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Tasari
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Pengukuran Brand Knowledge Islamic Awareness, Brand Knowledge Islamic Cognitive dan Brand Trust Terhadap Brand Loyalty Masyarakat Klaten Pengguna Jasa Rumah Sakit Syariah Sri Nugroho, Arif Julianto; Marjukah, Anis; Haris, Abdul; Tasari; Santoso, Agus; Jati, Agung Nugroho
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 03 (2025): Vol. 5 No. 03 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i03.965

Abstract

Penelitian ini memiliki tujuan menguji anteseden brand loyalty masyarakat terhadap penerapan layanan tiga rumah sakit berbasis syariah RSUI Klaten, RSUI Cawas dan RSUI Boyolali sehingga dapat ditentukan strategi pemasaran tepat untuk meningkatkan animo masyarakat mempercayai mutu sajian layanan rumah sakit berbasis syariah. Penelitian dilakukan melalui pendekatan kuantitatif uji statistik multivariat regresi korelasi. Kebaruan riset memadukan konsep keunggulan bersaing kinerja mutu layanan kesehatan syariah melalui pengaruh Brand Knowledge Islamic Awareness, Brand Knowledge Islamic Cognitive, Brand Trust terhadap Brand Loyalty. Populasi penelitian seluruh masyarakat Klaten yang telah memakai jasa layanan di tiga RSUI. Pengambilan sampel menggunakan teknik purposive sampling sebanyak 36 responden. Tahap akhir penelitian terbentuk model dimana ketiga variabel bebas mampu memengaruhi signifikan brand loyalty dengan brand trust memiliki pengaruh paling dominan. Pihak pengelola RSUI harus mampu terus meningkatkan mutu layanan sehingga semakin kuat brand loyalty masyarakat. Kesemuanya bermuara pada tercipta daya saing masing-masing rumah sakit menjadi RS unggulan untuk menyongsong era pencapaian SDGs melalui daya saing optimal sektor kesehatan di tahun 2045
Pelatihan Metode Riset Konsep Layanan Rumah Sakit Syariah Bagi Pegawai RSUI Klaten Winarno Heru Murjito; Hartanto; Hersulastuti; Syska Lady Sulistyowatie; Tasari
Jurnal Masyarakat Indonesia (Jumas) Vol. 4 No. 02 (2025): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v4i02.245

Abstract

This Community Service Activity is an investigation of scientific activities related to problems in the field of science based on sharia-based health services. The purpose of the research training activity for education and training for employees at three Islamic General Hospitals (RSUI) is to train, answer and practice learning comprehensive sharia concepts based on scientific methods. This community service develops science by conducting observations, identifying problems, formulating problems, proposing frameworks, formulating hypotheses, collecting data, analyzing data, interpreting data and drawing conclusions. A good mindset is needed to carry out research, namely a logical and empirical mindset. The results of the activity obtained positive changes in the emergence of changes in thinking before and after training, increasing the education and training employees’ ability in practicing research activities, data processing, and increasing the ability to interpret research outputs
Co-Authors Abdul Haris Abdul Haris Adhi Pratomo, Sigit Agung Nugroho Jati Agus Santoso Alimi, Tanzila Azzalzal Ambarsari, Dwi Wanito Anis Marjukah Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho, Arif Julianto Sri Budi Santosa, Gunawan Dandang Setyawanti Darmo, M Pujo Erma Suryani, Yulinda Gunawan Budi Santoso Guntoro, Erwanto Hartanto Hersulastuti Ike Anisa Jajang Susatya julianto SN, arif Murjito, Heru Pratomo, Sigit Adhi Pratono, Sigit Adhi Purwo Haryono Rachim, Annisa Fajrina Ratnanik Ruqoyyah, Siti Setiyadi, D. B. P. Sri Haryanti Sri Suwartini, Sri Sukasih Ratna Widayanti Suranto, Much Suwanti Syarifah Aini Syska Lady Sulistyowatie Titik Purwanti Triyono Tukiyo Winarno Heru Murjito