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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi West Science Business and Management Journal of Management, Economic, and Accounting Tractare: Jurnal Ekonomi-Manajemen Jurnal Kewirausahaan dan Inovasi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Gotong Royong Innovative Business Management Journal
Zoniarti, Zoniarti
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Application Of Digital Marketing Grabfood In Increasing Customer Loyalty In The City Of Bengkulu Bintang, Muhammad Ilham; Indriasari, Nia; Zoniarti, Zoniarti
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i2.8837

Abstract

In the era of digital transformation, the utilization of digital platforms is one of the main keys in reaching consumers and maintaining their loyalty. This research aims to analyze the application of digital marketing by GrabFood in increasing customer loyalty in Bengkulu city. This research uses qualitative methods with data collection techniques through interviews, observation and documentation. Determination of informants in this study using purposive sampling technique. The results showed that GrabFood Bengkulu has implemented digital marketing in the form of paid advertisements that appear on social media, promotions through social media instagram @grabsumbagsel, utilization of influencers in collaboration to create content marketing and loyalty programs in the form of GrabRewards points and discounts. From these forms of digital marketing, some are effective in reaching customers such as advertisements on social media and collaboration with influencers. In terms of attracting shopping interest, loyalty programs and digital rewards take a major role. Digital marketing by GrabFood Bengkulu has positive implications in increasing customer loyalty. A pleasant experience in the GrabFood purchase process, structured handling of order problems and refund processes, and customer rewards are factors in shaping GrabFood Bengkulu customer loyalty.
The Effect of Training and Competence on Employee Productivity at Cv Telaga Mas Bengkulu Reskyana, Wita Fitria; Nasution, Suswati; Zoniarti, Zoniarti
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i1.449

Abstract

SDM always plays an active and dominant role in every organizational activity, because humans are the planners, actors and determinants of the realization of organizational goals. Work Environment and Motivation are important because with a Work Environment and Motivation every employee will want to work hard and enthusiastically to achieve higher performance. The aim of the research is to find out whether there is an influence of work environment and motivation on employee performance at the Regional Secretariat of South Bengkulu Regency. This type of research is using quantitative research. The quantitative approach is a research method based on the philosophy of potivism, used to examine certain populations or samples. The population in this study were all ASN employees at the Regional Secretariat of South Bengkulu Regency, totaling 112 ASN employees. The results of the multiple linear regression analysis Y = 2.271 + 0.257 X1 + 0.574 X2 this illustrates that the value of the Work Environment (X1) and the value of Motivation (X2) affect employee performance (Y) by 91.5% while the remaining 8.5% are influenced by other variables not examined in this study. From the results of calculations using SPSS, it can be seen that the coefficient of determination of R square is 0.915. This means that the value of the Work Environment (X1) and the value of Motivation (X2) has an effect on employee performance (Y) of 91.5% while the remaining 8.5% is influenced by other variables not examined in this study.
Pelatihan Pembuatan Laporan Keuangan Menggunakan Aplikasi UKM Pada UMKM Kedai Khabita Jl. Meranti Sawah Lebar Kec. Ratu Agung, Kota Bengkulu Zoniarti, Zoniarti; Nurzam, Nurzam; Wijaya, Ermi; Efendi, Bahman; Subhi, Ramadan; Tiansari, Urba; Sriwijaya, Adio
Jurnal Gotong Royong Vol 2 No 2 (2025): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v2i2.9736

Abstract

This financial report and recording aims to analyze and give an impression of the success of an MSME. This financial report aims to compile a recording method using the Accounting application which may be able to overcome the difficulties faced by the Kedai khabita business. The method used in this activity helps owners to understand more about the preparation of financial reports, the introduction of features on how to infut the SME Accounting application The service is carried out interactively to guide MSME owners in recognizing, downloading, and using the Teman Bisnis application, as well as providing guidance in recording transactions and producing informative financial reports. The Teman Bisnis application has been socialized, which certainly has a positive impact on MSME business management, facilitates access to financing, and helps in long-term business planning. The results of this report preparation training are expected to be a solution for owners to overcome obstacles in their business. With this exercise, the author can utilize technology so that it can be used in the Kedai khabila business. the SME Accounting application has been implemented by the owner in order to overcome the problems he faces, as well as to know the profit and loss information he faces accurately and the financial position of his business. With the results obtained through accounting applications, business owners make decisions to develop their business.
The Effect of Organization Culture, Leadership Style and Working Discipline on Job Satisfaction at the Ministry of Religious Affairs of The Bengkulu City Zoniarti, Zoniarti; Mu'min, Halek; Edy Anan
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.662

Abstract

This research aims to prove the influence of work culture, leadership, and discipline on employee satisfaction, The method used in this study is to use quantitative with explanatory research approach. The population uses employees of the Ministry of Religious Affairs of Bengkulu city, using a sample of 152 samples taken using side random. The results showed that b1 = 0.277: is the regression coefficient value of work culture variable X1 with a value of 0.323 (positive sign), b2 = 0.370 is the regression coefficient value of leadership variable X2 providing a value of 0.370 (positive sign), and b3 is the regression coefficient value of discipline variable X3 providing a value of 0.447 (positive sign). The test results using SPSS, where the significant level obtained is smaller, namely 0.000 from the standard, namely 5% or 0.05 and the comparison results between F_hitung≥F_tabel 58.692 ≥ 3.06, it can be concluded that there is a significant influence between variables X1 (work culture), X2 (leadership style), and X3 (work discipline), and Y (job satisfaction).
The Effect Of Price And Digital Marketing on The Purchase Intention Of Pt. Indofood Sukses Makmur Tbk Products In Bengkulu Akbar, Akbar; Handayani, Sri; Zoniarti, Zoniarti
Innovative Business Management Journal Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i1.416

Abstract

This study aims to analyze the influence of price and digital marketing on consumers’ purchase interest in Indofood products, both partially and simultaneously. The research adopts a quantitative approach using a survey method involving 100 respondents, selected through the Slovin formula from the population of Bengkulu residents who have previously purchased Indofood products. Data were collected using a Likert scale questionnaire and analyzed through multiple linear regression with the help of SPSS version 26. The results of the multiple linear regression analysis show the equation Y = 2.504 + 0.445 X1 + 0.497 X2 + 1.897. The analysis indicates that price and digital marketing have a positive and significant effect on consumers’ purchase interest in Indofood products in Bengkulu. The coefficient of determination (R²) value of 0.836 indicates that 83.6% of the variation in purchase interest can be explained by these two variables, while the remaining 16.4% is influenced by other factors outside the model. The t-test results show that the price variable has a t-value of 4.123 with a significance level of 0.000, while the digital marketing variable has a t-value of 4.877 with a significance level of 0.000. Both are greater than the t-table value of 1.660, which means that both variables have a significant partial effect. The F-test results show an F-value of 247.582 with an F-table value of 3.09 and a significance level of 0.000, indicating that price and digital marketing simultaneously have a significant effect on purchase interest. These findings emphasize that a competitive pricing strategy combined with effective digital marketing implementation is a key factor in increasing consumer purchase interest in Indofood products in Bengkulu.
Co-Authors Abdul Rahman Ahmad Soleh Akbar Akbar Alda, Denada Aliano, Dio Aprilia, Melisa Ariska, Yesi Indian Bintang, Muhammad Ilham Defa, Kikim Gumala Edy Anan Efendi, Bahman Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Handayani, Sri Hanila, Siti Hutagaol, Julianti Br Hutagaol Kurniawan, Kiemas Mu'min, Halek Nasution, Suswati Nia Indriasari, Nia Nirta Vera Yustanti Nurzam, Nurzam Oktaviana, Nensy Panjaitan, David Putra, M. Sendika Martha Dwi Putra Radilli, Putri Rahmanda, Via Nabila Ramadhan, Sahrul Reskyana, Wita Fitria Sachanovrissa, Silke Saputra, Ilham Giri Muda Simarmata, Sulastri Sriwijaya, Adio Stiawan, Erix Subhi , Ramadan Subhi, Ramadan Subhi, Ramadhan Sulisti Afriani, Sulisti Syallaysyah, Jenny Dwi Tiansari, Urba Wagini Wagini, Wagini Wijaya, Ermi Yusnita, Yuli