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All Journal Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Edu Cendikia: Jurnal Ilmiah Kependidikan Journal of Education Research Jurnal Ilmiah Hospitality Management BINA CIPTA Jurnal Pengabdian Pada Masyarakat Jurnal Bisnis dan Manajemen West Science Jurnal Penelitian dan Pengabdian Masyarakat West Science Interdisciplinary Studies Jurnal Abdi Anjani Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif JURNAL MULTIDISIPLIN BHATARA
Pratama, I Wayan Adi
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Dampak Pemasaran Influencer, Interaksi Pelanggan, dan Iklan Digital terhadap Citra Merek di Industri Pariwisata Bali Pratama, I Wayan Adi
Jurnal Bisnis dan Manajemen West Science Vol 3 No 04 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i04.1718

Abstract

This study examines the impact of influencer marketing, customer interaction, and digital advertising on the brand image of Bali's tourism industry. A quantitative approach was employed, involving 190 respondents who were surveyed using a structured questionnaire. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to evaluate the relationships between the constructs. The results reveal that influencer marketing has the strongest positive impact on brand image, followed by customer interaction and digital advertising. The combined effects of these dimensions explain 68% of the variance in brand image, highlighting the importance of an integrated digital marketing approach. These findings contribute to the literature on tourism marketing and offer practical insights for stakeholders to enhance Bali's brand image through strategic use of influencer campaigns, interactive customer engagement, and targeted digital advertisements.
PELATIHAN DIGITAL MARKETING UNTUK AKOMODASI WISATA DI DESA WISATA MELINGGIH KELOD Pratama, I Wayan Adi
BINA CIPTA Vol 4 No 1 (2025): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v4i1.56

Abstract

Pelatihan digital marketing bagi pengelola akomodasi wisata di Desa Wisata Melinggih Kelod dilaksanakan sebagai upaya meningkatkan daya saing dan profesionalisme pengelolaan homestay serta guest house lokal. Latar belakang kegiatan ini adalah tantangan rendahnya pemanfaatan strategi pemasaran digital di tengah persaingan dengan akomodasi skala besar, meskipun desa ini memiliki potensi wisata alam yang tinggi. Tujuan pelatihan adalah meningkatkan pengetahuan dan keterampilan teknis peserta dalam menerapkan strategi digital marketing, khususnya dalam pengelolaan media sosial dan pembuatan konten kreatif yang relevan dengan target pasar. Metode yang digunakan berupa kombinasi teori dan praktik, dengan materi meliputi dasar digital marketing, content marketing, dan strategi AIDA. Hasil evaluasi menunjukkan peningkatan signifikan pemahaman peserta, tercermin dari kenaikan nilai rata-rata pre-test ke post-test. Kesimpulannya, pelatihan ini efektif memberikan bekal dasar pemasaran digital dan dapat direplikasi di desa wisata lain sebagai dukungan terhadap keberlanjutan pariwisata berbasis komunitas.
Implementation Of AI In Event Marketing Strategy: Literature Review And Implications For The Event Industry In Bali Pratama, I Wayan Adi; Prasiasa, Dewa Putu Oka
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.246

Abstract

This literature review explores the implementation of Artificial Intelligence (AI) in event marketing strategies and its implications for the event industry in Bali. The study aims to understand how AI can enhance operational efficiency and attendee experience by analyzing its applications in personalization, data analysis, and predictive analytics. Despite the benefits of AI, such as improved attendee engagement and operational efficiency, challenges like data privacy and digital infrastructure limitations in Bali must be addressed. The research provides insights for event organizers and policymakers to leverage AI effectively, contributing to Bali's position as a premier event destination.
Harmony in Diversity at Poltekpar Bali: Implementation the First Principle of Pancasila Diwyarthi, Ni Desak Made Santi; Pratama, I Wayan Adi
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 5 No. 02 (2025): Research Articles, August 2025
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v5i02.5997

Abstract

Religious diversity in Indonesia represents both a strength and a challenge in fostering national unity, particularly in the context of higher education. As the world's largest archipelagic nation with six officially recognized religions, Indonesia upholds Pancasila as its foundational philosophy, with the first principle being "Belief in One Supreme God." This study investigates the role of student religious organizations at Politeknik Pariwisata Bali (Poltekpar Bali) in reinforcing this principle while simultaneously promoting interfaith harmony and inclusivity among students from various faith backgrounds. Employing a qualitative research methodology, this study utilizes literature review and participatory observation to examine the contributions of student-led religious organizations, including Rohkristo (Christian and Catholic students), KAMHD (Hindu students), IKLIM (Muslim students), and KMB (Buddhist students). Findings indicate that these organizations not only serve as spaces for spiritual growth and religious expression but also play a significant role in fostering cross-cultural understanding through a variety of collaborative initiatives. These include interfaith dialogues, joint community service projects, disaster relief efforts, environmental campaigns, and shared celebrations of religious holidays. Such activities cultivate an atmosphere of respect, empathy, and peaceful coexistence among students of different beliefs. By engaging in constructive interreligious engagement, student religious organizations at Poltekpar Bali contribute meaningfully to the embodiment of Pancasila values in a pluralistic educational environment. This study underscores the importance of empowering student-led religious communities as key actors in promoting social cohesion, interfaith solidarity, and the ethical development of future tourism professionals in Indonesia's multicultural society.
Inovasi Teknologi Virtual Reality 360 sebagai Sarana Promosi Desa Wisata Permatasari, Dwi Novita Cahyaningtyas; Pratama, I Wayan Adi
BHATARA: Jurnal Multidisiplin Ilmu Vol 2 No 1 (2025): January
Publisher : Hemispheres Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59095/jmb.v2i1.187

Abstract

Salah satu sektor perekonomian yang terdampak secara drastis oleh pandemi Covid-19 adalah sektor pariwisata. Pengembangan virtual reality 360 sebagai wisata edukasi pariwisata merupakan inovasi teknologi yang diharapkan dapat mempercepat transformasi menuju desa wisata digital. Politeknik Internasional Bali turut melakukan pendampingan terhadap Desa Bongan di kabupaten Tabanan, Bali yang saat ini masih berstatus desa wisata rintisan, dengan tingkat pengembangan yang rendah. Untuk meningkatkan statusnya menjadi desa wisata yang berkembang atau mandiri, diperlukan pengembangan lebih lanjut, terutama dalam aspek digital. Inovasi dalam bidang pariwisata 4.0, dengan memanfaatkan teknologi virtual reality untuk virtual tour, menawarkan solusi promosi pariwisata yang efektif selama dan setelah pandemi. Pengembangan virtual tour ini juga mempermudah wisatawan internasional yang terkendala oleh akses dan jarak untuk menikmati keindahan Bali secara daring, atau sekadar memperoleh pengalaman wisata secara virtual. Kolaborasi bersama mitra industri CV. Digital Lontar Nusantara dalam perancangan dan pembuatan virtual tour dilakukan untuk menunjang aktifitas promosi pariwisata secara interaktif.
Co-Authors Adinda, Clearesta Bambang Suharto Damayanti, Luh Sri Daroini, Muchlis Dewa Putu Oka Prasiasa Diwyarthi, Ni Desak Made Santi Diwyarthi Febrian, Wenny Desty Haryati Haryati Iwan Harsono Jata, I Wayan Listya Cahya, Darmawan Marmaiyatno Muhammad Ade Kurnia Harahap Ni Made Suastini, Ni Made Permatasari, Dwi Novita Cahyaningtyas Prakoso, Ganang Adityo Prastha Adyatma Pratiwi, Kadek Andita Dwi Putranto, Algooth Ramadhan, Ikhlas Sanjaya, Feri Santi Diwyarthi, Ni Desak Made Santosa, Sonny setiawati, rahmi Wahyuni, Anak Agung Nyoman Sri Wibawa, I Ketut Witarsana, I Gusti Agung Gede