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All Journal Jurnal EMT KITA JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora FINANCIAL : JURNAL AKUNTANSI Visi Sosial Humaniora Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) JURNAL ILMU MANAJEMEN SABURAI (JIMS) Jurnal Pengabdian Masyarakat Bhinneka Golden Ratio of Data in Summary Economics and Business Journal Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Communautaire: Journal of Community Service Jurnal Manajemen, Ekonomi dan Akuntansi Jurnal Ekonomi, Manajemen, Akuntansi
Bate’e, Maria Magdalena
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Perilaku Konsumen Terhadap Keputusan Pembelian di Indomaret Mudik Kota Gunungsitoli Laoli, Meiman Syukur; Bate’e, Maria Magdalena; Mendrofa, Yupiter; Zebua, Serniati
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 4 No. 2 (2024): Artikel Periode Juli 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i2.4078

Abstract

Latar belakang: Penelitian ini bertujuan untuk menilai seberapa besar pengaruh Perilaku Konsumen Terhadap Keputusan Pembeli di Indomaret Pattimura Mudik Gunungsitoli. Metode: Jenis penelitian yang digunakan adalah penelitian kuantitatif. Data yang diolah adalah hasil dari penyebaran kuesioner kepada pelanggan Indomaret Pattimura Mudik. Teknik analisis data yang digunakan dalam penelitian ini adalah regresi linear berganda. Untuk menjelaskan deskripsi penelitian yang berkaitan dengan hipotesis dengan menggunakan analisis: Uji Validitas, Uji Reliabilitas, Uji t (Parsial). Hasil: Berdasarkan hasil analisis data untuk uji signifikansi uji t menunjukkan bahwa variabel X (perilaku konsumen) Kebudayaan secara parsial berpengaruh positif dan signifikan terhadap Keputusan Pembelian di Indomaret Pattimura Mudik, dengan R square: 18,2%. Pengaruh perilaku konsumen terhadap keputusan pembelian dengan berpedoman pada ketentuan nilai sig<0,05 diperoleh nilai Sig. sebesar 0,000. Kesimpulan: Dengan nilai ini dapat dikatakan variabel Perilaku Konsumen (X) berpengaruh signifikan terhadap variabel Keputusan Pembelian (Y) atau nilai Sig. 0,000 < 0,05 maka Ho ditolak, Ha diterima. Maka variabel X (Perilaku Konsumen) memiliki (ada) pengaruh terhadap variabel Y (Keputusan Pembelian).
Analysis of Digital Marketing Strategy in Increasing Sales at Murai Coffee Gunungsitoli Mendrofa, Soterman Fotendo Kristian; Bate’e, Maria Magdalena; Harefa, Idarni; Gulo, Heniwati
Economics and Business Journal (ECBIS) Vol. 3 No. 6 (2025): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i6.252

Abstract

This research is motivated by the phenomenon of suboptimal digital marketing strategies implemented by Murai Coffee Gunungsitoli, which have resulted in decreased visibility and sales. The research objective is to analyze the implemented strategies, identify challenges, and formulate optimal strategies to increase sales. The approach used is qualitative with interview, observation, and documentation techniques, as well as descriptive data analysis. The results show that previous digital marketing strategies have contributed to increased visibility, but have not been managed consistently and creatively. Challenges faced include limited resources, content planning, and audience interaction. Research recommendations include content consistency and innovation, optimization of social media features, and regular evaluation of digital campaigns to encourage buying interest and sustainable sales
ANALISIS PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN MOTOR GESITS PADA PT. ARKEN EHOWU PUTRA MOTOR KOTA GUNUNGSITOLI Gulo, Eferlin; Zalukhu, Yuterlin; Bate’e, Maria Magdalena; Laia, Otanius
Jurnal Manajemen, Ekonomi dan Akutansi (JUMEA) Vol. 3 No. 2 (2026): Januari
Publisher : Merwin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69820/jumea.v3i2.459

Abstract

This study aims to analyze consumer behavior in making purchasing decisions for Gesits motorbikes at PT. Arken Ehowu Putra Motor in Gunugsitoli City. With the increasing attention to environmentally friendly vehicles, Gesits motorbikes, as one of the electric vehicles, are the main focus of this study. The research methods used include surveys and in-depth interviews to evaluate factors that influence purchasing decisions, such as price, performance, technical features, and brand image. The results of the study indicate that consumers in Gunugsitoli City are very important considerations. In addition, product constraints and after-sales support also play an important role in purchasing decisions. These findings indicate that PT. Arken Ehowu Putra Motor needs to focus on delivering clear information about the long-term benefits of Gesits motorbikes and improving the quality of after-sales services to meet consumer expectations and increase customer satisfaction.
Co-Authors Bago, Intania Bate’e, Andreas Wijaya Buulolo, Nanny Artatina Bu’ulolo, Nanny A. Cardinal Pranatal Mendrofa Daeli, Dimensi Daeli, Ellen Carolina Putri Daeli, Komiteriang Duha, Tiarni F. Hulu, Perlindungan Fatolosa Hulu gea, elhan Gea, Jeliswan Berkat Iman Jaya Gea, Junianiwarni Gea, Kurniawan GEA, TOLONA Gulo, Eferlin Gulo, Heniwati Gulo, Sadarman Halawa, Ester Halawa, Valentina Murniwati Harefa, Azeti Harefa, Idarni Harefa, Kelly Harefa, Peringatan Harefa, Putri Amirah Hafidz Harefa, Sadari Hulu, Fatolosa Hulu, Perlindungan F. Iman Jaya Gea, Jeliswan Berkat Lafau, Edirman Lahagu, Titonik Laia, Otanius Laia, Seniarman Laoli, Meiman Syukur Larosa, Rifdani Lase, Delipiter Lase, Heseziduhu Lase, Noriwati Lawolo, Juberman Lawolo, Medarman Jaya Lombu, Yanto Meiman Hidayat Waruwu Mendrofa, Danieli Mendrofa, Franky Kristian Mendrofa, Martha Surya Dinata Mendrofa, Rahmaida Sophia Veronika Mendrofa, Soterman Fotendo Kristian Mendrofa, Yupiter Namasswar, I Gusti Ayu Ratih Ndruru, Adiria Nuryadin, M. Fais Luthfi Odaligoziduhu Halawa Serniati Zebua Sundari, Anggie Telaumbanua, Abdinius Telaumbanua, Aferiaman Telaumbanua, Calvin Andika Telaumbanua, Marlina Telaumbanua, Paskah Riwu Anugrah Waruwu, Asilika Waruwu, Darman Syukur Putra Waruwu, Nita Ingati Waruwu, Rizka Amanah Suryani Waruwu, Suka’aro Waruwu, Wince Zai, Kurniawan Sarototonafo Zai, Sambuani Zalukhu, Yuterli Zalukhu, Yuterlin Zebua, Emanuel Zebua, Feberia Zebua, Lisan Cermin Hati Zebua, Tiara Natalia Zega, Irene Zega, Putra Rahmat Zaya Zega, Yamolala