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All Journal Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Journal of Education Research Jurnal Pengabdian Masyarakat Bestari (JPMB) International Journal of Travel, Hospitality and Events Jurnal Ilmiah Hospitality Management BINA CIPTA Jurnal Pengabdian Pada Masyarakat Jurnal Multidisiplin West Science Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies Jurnal Penelitian dan Pengabdian Masyarakat West Science Interdisciplinary Studies West Science Social and Humanities Studies Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat Jurnal Abdi Anjani Pesona Pariwisata Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif JURNAL MULTIDISIPLIN BHATARA
Pratama, I Wayan Adi
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Dampak Pemasaran Influencer, Interaksi Pelanggan, dan Iklan Digital terhadap Citra Merek di Industri Pariwisata Bali Pratama, I Wayan Adi
Jurnal Bisnis dan Manajemen West Science Vol 3 No 04 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i04.1718

Abstract

This study examines the impact of influencer marketing, customer interaction, and digital advertising on the brand image of Bali's tourism industry. A quantitative approach was employed, involving 190 respondents who were surveyed using a structured questionnaire. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to evaluate the relationships between the constructs. The results reveal that influencer marketing has the strongest positive impact on brand image, followed by customer interaction and digital advertising. The combined effects of these dimensions explain 68% of the variance in brand image, highlighting the importance of an integrated digital marketing approach. These findings contribute to the literature on tourism marketing and offer practical insights for stakeholders to enhance Bali's brand image through strategic use of influencer campaigns, interactive customer engagement, and targeted digital advertisements.
PELATIHAN DIGITAL MARKETING UNTUK AKOMODASI WISATA DI DESA WISATA MELINGGIH KELOD Pratama, I Wayan Adi
BINA CIPTA Vol 4 No 1 (2025): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v4i1.56

Abstract

Pelatihan digital marketing bagi pengelola akomodasi wisata di Desa Wisata Melinggih Kelod dilaksanakan sebagai upaya meningkatkan daya saing dan profesionalisme pengelolaan homestay serta guest house lokal. Latar belakang kegiatan ini adalah tantangan rendahnya pemanfaatan strategi pemasaran digital di tengah persaingan dengan akomodasi skala besar, meskipun desa ini memiliki potensi wisata alam yang tinggi. Tujuan pelatihan adalah meningkatkan pengetahuan dan keterampilan teknis peserta dalam menerapkan strategi digital marketing, khususnya dalam pengelolaan media sosial dan pembuatan konten kreatif yang relevan dengan target pasar. Metode yang digunakan berupa kombinasi teori dan praktik, dengan materi meliputi dasar digital marketing, content marketing, dan strategi AIDA. Hasil evaluasi menunjukkan peningkatan signifikan pemahaman peserta, tercermin dari kenaikan nilai rata-rata pre-test ke post-test. Kesimpulannya, pelatihan ini efektif memberikan bekal dasar pemasaran digital dan dapat direplikasi di desa wisata lain sebagai dukungan terhadap keberlanjutan pariwisata berbasis komunitas.
Implementation Of AI In Event Marketing Strategy: Literature Review And Implications For The Event Industry In Bali Pratama, I Wayan Adi; Prasiasa, Dewa Putu Oka
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.246

Abstract

This literature review explores the implementation of Artificial Intelligence (AI) in event marketing strategies and its implications for the event industry in Bali. The study aims to understand how AI can enhance operational efficiency and attendee experience by analyzing its applications in personalization, data analysis, and predictive analytics. Despite the benefits of AI, such as improved attendee engagement and operational efficiency, challenges like data privacy and digital infrastructure limitations in Bali must be addressed. The research provides insights for event organizers and policymakers to leverage AI effectively, contributing to Bali's position as a premier event destination.
Inovasi Teknologi Virtual Reality 360 sebagai Sarana Promosi Desa Wisata Permatasari, Dwi Novita Cahyaningtyas; Pratama, I Wayan Adi
BHATARA: Jurnal Multidisiplin Ilmu Vol 2 No 1 (2025): January
Publisher : Hemispheres Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59095/jmb.v2i1.187

Abstract

Salah satu sektor perekonomian yang terdampak secara drastis oleh pandemi Covid-19 adalah sektor pariwisata. Pengembangan virtual reality 360 sebagai wisata edukasi pariwisata merupakan inovasi teknologi yang diharapkan dapat mempercepat transformasi menuju desa wisata digital. Politeknik Internasional Bali turut melakukan pendampingan terhadap Desa Bongan di kabupaten Tabanan, Bali yang saat ini masih berstatus desa wisata rintisan, dengan tingkat pengembangan yang rendah. Untuk meningkatkan statusnya menjadi desa wisata yang berkembang atau mandiri, diperlukan pengembangan lebih lanjut, terutama dalam aspek digital. Inovasi dalam bidang pariwisata 4.0, dengan memanfaatkan teknologi virtual reality untuk virtual tour, menawarkan solusi promosi pariwisata yang efektif selama dan setelah pandemi. Pengembangan virtual tour ini juga mempermudah wisatawan internasional yang terkendala oleh akses dan jarak untuk menikmati keindahan Bali secara daring, atau sekadar memperoleh pengalaman wisata secara virtual. Kolaborasi bersama mitra industri CV. Digital Lontar Nusantara dalam perancangan dan pembuatan virtual tour dilakukan untuk menunjang aktifitas promosi pariwisata secara interaktif.
The Effect of Employee Competence and Organizational Culture on Competitive Advantage in the Tourism Industry in Bali Kurnia Harahap, Muhammad Ade; Pratama, I Wayan Adi; Santi Diwyarthi, Ni Desak Made; Harsono, Iwan
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.741

Abstract

The tourism industry in Bali represents a dynamic and competitive landscape, where businesses strive to gain and maintain a competitive advantage in a global market. This study investigates the influence of employee competence and organizational culture on competitive advantage within the context of the tourism sector in Bali. A quantitative approach utilizing Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis was employed to analyze data collected from 170 participants working in various tourism-related businesses. The findings reveal significant positive relationships between employee competence, organizational culture, and competitive advantage. Employee competence was found to positively influence organizational culture and competitive advantage, while organizational culture was positively associated with competitive advantage. Furthermore, organizational culture partially mediated the relationship between employee competence and competitive advantage. These findings underscore the importance of investing in employee development and fostering a positive organizational culture to enhance competitiveness in the tourism industry in Bali.
Analysis of Cultural Tourism Development, Accessibility, and Community Involvement on the Attractiveness of Tourism Destinations in Bali Santi Diwyarthi, Ni Desak Made; Setiawati, Rahmi; Pratama, I Wayan Adi; Listya Cahya, Darmawan; Daroini, Muchlis
West Science Interdisciplinary Studies Vol. 2 No. 11 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i11.1447

Abstract

This study investigates the influence of cultural tourism development, accessibility, and community involvement on the attractiveness of tourism destinations in Bali. Employing a quantitative approach, data were collected from 210 respondents using a structured questionnaire with a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results reveal that accessibility has the strongest positive effect on attractiveness, followed by community involvement and cultural tourism development. These findings underscore the importance of integrating infrastructure development, active community participation, and cultural preservation to enhance Bali's appeal as a global tourist destination. The study provides actionable insights for policymakers and tourism stakeholders to promote sustainable and inclusive tourism development.
Analysis of Risk Management, Visitor Satisfaction, and Destination Accessibility on Tourism Industry Reputation in Bali Pratama, I Wayan Adi; Santi Diwyarthi, Ni Desak Made; Suharto, Bambang
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1633

Abstract

This study examines the influence of risk management, visitor satisfaction, and destination accessibility on the reputation of Bali’s tourism industry. Utilizing a quantitative approach, data were collected from 140 respondents and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that visitor satisfaction is the most influential factor, followed by destination accessibility and risk management. Visitor satisfaction significantly enhances the reputation by providing high-quality experiences and fostering positive word-of-mouth. Destination accessibility is vital in ensuring seamless travel and inclusivity, while risk management builds trust through effective safety measures. The study underscores the need for an integrated approach that balances these factors to sustain Bali's position as a leading global tourist destination. Recommendations for policymakers and industry stakeholders are provided to enhance reputation through strategic interventions.
Strengthening the Potential of Bongan Tourism Village through Community Engagement Diwyarthi, Ni Desak Made Santi; Pratama, I Wayan Adi
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i3.6183

Abstract

The development of tourist villages in Bali is a primary focus in efforts to advance the tourism industry. The potential of tourist villages encompasses natural beauty, culture, and traditions as tourism destination potentials. Community service plays a crucial role in the development of tourist villages in Bali. The method of community participation approach in sustainable tourism development was applied to 20 young participants in this program in August 2023.The use of training and skill development methods in the field of digital communication technology is highly relevant in the implementation of this community service. This method enables young people in Bongan Tourist Village to improve the promotion of their village. It helps them identify issues, explore their potential, analyze the resources they have, and determine strategic steps for the long-term management of the Tourist Village and how to promote it effectively.
Analyzing the Influence of Demographic Factors on Consumer Preferences in the Tourism Industry in Bali Santi Diwyarthi, Ni Desak Made; Pratama, I Wayan Adi; Jata, I Wayan; Mas Wiartha, Nyoman Gede; Darmiati, Made
West Science Social and Humanities Studies Vol. 2 No. 02 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i02.665

Abstract

This research investigates the influence of demographic factors on consumer preferences within the tourism industry in Bali. 250 tourists examined their accommodation choices, activity preferences, and overall satisfaction. The study employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the data. Results reveal nuanced patterns: younger tourists favor budget accommodations, older tourists opt for luxury, and higher-income individuals prefer upscale options. Gender and education impact preferences, emphasizing the need for tailored strategies. The measurement model assessment confirms the reliability and validity of the constructs. Findings contribute to understanding Bali's tourism dynamics, guiding businesses and policymakers in optimizing offerings for diverse demographic segments.
The Influence of Internet of Things (IoT), Digital Payment Systems, and 24/7 Customer Support Services on Improving Tourist Experience at Tourism Destinations in Bali, Indonesia Setiawan, Zunan; Utama Sembiring, Afen Prana; Vandika, Arnes Yuli; Pratama, I Wayan Adi; Santi Diwyarthi, Ni Desak Made
West Science Social and Humanities Studies Vol. 2 No. 09 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i09.1293

Abstract

This study investigates the influence of Internet of Things (IoT), digital payment systems, and 24/7 customer support services on improving travelers' experiences in tourism destinations in Bali, Indonesia. Using a quantitative approach, data were collected from 200 respondents through a structured Likert scale questionnaire, with analysis conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results show that all three factors positively and significantly contribute to enhancing tourists' experiences, with 24/7 customer support services having the strongest impact, followed by digital payment systems and IoT. The findings highlight the importance of continuous customer support, secure and convenient digital transactions, and seamless IoT-enabled services in creating a positive tourism experience. These insights provide practical implications for tourism operators and policymakers in Bali, underscoring the need for technological investments to meet modern travelers' expectations.
Co-Authors . Syamsulbahri Adinda, Clearesta Adnyana, I Made Sucipta Arnes Yuli Vandika Bambang Suharto Damayanti, Luh Sri Darmiati, Made Daroini, Muchlis Dewa Putu Oka Prasiasa Diwyarthi, Ni Desak Made Santi Diwyarthi Febrian, Wenny Desty Haryati Haryati Iskandar, Zevania Damayanti Iwan Harsono Jata, I Wayan Judijanto, Loso Kristiono, Natal Listya Cahya, Darmawan made, darmiati Marmaiyatno Mas Wiartha, Nyoman Gede Muhammad Ade Kurnia Harahap Ni Made Suastini, Ni Made Permatasari, Dwi Novita Cahyaningtyas Prakoso, Ganang Aditiyo Prakoso, Ganang Adityo Pramana, I Dewa Putu Hendri Prastha Adyatma Pratiwi, Kadek Andita Dwi Putranto, Algooth Ramadhan, Ikhlas Sabudi, I Nyoman Sukana Sanjaya, Feri Santi Diwyarthi, Ni Desak Made Santosa, Sonny Setiawan, Zunan setiawati, rahmi Sri Sadjuni, Ni Luh Gede Sulistyawati, Ni Luh Ketut Sri Utama Sembiring, Afen Prana Utami, Eva Yuniarti Wahyuni, Anak Agung Nyoman Sri Wiartha, Nyoman Gede Mas Wibawa, I Ketut Witarsana, I Gusti Agung Gede Yudhawijaya, Made