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Analisis Penerapan Reward dan Punishment pada KPP Madya Dua Jakarta Timur Febrianti, Mila; Wahono, Puji; Monoarfa, Terrylina Arvinta
Jurnal Ekonomi Efektif Vol. 6 No. 3 (2024): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v6i3.42108

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis penerapan reward dan punishment, indikator pemberian reward dan punishment, dan perspektif karyawan terhadap sistem reward dan punishment yang ada di KPP Madya Dua Jakarta Timur. Jenis penelitian yang digunakan adalah penelitian kualitatif dengan pendekatan deskriptif. Sampel yang digunakan dalam penelitian ini menggunakan teknik purposive sampling. Responden dalam penelitian yaitu karyawan KPP Madya Dua Jakarta Timur. Data yang diperoleh merupakan data primer dari observasi dan hasil jawaban responden melalui wawancara, serta data sekunder diperoleh dari buku dan internet. Teknik analisis data yang dilakukan menggunakan (1) data reduction, (2) data display, dan (3) conclusion drawing/verification. Hasil penelitian menunjukkan bahwa terdapat penerapan reward dan punishment pada karyawan sudah berjalan dengan cukup baik, tetapi belum berjalan dengan maksimal. Pemberian reward juga perlu diperbanyak dan lebih bervariasi. Selain itu, terdapat perilaku yang melanggar peraturan kerja atau disiplin kerja yang tentunya membutuhkan ketegasan dalam penegakan aturan. Adapun indikator pemberian reward dan punishment, antara lain kehadiran, target kerja, penilaian kinerja, perilaku karyawan, dan tingkat keparahan pelanggaran
Green Beauty Loyalty: Investigating the Role of Perceived Value, Product Quality, and Customer Satisfaction in Environmentally Friendly Cosmetic Products Mawaddah, Difa Anna; Suhud, Usep; Monoarfa, Terrylina Arvinta
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.276

Abstract

The purpose of this research is to determine the influence of perceived value, product quality on customer satisfaction and customer trust to build customer loyalty in environmentally friendly cosmetic products. This quantitative research method collects data through questionnaires. A total of 255 respondents were sampled using purposive sampling technique. The objects taken in this research were respondents who had purchased environmentally friendly cosmetic products at least 3 times in DKI Jakarta and were at least 18 years old. This research uses SPSS version 23 software and SEM (Structural Equation Model) from AMOS software to carry out the analysis and processing of research data. The results obtained in this research show that brand perceived value and product quality have a positive and significant effect on customer satisfaction and customer trust. Apart from that, customer satisfaction and customer trust have a positive and significant effect on customer loyalty.
Nurturing Soft Skills and Entrepreneurial Mindsets: The BMC International Competition Experience Krissanya, Nofriska; Monoarfa, Terrylina Arvinta; Rizan, Mohamad; Purwana, Dedi; Santoso, Budi; Hasanah, Nuramalia; Susanti, Santi; Lutfia, Annisa; Perdana, Petrolis Nusa
Rahmatan Lil 'Alamin Journal of Community Services Volume 3 Issue 2, 2023
Publisher : Department of Accounting, Faculty of Business and Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/RLA.Vol3.iss2.art5

Abstract

Perkembangan teknologi saat ini mengalami perubahan yang cukup signifikan, termasuk dalam dunia bisnis dan kewirausahaan. Peningkatan kewirausahaan bertujuan untuk mengurangi pengangguran dan meningkatkan perekonomian masyarakat. Dalam menjalankan bisnis, strategi merupakan cara untuk mencapai tujuan profit, pertumbuhan, dan keberlanjutan. Oleh karena itu, orientasi dan perencanaan jangka panjang dalam strategi bisnis merupakan hal yang krusial untuk dilakukan. Fenomena yang terjadi saat ini menunjukkan bahwa banyak bisnis startup yang berkembang, namun tidak sedikit juga yang jatuh. Beberapa penelitian dan survei telah dilakukan, dan salah satu penyebabnya adalah perencanaan dan penciptaan nilai bisnis yang kurang matang. Salah satu model bisnis yang dianggap memadai adalah Business Model Canvas (BMC), sebuah alat bantu manajemen untuk merencanakan konsep bisnis, infrastruktur, dan keuangan perusahaan yang dapat diaplikasikan tidak hanya oleh bisnis startup namun juga oleh bisnis yang sudah berjalan. Workshop bisnis dan kompetisi ini bertujuan untuk memberikan pemahaman kepada mahasiswa mengenai pentingnya kewirausahaan dan mendorong tumbuhnya pola pikir kewirausahaan dalam diri mahasiswa, khususnya di Indonesia dan Malaysia, dengan memperkenalkan dan mendalami BMC. Setelah memahami konsep BMC, mahasiswa akan mengikuti kompetisi untuk menyalurkan ide-ide kreatif dan inovasi sebagai calon wirausaha baru. Melalui upaya ini, diharapkan pemahaman dan motivasi mahasiswa akan meningkat, sehingga memungkinkan mereka untuk memulai pendirian perusahaan yang berkelanjutan, sehingga berkontribusi pada mitigasi masalah pengangguran yang meluas. Selain itu, inisiatif ini juga merupakan sarana yang efektif untuk mengasah kemampuan soft skill mahasiswa yang meliputi pemikiran analitis, ketajaman konseptual, serta kemahiran dalam berkomunikasi dan presentasi.   Abstract Technology development today significantly changes, including in business and entrepreneurship. The increase in entrepreneurship aims to reduce unemployment and improve the community's economy. In running a business, strategy is a way to achieve the goals of profit, growth, and sustainability. Therefore, long-term orientation and planning in business strategy are crucial things to do. The current phenomenon shows that many startup businesses are growing, but not a few are also falling. Several studies and surveys have been conducted, and one of the causes is immature planning and business value creation. One of the business models considered adequate is the Business Model Canvas (BMC), a management tool for planning business concepts, infrastructure, and company finances that can be applied not only by startup businesses but also by existing businesses. The business workshop and the competition aim to provide students with an understanding of the importance of entrepreneurship and encourage the growth of an entrepreneurial mindset in students, especially in Indonesia and Malaysia, by introducing and exploring BMC. After understanding the BMC concept, the student will join the competition to channel creative ideas and innovations as prospective new entrepreneurs. Through this endeavor, it is anticipated that students' comprehension and motivation will be enhanced, enabling them to embark on the establishment of sustainable enterprises, thereby contributing to the mitigation of the pervasive issue of unemployment. Furthermore, this initiative is an efficacious means for nurturing students' soft skills encompassing analytical thinking, conceptual acumen, and communication and presentation proficiencies.
Applied Data Science for Sustainability Marketing: Evidence from Structural Equation Modeling of Organic Product Consumers Wibowo, Setyo Ferry; Monoarfa, Terrylina Arvinta; Sholikhah, Sholikhah; Sumarwan, Ujang; Febrilia, Ika
Journal of Applied Data Sciences Vol 7, No 1: January 2026
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v7i1.1047

Abstract

The global demand for organic products reflects increasing awareness of sustainability in consumer behavior, especially in emerging markets such as Indonesia. Despite this growing trend, limited studies have applied data science approaches to model behavioral relationships within sustainability marketing. This study aims to examine how Sustainable Marketing (SM) influences Prosumption Motivation (PM) and Consciousness for Sustainable Consumption (CSC) among Indonesian organic product consumers. Using a quantitative design, data were collected through purposive sampling, yielding 400 valid responses from participants across Java, Sumatra, Kalimantan, Sulawesi, and Bali. Structural Equation Modeling (SEM) with AMOS was employed as a data science tool to estimate latent constructs and test predictive relationships. The results show that SM has a significant positive effect on PM (β = 0.923, CR = 19.347, p 0.001) and CSC (β = 0.991, CR = 21.764, p 0.001), while PM also significantly influences CSC (β = 0.742, CR = 19.306, p 0.001) and SM indirectly enhances CSC through PM (β = 0.652, CR = 19.306, p 0.001). These findings confirm all hypotheses and reveal a reciprocal relationship between motivation and consciousness, emphasizing a behavioral feedback loop that strengthens sustainable consumption. The study contributes to sustainability marketing by integrating SM, PM, and CSC into a unified predictive framework. Methodologically, it demonstrates how SEM serves as an applied data science technique capable of transforming behavioral data into actionable insights. The novelty lies in bridging behavioral science and data science to provide decision-support evidence for marketers and policymakers promoting prosumption and responsible consumption in emerging economies.