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All Journal Indo-MathEdu Intellectuals Journal Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT) Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Technopreneurship and Educational Development Review (TENDER)
Suherlan
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Strategic Exploration of Training and Development to Enhance Digital Marketing Competence in Human Resource Management Kraugusteeliana, Kraugusteeliana; Suherlan; Az Zaakiyyah, Hizbul Khootimah
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.130

Abstract

In the context of globalization and the advancement of information technology, digital marketing has become a crucial element in business strategy. Digital transformation has brought significant changes in how companies interact with customers and the market. This research aims to discuss how training and development can serve as an effective strategy to enhance digital marketing competence within the realm of human resource management (HRM). The research methodology employed is a qualitative literature review, drawing data from Google Scholar within the timeframe of 2013-2023. A qualitative approach is utilized to delve into a profound understanding of the research topic through the analysis of scholarly literature and conceptual studies. The study's findings indicate that, in the pursuit of success in this digital era, a strategic exploration of training and development to enhance digital marketing competence in human resource management (HRM) is a crucial step. The rapid technological transformation has altered the business paradigm, and organizations striving for relevance must ensure that their HRM teams possess a profound understanding of digital marketing.
The Role of ChatGPT in Enhancing the Quality of Human Resource Team Communication: An Innovative Approach in Human Resource Management Sutrisno, Sutrisno; Suherlan; Rijal, Syamsu
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.131

Abstract

Effective communication stands as one of the key pillars in human resource management (HRM). Good communication among human resource team members can enhance productivity, collaboration, and job satisfaction. This research delves deeper into how ChatGPT can be effectively implemented to improve the quality of communication within HR teams and address potential challenges that may arise in the process. The research methodology involves a qualitative literature review drawing data from Google Scholar spanning from 2006 to 2023. The study results indicate that the utilization of ChatGPT in enhancing the communication quality of HR teams has proven to bring significant benefits across various aspects of human resource management. With its ability to understand and respond to human conversation naturally, ChatGPT opens new opportunities in recruitment, training, performance management, and team collaboration.
Building Values-Based Leadership in the Context of Knowledge Management and Information Technology to Support Sustainable Change in Organizational Culture Prasetya, Yanto Budi; Az Zaakiyyah, Hizbul Khootimah; Suherlan
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.166

Abstract

With the continuously evolving business paradigm shifts, organizations need to have the capability to effectively manage knowledge and information technology to understand and respond to environmental changes quickly and accurately. The aim of this research is to formulate recommendations for leaders and managers in building values-based leadership that supports sustainable change in organizational culture, taking into account the aspects of knowledge management and information technology. This research method is a literature review with a qualitative approach that will utilize descriptive analysis. Data is gathered through searches on Google Scholar within the range of 2006-2023. The study's findings indicate that in the era of knowledge and information technology, values-based leadership has become a primary key in shaping sustainable and adaptive organizational culture. Leadership based on moral and ethical values not only sees technology as a tool for enhancing efficiency and innovation but also prioritizes collaboration, diversity, and inclusion in building a strong organizational culture.
Understanding Consumer Transformation: Dynamics of Innovation and Creativity in SMEs during the Social Media Era at Eid al-Fitr Sutrisno, Sutrisno; Suherlan; Astutik, Wahyuni Sri
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.168

Abstract

Modern consumers tend to be more digitally connected and have broader access to product information through social media platforms. This has transformed the way consumers search for, choose, and interact with brands and products, significantly influencing consumer purchasing patterns and preferences. This study aims to understand consumer transformation in the dynamics of innovation and creativity in SMEs during the social media era at Eid al-Fitr. The research method used in this study is a literature review with a qualitative approach and descriptive analysis. Descriptive analysis will be used to analyze data taken from 36 articles published between 2013 and 2024 through Google Scholar. The study results show that in facing changes in consumer dynamics influenced by technological innovation and the dominance of social media, especially during the Eid al-Fitr momentum, it is important for SMEs (Micro, Small, and Medium Enterprises) to understand these changes deeply. Consumer transformation is no longer just happening at the level of economic transactions but also involves behavior patterns, preferences, and socially connected interactions increasingly in the digital realm. SMEs need to develop creative and unique marketing strategies, strengthen their presence on digital platforms, leverage technological innovation to expand market reach, pay attention to digital payment integration, and collaborate with fellow SMEs.
Transformasi Pendidikan Berbasis Komunitas Sebagai Katalisator Penguatan Spirit Kewirausahaan dan Inisiasi UMKM Baru di Tingkat Akar Rumput Hanif, Muh.; Almaududi Ausat, Abu Muna; Suherlan
Indo-MathEdu Intellectuals Journal Vol. 6 No. 5 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i5.3920

Abstract

This study aims to examine how the transformation of community-based education serves as a catalyst in strengthening the spirit of entrepreneurship and encouraging the emergence of new MSMEs at the grassroots level. The method used is a literature review with a qualitative approach and descriptive analysis of 30 scientific articles published between 1994 and 2025, obtained through Google Scholar and other credible websites. Data analysis was conducted using content analysis techniques, namely identifying the main themes of each article to find patterns and connections between concepts. The results of the study indicate that participatory, contextual, and locally rooted community education holds significant potential in shaping entrepreneurial mindsets, fostering social innovation, and strengthening the social capital of communities. The theoretical framework of this study includes Critical Pedagogy Theory, Social Capital Theory, and Social Entrepreneurship Theory, all of which emphasize the importance of experiential and dialogical learning processes in building economic empowerment. Findings from various case studies in Indonesia such as agropreneur communities in Sleman, rattan artisans in Cirebon, and creative MSME actors in Bandung clearly illustrate that community education can be a major driver of new MSME initiation if supported by a collaborative ecosystem and appropriate policy interventions.
Co-Authors Achmad Choerudin Ahmad Junaidi ahmad yani Almaududi Ausat, Abu Muna Amruddin Astutik, Wahyuni Sri Ausat, Abu Muna Almaududi Az Zaakiyyah, Hizbul Khootimah Azzaakiyyah, Hizbul Khootimah Dewa Oka Suparwata Judijanto, Loso Jusman, Ikhsan Amar Kraugusteeliana Kraugusteeliana Marjuki Muh. Hanif Muhamad, Lili Fadli Muhammad Ade Kurnia Harahap Prakosos, Riyan Dwi Yulian Prasetya, Yanto Budi Purnama, Yulian Susatyo Adhi Pramono, Susatyo Adhi Sutrisno, Sutrisno Syamsu Rijal Syamsu Rijal Winanda, Riski