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All Journal Ekspektra: Jurnal Bisnis & Manajemen Ilomata International Journal of Management Ilomata International Journal of Management Nobel Management Review Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Agrifarm Darul Hikmah: Jurnal Penelitian Hadits dan Tafsir Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Al'Adalah El-Mujtama: Jurnal Pengabdian Masyarakat JEMBA: Journal of Economics, Management, Business, and Accounting Jurnal Riset Multidisiplin Edukasi Ulul Albab: Journal Dak'wah and Social Religiousity
Heriyadi
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

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The Influence of Service Innovation and Brand Image on Customer Loyalty in the Indonesian Ride-Hailing Industry: English Listyanti, Anindita Ayu; Heriyadi; Ramadania; Pebrianti, Wenny; Ahmadi
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1501

Abstract

The ride-hailing sector in Indonesia has experienced significant growth, making service innovation and brand reputation crucial for cultivating customer loyalty. This study investigates the effects of service marketing innovation and corporate brand image on customer satisfaction and their subsequent influence on customer loyalty. This research utilises survey data from 261 individuals across three major ride-hailing platforms—Grab, Gojek, and Maxim—employing SmartPLS 4.0 to evaluate the proposed relationships. The findings demonstrate that service marketing innovation and corporate brand image positively influence customer satisfaction, enhancing customer loyalty. Furthermore, trust and perceived value significantly impacted consumer satisfaction and loyalty, highlighting the essential importance of these factors in maintaining competitive advantage in the ride-hailing industry. The study suggests firms must prioritise innovative service strategies and strong brand positioning to foster lasting customer loyalty.
E-commerce Revitalization Ease Study: The Role of User-Generated Content and Swift Guanxi in Reducing Shopping Cart Abandonment to Checkout Conversion on Shopee E-Commerce Fransiska, Helen; Heriyadi; Ramadania; Pebrianti, Wenny
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1502

Abstract

This study analyzes the impact of User Generated Content (UGC) and swift guanxi on the intention to complete purchases in Shopee e-commerce, with trust in seller as a moderating variable, towards a background of a significant global Shopping Cart Abandonment (SCA) rate of 70.19% created for 2024. The data sample used was 230 Shopee users in Indonesia with quantitative research methods, which were analyzed using Structural Equation Modeling (SEM) and Moderated Regression Analysis (MRA) analysis for moderation testing on AMOS 22 software. The findings indicate that user-generated content and rapid guanxi significantly enhance purchase completion intention, with trust in sellers regulating these relationships. The impact of moderating to swift guanxi on the purchase completion intention is more considerable. These findings illustrate that UGC and swift guanxi can effectively reduce SCA, mainly when supported by consumer trust.
The Influence of Live Streaming, Flash Sale, and Free Shipping Programs on Generation Z’s Impulsive Buying with Positive Emotion as the Role of Meditating Aqsa, Daffa Fernanda; Rosnani, Titik; Pebrianti, Wenny; Ramadania; Heriyadi
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1510

Abstract

The rapid growth of e-commerce has revolutionized consumer behavior, especially among Generation Z. who are highly engaged with digital platforms and interactive shopping experiences. This study examines the influence of live streaming, flash sales, and free shipping programs on impulsive buying behavior, with positive emotion serving as a meditating factor. Using data acquired from 326 Generation Z consumers through an online questionnaire, the research used Structural Equation Modeling (SEM) to investigate the correlations between these variables. The findings reveal that all three marketing strategies—live streaming, flash sales, and free shipping—significantly influence impulsive buying. Positive emotion plays a critical meditating role, enhancing the effect of these strategies on spontaneous purchases. Live streaming was found to be the most influential, generating strong emotional responses that drive impulsive buying, followed by flash sales and free shipping. These results offer valuable insights for e-commerce retailers aiming to engage Generation Z through emotionally driven marketing strategies. The study underscores the importance of leveraging positive emotional triggers to increase consumer engagement and impulsive buying behavior in the digital marketplace.
Determinants of Personal Financial Distress: Testing the Interaction Effect of Financial Self-efficacy Angelica, Cinthia; Heriyadi; Wendy; Giriati; Mustaruddin
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1514

Abstract

Several students face financial distress that impacts their performance, mental health, academic progress, and difficulty achieving their financial obligations. Some factors, such as differential needs, cause females to have higher levels of personal financial distress than males. Financial Literacy affects the level of personal financial distress among undergraduate students. Lack of financial Literacy, uncertain income, and excessive anxiety can cause some mistakes in making financial decisions and end up with personal financial distress. This study aims to ascertain correlation between gender, income, anxiety, financial literacy and personal financial distress, and examines the moderating effect of financial self-efficacy. This study using quantitative research methodology, the data was tested using SPSS software. The findings of this study indicate that low income, anxiety, and financial literacy significantly affect personal financial distress. financial self-efficacy only moderates the relationship between financial literacy and personal financial distress. Undergraduate students with high financial literacy supported with high financial self-efficacy can reduce their risk of experiencing personal financial distress. Educational institutions can use these findings to design financial education programs to improve student welfare. This study is limited by the sample may not represent the wider population. For future researchers are recommended to using a larger scope of respondents and more predictors.
Pengaruh Green Branding Terhadap Niat Pembelian: Kepedulian dan Persepsi Lingkungan Tesa Lonika; Barkah; Wenny Pebrianti; Ramadania; Heriyadi
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i1.1674

Abstract

Penelitian ini mengeksplorasi hubungan antara Sikap terhadap Produk Ramah Lingkungan, Kepedulian Lingkungan, Kesadaran Lingkungan, Inovasi Ramah Lingkungan, dan Niat Pembelian Ramah Lingkungan, dengan peran mediasi Citra Ramah Lingkungan Perusahaan dalam produk minyak goreng Green Tropical. Data primer dikumpulkan dari 218 responden di Indonesia (usia 17-60) yang sadar dan peduli terhadap isu lingkungan. Menggunakan purposive sampling melalui survei daring di media sosial, data dianalisis menggunakan Partial-Least Square Equating Modeling (PLS-SEM) menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa Sikap terhadap Produk Ramah Lingkungan, Kesadaran Lingkungan, dan Inovasi Ramah Lingkungan berdampak positif terhadap citra ramah lingkungan dan niat pembelian perusahaan. Namun, kepedulian Lingkungan tidak secara signifikan memengaruhi niat pembelian. Temuan ini menunjukkan bahwa perusahaan harus meningkatkan edukasi konsumen tentang inovasi ramah lingkungan untuk keberlanjutan dan mengeksplorasi faktor-faktor penting yang memengaruhi niat pembelian melalui penelitian kualitatif, karena survei mungkin tidak mengungkapkan semua motivasi konsumen.
Mediasi FOMO: Pengaruh Influencer dan Online Review terhadap Purchase Decision Produk The Originote Fera Patrisya; Heriyadi; Nur Afifah; Juniwati; Bintoro Bagus Purmono
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i1.1676

Abstract

his study examines the influence of influencer marketing and online customer reviews on the purchase decision of The Originote products, as well as the mediating effect of FOMO on the purchase decision. This study involved 202 participants aged 17 to 35 years, who are aware of and have purchased The Originote products, and have seen influencer MaharajaSP reviewing and promoting The Originote products on TikTok. This study applied purposive sampling technique. Data was collected through an online questionnaire and analysis was conducted using SEM with SmartPLS 4 software. This study found that influencer marketing and online customer reviews significantly influence FOMO. Additionally, online customer reviews and FOMO significantly influence purchase decisions. However, influencer marketing does not have a significant impact on purchase decisions. FOMO acts as a mediator for the indirect influence of influencer marketing on purchase decisions. FOMO also mediates the indirect relationship between online customer reviews and purchase decisions. These findings provide insight into the factors that influence the purchase decision of The Originote consumers and practically offer insights for The Originote to develop the right marketing strategy
Pengaruh Real Time Interactivity dan Promotion Incentive Information terhadap Impulse Buying Behavior dengan Mediasi Perceived Trust Fashion di Live TikTok Ricky Martin; Heriyadi; Bintoro Bagus Purmono; Wenny Pebrianti
Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 2 (2025): JIMI - APRIL
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v3i2.398

Abstract

The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Tren, Status, Dan Niat Beli: Peran Motivasi Dan Inspirasi Terhadap Niat Beli Produk Masstige Maghribi, Rizqi; Pebrianti, Wenny; Purmono, Bintoro Bagus; Juniwati; Heriyadi
Nobel Management Review Vol. 6 No. 2 (2025): Nobel Management Review
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/nmar.v6i2.5224

Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana motivasi Veblen dan Bandwagon mempengaruhi inspirasi konsumen terhadap masstige dan bagaimana hal tersebut mempengaruhi niat mereka untuk membeli produk Samsung yang masstige. Dua ratus orang yang mengenal seri Fold dan Galaxy Ultra dari Samsung disurvei secara online menggunakan kuesioner Google Formulir yang dipilih dengan metode purposive sampling. Korelasi antar variabel penelitian dievaluasi dengan analisis data menggunakan Structural Equation Modeling (SEM) dengan SmartPLS 4.0. Veblen Motivation, Bandwagon Motivation, dan Inspirasi Konsumen terhadap Masstige berhubungan secara positif dan signifikan, sesuai dengan data. Selain itu, terdapat hubungan yang positif dan signifikan secara statistik antara inspirasi konsumen terhadap Masstige dan niat untuk membeli Masstige. Penelitian ini menambah apa yang telah diketahui tentang perilaku konsumen, khususnya yang berkaitan dengan faktor-faktor yang memotivasi orang untuk membeli barang masstige (prestise massal). Hasil penelitian ini juga memiliki implikasi manajemen yang penting, karena menyiratkan bahwa kampanye iklan harus menyoroti status dan nilai simbolis barang. Selain itu, produk masstige dapat memperoleh manfaat dari daya tarik viral dan peningkatan minat pasar massal yang muncul karena adanya tokoh terkenal atau kelompok teknologi sebagai pendukung.
Strategi Kebijakan Pendekatan Penyampaian Informasi Dalam Pencegahan Dan Pengendalian Tuberkulosis di Kabupaten Ogan Ilir Heriyadi
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 6 (2025): Jurnal Resit Multidisiplin Edukasi (Edisi Juni 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i6.381

Abstract

Jumlah penemuan kasus Tuberkulosis (TBC) yang dilaporkan ke Dinas Kesehatan Kabupaten Ogan Ilir terjadi peningkatan kasus pada tahun 2024  sebanyak 989  kasus, sedangkan 2023 penemuan sebanyak 738 kasus. Selain itu, angka pengobatan lengkap  kasus tuberkulosis  di tahun 2024 adalah 689 sedangkan jumlah kasus 989 artinya terdapat selisih 300 orang yang tidak melakukan pengobatan. Besarnya kesenjangan penemuan kasus dan sedikitnya orang dengan TBC yang memulai pengobatan di daerah disebabkan kurangnya pengetahuan tentang gejala TBC membuat pasien TBC tidak tanggap berobat ketika muncul gejala dan cenderung mendiamkan saja. Selain itu, pemahaman di masyarakat terkait TBC masih menjadi persoalan. Adanya anggapan bahwa TBC adalah penyakit yang tidak dapat disembuhkan membuat seseorang tidak ingin mengakses pengobatan. Diperlukan strategi kebijakan pendekatan penyampaian informasi yang baik guna memberikan pemahaman dan pengetahuan tentang tuberkulosis di masyarakat agar mudah diterima dan tidak terjadi lagi kesenjangan antara jumlah kasus dengan yang diobati. Makalah ini bertujuan untuk menyusun rekomendasi kebijakan yang komprehensif sebagai masukan kebijakan dalam penyusunan dokumen Rencana Aksi Daerah (RAD) Penanggulangan dan Pengendalian TBC untuk Tahun 2025-2027 dalam peningkatan peran serta Komunitas, pemangku Kepentingan dan multisektor dalam Penanggulangan TBC  khususnya  penyampaian informasi dalam pencegahan dan pengendalian Tuberkulosis di Kabupaten Ogan Ilir, sebagai turunan dari intervensi penanganan Tuberkulosis RPJMN 2025 2029, intervensi Masyarakat mendapatkan layanan pencegahan dan pengendalian TBC.
The Influence of Service Quality and Cafe Atmosphere on Customer Loyalty through Costumer Satisfaction as a Mediating Variable at Kopi Kenangan Kautsar, Gandhy Muhamad; Juniwati; Hendri, M. Irfani; Heriyadi; Pebrianti, Wenny
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 3 No. 1 (2025): JEMBA: Journal of Economics, Management, Business, and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to evaluate the influence of service quality and cafe atmosphere on customer loyalty, both direct and indirect through the mediating variable of customer satisfaction. The research employs a quantitative method with a purposive sampling approach, conducted on consumers of Kopi Kenangan in Pontianak City, West Kalimantan. The sample consists of 207 respondents. Data analysis was carried out using SmartPLS version 4 software with the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The results indicate that service quality and store atmosphere have a positive and significant effect on customer loyalty. Furthermore, customer satisfaction has been statistically proven to act as a mediating variable that strengthens the relationship between service quality and store atmosphere, influencing customer loyalty.
Co-Authors Angelica, Cinthia Aqsa, Daffa Fernanda Arman Jaya Barkah Bintoro Bagus Purmono Burhanudin Elika Rani Fera Patrisya Firyal, Wafda Fransiska, Helen Giriati Iin Arsensi Isnaini Fitri Isyanty Khairunnisa Juniwati Kautsar, Gandhy Muhamad Listyanti, Anindita Ayu Lukman Syah, Burhan M. Irfani Hendri Maghribi, Rizqi Mochammad Imron Awalludin Mohd Afandi, Aqila Najiha Muh Ali Bagas Mustaruddin Nur Afifah Nurul Fadillah Purmono, Bintoro Bagus Ramadania Ricky Martin Romanisti, Shemma Anggia Sinta Amanda Putri Sopian, Ahkmad Stefani Suhaili Tesa Lonika Titik Rosnani Ulwan, Reza Aufa Wendy Wenny Pebrianti