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All Journal Jurnal Multidisiplin West Science Journal of Economics, Entrepreneurship, Management Business and Accounting West Science Business and Management Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal Economics Technology and Entrepreneur West Science Social and Humanities Studies West Science Islamic Studies
Mu'min, Halek
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Green Innovation, Customer Co-Creation, and Brand Activism on the Competitive Advantage of Organic Food MSMEs in Jakarta Wijayanto, Gatot; Mu'min, Halek; Pahrijal, Rival
West Science Social and Humanities Studies Vol. 3 No. 09 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i09.2217

Abstract

This study examines the influence of green innovation, customer collaboration, and brand activism on the competitive advantage of organic food micro, small, and medium enterprises (MSMEs) in Jakarta. With increasing consumer demand for environmentally friendly and ethically produced goods, MSMEs face the challenge of aligning business practices with sustainability and social values. A quantitative research design was applied using survey data from 150 MSME owners and managers. Respondents completed a structured questionnaire measured on a 1–5 Likert scale, and data were analyzed using SPSS version 25. The results show that green innovation, customer collaboration, and brand activism each have a positive and significant effect on competitive advantage. Green innovation emerged as the strongest predictor, emphasizing the importance of eco-friendly practices in differentiating products and improving operational efficiency. Customer collaboration also contributed positively, highlighting the role of co-creation and consumer trust in sustaining market relevance. Similarly, brand activism significantly enhanced competitive advantage, reflecting that MSMEs advocating for sustainability and social causes build stronger loyalty and brand differentiation. The findings contribute to the literature on sustainable entrepreneurship and provide practical implications for MSMEs in developing competitive strategies that integrate innovation, customer engagement, and socially responsible branding.
WORK-LIFE BALANCE AND EMPLOYEE PERFORMANCE: REVIEWING GLOBAL PERSPECTIVES Hidayat, Sidiq; Darmanto, Darmanto; Mu'min, Halek; Dja'wa, Asrianti
Journal Economics Technology And Entrepreneur Vol 4 No 03 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i03.1765

Abstract

This systematic literature review integrates global evidence on how work–life balance (WLB) affects employee performance (EP). This synthesizes peer-reviewed articles and policy and organizational reports to surface patterns, contradictions, and gaps. Overall, WLB enhances productivity, engagement, and organizational citizenship via resource conservation, motivation, and supportive leadership–culture alignment, whereas chronic imbalance heightens stress, burnout, absenteeism, and turnover. Effects vary by context: technology enables flexibility yet risks boundary erosion; gendered caregiving loads and institutional scaffolding shape access and impact; and cultural norms around presenteeism condition uptake. High-impact practices combine flexible work, fair workloads, family-supportive supervision, childcare support, and right-to-disconnect norms.
Analysis of the Effect of Sustainable Marketing Strategy, Brand Image, and Customer Satisfaction on Customer Loyalty in the Manufacturing Industry in Karawang Sudirjo, Frans; Mu'min, Halek; Marjuki, Marjuki; Triyantoro , Andri
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.674

Abstract

This research investigates the dynamics of Sustainable Marketing Strategy, Brand Image, Customer Satisfaction, and their collective impact on Customer Loyalty in the manufacturing industry in Karawang. A quantitative analysis, employing Structural Equation Modeling (SEM-PLS), was conducted on a sample of 250 manufacturing firms. The results reveal statistically significant relationships: Sustainable Marketing Strategy positively influences Brand Image, Customer Satisfaction, and ultimately, Customer Loyalty. Brand Image and Customer Satisfaction also exhibit direct positive impacts on Customer Loyalty. The findings offer strategic insights for firms to navigate the competitive landscape by emphasizing sustainable practices, brand building, and a customer-centric approach. Policymakers can leverage these insights to advocate for sustainable development within the manufacturing sector, contributing to both economic and environmental sustainability.
The Effect of Digital Marketing Strategy, Brand Trust, and Customer Expectations on Online Purchasing Decisions on E-Commerce in West Java Cindrakasih, RR Roosita; Mu'min, Halek; Jumui, Jumui; Utami , Eva Yuniarti; Agus Tapaningsih , Weni Indah Doktri
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.726

Abstract

This study investigates the impact of digital marketing strategy, brand trust, and customer expectations on online purchase decisions in the e-commerce sector in West Java, Indonesia. Through quantitative analysis involving 145 respondents, data was collected using a structured questionnaire to measure the specified constructs. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyse the relationships between variables. Drawing upon theoretical frameworks and empirical evidence, hypotheses are formulated to investigate the relationships between digital marketing strategy, brand trust, customer expectations, and online purchasing decisions. The findings contribute to a deeper understanding of consumer behaviour in digital marketplaces and offer actionable insights for businesses aiming to optimise their marketing strategies and increase consumer engagement in the e-commerce sector in West Java.
Bibliometric Analysis of Mobile Payment Technology Innovation in Financial Transaction Transformation Utami, Eva Yuniarti; Mu'min, Halek; Zulfikri, Agung
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.795

Abstract

Mobile payment technology has become increasingly prevalent, reshaping the landscape of financial transactions globally. This study conducts a comprehensive bibliometric analysis to explore the trends, patterns, and dynamics surrounding mobile payment technology innovation. Through systematic data collection and analysis, key themes, influential authors, pivotal publications, and emerging topics in the field are identified and examined. The analysis reveals the transformative impact of mobile payment technology on financial systems, consumer behavior, and business models. Moreover, it underscores the significance of understanding the underlying factors influencing innovation in this domain. The findings provide valuable insights for researchers, policymakers, industry practitioners, and consumers, informing strategic decision-making and technological development efforts in the financial and technology sectors.
The Effect of AI Technology, Innovation Readiness, and Digital Entrepreneurship on Competitive Advantage in Start Up in Jakarta Bakri, Bakri; ZM, Ajub Ajulian; Defitri, Siska Yulia; Mu'min, Halek
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.807

Abstract

This study investigates the impact of AI technology adoption, innovation readiness, and digital entrepreneurship on competitive advantage in startup enterprises within Jakarta's entrepreneurial ecosystem. A quantitative approach employing Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis was utilized to analyze data collected from 229 startup founders and executives. The findings reveal significant positive relationships between AI technology adoption, innovation readiness, digital entrepreneurship, and competitive advantage. Specifically, startups that strategically embrace AI technologies, foster innovation readiness, and leverage digital entrepreneurship practices demonstrate higher levels of competitive advantage. The study contributes to theoretical understanding by extending literature on technology-driven entrepreneurship and provides practical insights for startup stakeholders and policymakers aiming to enhance the competitiveness of Jakarta's startup ecosystem.
The Relationship Between Environmentally Friendly Product Innovation, Sustainable Marketing Strategy, and Customer Satisfaction to Financial Performance in the Sustainable Fashion Industry in Indonesia Anita, Siska Yuli; Mu'min, Halek; Megawati, Eka; Setiawati, Rahmi; Utomo, Bekti
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.929

Abstract

This research investigates the interplay between eco-friendly product innovation, sustainable marketing strategy, customer satisfaction, and financial performance in the sustainable fashion industry of Indonesia. A quantitative approach using structural equation modeling (SEM) with partial least squares (PLS) analysis was employed to analyze data collected from consumers and key stakeholders in the Indonesian fashion market. The findings reveal significant positive relationships between eco-friendly product innovation, sustainable marketing strategy, customer satisfaction, and financial performance. Specifically, eco-friendly product innovation and sustainable marketing strategy were found to positively influence customer satisfaction and financial performance, highlighting the importance of integrating sustainability principles into product development and marketing strategies. Additionally, customer satisfaction emerged as a critical driver of financial performance, underscoring the importance of delivering value and positive experiences to consumers in the sustainable fashion sector. These findings have important implications for fashion businesses, policymakers, and other stakeholders seeking to promote sustainability and economic growth in the Indonesian fashion industry.
The Influence of Multicultural Education, Cultural Identity, and Political Participation on Minority Rights Awareness in Jakarta Jemmy, Jemmy; Mokodenseho, Sabil; Yanti, Dawi; Arifannisa, Arifannisa; Mu'min, Halek
West Science Social and Humanities Studies Vol. 2 No. 01 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i01.573

Abstract

This study investigates the dynamics of Multicultural Education, Cultural Identity, and Political Participation in shaping Minority Rights Awareness in Jakarta. A sample of 200 participants provided demographic insights, and a comprehensive structural equation modeling analysis was conducted. The measurement model established reliability and construct validity, with discriminant validity supporting the differences. The structural model revealed that Multicultural Education significantly influenced Minority Rights Awareness, along with substantial impacts of Cultural Identity and Political Participation. This research contributes to the broader discourse on multiculturalism, cultural identity, and political engagement, guiding targeted interventions to increase minority rights awareness in Jakarta.
The Effect of Environmental Education, Consumer Awareness, and Environmentally Friendly Practices on Plastic Waste Reduction in Indonesia Wijayanto, Gatot; Mu'min, Halek; Waangsir, Ferry WF; Ardhiyansyah, Andri
West Science Social and Humanities Studies Vol. 2 No. 03 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i03.708

Abstract

Plastic waste pollution poses a significant environmental challenge in urban areas, including Indonesia. This study investigates the impact of environmental education, consumer awareness, and environmentally friendly practices on plastic waste reduction in Indonesia using a quantitative approach. A structured survey questionnaire was administered to a sample of Indonesia, and data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) regression. The results indicate that environmental education, consumer awareness, and environmentally friendly practices have a significant positive effect on plastic waste reduction. Specifically, higher levels of environmental education, increased consumer awareness of plastic pollution, and the adoption of environmentally friendly practices are associated with greater reductions in plastic waste. These findings underscore the importance of targeted interventions and collaborative efforts to promote sustainability and environmental stewardship in urban environments facing plastic waste challenges.
Islamic Law Review of Sharia Cooperative Practices in Indonesia Judijanto, Loso; Sufriaman, Sufriaman; Muhammadong, Muhammadong; Mu'min, Halek
West Science Islamic Studies Vol. 2 No. 04 (2024): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v2i04.1347

Abstract

This paper examines the practices of Sharia cooperatives in Indonesia through an Islamic law perspective, focusing on their adherence to Sharia principles, the effectiveness of existing legal frameworks, and the operational challenges they face. Utilizing a comprehensive literature review, the study reveals that while Sharia cooperatives aim to provide ethical financial solutions, many struggle with compliance due to inadequate understanding of Islamic finance, regulatory ambiguities, and governance issues. The findings highlight the importance of enhancing regulatory clarity, establishing robust Sharia supervisory bodies, and fostering continuous education among cooperative managers and staff. By addressing these challenges, Sharia cooperatives can better align their practices with Islamic law and contribute to the broader Islamic finance ecosystem in Indonesia.
Co-Authors . Syamsulbahri Agus Tapaningsih , Weni Indah Doktri Ajub Ajulian ZM Al Rizky, Farid Andika Isma Andri Ardhiyansyah Arifannisa, Arifannisa Bakri Bakri Basir, Badirun Darmanto Darmanto Diah Dharmayanti Dja'wa, Asrianti Edy Anan Frans Sudirjo Gatot Wijayanto Hidayat, Sidiq Ilma Wulansari Hasdiansa Iwan Harsono Jemmy, Jemmy Judijanto, Loso Jumui Marjuki Marjuki Megawati, Eka Mokodenseho, Sabil Muhammadong Pahrijal, Rival Parhusip , Jadiaman RR Roosita Cindrakasih setiawati, rahmi Siska Yuli Anita Siska Yulia Defitri Suardi, Soni Sufriaman, Sufriaman Sumerli A. , Chevy Herli Sya’rani, Ridwan Triyantoro , Andri Utami , Eva Yuniarti Utami, Eva Yuniarti Utomo, Bekti Yanti, Dawi Zoniarti, Zoniarti Zulfikri, Agung