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All Journal Among Makarti Jurnal Profiet Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Manajemen Dirgantara Jurnal Abdi Insani Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Teknologi dan Manajemen Aptekmas : Jurnal Pengabdian Kepada Masyarakat Neo Journal of economy and social humanities JAMER Best Journal of Administration and Management Jurnal Manajemen dan Dinamika Bisnis Eastasouth Journal of Impactive Community Services JAKBS Jurnal Akuntansi Syariah Management Studies and Business Journal Jurnal Akuntansi Keuangan Dan Perpajakan PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Nur Fitri Dewi
Universitas Global Jakarta
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The Role of Digital Marketing in Influencing Patient Interest to Visit Prodia Clinical Laboratory Through Corporate Image Widodo, Djoko Setyo; Rachmawati, Dwi; Wijaya, Hadi; Dewi, Nur Fitri; Udriya, Udriya
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3583

Abstract

In the digital era, digital marketing strategies have become a key factor in influencing consumer behavior, including in healthcare services. Prodia Clinical Laboratory, as one of the leading laboratories, leverages digital marketing to enhance its corporate image and attract patient interest. This study aims to analyze the role of digital marketing in influencing patient interest in visiting Prodia Clinical Laboratory through corporate image. The research employs a quantitative method using surveys of Prodia’s patients and prospective patients. The results show that digital marketing has a positive and significant impact on patient interest, mediated by a strong corporate image. A positive corporate image plays a crucial role in building trust and increasing patients' decisions to choose Prodia. These findings suggest that Prodia should continue improving the quality of its digital marketing efforts to maintain and enhance its corporate image and attract more patients.
Capital Accessibility and Financial Inclusion in Elevating MSMEs Financial Performance Dewi, Nur Fitri
Jurnal Akuntansi Keuangan dan Bisnis Vol. 2 No. 4 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

As MSMEs in Indonesia continue to evolve, their development faces various challenges, particularly regarding the improvement and long-term maintenance of their financial performance. This problem is caused by the many capital challenges faced and the lack of financial inclusion in MSMEs. This study aimed to determine the impact of capital accessibility and financial inclusion on the financial performance of MSMEs in Sukarami District, Palembang City. The study's population consisted of MSMEs in Sukarami District, Palembang City, with data collected through a questionnaire distributed to 100 MSME respondents in the area. The gathered data were analyzed using SPSS 27.00, employing Multiple Linear Regression Analysis, t-tests, and F-tests. The results revealed that capital accessibility and financial inclusion partially have a significant positive effect on the financial performance of MSMEs in Sukarami District. Furthermore, capital accessibility and financial inclusion simultaneously also have a positive effect on the financial performance of MSMEs in Sukarami District. These findings provide valuable insights for MSMEs, offering input and considerations to enhance their financial performance, particularly in Sukarami, Palembang.
ABDIMAS: ANALISA MANEJEMEN BISNIS PT DTRIP PACIFIC NUSANTARA DALAM MENINGKATKAN PENJUALAN Listiana, Nora; Nugroho, Feri; Ali Ridho; Dewi, Nur Fitri; Sudari, Suci Ayu; Rachmawati, Dwi; Wijaya, Hadi; Maghfuriyah, Alfi; Udriyah; Pammbreni, Yuni
Pengabdian Masyarakat Ilmu Pendidikan Vol. 5 No. 1 (2025): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Januari 2025
Publisher : FKIP Universitas Citra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37792/pemimpin.v5i1.1508

Abstract

PT Dtrip Pacific Nusantara adalah perusahaan jasa perjalanan dan wisata yang terus mengoptimalkan berbagai aspek manajerial untuk memajukan bisnisnya. Hasil analisis menunjukkan bahwa perusahaan berhasil menciptakan sistem manajemen efisien, memanfaatkan teknologi untuk meningkatkan pelayanan, serta menerapkan strategi pemasaran yang efektif. Pengelolaan sumber daya manusia juga menjadi faktor kunci dalam kesuksesan perusahaan. Namun, tantangan yang dihadapi adalah persaingan ketat dan fluktuasi ekonomi yang memengaruhi daya beli konsumen. Kesimpulannya, dengan pengembangan strategi manajemen yang adaptif, PT Dtrip Pacific Nusantara memiliki potensi besar untuk bersaing di pasar yang semakin kompetitif. Kata Kunci : ( Sistem Mnajemen; Teknologi)
Peningkatan Penyusunan Laporan Keuangan Berbasis Standar Akuntansi Keuangan EMKM dan Pemeliharaan Keberlanjutan Usaha pada UMKM melalui Pemahaman Akuntansi dan Teknologi Informasi Akuntansi Dewi, Nur Fitri
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 3 No. 1 (2024): June
Publisher : Yayasan Pendidikan Mitra Mandiri Aceh(YPMMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58477/ebima.v3i1.166

Abstract

Along with the dynamics of MSMEs in Indonesia, their development faces several problems related to whether the sustainability of MSMEs in Indonesia can be tested in the long term. One of them is caused by capital problems which are often found because MSMEs do not yet have structured financial reports based on SAK EMKM so that they are eligible and accepted when applying for loans. The aim of this research is to determine the influence of understanding accounting and accounting information technology on the preparation of SAK EMKM-based financial reports and their impact on business sustainability for MSMEs in Cilodong, Depok, West Java. The population of this research is MSMEs, Cilodong. The data collection method was a questionnaire distributed to 100 samples of MSMEs in Cilodong, Depok. The collected data was processed using SPSS 27.00 with t test and Path Analysis. The research results show that understanding accounting and accounting information technology has a positive effect on the preparation of SAK EMKM-based financial reports and business sustainability. The results of this research can be useful for MSMEs as input and consideration as well as adding insight, especially regarding the preparation of financial reports and the sustainability of MSME businesses in Cilodong, Depok.
MEMBANGUN JALAN MENUJU KEBERHASILAN SDGS DAN KEUNGGULAN DIGITAL UMKM 2030 MELALUI LITERASI DIGITAL DAN LITERASI MEDIA PADA UMKM ASINAN BETAWI 88 DI KOTA DEPOK Wijaya, Hadi; Andri, Chairil; Rachmawati, Dwi; Dewi, Nur Fitri; Hertin, Revita Desi
Jurnal Abdi Insani Vol 12 No 6 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i6.2650

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi digital dan literasi media pada UMKM Asinan Betawi 88, usaha mikro yang berlokasi di Kota Depok, Indonesia. Program ini dirancang untuk menjawab berbagai tantangan yang dihadapi mitra, seperti keterbatasan pengetahuan dalam pemasaran digital, strategi branding yang kurang optimal, rendahnya keterampilan dalam manajemen keuangan, serta minimnya pemanfaatan alat digital. Pendekatan partisipatif diterapkan dalam kegiatan ini, meliputi analisis kebutuhan, pelatihan, dan lokakarya langsung mencakup topik pemasaran digital, branding, fotografi produk, manajemen keuangan, serta pengembangan website yang dioptimalkan dengan Search Engine Optimization (SEO). Program ini juga menekankan pentingnya pendampingan berkelanjutan untuk menjamin keberlangsungan hasil kegiatan. Evaluasi dilakukan melalui pre-test dan post-test untuk mengukur efektivitas program. Hasil evaluasi menunjukkan peningkatan kompetensi yang signifikan dari peserta, dengan nilai rata-rata pre-test sebesar 2,3 (dari skala 5) meningkat menjadi 4,2 pada post-test. Peserta menunjukkan peningkatan nyata dalam pengelolaan media sosial, pembuatan konten, dan penggunaan alat bantu manajemen keuangan. Program ini juga menghasilkan luaran berupa website berbasis SEO, konten pemasaran digital, serta portofolio fotografi produk yang secara signifikan meningkatkan branding dan kehadiran daring UMKM. Selain itu, kegiatan ini memberikan pengalaman belajar praktis bagi mahasiswa yang terlibat dalam program Merdeka Belajar Kampus Merdeka (MBKM), dengan mengintegrasikan pembelajaran ke dalam praktik dunia nyata. Inisiatif ini berhasil memberdayakan UMKM Asinan Betawi 88 dalam memanfaatkan teknologi digital untuk pertumbuhan bisnisnya, serta turut mendorong daya saing di era ekonomi digital. Program ini menunjukkan potensi untuk direplikasi pada UMKM lainnya sebagai langkah strategis dalam mendukung Sustainable Development Goals (SDGs) 2030 melalui transformasi digital.
LIQUIDITY, SOLVENCY, AND ACTIVITY RATIO IN MEASURING FINANCIAL PERFORMANCE OF CONSTRUCTION COMPANIES LISTED ON THE IDX FOR THE 2019 - 2023 PERIOD Sarmilah, Sarmilah; i, Nur Fitri Dew; Maghfuriyah, Alfi; Islami, Agnemas Yusoep; Noviyanti, Noviyanti; Annawati, Sri
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 6 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/hwtyvx60

Abstract

This study aims to analyze the effect of liquidity, solvency, and activity ratios on the financial performance of construction companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2023 period. Liquidity is measured using the current ratio, solvency using the debt to equity ratio, and activity using total asset turnover. Company financial performance is measured through return on assets (ROA). This study uses a quantitative approach with multiple linear regression methods. The data used are secondary data in the form of annual financial reports of construction companies obtained from the official IDX website. Data processing was carried out using SPSS 26 software. The results show that CR has a negative and significant effect on ROA partially, and DER has a negative and significant effect on ROA. Then TATO has a positive and significant effect on ROA. Furthermore, CR, DER, and TATO have a significant effect on ROA simultaneously.
PERKEMBANGAN DAN DAMPAK FINANCIAL TECHNOLOGY (FINTECH) TERHADAP PERILAKU MANAJEMEN KEUANGAN DI UMKM SEMARANG Ulfah, Rahmawati; Dewi, Nur Fitri; Udriyah, Udriyah
Jaksya: Jurnal Akuntansi Syariah Vol 3, No 1 (2025): Jaksya : Jurnal Akuntansi Syariah
Publisher : UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/jaksya.v3i1.12458

Abstract

This study examines the development of fintech and its impact on financial management behavior in Micro, Small, and Medium Enterprises (MSMEs) in Semarang. Fintech, encompassing technologies such as digital payments, peer-to-peer (P2P) lending, financial management, crowdfunding, and digital insurance, has provided more inclusive and efficient access to financial services for MSMEs. Findings from various literatures indicate that fintech can enhance the operational efficiency of MSMEs through more accurate transaction recording, better financial planning, and more effective cash flow management. In Semarang, MSMEs have begun adopting fintech, although challenges such as limited digital infrastructure and low technological literacy still affect its effectiveness. This review also highlights the importance of policies that support fintech development and digital literacy education for MSMEs. This study contributes to the existing literature by integrating findings on the impact of fintech on MSMEs and identifying research gaps that require further exploration, such as the influence of local factors on technology adoption and risk mitigation strategies that can be applied. Future research recommendations include a deeper exploration of how fintech can be optimized to support the growth and resilience of MSMEs, particularly in local contexts like Semarang.
EDUKASI PENGELOLAAN E-ARSIP DAN MANFAAT ARSIP DIGITAL DI SMK NEGERI 3 DEPOK Ummy Gusti Salamah; Desti Destiansari Istinabiyah; Ayu Soraya; Soim, Kamilia Syahputra; Feri Nugroho; Nur Fitri Dewi; Risma Ekawati
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 7 No 3 (2024): Aptekmas Volume 7 Nomor 3 2024
Publisher : Politeknik Negeri Sriwijaya

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Abstract

The rapid advancement of digital technology has significantly influenced various aspects of daily life. One emerging trend is the use of Digital Archive Applications, commonly referred to as E-Archives. Within the Department of Office Automation and Management at SMK Negeri 3 Depok, students have been introduced to digital archiving practices; however, their experience has primarily been limited to using Google Drive as the main tool for storing digital files. This community service initiative was designed to provide education on digital archive management, highlighting the benefits and advantages of electronic archives compared to conventional manual systems. More importantly, the program aimed to enhance students’ understanding by introducing and demonstrating an E-Archive application developed by the community service team. Through this approach, students at SMK Negeri 3 Depok were expected to gain hands-on experience in managing data using the E-Archive system. The implementation of the activity involved presentations and live demonstrations of the E-Archive application. To reinforce learning outcomes, interactive sessions such as Q&A discussions and quizzes were conducted, enabling students to actively engage and broaden their knowledge of digital archiving.
Perhitungan dan Pencatatan Pajak PPH Pasal 23 Terhadap Sewa Pada PT. Recon Sarana Utama Tahun 2024 Atika Nur Cahyo Pratiwi; Nur Fitri Dewi
Jurnal Akuntansi Keuangan Dan Perpajakan | E-ISSN : 3063-8208 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the implementation of the calculation and recording of Income Tax (PPh) Article 23 on rental transactions at PT. Recon Sarana Utama. The research employs a descriptive qualitative method, using primary data obtained through interviews and observations, as well as secondary data from company documents and relevant regulations, particularly Law No. 36 of 2008 on Income Tax. The findings indicate that the calculation of PPh Article 23 at PT. Recon Sarana Utama has been carried out in accordance with the legal provisions, although misunderstandings still occur with several vendors regarding tax withholding. These misunderstandings arise due to vendors’ limited understanding of the provisions of PPh Article 23 and ineffective communication between the parties. As a corrective measure, PT. Recon Sarana Utama conducts reconciliations with vendors to clarify tax regulations and align understanding related to the calculation and recording of PPh Article 23. This study highlights the importance of communication and education in tax management within business practices.
Pendampingan UMKM Ketoprak Bang Darji dalam Penyusunan Laporan Keuangan Berbasis Standar Akuntansi Noviyanti, Noviyanti; Anawati, Sri; Islami, Agnemas Yusoep; Dewi, Nur Fitri; Syafiq, Wildan
Eastasouth Journal of Impactive Community Services Vol 3 No 03 (2025): Eastasouth Journal of Impactive Community Services (EJIMCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejimcs.v3i03.408

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kemampuan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam melakukan pencatatan keuangan sederhana. Permasalahan utama yang ditemukan adalah banyak pelaku UMKM belum memiliki sistem pembukuan yang teratur, sehingga sulit mengetahui kondisi keuangan dan laba usahanya secara akurat. Metode pelaksanaan kegiatan meliputi observasi, wawancara, analisis permasalahan, serta pendampingan dan pelatihan pencatatan keuangan. Mitra kegiatan adalah UMKM Ketoprak Bang Darji yang menjadi contoh kasus penerapan sistem pencatatan sederhana berbasis manual menggunakan format laporan keuangan dasar. Hasil kegiatan menunjukkan adanya peningkatan pemahaman mitra terhadap pentingnya pembukuan serta kemampuan menyusun laporan laba rugi secara mandiri. Penerapan pembukuan sederhana terbukti membantu mitra dalam mengontrol arus kas dan menentukan strategi pengelolaan usaha secara lebih efektif. Dengan demikian, kegiatan ini memberikan dampak positif terhadap literasi keuangan pelaku UMKM serta mendorong kemandirian dalam pengelolaan keuangan usaha.
Co-Authors Agnemas Yusoep Islami Alfi Maghfuriyah Ali Ridho Ali Ridho Anawati, Sri Anindya Hapsari Annawati, Sri Antono, Zakia Maulida Atika Nur Cahyo Pratiwi Ayu Nurul Haryudiniarti Ayu Soraya Desti Destiansari Istinabiyah Dwi Rachmawati Fachry Abda El Rahman Febria Anjara Felisya Pangi Wijaya Feri Nugroho Hadi Wijaya Halimatuz Zuhriyah Hertin, Revita Desi Joko Widodo Khusni Faizah Maylinda Nur Faizah Meli Linda Sari Mesja Dwika Nora Listiana Noviyanti Noviyanti, Noviyanti Nugroho, Feri Oktaviati, Risna Pammbreni, Yuni Rahmawati Ulfah Ribut Nawang Sari Risma Ekawati Risma Ekawati RM Chairil Andri Salamah, Ummy Gusti Sarmilah, Sarmilah Soim, Kamilia Syahputra Suci Ayu Sudari Sultansyah Adira Putra Syafiq, Wildan Udriya, Udriya Udriyah Udriyah, Udriyah Ummy Gusti Salamah Untung Suprihadi