda Farelya Harjum Muharam Hartanti, Anita Herry Subagyo Ida Farida Imam Nuryanto Irene Rini Demi Pangestuti Istiqomah, Luthfiyyah Jaka Prasetya Jatmiko, Andreas Jonathan, Fandy Juli Ratnawati Kamiliya, Chantika Zulfa Karimah, Nabilatul Karis Widyatmoko Kusuma, Pradana Jati Made Gede Wirakusuma Mahmud Mahmud Marsela, Neni Minguez-Vera, Antonio Neni Kurniawati Ningrum, Shintia Nabila Ningrum, Widya Setya Oktavia, Vicky Oktoriza, Linda Ayu Pamungkas, Angling Sadewo Aji Pamungkas, Natalinda Piji Pakarti Pramesti, Tia Prawitasari, Dian Prihandono, Adi Puji Purwatiningsih, Aris puspita, Vinata dyan Putri, Safa’a Amalia Riskiyah, Fadilatur Rizky, Ivan Prabaswara Rudi Kurniawan Samasta, Almira Santi Saputra, Mochamad Adi Setiawan, Aries Setyahuni, Suhita Suharnawi Suharnawi Suhita Whini Setyahuni SURYAWIJAYA, TITO Ulsatunnisa, Ulsatunnisa Usman Usman Wibowo, Mochammad Eric Suryakencana Widodo, Dheevanadea Arnetta Wira Eka SuryaWijaya, Tito yitda, gartika Yovita, Lenni Yuniar, Ayu Rizky Zakaria, Fakhmi