Garuda - Garba Rujukan Digital

Does e-WOM and Product Quality Impact Purchase Decision in Tiktok Indonesia? Romanisti, Shemma Anggia; Juniwati; Pebrianti, Wenny; Heriyadi; Jaya, Arman
Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.984

The impact of this is that sales of beauty products can contribute significantly to a country's economy. Successful cosmetics companies can create jobs, pay taxes and contribute to economic growth. This can influence consumer preferences and provide companies with information about what the market is interested in. This study aims to determine the effect of electronic word of mouth and product quality on purchasing decisions mediated by brand image on Maybelline mascara products in Indonesia. The population in this study are people who have bought Maybelline mascara on TikTok social media at least twice. This study will use a causal design approach with Structural Equation Modeling (SEM) as a statistical approach to test constructs and hypotheses built with AMOS 24 statistical aids. The number of samples used in this study were 215 respondents who had bought Maybelline mascara on TikTok at least 2 times. The results of this study indicate that electronic word of mouth and product quality have a positive and significant effect on purchasing decisions mediated by brand image.

Bahasa Inggris Isyanty Khairunnisa; Heriyadi; Nur Afifah
Ekspektra : Jurnal Bisnis dan Manajemen Vol 8 No 1 (2024)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/ekt.v8i1.7448

This research aims to examine the relationship between materialism and store atmosphere on compulsive buying where fashion interest is the mediating variable. The approach used in this research is quantitative research. This research is included in descriptive research with a survey method. The type of research used in this research is causal associative research. The population in this research is consumers of Kosshe Boutique Pontianak who have made purchases at least 2 times in the last 6 months and are female, with a sample of 200 respondents. Sampling in this research used a non-probability sampling method in the form of purposive sampling. The collected data was then analyzed using the Structural Equation Model with the SmartPLS statistical application tool version 3.9.3. The results of data analysis show that materialism has a significant effect on compulsive buying, store atmosphere has a significant effect on compulsive buying, materialism has a significant effect on fashion interest, store atmosphere has a significant effect on fashion interest and fashion interest is not significant on compulsive buying. The results of the mediation role test were not significant. Keywords : Materialism: Store Atmosphere; Fashion Interest; Compulsive Buying

Does e-WOM and Product Quality Impact Purchase Decision in Tiktok Indonesia? Romanisti, Shemma Anggia; Juniwati; Pebrianti, Wenny; Heriyadi; Jaya, Arman
Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.984

The impact of this is that sales of beauty products can contribute significantly to a country's economy. Successful cosmetics companies can create jobs, pay taxes and contribute to economic growth. This can influence consumer preferences and provide companies with information about what the market is interested in. This study aims to determine the effect of electronic word of mouth and product quality on purchasing decisions mediated by brand image on Maybelline mascara products in Indonesia. The population in this study are people who have bought Maybelline mascara on TikTok social media at least twice. This study will use a causal design approach with Structural Equation Modeling (SEM) as a statistical approach to test constructs and hypotheses built with AMOS 24 statistical aids. The number of samples used in this study were 215 respondents who had bought Maybelline mascara on TikTok at least 2 times. The results of this study indicate that electronic word of mouth and product quality have a positive and significant effect on purchasing decisions mediated by brand image.

Respon Npk Dan Larutan Pgpr Terhadap Pertumbuhan Stek Lada (Piper Nigrum L.) Varietas Malonan 1: Response Of Npk And Pgpr Solution To The Growth Of Pepper Cuttings (Piper nigrum L.) Malonan Varieties Heriyadi; Sopian, Ahkmad; Iin Arsensi
Agrifarm : Jurnal Ilmu Pertanian Vol 12 No 2 (2023): Jurnal llmu Pertanian Agrifarm
Publisher : Universitas Widya Gama Mahakam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/ajip.v12i2.2673

Tujuan penelitian untuk mengetahui Pengaruh Pupuk NPK Mutiara dan Larutan Konsentrasi PGPR ( Plant Growth Promoting Rhizobacteria ) Terhadap Pertumbuhan tanaman Lada ( Piper ningrum L). Penelitian ini dilaksanakan selama 4 bulan di Kecamatan Sungai Pinang, Kota Samarinda Kalimantan Timur. Metode Penelitian menggunakan rancangan acak kelompok split plot dengan percobaan factorial 3 X 4 yang terdiri 3 ulangan. Faktor pertama adalah Pupuk NPK Mutiara N yang terdiri dari 3 taraf yaitu. N0 kontrol, N1 (3 g/polibeg), dan (N2 5 g/polibeg).Faktor kedua yaitu konsenrtrasi larutan PGPR (Plant Growth Promoting Rhizobacteria) P yang terdiri dari 3 taraf yaitu : PO Kontrol ,(P1 10 ml/polibeg), (P2 15 ml/polibeg), dan (P3 ml/ polibeg). Hasil penelitian menunjukkan pemberian larutan konsentrasi PGPR dengan konsentrasi yang berbeda memberikan pengaruh yang sangat nyata terhadap tinggi tanaman, jumlah daun, diameter batang dan panjang akar dengan perlakuan terbaik adalah P1 (10 ml-1air). Pemberian NPK Mutiara memberikan pengaruh nyata terhadap tinggi tanaman dengan perlakuan terbaik N2 (5 g/polibeg), sedangkan pada jumlah daun, diameter batang, dan panjang akar tidak menunjukkan berpengaruh nyata. Interaksi kedua perlakuan yaitu PGPR dan NPK Mutiara memberikan pengaruh sangat nyata jumlah daun, dan diameter batang dengan perlakuan terbaik N1P2 (3 g/polibeg dan 15 ml/l air), namun panjang akar dengan perlakuan terbaik N1P3 (3 g/polibeg dan 20 ml/l air). Kata Kunci :, PGPR, Piper nigrum L pupuk anorganik

Pemberdayaan Ekonomi dan Kewirausahaan Melalui Pemasaran Digital serta Manajemen Lingkungan Sehat di Desa Sungai Raya Stefani; Heriyadi; Sinta Amanda Putri; Nurul Fadillah; Elika Rani
El-Mujtama: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5655

Economic empowerment of residents in Sungai Raya Village is focused on business development through digital marketing and healthy environmental management. This activity was carried out by Tanjungpura University students through Student Work Lectures (KKM). Through digital-based entrepreneurial economic empowerment, people receive training to develop businesses by utilizing online marketing technology. The result of this activity is to provide an understanding of entrepreneurship and provide a broader contribution to society. Apart from that, an entrepreneurship workshop was also held for students at SMA Negeri 1 Sungai Raya. In this workshop, students receive training on the basics of entrepreneurship. This activity aims to foster an entrepreneurial spirit among students so that they are ready to face challenges in the business world. This program also includes education about the importance of maintaining a clean environment and good waste management. The community is taught to sort organic and non-organic waste, by providing appropriate trash bins to create a clean and healthy environment. With this approach, Sungai Raya Village is expected to become an example for other villages in integrating digital technology and environmental sustainability for shared prosperity.

The Influence of Service Innovation and Brand Image on Customer Loyalty in the Indonesian Ride-Hailing Industry: English Listyanti, Anindita Ayu; Heriyadi; Ramadania; Pebrianti, Wenny; Ahmadi
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1501

The ride-hailing sector in Indonesia has experienced significant growth, making service innovation and brand reputation crucial for cultivating customer loyalty. This study investigates the effects of service marketing innovation and corporate brand image on customer satisfaction and their subsequent influence on customer loyalty. This research utilises survey data from 261 individuals across three major ride-hailing platforms—Grab, Gojek, and Maxim—employing SmartPLS 4.0 to evaluate the proposed relationships. The findings demonstrate that service marketing innovation and corporate brand image positively influence customer satisfaction, enhancing customer loyalty. Furthermore, trust and perceived value significantly impacted consumer satisfaction and loyalty, highlighting the essential importance of these factors in maintaining competitive advantage in the ride-hailing industry. The study suggests firms must prioritise innovative service strategies and strong brand positioning to foster lasting customer loyalty.

E-commerce Revitalization Ease Study: The Role of User-Generated Content and Swift Guanxi in Reducing Shopping Cart Abandonment to Checkout Conversion on Shopee E-Commerce Fransiska, Helen; Heriyadi; Ramadania; Pebrianti, Wenny
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1502

This study analyzes the impact of User Generated Content (UGC) and swift guanxi on the intention to complete purchases in Shopee e-commerce, with trust in seller as a moderating variable, towards a background of a significant global Shopping Cart Abandonment (SCA) rate of 70.19% created for 2024. The data sample used was 230 Shopee users in Indonesia with quantitative research methods, which were analyzed using Structural Equation Modeling (SEM) and Moderated Regression Analysis (MRA) analysis for moderation testing on AMOS 22 software. The findings indicate that user-generated content and rapid guanxi significantly enhance purchase completion intention, with trust in sellers regulating these relationships. The impact of moderating to swift guanxi on the purchase completion intention is more considerable. These findings illustrate that UGC and swift guanxi can effectively reduce SCA, mainly when supported by consumer trust.

The Influence of Live Streaming, Flash Sale, and Free Shipping Programs on Generation Z’s Impulsive Buying with Positive Emotion as the Role of Meditating Aqsa, Daffa Fernanda; Rosnani, Titik; Pebrianti, Wenny; Ramadania; Heriyadi
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1510

The rapid growth of e-commerce has revolutionized consumer behavior, especially among Generation Z. who are highly engaged with digital platforms and interactive shopping experiences. This study examines the influence of live streaming, flash sales, and free shipping programs on impulsive buying behavior, with positive emotion serving as a meditating factor. Using data acquired from 326 Generation Z consumers through an online questionnaire, the research used Structural Equation Modeling (SEM) to investigate the correlations between these variables. The findings reveal that all three marketing strategies—live streaming, flash sales, and free shipping—significantly influence impulsive buying. Positive emotion plays a critical meditating role, enhancing the effect of these strategies on spontaneous purchases. Live streaming was found to be the most influential, generating strong emotional responses that drive impulsive buying, followed by flash sales and free shipping. These results offer valuable insights for e-commerce retailers aiming to engage Generation Z through emotionally driven marketing strategies. The study underscores the importance of leveraging positive emotional triggers to increase consumer engagement and impulsive buying behavior in the digital marketplace.

Determinants of Personal Financial Distress: Testing the Interaction Effect of Financial Self-efficacy Angelica, Cinthia; Heriyadi; Wendy; Giriati; Mustaruddin
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1514

Several students face financial distress that impacts their performance, mental health, academic progress, and difficulty achieving their financial obligations. Some factors, such as differential needs, cause females to have higher levels of personal financial distress than males. Financial Literacy affects the level of personal financial distress among undergraduate students. Lack of financial Literacy, uncertain income, and excessive anxiety can cause some mistakes in making financial decisions and end up with personal financial distress. This study aims to ascertain correlation between gender, income, anxiety, financial literacy and personal financial distress, and examines the moderating effect of financial self-efficacy. This study using quantitative research methodology, the data was tested using SPSS software. The findings of this study indicate that low income, anxiety, and financial literacy significantly affect personal financial distress. financial self-efficacy only moderates the relationship between financial literacy and personal financial distress. Undergraduate students with high financial literacy supported with high financial self-efficacy can reduce their risk of experiencing personal financial distress. Educational institutions can use these findings to design financial education programs to improve student welfare. This study is limited by the sample may not represent the wider population. For future researchers are recommended to using a larger scope of respondents and more predictors.

Religious Tolerance Messages on Social Media: Insights from Deddy Corbuzier's 'Log in' Program Muh Ali Bagas; Heriyadi; Firyal, Wafda
Al'Adalah Vol. 27 No. 1 (2024)
Publisher : LP2M IAIN Jember (now UIN Kiai Haji Achmad Siddiq Jember)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/aladalah.v27i1.438

The rise of social media has intensified challenges related to misinformation and interfaith conflicts, underscoring the critical need for platforms promoting religious tolerance. This study investigates the "Log in" program on Deddy Corbuzier's YouTube channel, which uniquely employs interactive interfaith dialogue to foster understanding in Indonesia's pluralistic society. Previous studies emphasized the role of static social media content in advancing tolerance, leaving gaps in examining dynamic, dialogue-driven approaches. This research identifies messages of tolerance categorized into faith, sharia, and morals, demonstrating the flexibility and inclusivity necessary for harmonious interfaith relations. The study used qualitative descriptive methods and narrative content analysis to analyze ten representative videos featuring religious leaders from diverse traditions. The findings highlight the program's novelty in using humor and dialogue to bridge religious divides, effectively conveying tolerance messages to diverse audiences. Despite the program's success, challenges persist, such as combating hate speech and measuring the impact on societal attitudes. Recommendations include broader digital platform studies and policy support for moderating intolerance online. The study contributes to academic discourse on digital interfaith engagement, offering insights into leveraging social media for global harmony amidst cultural and religious diversity.

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