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All Journal Jurnal EMT KITA JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora FINANCIAL : JURNAL AKUNTANSI Visi Sosial Humaniora Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) JURNAL ILMU MANAJEMEN SABURAI (JIMS) Jurnal Pengabdian Masyarakat Bhinneka Golden Ratio of Data in Summary Economics and Business Journal Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Communautaire: Journal of Community Service Jurnal Ekonomi, Manajemen, Akuntansi
Bate’e, Maria Magdalena
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Journal : Economics and Business Journal

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Analysis of Digital Marketing Strategy in Increasing Sales at Murai Coffee Gunungsitoli Mendrofa, Soterman Fotendo Kristian; Bate’e, Maria Magdalena; Harefa, Idarni; Gulo, Heniwati
Economics and Business Journal (ECBIS) Vol. 3 No. 6 (2025): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i6.252

Abstract

This research is motivated by the phenomenon of suboptimal digital marketing strategies implemented by Murai Coffee Gunungsitoli, which have resulted in decreased visibility and sales. The research objective is to analyze the implemented strategies, identify challenges, and formulate optimal strategies to increase sales. The approach used is qualitative with interview, observation, and documentation techniques, as well as descriptive data analysis. The results show that previous digital marketing strategies have contributed to increased visibility, but have not been managed consistently and creatively. Challenges faced include limited resources, content planning, and audience interaction. Research recommendations include content consistency and innovation, optimization of social media features, and regular evaluation of digital campaigns to encourage buying interest and sustainable sales
Co-Authors Bago, Intania Bate’e, Andreas Wijaya Buulolo, Nanny Artatina Bu’ulolo, Nanny A. Cardinal Pranatal Mendrofa Daeli, Dimensi Daeli, Ellen Carolina Putri Daeli, Komiteriang Duha, Tiarni F. Hulu, Perlindungan Fatolosa Hulu gea, elhan Gea, Jeliswan Berkat Iman Jaya Gea, Junianiwarni Gea, Kurniawan GEA, TOLONA Gulo, Heniwati Gulo, Sadarman Halawa, Ester Halawa, Valentina Murniwati Harefa, Azeti Harefa, Idarni Harefa, Kelly Harefa, Peringatan Harefa, Putri Amirah Hafidz Harefa, Sadari Hulu, Fatolosa Hulu, Perlindungan F. Iman Jaya Gea, Jeliswan Berkat Lafau, Edirman Lahagu, Titonik Laia, Otanius Laia, Seniarman Laoli, Meiman Syukur Larosa, Rifdani Lase, Delipiter Lase, Heseziduhu Lase, Noriwati Lawolo, Juberman Lawolo, Medarman Jaya Lombu, Yanto Meiman Hidayat Waruwu Mendrofa, Danieli Mendrofa, Franky Kristian Mendrofa, Martha Surya Dinata Mendrofa, Rahmaida Sophia Veronika Mendrofa, Soterman Fotendo Kristian Mendrofa, Yupiter Namasswar, I Gusti Ayu Ratih Ndruru, Adiria Nuryadin, M. Fais Luthfi Odaligoziduhu Halawa Serniati Zebua Sundari, Anggie Telaumbanua, Abdinius Telaumbanua, Aferiaman Telaumbanua, Calvin Andika Telaumbanua, Marlina Telaumbanua, Paskah Riwu Anugrah Waruwu, Asilika Waruwu, Darman Syukur Putra Waruwu, Nita Ingati Waruwu, Rizka Amanah Suryani Waruwu, Suka’aro Waruwu, Wince Zai, Kurniawan Sarototonafo Zai, Sambuani Zalukhu, Yuterli Zalukhu, Yuterlin Zebua, Emanuel Zebua, Feberia Zebua, Lisan Cermin Hati Zebua, Tiara Natalia Zega, Irene Zega, Putra Rahmat Zaya Zega, Yamolala