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The Effect of Training and Competence on Employee Productivity at Cv Telaga Mas Bengkulu Reskyana, Wita Fitria; Nasution, Suswati; Zoniarti, Zoniarti
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i1.449

Abstract

SDM always plays an active and dominant role in every organizational activity, because humans are the planners, actors and determinants of the realization of organizational goals. Work Environment and Motivation are important because with a Work Environment and Motivation every employee will want to work hard and enthusiastically to achieve higher performance. The aim of the research is to find out whether there is an influence of work environment and motivation on employee performance at the Regional Secretariat of South Bengkulu Regency. This type of research is using quantitative research. The quantitative approach is a research method based on the philosophy of potivism, used to examine certain populations or samples. The population in this study were all ASN employees at the Regional Secretariat of South Bengkulu Regency, totaling 112 ASN employees. The results of the multiple linear regression analysis Y = 2.271 + 0.257 X1 + 0.574 X2 this illustrates that the value of the Work Environment (X1) and the value of Motivation (X2) affect employee performance (Y) by 91.5% while the remaining 8.5% are influenced by other variables not examined in this study. From the results of calculations using SPSS, it can be seen that the coefficient of determination of R square is 0.915. This means that the value of the Work Environment (X1) and the value of Motivation (X2) has an effect on employee performance (Y) of 91.5% while the remaining 8.5% is influenced by other variables not examined in this study.
Pelatihan Pembuatan Laporan Keuangan Menggunakan Aplikasi UKM Pada UMKM Kedai Khabita Jl. Meranti Sawah Lebar Kec. Ratu Agung, Kota Bengkulu Zoniarti, Zoniarti; Nurzam, Nurzam; Wijaya, Ermi; Efendi, Bahman; Subhi, Ramadan; Tiansari, Urba; Sriwijaya, Adio
Jurnal Gotong Royong Vol 2 No 2 (2025): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v2i2.9736

Abstract

This financial report and recording aims to analyze and give an impression of the success of an MSME. This financial report aims to compile a recording method using the Accounting application which may be able to overcome the difficulties faced by the Kedai khabita business. The method used in this activity helps owners to understand more about the preparation of financial reports, the introduction of features on how to infut the SME Accounting application The service is carried out interactively to guide MSME owners in recognizing, downloading, and using the Teman Bisnis application, as well as providing guidance in recording transactions and producing informative financial reports. The Teman Bisnis application has been socialized, which certainly has a positive impact on MSME business management, facilitates access to financing, and helps in long-term business planning. The results of this report preparation training are expected to be a solution for owners to overcome obstacles in their business. With this exercise, the author can utilize technology so that it can be used in the Kedai khabila business. the SME Accounting application has been implemented by the owner in order to overcome the problems he faces, as well as to know the profit and loss information he faces accurately and the financial position of his business. With the results obtained through accounting applications, business owners make decisions to develop their business.
The Effect of Organization Culture, Leadership Style and Working Discipline on Job Satisfaction at the Ministry of Religious Affairs of The Bengkulu City Zoniarti, Zoniarti; Mu'min, Halek; Edy Anan
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.662

Abstract

This research aims to prove the influence of work culture, leadership, and discipline on employee satisfaction, The method used in this study is to use quantitative with explanatory research approach. The population uses employees of the Ministry of Religious Affairs of Bengkulu city, using a sample of 152 samples taken using side random. The results showed that b1 = 0.277: is the regression coefficient value of work culture variable X1 with a value of 0.323 (positive sign), b2 = 0.370 is the regression coefficient value of leadership variable X2 providing a value of 0.370 (positive sign), and b3 is the regression coefficient value of discipline variable X3 providing a value of 0.447 (positive sign). The test results using SPSS, where the significant level obtained is smaller, namely 0.000 from the standard, namely 5% or 0.05 and the comparison results between F_hitung≥F_tabel 58.692 ≥ 3.06, it can be concluded that there is a significant influence between variables X1 (work culture), X2 (leadership style), and X3 (work discipline), and Y (job satisfaction).
The Effect Of Price And Digital Marketing on The Purchase Intention Of Pt. Indofood Sukses Makmur Tbk Products In Bengkulu Akbar, Akbar; Handayani, Sri; Zoniarti, Zoniarti
Innovative Business Management Journal Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i1.416

Abstract

This study aims to analyze the influence of price and digital marketing on consumers’ purchase interest in Indofood products, both partially and simultaneously. The research adopts a quantitative approach using a survey method involving 100 respondents, selected through the Slovin formula from the population of Bengkulu residents who have previously purchased Indofood products. Data were collected using a Likert scale questionnaire and analyzed through multiple linear regression with the help of SPSS version 26. The results of the multiple linear regression analysis show the equation Y = 2.504 + 0.445 X1 + 0.497 X2 + 1.897. The analysis indicates that price and digital marketing have a positive and significant effect on consumers’ purchase interest in Indofood products in Bengkulu. The coefficient of determination (R²) value of 0.836 indicates that 83.6% of the variation in purchase interest can be explained by these two variables, while the remaining 16.4% is influenced by other factors outside the model. The t-test results show that the price variable has a t-value of 4.123 with a significance level of 0.000, while the digital marketing variable has a t-value of 4.877 with a significance level of 0.000. Both are greater than the t-table value of 1.660, which means that both variables have a significant partial effect. The F-test results show an F-value of 247.582 with an F-table value of 3.09 and a significance level of 0.000, indicating that price and digital marketing simultaneously have a significant effect on purchase interest. These findings emphasize that a competitive pricing strategy combined with effective digital marketing implementation is a key factor in increasing consumer purchase interest in Indofood products in Bengkulu.
The Effect Of Rewards And Punishment On Employee Work Motivation At PT Amanie International Sahdiya, Beti; Made Er Meytha Gayatri, Ida Ayu; Zoniarti, Zoniarti
Innovative Business Management Journal Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i2.466

Abstract

This study aims to determine the effect of rewards and punishments on employee work motivation at PT. Amanie Internasional. This study is motivated by the importance of a fair and consistent reward and punishment system in improving employee morale and discipline. The method used in this study is a quantitative method with a multiple linear regression analysis approach. Data were collected through questionnaires distributed to respondents who were employees of PT. Amanie Internasional, then analyzed using SPSS version 25.0 with validity and reliability tests, t-tests, F-tests, and the coefficient of determination (R²). The results showed that partially, the reward variable had a positive and significant effect on employee work motivation with a significance value of 0.013 < 0.05 and a t-value of 2.616 > 2.026. while the punishment variable also had a positive and significant effect with a significance value of 0.002 < 0.05 and a t-value of 3.408 > 2.026. Simultaneously, both variables had a significant effect on work motivation with an F-value of 20.476 > 3.25 and a significance value of 0.000 < 0.05. The coefficient of determination (R²) value of 0.525 indicates that 52.5% of employee work motivation variables can be explained by reward and punishment, while the remaining 47.5% is influenced by other factors outside this study. Thus, the implementation of a fair, transparent, and consistent reward and punishment system has been proven to increase employee work motivation at PT. Amanie Internasional.
The Influence Of Employee Branding And Organisational Citizenship Behaviour (OCB) On Employee Job Satisfaction At The Education And Culture Office Of Seluma Regency Ayu, Hesi Putri; Anggriani , Ida; Zoniarti, Zoniarti
Focus of Human Resource Management Journal Vol. 1 No. 1 (2026): February
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

There is involvement of various factors that influence employee job satisfaction, namely both factors originating from within themselves or factors related to the organizational or government environment. Both contribute to employees in positioning themselves to contribute to the organization where they work. The purpose of this study is to determine the effect of employee branding and Organizational Citizenship Behavior (OCB) together on employee job satisfaction at the Seluma Regency Education and Culture Office. The sample in this study was 81 ASN at the Seluma Regency Education and Culture Office. Data collection used a questionnaire and the analysis methods used were multiple linear regression, determination test and hypothesis test. The results of multiple regression show a positive regression direction with Y = 10.581 + 0.300X1 + 0.467 X2 +3.789. Employee branding has a significant influence on employee job satisfaction at the Seluma Regency Education and Culture Office because the significance value of 0.000 is smaller than 0.05. This illustrates that the increasing employee branding will also increase employee job satisfaction. Organizational Citizenship Behavior (OCB) has a significant influence on employee job satisfaction at the Seluma Regency Education and Culture Office because the significance value of 0.000 is smaller than 0.05. This illustrates that the higher the Organizational Citizenship Behavior (OCB), the higher the employee job satisfaction. Employee branding and Organizational Citizenship Behavior (OCB) have a significant simultaneous influence on employee job satisfaction at the Seluma Regency Education and Culture Office because the significance value of 0.000 is smaller than 0.05. 
The Effect of Performance Allowances on Organizational Culture: The Moderating Role of Leadership Style Zoniarti, Zoniarti; Nurzam, Nurzam; Irwanto, Tito; Mu'min, Halek
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9422

Abstract

This study delves into the interactive relationship between performance allowances and organizational culture, with specific reference to the moderating effect of leadership style amongst a sample of 180 PNS and PPPK officers working in city-level offices of the Ministry of Religious Affairs. Using a cross-sectional survey design and Partial Least Squares Structural Equation Modeling (PLS-SEM), this research assesses hypotheses informed by social exchange theory and contingency theory. Performance allowances are found to impact organisational culture substantially (β = 0.169, p < 0.05); however, such an impact is mainly moderated by leadership style, which shows no direct effects. Performance allowances significantly impact leadership style (β = 0.785, p < 0.001), and the latter has a strong impact in turn on organisational culture (β = 0.752, p < 0.001). Leadership style's moderating effect on the relationshipbetween performance allowances and organisational culture is statistically significant (β = 0.050, p < 0.05), and implies synergistic effects when these two constructs are interactive. The model predicts 67.1% and 61.6% of variance for organisational culture and leadership style, respectively. These findings enrich the literature on compensation by presenting leadership behaviour as the overriding mechanism by which performance-based compensation impacts organisational culture and so implying that integrated interventions combining compensation systems and leadership development initiatives may result in superior cultural transformation outcomes.