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All Journal Ekspektra: Jurnal Bisnis & Manajemen Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal khabar: Komunikasi dan Penyiaran Islam Ilomata International Journal of Management Nobel Management Review Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Al-Idarah : Jurnal Manajemen dan Bisnis Islam Darul Hikmah: Jurnal Penelitian Hadits dan Tafsir Journal of Educational Management Research Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Al'Adalah El-Mujtama: Jurnal Pengabdian Masyarakat JEMBA: Journal of Economics, Management, Business, and Accounting Jurnal Riset Multidisiplin Edukasi INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Ulul Albab: Journal Dak'wah and Social Religiosity
Heriyadi
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

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Pengaruh Real Time Interactivity dan Promotion Incentive Information terhadap Impulse Buying Behavior dengan Mediasi Perceived Trust Fashion di Live TikTok Ricky Martin; Heriyadi; Bintoro Bagus Purmono; Wenny Pebrianti
Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 2 (2025): JIMI - APRIL
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v3i2.398

Abstract

The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Tren, Status, Dan Niat Beli: Peran Motivasi Dan Inspirasi Terhadap Niat Beli Produk Masstige Maghribi, Rizqi; Pebrianti, Wenny; Purmono, Bintoro Bagus; Juniwati; Heriyadi
Nobel Management Review Vol. 6 No. 2 (2025): Nobel Management Review
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/nmar.v6i2.5224

Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana motivasi Veblen dan Bandwagon mempengaruhi inspirasi konsumen terhadap masstige dan bagaimana hal tersebut mempengaruhi niat mereka untuk membeli produk Samsung yang masstige. Dua ratus orang yang mengenal seri Fold dan Galaxy Ultra dari Samsung disurvei secara online menggunakan kuesioner Google Formulir yang dipilih dengan metode purposive sampling. Korelasi antar variabel penelitian dievaluasi dengan analisis data menggunakan Structural Equation Modeling (SEM) dengan SmartPLS 4.0. Veblen Motivation, Bandwagon Motivation, dan Inspirasi Konsumen terhadap Masstige berhubungan secara positif dan signifikan, sesuai dengan data. Selain itu, terdapat hubungan yang positif dan signifikan secara statistik antara inspirasi konsumen terhadap Masstige dan niat untuk membeli Masstige. Penelitian ini menambah apa yang telah diketahui tentang perilaku konsumen, khususnya yang berkaitan dengan faktor-faktor yang memotivasi orang untuk membeli barang masstige (prestise massal). Hasil penelitian ini juga memiliki implikasi manajemen yang penting, karena menyiratkan bahwa kampanye iklan harus menyoroti status dan nilai simbolis barang. Selain itu, produk masstige dapat memperoleh manfaat dari daya tarik viral dan peningkatan minat pasar massal yang muncul karena adanya tokoh terkenal atau kelompok teknologi sebagai pendukung.
Strategi Kebijakan Pendekatan Penyampaian Informasi Dalam Pencegahan Dan Pengendalian Tuberkulosis di Kabupaten Ogan Ilir Heriyadi
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 6 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juni 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i6.381

Abstract

Jumlah penemuan kasus Tuberkulosis (TBC) yang dilaporkan ke Dinas Kesehatan Kabupaten Ogan Ilir terjadi peningkatan kasus pada tahun 2024  sebanyak 989  kasus, sedangkan 2023 penemuan sebanyak 738 kasus. Selain itu, angka pengobatan lengkap  kasus tuberkulosis  di tahun 2024 adalah 689 sedangkan jumlah kasus 989 artinya terdapat selisih 300 orang yang tidak melakukan pengobatan. Besarnya kesenjangan penemuan kasus dan sedikitnya orang dengan TBC yang memulai pengobatan di daerah disebabkan kurangnya pengetahuan tentang gejala TBC membuat pasien TBC tidak tanggap berobat ketika muncul gejala dan cenderung mendiamkan saja. Selain itu, pemahaman di masyarakat terkait TBC masih menjadi persoalan. Adanya anggapan bahwa TBC adalah penyakit yang tidak dapat disembuhkan membuat seseorang tidak ingin mengakses pengobatan. Diperlukan strategi kebijakan pendekatan penyampaian informasi yang baik guna memberikan pemahaman dan pengetahuan tentang tuberkulosis di masyarakat agar mudah diterima dan tidak terjadi lagi kesenjangan antara jumlah kasus dengan yang diobati. Makalah ini bertujuan untuk menyusun rekomendasi kebijakan yang komprehensif sebagai masukan kebijakan dalam penyusunan dokumen Rencana Aksi Daerah (RAD) Penanggulangan dan Pengendalian TBC untuk Tahun 2025-2027 dalam peningkatan peran serta Komunitas, pemangku Kepentingan dan multisektor dalam Penanggulangan TBC  khususnya  penyampaian informasi dalam pencegahan dan pengendalian Tuberkulosis di Kabupaten Ogan Ilir, sebagai turunan dari intervensi penanganan Tuberkulosis RPJMN 2025 2029, intervensi Masyarakat mendapatkan layanan pencegahan dan pengendalian TBC.
The Influence of Service Quality and Cafe Atmosphere on Customer Loyalty through Costumer Satisfaction as a Mediating Variable at Kopi Kenangan Kautsar, Gandhy Muhamad; Juniwati; Hendri, M. Irfani; Heriyadi; Pebrianti, Wenny
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 3 No. 1 (2025): JEMBA: Journal of Economics, Management, Business, and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v3i1.83

Abstract

This study aims to evaluate the influence of service quality and cafe atmosphere on customer loyalty, both direct and indirect through the mediating variable of customer satisfaction. The research employs a quantitative method with a purposive sampling approach, conducted on consumers of Kopi Kenangan in Pontianak City, West Kalimantan. The sample consists of 207 respondents. Data analysis was carried out using SmartPLS version 4 software with the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The results indicate that service quality and store atmosphere have a positive and significant effect on customer loyalty. Furthermore, customer satisfaction has been statistically proven to act as a mediating variable that strengthens the relationship between service quality and store atmosphere, influencing customer loyalty.
الترادف بين كلمتي "اللعب واللهو" في القرآن الكريم (دراسة تحليلية دلالية) Heriyadi; Burhan Lukman Syah; Reza Aufa Ulwan; Aqila Najiha Mohd Afandi
Darul Hikmah: Jurnal Penelitian Tafsir dan Hadits Vol 9 No 1 (2023): Darul Hikmah: Jurnal Penelitian Hadits dan Tafsir
Publisher : Sekolah Tinggi Ilmu Ushuluddin (STIU) Darul Hikmah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61086/jstiudh.v9i1.40

Abstract

Synonyms in the qur'an have become a hotly discussed study. Arabic scholars debate the existence of synonyms or similarities of words found in the qur'an. One of the pairs of synonymous words that the author finds in the Qur'an is the words al-la'bu and al-lahwu which mean game and sindau joke. Of the two words, many people interpret that the two words are the same, but after going deeper, the two meanings have differences. Therefore, this research becomes very interesting and needs to be discussed. This study aims to: to find out the semantic meaning of the word Al-La'bu wa Al-Lahwu, the similarities and differences in the meanings of the two in the Qur'an. This research uses the library research method. The method used to collect data is the method of documentation relating to the sentences of Al-la'bu and Al-lahwu in the Qur'an. Data analysis using comparative methods. The results of this study are as follows: the word "al-la'bu" in its semantic aspect refers to the words al-istihzaa, al-a'bats, al-syuhkriyah, and al-hazlu. And the word "al-lahwu" from its semantic meaning refers to the words al-ilhaa, al-bathil, al-istihzaa, al-jauz aw al-walad, and al-toblu wa al-tasfikiq. the similarities and differences between the words Al-la'bu and Al-lahwu in the Qur'an in both have a semantic closeness, the two words share a meaning that is without actual wisdom and purpose. The difference between the two sentences is that the Al-la'bu sentence must be based on work and the Al-lahwu sentence based on a job or busyness of an important thing.
Komunikasi Spiritual Pada Program Kepedulian Sosial Pemuda Dusun Montong Praje Barat Desa Pengenjek di Bulan Ramadhan 1444 H Heriyadi; Muh Ali Bagas
Ulul Albab: Journal Da`wah and Social Religiosity Vol. 1 No. 1 (2023): Ulul Albab: Journal Da`wah and Social Religiosity
Publisher : P3M STID Mustafa Ibrahim Al-Ishlahuddiny Kediri Lombok Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69943/5bmanw06

Abstract

Penelitian ini pada dasarnya berusaha untuk menggali tentang komunikasi spiritual pada kepedulian sosial pemuda desa Pengenjek di bulan Ramadhan 1444 H. Selain itu, penelitian ini juga berusaha untuk memberikan gambaran tentang apa saja kegiatan kepedulian sosial serta gambaran tentang bentuk-bentuk komunikasi spiritual yang dilakukan oleh pemuda desa Pengenjek di bulan Ramadhan. Hasil penelitian yang menggunakan metode penelitian kualitatif deskriptif Bersama metode net nografi menunjukkan bahwa; kegiatan kepedulian sosial pemuda Dusun Montong Praje Barat Desa Pengenjek adalah pertama; santunan anak yatim yang tersebar di Dusun Montong Praje Barat Desa Pengenjek. Kedua; Pembagian sembako kepada orang tua jompo. Sedangkan untuk bentuk komunikasi spiritual yang diimplementasikan pada kegiatan kepedulian sosial tersebut adalah pertama; ucapan salam dan sapa. Kedua; ucapan syukur. Ketiga; ucapan motivasi islam. Dan keempat; melembutkan nada ketika memanggil.
Religious Tolerance Messages on Social Media: Insights from Deddy Corbuzier's 'Log in' Program Muh Ali Bagas; Heriyadi; Firyal, Wafda
Al'Adalah Vol. 27 No. 1 (2024)
Publisher : UIN Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/aladalah.v27i1.438

Abstract

The rise of social media has intensified challenges related to misinformation and interfaith conflicts, underscoring the critical need for platforms promoting religious tolerance. This study investigates the "Log in" program on Deddy Corbuzier's YouTube channel, which uniquely employs interactive interfaith dialogue to foster understanding in Indonesia's pluralistic society. Previous studies emphasized the role of static social media content in advancing tolerance, leaving gaps in examining dynamic, dialogue-driven approaches. This research identifies messages of tolerance categorized into faith, sharia, and morals, demonstrating the flexibility and inclusivity necessary for harmonious interfaith relations. The study used qualitative descriptive methods and narrative content analysis to analyze ten representative videos featuring religious leaders from diverse traditions. The findings highlight the program's novelty in using humor and dialogue to bridge religious divides, effectively conveying tolerance messages to diverse audiences. Despite the program's success, challenges persist, such as combating hate speech and measuring the impact on societal attitudes. Recommendations include broader digital platform studies and policy support for moderating intolerance online. The study contributes to academic discourse on digital interfaith engagement, offering insights into leveraging social media for global harmony amidst cultural and religious diversity.
Pengaruh Kesadaran Kesehatan, Kualitas Produk terhadap Minat Beli Ulang dengan Kepercayaan sebagai Variabel Intervening Marcella, Cindy; Juniwati; Heriyadi
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 3 (2024): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v20i3.1809

Abstract

Penelitian ini bertujuan untuk mengetahui adanya pengaruh kesadaran kesehatan dan kualitas produk terhadap minat beli ulang dengan kepercayaan sebagai variabel intervening pada konsumen pembalut wanita Laurier Natural Clean di Indonesia. Penelitian menggunakan metode kuantitatif dengan populasi merupakan konsumen pembalut wanita Laurier Natural Clean di Indonesia, teknik penarikan sampel menggunakan metode non probability sampling dengan teknik purposive sampling, maka sampel yang digunakan sebanyak 150 responden. Teknik analisis dalam penelitian ini dengan menggunakan Structural Equation Modeling (SEM) berbasis program Partial Least Squares Structural Equation Modeling (Smart PLS-SEM) versi 3.2.9. Hasil penelitian menunjukan bahwa kesadaran kesehatan berpengaruh positif terhadap kepercayaan, kualitas produk berpengaruh positif terhadap kepercayaan, kesadaran kesehatan berpengaruh positif terhadap minat beli ulang, kualitas produk berpengaruh positif terhadap minat beli ulang, kepercayaan berpengaruh positif terhadap minat beli ulang, kesadaran kesehatan secara positif berpengaruh tidak langsung terhadap minat beli ulang melalui kepercayaan dan kualitas produk secara positif berpengaruh tidak langsung terhadap minat beli ulang melalui kepercayaan.
SYSTEMATIC LITERATURE REVIEW: IDENTIFIKASI GAP DAN KELEMAHAN IMPLEMENTASI KEBIJAKAN PENDIDIKAN DI INDONESIA PERIODE 2015-2024 Heriyadi; Rahmi, Indriati; Sulistiawan, Edi; Kusmiran, Ari Hardi; Sulistiyana
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 3 (2025): Volume 10 No3 September, 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i3.28734

Abstract

This study systematically examines gaps and weaknesses in educational policy implementation in Indonesia during 2015-2024 through a systematic literature review approach. The complexity of Indonesia's educational system, encompassing geographical, socioeconomic, and cultural diversity, creates significant challenges in implementing strategic policies such as Curriculum 2013, PPDB zoning policy, Smart Indonesia Card program, and educational digitalization. The research methodology employs systematic analysis of ten selected empirical studies from various national and international academic databases with inclusion criteria of publications from 2015-2024. Research findings identify five primary dimensions of implementation weaknesses: (1) structural and infrastructure deficiencies with 80% of schools lacking adequate laboratory facilities; (2) inadequate human resource capacity where 65% of teachers do not understand new learning methodologies; (3) weak targeting and monitoring systems with 40% of assistance missing intended targets; (4) ineffective multi-level governance coordination; and (5) minimal policy adaptation to local contexts. Findings indicate that implementation weaknesses are systemic and multidimensional, requiring fundamental transformation in implementation approaches through infrastructure capacity strengthening, continuous professional development, data-based monitoring systems, integrated coordination, and adaptive decentralization to ensure achievement of Sustainable Development Goals in education and enhance national competitiveness.
Dakwah Sebagai Resolusi Sosial Terhadap Penyimpangan Sosial Di Masyarakat Lombok Heriyadi
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 2 (2025): Desember
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i2.1357

Abstract

This study aims to analyze the role of da'wah as a social resolution to various forms of social deviance occurring in Lombok society. Social phenomena such as moral decline, promiscuity, drug abuse, and the weakening of mutual cooperation values indicate serious challenges in the social life of a society facing the currents of modernization and globalization. In this context, da'wah functions not only as a means of conveying religious teachings, but also as a social mechanism capable of guiding, controlling, and correcting community behavior so that it remains in line with moral and religious values. This research uses a qualitative approach by examining the religious social phenomena of the Sasak community in Lombok. The results of the study show that dakwah plays a significant role in shaping social awareness and strengthening community solidarity through the teachings of amar ma'ruf nahi munkar. Dakwah in Lombok is carried out through various approaches, including dakwah bi al-lisan (lectures and recitations), dakwah bi al-hal (social actions such as economic empowerment, cleanliness, and the environment), and dakwah based on local culture such as Maulid Adat and zikir together. In addition, the role of religious leaders such as Tuan Guru and Islamic boarding schools (pesantren) are key pillars in instilling Islamic values and maintaining community morality. The cultural approach, use of local languages, and synergy between religious scholars, traditional leaders, and village governments have made da'wah in Lombok effective in preventing and addressing social deviance. Thus, da'wah in Lombok not only functions as a spiritual activity, but also as a social resolution that can strengthen religious values, foster solidarity, and maintain social balance amid the dynamics of changing times.
Co-Authors Angelica, Cinthia Anwar Azazi Aqila Najiha Mohd Afandi Aqsa, Daffa Fernanda Arman Jaya Barkah Bintoro Bagus Purmono Burhan Lukman Syah Elika Rani Fera Patrisya Firyal, Wafda Fransiska, Helen Giriati Iin Arsensi Isyanty Khairunnisa Juniwati Kautsar, Gandhy Muhamad Kusmiran, Ari Hardi Listyanti, Anindita Ayu Lonika, Tesa M. Irfani Hendri Maghribi, Rizqi Marcella, Cindy Mochammad Imron Awalludin Muh Ali Bagas Mustaruddin Nabila, Amaninda Jihan Nur Afifah Nurul Fadillah Purmono, Bintoro Bagus Putra, Rafi Risya Rahmi, Indriati Ramadania Reza Aufa Ulwan Ricky Martin Romanisti, Shemma Anggia Setiawan , Harry Sinta Amanda Putri Sopian, Ahkmad Stefani Sulistiawan, Edi Sulistiyana Titik Rosnani Wendy Wenny Pebrianti