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Multilingual Signs: The Linguistic Landscape in Nusa Dua Tourist Area, Bali Rastitiati, Ni Kade Juli; Suprastayasa, I Gusti Ngurah Agung
LACULTOUR: Journal of Language and Cultural Tourism Vol. 1 No. 1 (2022): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v1i1.783

Abstract

This research aimed at finding out and describing the profile of linguistic lanscape, namely the languages used in the informational signs in Nusa Dua, Bali tourist destination. These signs can include information boards, warning boards, prohibition board, and boards for the name of hotels, buildings, restaurants, food courts, spa, shopping center and hospital. This research was a qualiatative in nature through describing the languages used in the tourist destination. The data was obtained by means of handphone camera, and about 116 visual pictures were collected. The results showed that there are 8 (eight) variations in the use of languages in the linguistic landscape in Nusa Dua, Bali tourist destination. The eight variations were: 1) Indonesian 2). English, 3). bilingual Indonesian and English, 4). bilingual English and Indonesian, 5). bilingual Balinese and English, 6). multilingual Balinese, Indonesian and English, 7). multilingual Japanese, English, Chinese and Korean, and 9) multilingual Balinese, English, Japanese, Chinese. Russian, Hindi, Jerman, Korean, Indonesia and French
The Linguistic Landscape at I Gusti Ngurah Rai International Airport, Bali: Users’ Attitudes Rastitiati, Ni Kade Juli
LACULTOUR: Journal of Language and Cultural Tourism Vol. 2 No. 1 (2023): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v2i1.1104

Abstract

This study aimed at finding out and describing the linguistic landscape (LL) at I Gusti Ngurah Rai International Airport (IGNRIA), and the users’ attitudes towards the LL. The data of LL was gathered by capturing textual forms of a language/languages by a handphone camera, while the data on users’ attitudes was collected through interviewing airport users. The users as respondents were determined based on a number of criterias, such as nationality, age and education. The result of the study showed that: 1). The LL at IGNRIA made use of 7 (seven) variations of language used, namely: a. Indonesian, b). English, c). Indonesian-English, d). English-Indonesian, e). Balinese-English, f). English-Chinese and g). Balinese script-English. 2). Regarding the attitudes towards LL, the users agreed the importance existence of LL at IGNRIA, in which bilingual Indonesian-English was used, instead of Indonesian or English written monolingually. In relation with the configurational composition, some users stated that Indonesian must be on top of English; while the others thought that either Indonesian or English can be on top, as long as it was clear and informative. Futhermore, users strongly supported the use of Balinese and Balinese Script in LL whuch may function as area identity symbol, as well as maintaining the local genius of Balinese culture. Users even stated that the use of Balinese can be a tourist attraction and knowledge which was good to learn. The use of a foreign language other than English was welcome as long as it was intended to fulfil the information needs of the airport users.
The Linguistic Landscape of Pentingsari Tourism Village in Yogyakarta: Code Switching and Multilingualism Rastitiati, Ni Kade Juli; Ariasri, Nyoman Reni; Arjaya, I Ketut; Suprastayasa, I Gusti Ngurah Agung
LACULTOUR: Journal of Language and Cultural Tourism Vol. 3 No. 1 (2024): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v3i1.1439

Abstract

The linguistic landscape, defined as the visibility and representation of languages in public spaces, mirrors societal multilingualism and cultural dynamics. This study delves into the intricate interplay of language and society within the tourism village landscape of Pentingsari in Yogyakarta. It employed qualitative methods, including ethnographic observation, document analysis, and interviews, to decipher the layers of meaning embedded in the linguistic landscape. Ethnographic observation involves systematic documentation of linguistic elements encountered in public spaces, including signs, advertisements, and graffiti. Document analysis further scrutinized these linguistic artefacts' textual and visual features, identifying patterns and themes within the linguistic landscape of the village. It found that the linguistic landscape of Pentingsari Tourism Village was characterized by multilingual and codeswitching phenomena, evidenced by the utilization of various languages, including Indonesian, Javanese, Arabic, and English. In addition, it also showed that the phenomena were not primarily due to its status as a tourism village, but rather, it served the needs of the local community.
A Critical Discourse Analysis (CDA) of Marriott International Core Values Rastitiati, Ni Kade Juli
LACULTOUR: Journal of Language and Cultural Tourism Vol. 3 No. 2 (2024): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v3i2.1736

Abstract

The objective of the study is to explore the Marriott International Core Values through Critical Discourse Analysis. The data is taken from Marriott official website, and students’ interview. The data was then analyzed based on Fairclough’s three-dimensional model which covers text, discourse practice and social practice. The findings of the study highlight that Marriott’s core values have the power to motivate both management and associates to provide exceptional service to customers, the community, and the entire world. The core values benefit not only those inside Marriott's company but also the external stakeholders, especially its customers. This study underscores the significance of core values in shaping organizational culture and behavior. It implies that well-articulated core values can serve as a strategic tool to enhance employee engagement, customer satisfaction, and overall brand reputation. Organizations may adopt similar analytical approaches to assess and refine their core values, ensuring alignment with internal and external goals for sustainable growth and success.
SOCIAL TOURISM AS THE GCET IMPLEMENTATION Zuraida, Lukia; Rastitiati, Ni Kade Juli; Suasapha, Anom Hery
JURNAL BISNIS HOSPITALITI Vol 13 No 2 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i2.1365

Abstract

     This study aims to analyze the implementation of the Global Code of Ethics of Tourism in Indonesia in the form of social tourism organized by Bali Tourism Polytechnic as the case study. Therefore, a literature review to explore the concept of social tourism, its impacts, and its relation with sustainable tourism has been carried out. Then, using those concepts as the theoretical lens, the implementation of social tourism in Indonesia is analyzed. The result reveals that the social tourism organized by the Bali Tourism Polytechnic for its lecturer and staff is tourist-related social tourism. Given its benefits for the host community visited, the social tourism of Bali Tourism Polytechnic is also host-related social tourism as well as sustainable tourism. It also shows the presents of the government of the Republic of Indonesia in providing equal opportunity for the citizen to enjoy tourism, thus confirming that the mandate of the Global Code of Ethics of Tourism and the Tourism Low of Indonesia has been met. Academic implications from this study are Contribution to Social Tourism Literature, Policy and Governance. Practical implications that this study can be a Model for Social Tourism Implementation
Pengaruh Motivasi Kerja dan Penghargaan Terhadap Loyalitas Karyawan di XYZ Hotel Bali Uluwatu Chandra, Agnes; Rastitiati, Ni Kade Juli; Kalpikawati, Ida Ayu
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 1 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i1.1352

Abstract

The aim of this research is to analyze the influence of the work motivation and recognition on employee loyalty at XYZ Hotel Bali Uluwatu. The data was collected through the distribution of questionnaires to 63 respondents from various departmentsat XYZ Hotel Bali Uluwatu. The data analysis technique employed include a classical assumption test, a multiple linear regression analysis, determination analysis, correlation analysist, t-test, and F test. The data analysis tool used is the SPSS version 25 program for windows. The result of this research showed that work motivation had a positive and significant effect on employee loyalty with significance value of 0,003 < 0,05. Similarly, the provision of recognition has a positive and significant effect on employee loyalty with significance value of 0,009 < 0,05. Work motivation and recognition simultaneously have a positive and significant effect on employee loyalty with significance value of 0,000 < 0,05 and R2 value of 52,6%. Based on the research findings, it is recommended that XYZ Hotel Bali Uluwatu enhance work motivation and provide additional recognition such as extra wage, bonuses, carrier facilities and the like to increase employee loyalty and attachment at XYZ Hotel Bali Uluwatu.