Garuda - Garba Rujukan Digital

Optimalisasi Layanan Pelanggan dan Pemasaran Digital UMKM Handmade Depok Khusni Faizah; Maylinda Nur Faizah; Felisya Pangi Wijaya; Meli Linda Sari; Mesja Dwika; Sultansyah Adira Putra; Suci Ayu Sudari; Udriyah; Ali Ridho; Nur Fitri Dewi; Alfi Maghfuriyah
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tcb8f709

The digital transformation era has significantly changed consumer behavior, demanding faster, more responsive, and accessible services. In response to these shifts, this community service program was conducted in the form of an educational seminar entitled "Optimizing Customer Service and Digital Marketing for Handmade MSMEs in Depok." This initiative aimed to enhance MSME actors’ understanding and skills in customer service and digital marketing through participatory methods combining lectures, interactive discussions, and practical training. The program was carried out by a team of management students at Jakarta Global University and involved selected handmade MSME participants. During the seminar, participants were equipped with knowledge about effective customer service strategies and the use of digital platforms such as Capcut, Instagram, and online marketplaces. The results showed increased participant awareness, improved ability to create promotional content, and readiness to apply digital marketing in their businesses. This initiative demonstrates the strategic role of higher education institutions in bridging theory and practice, while empowering MSMEs to become more competitive in the digital economy.

Improving Sales Volume To Maintain Business Sustainability Through Digital Marketing And Financial Literacy For Msmes In Cilodong, Depok Dewi, Nur Fitri
Neo Journal of economy and social humanities Vol 2 No 4 (2023): Neo Journal of Economy and Social Humanities, December 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i4.147

Along with the dynamics of MSMEs in Indonesia, their development faces several problems related to whether the sustainability of MSMEs in Indonesia can be tested in the long term. The aim of this research is to determine the influence of digital marketing and financial literacy on sales volume and its impact on business sustainability in MSMEs in Cilodong, Depok, West Java. The population of this study is MSMEs Cilodong District, Depok City, West Java. The data collection method was a questionnaire distributed to 60 samples of MSMEs in Cilodong, Depok. The collected data was processed using SPSS 27.00 with t test and Path Analysis. The research results show that digital marketing and financial literacy have a positive effect on sales volume. Digital marketing and financial literacy also have a positive influence on business sustainability, both directly and indirectly, mediated by sales volume. Apart from that, sales volume has a direct effect on business sustainability. The results of this research can be useful for MSMEs as input and consideration in determining strategies, especially regarding Sales Volume and Business Sustainability of MSMEs in Cilodong, Depok.

The Impact of Shopee E-Commerce and Instagram Based Social Media Marketing on the Growth of Food Micro, Small, and Medium Enterprises (MSMEs) in Depok City Sari, Nurul Rahma; Islami, Agnemas Yusoep; Dewi, Nur Fitri
Neo Journal of economy and social humanities Vol 5 No 1 (2026): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v5i1.338

This study aims to analyze the influence of Shopee e-commerce and Instagram social media marketing on the growth of food MSMEs (Micro, Small, and Medium Enterprises) in Depok City, both partially and simultaneously. The researcher employed a quantitative research approach using a questionnaire as the research instrument, measured with a Likert scale and processed into quantitative data. The sampling method used in this study is Non-Probability Sampling with a purposive sampling technique, adjusted to the criteria of respondents who are food MSME actors in Depok utilizing Shopee and Instagram in their marketing activities. The data analysis process was conducted using SPSS version 27. The results indicate that both Shopee e-commerce (X1) and Instagram social media marketing (X2) have a significant and positive influence, both partially and simultaneously, on the growth of food MSMEs (Y) in Depok City. The coefficient of determination results show that the two independent variables Shopee E-Commerce and Instagram Social Media Marketing contribute 61.9% to the growth of food MSMEs. Meanwhile, the remaining 38.1% is influenced by other variables not discussed in this study, as indicated by an R Square value of 0.619.This study aims to analyze the influence of Shopee e-commerce and Instagram social.

The Role of Industry Players’ Understanding and Concern in Green Accounting Implementation and Business Sustainability: Evidence from Pempek MSMEs in Palembang Dewi, Nur Fitri; Maghfuriyah, Alfi
Neo Journal of economy and social humanities Vol 5 No 1 (2026): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v5i1.405

Industry players’ understanding and concern play a crucial role in shaping the implementation of green accounting and its implications for business sustainability among pempek MSMEs in Palembang City. Employing a quantitative approach, the data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4. The findings reveal that industry players’ understanding and concern have a significant positive effect on green accounting implementation. Furthermore, green accounting implementation exerts a significant positive influence on business sustainability. In contrast, understanding and concern do not directly affect business sustainability. Mediation analysis further confirms that green accounting implementation fully mediates the relationship between industry players’ understanding and concern and business sustainability. These results indicate that awareness and concern alone are insufficient to enhance sustainability performance unless they are translated into concrete green accounting practices. Within the context of pempek MSMEs, green accounting emerges as a key mechanism that converts environmental awareness into sustainable business outcomes. This research enriches the literature on green accounting and MSME sustainability while offering practical insights for policymakers and pempek MSME development initiatives in Palembang City.

Optimalisasi Pelayanan Pelanggan dan Pemanfaatan Canva, Shopee, danNomor Induk Berusaha (NIB) bagi Pelaku UMKM Crafting Depok Chandi Lestari; Filza Naurah Zahra; Karnelly Karnelly; Mei Indah Maulida; Sabilah Ayu Lestari; Zahra Inayah Salsabila; Suci Ayu Sudari; Udriyah Udriyah; Nur Fitri Dewi; Hadi Wijaya
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 4 (2026): JULI-AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/avy9wh05

Pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) crafting pada Komunitas Salzi & Friends Kota Depok menghadapi kendala operasional dalam hal kualitas pelayanan pelanggan, keterbatasan kemampuan pemasaran digital, serta ketiadaan perizinan legalitas usaha. Kegiatan pengabdian masyarakat ini bertujuan untuk membenahi tata kelola usaha 18 mitra melalui pemberian materi pelayanan prima, pelatihan pembuatan media visual dengan aplikasi Canva, pendampingan pembukaan toko daring Shopee, serta fasilitasi penerbitan Nomor Induk Berusaha (NIB). Pelaksanaan program bertempat di Kampus Universitas Global Jakarta pada 15 Juli 2026 dengan menerapkan metode sosialisasi, praktik langsung, dan penyelesaian kendala di tempat. Hasil pendampingan menunjukkan adanya pemahaman mitra mengenai pentingnya responsivitas pelayanan, terciptanya katalog dan poster promosi digital secara mandiri, aktifnya akun penjualan di marketplace, serta terbitnya dokumen NIB bagi mitra yang memenuhi persyaratan. Integrasi dari ketiga aspek ini memberikan dorongan nyata bagi keberlanjutan dan penguatan posisi pasar UMKM kerajinan di tingkat lokal.

The Analysis Sistem Informasi Manajemen Daerah (SIMDA) At Badan Pengelolaan Keuangan Dan Aset Daerah (BPKAD) Kota Semarang Using Technology Acceptance Model (TAM) Rahmawati Ulfah; Dwi Rachmawati; Nur Fitri Dewi; Agnemas Yusoep Islami; Zakia Maulida Antono
Best Journal of Administration and Management Vol 2 No 1 (2023): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v2i1.108

The purpose of this study is to analyze the Regional Management Information System (SIMDA) in BPKAD Semarang City, assessed based on the level of ease of use, usability, attitude towards use, and actual usage using TAM (Technology Acceptance Model). Data were obtained through interviews and questionnaires. The population consists of all employees who are active users of SIMDA. The analytical model employed in this study is the Structural Equation Model (SEM), while the software used is SmartPLS 2.0 M3. The results of hypothesis testing and discussions indicate that perceived ease of use has a significant positive influence on perceived usefulness. Perceived usefulness, in turn, has a significant positive influence on attitude towards use. Perceived ease of use also has a significant positive influence on attitude towards use. Finally, attitude towards use has a significant positive influence on actual system usage.

Improving Sales Volume To Maintain Business Sustainability Through Digital Marketing And Financial Literacy For Msmes In Cilodong, Depok Nur Fitri Dewi
Neo Journal of economy and social humanities Vol 2 No 4 (2023): Neo Journal of Economy and Social Humanities, December 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i4.147

Along with the dynamics of MSMEs in Indonesia, their development faces several problems related to whether the sustainability of MSMEs in Indonesia can be tested in the long term. The aim of this research is to determine the influence of digital marketing and financial literacy on sales volume and its impact on business sustainability in MSMEs in Cilodong, Depok, West Java. The population of this study is MSMEs Cilodong District, Depok City, West Java. The data collection method was a questionnaire distributed to 60 samples of MSMEs in Cilodong, Depok. The collected data was processed using SPSS 27.00 with t test and Path Analysis. The research results show that digital marketing and financial literacy have a positive effect on sales volume. Digital marketing and financial literacy also have a positive influence on business sustainability, both directly and indirectly, mediated by sales volume. Apart from that, sales volume has a direct effect on business sustainability. The results of this research can be useful for MSMEs as input and consideration in determining strategies, especially regarding Sales Volume and Business Sustainability of MSMEs in Cilodong, Depok.

The Impact of Shopee E-Commerce and Instagram Based Social Media Marketing on the Growth of Food Micro, Small, and Medium Enterprises (MSMEs) in Depok City Nurul Rahma Sari; Agnemas Yusoep Islami; Nur Fitri Dewi
Neo Journal of economy and social humanities Vol 5 No 1 (2026): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v5i1.338

This study aims to analyze the influence of Shopee e-commerce and Instagram social media marketing on the growth of food MSMEs (Micro, Small, and Medium Enterprises) in Depok City, both partially and simultaneously. The researcher employed a quantitative research approach using a questionnaire as the research instrument, measured with a Likert scale and processed into quantitative data. The sampling method used in this study is Non-Probability Sampling with a purposive sampling technique, adjusted to the criteria of respondents who are food MSME actors in Depok utilizing Shopee and Instagram in their marketing activities. The data analysis process was conducted using SPSS version 27. The results indicate that both Shopee e-commerce (X1) and Instagram social media marketing (X2) have a significant and positive influence, both partially and simultaneously, on the growth of food MSMEs (Y) in Depok City. The coefficient of determination results show that the two independent variables Shopee E-Commerce and Instagram Social Media Marketing contribute 61.9% to the growth of food MSMEs. Meanwhile, the remaining 38.1% is influenced by other variables not discussed in this study, as indicated by an R Square value of 0.619.This study aims to analyze the influence of Shopee e-commerce and Instagram social.

The Effect of Shopeepay E-Wallet Use On Shopeepay User Satisfaction and Loyalty in Tangerang City Azzahra Baby Dwi Putri; Nur Fitri Dewi; Noviyanti Noviyanti
Neo Journal of economy and social humanities Vol 5 No 2 (2026): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v5i2.383

This study aims to analyze the effect of e-wallet usage on ShopeePay user loyalty in Tangerang, mediated by user satisfaction. In this study, the researcher used a quantitative research type with a survey method. This study applied a questionnaire as the research instrument measured using a Likert scale. The sampling method for this study was non-probability sampling with a purposive sampling technique using sample criteria, namely ShopeePay users living in Tangerang City.The collected data were processed using Statistical Package for the Social Sciences (SPSS) software. The results of the study indicate that partially e-wallet usage (X) has a positive and significant effect on ShopeePay user satisfaction (Z) in Tangerang. However, user satisfaction (Z) has a positive and insignificant effect on ShopeePay user loyalty (Y) in Tangerang. Then, based on the results of the path analysis, it shows that e- wallet usage has a positive and significant effect on ShopeePay user loyalty in Tangerang through user satisfaction. The results of the coefficient of determination show that partially the use of e-wallet (X) has an effect on user loyalty (Y) of 15.7%, then simultaneously the variable of e-wallet use (X) through user satisfaction (Z) has an effect on user loyalty (Y) of 73.9%.

The Role of Industry Players’ Understanding and Concern in Green Accounting Implementation and Business Sustainability: Evidence from Pempek MSMEs in Palembang Nur Fitri Dewi; Alfi Maghfuriyah
Neo Journal of economy and social humanities Vol 5 No 1 (2026): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v5i1.405

Industry players’ understanding and concern play a crucial role in shaping the implementation of green accounting and its implications for business sustainability among pempek MSMEs in Palembang City. Employing a quantitative approach, the data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4. The findings reveal that industry players’ understanding and concern have a significant positive effect on green accounting implementation. Furthermore, green accounting implementation exerts a significant positive influence on business sustainability. In contrast, understanding and concern do not directly affect business sustainability. Mediation analysis further confirms that green accounting implementation fully mediates the relationship between industry players’ understanding and concern and business sustainability. These results indicate that awareness and concern alone are insufficient to enhance sustainability performance unless they are translated into concrete green accounting practices. Within the context of pempek MSMEs, green accounting emerges as a key mechanism that converts environmental awareness into sustainable business outcomes. This research enriches the literature on green accounting and MSME sustainability while offering practical insights for policymakers and pempek MSME development initiatives in Palembang City.

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