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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat IJESPG (International Journal of Engineering, Economic, Social Politic and Government) journal Jurnal Kabar Masyarakat Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Akuntan Publik Journal of Community Service (JCOS) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Neraca Manajemen, Akuntansi, dan Ekonomi FINANCE : International Journal Of Management Finance Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam MERDEKA: Jurnal Ilmiah Multidisiplin Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) HUMANIORASAINS International Journal of Economics, Accounting, and Management Journal of Ekonomics, Finance, and Management Studies
Indah Respati Kusumasari
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Journal : FINANCE : International Journal Of Management Finance

 1 
The Effectiveness of Franchise Strategy in Marketing Mixue Products Nurwahyuni, Dwi; Fransiska Eka Maharani; Salza Ayu Ramadhana; Rusdi Hidayat; Indah Respati Kusumasari
Finance : International Journal of Management Finance Vol. 2 No. 2 (2024): December
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v2i2.60

Abstract

The marketing strategy used by each company is different, this depends on the policy taken by the owner or leader of the company. This article will discuss the franchise strategy used by Mixue in marketing their products so that it can become one of the well-known ice cream and tea companies in Indonesia. Using a literature review, we assessed whether the franchise strategy implemented by Mixue was effective in marketing their products. SWOT analysis is also applied so that the results of the analysis are really concrete so that the franchise strategy can be implemented by local Indonesian entrepreneurs. Mixue has not only succeeded in attracting franchisees to participate in their business development, but they also provide training, operational guidelines and appropriate strategies so that each outlet built succeeds in bringing profits to the brand. In addition, Mixue also continues to innovate with their products so that the products sold remain relevant in the market and in accordance with consumer demand. Not only maintaining quality and continuing to develop innovation, Mixue also conducts slick marketing through social media. Their collaborations with influencers are mostly successful in bringing new consumers to try the products offered. In addition, this article also discusses the weaknesses of the franchise strategy carried out by Mixue so that it can be considered by other entrepreneurs who want to adopt the same system. In conclusion, the franchise strategy carried out by Mixue has succeeded in keeping this company alive in the market. They also succeeded in proving that this business is not only profitable for franchisors but also franchisees, so that more and more business partners are involved in the development of Mixue products in the future.
DECISION-MAKING THEORY IN FINANCIAL RISK MANAGEMENT: A CASE STUDY OF THE BANKING INDUSTRY Zein Marsitta Rinales Silalahi; Khalishah Asti Salsabila; Narulika Ris Latifah; Rusdi Hidayat; Indah Respati Kusumasari
Finance : International Journal of Management Finance Vol. 2 No. 2 (2024): December
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v2i2.61

Abstract

Decision making in financial risk management is an important element in maintaining financial stability and sustainability of the banking industry. This study aims to analyze relevant decision-making theories and their implementation in financial risk management in the banking sector. Case studies were conducted on several banks in Indonesia to explore the application of quantitative and qualitative methods in identifying, measuring, and managing financial risks. The approach includes analyzing credit risk, market risk, operational risk, and liquidity risk. The results show that data-driven decision-making by considering the theory of bounded rationality, prospect theory, and heuristic approach can improve the effectiveness of risk management. The study also underscores the importance of regulation, technology, and risk culture in supporting better decision-making. The findings provide strategic insights for practitioners and policy makers to optimize risk management in the banking industry.
Analysis of Factors that Influence Consumer Purchasing Decisions on the Shopee Marketplace and Comparison with Other Marketplaces Hikmah Mardiana Shofa; Chika Meidyanputri; Zaizatun Rizka; Rusdi Hidayat; Indah Respati Kusumasari
Finance : International Journal of Management Finance Vol. 2 No. 2 (2024): December
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v2i2.62

Abstract

This study aims to identify the factors influencing purchasing decisions on the Shopee marketplace and compare them with other marketplaces. The research employs a literature review method. The results show that Shopee excels in driving impulsive purchases through promotions and major events, while Lazada focuses on customer experience and transaction security. Meanwhile, Tokopedia relies on brand reputation and transaction safety. Each platform adopts its own approach, but all three emphasize building customer trust and attracting attention through relevant promotions.
Co-Authors Adela Aurelia Kinaya Dewi Adiva Belva Sari Afifah Ulul Azmi Aisyah Putri Nabila Ajeng Suta Mayangsari Aldo Rizky Novaris Alexandria O.E. Tarigan Alexandria Oktavianta Emeia Tarigan Alfisyah Valentino A Alivia Dwi Vivi Desintawati Alya Hastin Nafisah Amalia Yuliana Syahba Ananta Rahma Alifya Andini Pramudita Andrea Cenda Kayle Andrew Wijaya Adiwana Ani Winda Auliya Anindita Maritza Putri Aqiela Kalistarosa Arfi Sintya Nabilla Artinegar Azmi Ismail Astrid Ayu Nastiti Baraa Ziyad Ramadhan Bayu Adji Pangestu Belva Arina Cahyani Berlin Dewa P Permana Bunga Putri Andini Carisa Amalia Sukmana Chika Meidyanputri Cicilia Niluh Deabona Sanjaya Dafa Ramadhani Ahmad Daffa Raihan Pramudya Damara Altaf Alawdin Dea Mardiantini Suyuti Deva Putri Ramadhani Devin Nabillah Ramadanty Wibowo Devina Rahma Puspita Dian Theovani br Milala Dike Abrila Putri Yulion Dinda Margaretha Panjaitan Dinda Martha Irchami Dinda Yovita Cyntia Dio Irfandi Akbar Dwi Maulidia Putri Dwi Nurul Hidayati Dwi Nurwahyuni Elfitra Widia Wulandari Elia Rahmawati Sidauruk Evangeline Cherryl D. Falimatus Mei Lia Fauziyyah Hadi Febrita Shafa Nitanto Fera Kurnianingsih Ferthalia Jovita Putri Fidda Rahmawati Fidiniati Khasanah Fifi Alaida Yahya Fita Diana Fitria Ayu Kartika Damayanti Fransiska Eka Maharani Galang Falah Akbar Hendik Hendrawan Herlambang Bhakti Saputra Hikmah Mardiana Shofa Ihfada Qolbi Inestasya Br Sembiring Intan Fairuz Hudiyah Intan Mutiara Putri Irza Risqiansyah Iva Karmila Jesslyn Olyvviane Jihan Alya Sabrina Kafah Dewantara Lawitani Kania Agustin Cahya Kamila Khalishah Asti Salsabila Khofifah Nur Aini Kirana Yuni Susanti Krisna Putra Hermansyah Lady Seftiani Nabila Leli Hutahaean Lutfi Nurul Mubayyinah Meiwulan Zulias Pradika Miranda Maharani Muhammad Bintang Rizke Muhammad Reyhan Muhammad Wildan K Muhammad Zaid Ramdhani Nabila Aulia Nafisca Nabitha Widiya Berliana Nadiya Rizqy Azzahra Naila Rahma Safitri Nanda Ari Ramadhan Narulika Ris Latifah Nasywa Aulia Isna Zahra Navis Salma Fiyara Nelly Venyningtias Basuki Nindia Murdiana Novita Wulan Ramadanti Nurul Dwi Wahyuni, Nurul Dwi Wahyuni Nurwahyuni, Dwi Pinky Arisma Putri Prilga Westrin Kusumaningrum Putri Imalya Azzahra Maskhulin Putri Sahya Fadiah Qolbi Etikasari RAFLI ARDIANSYAH Reghina Rahma K Regina Pinkan Efendi Reihan Masviansyah Rivi Ananda Alifia Rizky Alfiah Rizky Tri Syah Putra Rizkyna Amalia Rizqia Khairunnisa Wibowo Rusdi Hidayat Rusdi Hidayat N Rusdi Hidayat N. Rusdi Hidayat Nugroho Salza Ayu Ramadhana Santika Purwaty Ningsih Sefiyana Jihanuri Nisrina Shafa Shauma Nuril Haqqi Siti Chalyandrha Putry Siti Hidayatul Khoirun Nisa Sonja Andarini Susanti Ratna Sari Syavirca Putri Rinjani Syifa Zahra Arista Afandi Vimamas Ainurrillah Wahyu Puspitasari Setyawan Widelia Wardani Widya Wisesa Winona Monica Bahari Zaizatun Rizka Zein Marsitta Rinales Silalahi Zeta Arfian Zika Aisyantus Sophia Zulmi Fadillah Ramadani