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All Journal Jurnal Ilmiah Manajemen "E M O R" SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Journal on Education YUME : Journal of Management FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Riset dan Inovasi Pembelajaran JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen JES (Jurnal Ekonomi STIEP) ProBisnis : Jurnal Manajemen Dinamika Jurnal Ekonomi, Bisnis dan Manajemen Bestari: Jurnal Pendidikan dan Kebudayaan Innovative: Journal Of Social Science Research ECONOMIST: Jurnal Ekonomi dan Bisnis Jurnal Social Society Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Inflasi : Jurnal Ekonomi, Manajemen dan Perbankan ECONOMETRICS: Journal of Sustainable Economics and Management
Noviyanti, Indah
Unknown Affiliation
Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Pemanfaatan Teknologi Digital Terhadap Kinerja UMKM di Era Transformasi Digital Putri, Mirza Hidayah; Serlyta, Serlyta; Noviyanti, Indah
ECONOMETRICS:Journal of Sustainable Economics and Management Vol. 1 No. 2 (2025): ECONOMETRICS: Journal of Sustainable Economics and Management
Publisher : ECONOMETRICS:Journal of Sustainable Economics and Management

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Abstract

This study aims to analyze the influence of digital technology utilization on the performance of micro, small, and medium enterprises in the era of digital transformation. The research employed a quantitative approach with a survey method, in which data were collected through closed-ended questionnaires distributed to one hundred micro, small, and medium enterprise actors from various business sectors in Indonesia. The independent variable in this study is the utilization of digital technology, measured through three main indicators: access to and ownership of digital technology, the use of social media and online platforms, and digital literacy. The dependent variable is business performance, which includes aspects of marketing, finance, human resources, and operations. Data analysis was conducted using simple linear regression with the assistance of statistical software. The results show that digital technology utilization has a significant influence on the performance improvement of micro, small, and medium enterprises. The use of social media and online platforms proved to be the dominant factor supporting performance enhancement across various business aspects. This study recommends strengthening digital literacy and ensuring sustainable policy support to accelerate digital transformation in the small business sector
Pengaruh Atmosfer Cafe dan Gaya Hidup Terhadap Keputusan Pembelian Konsumen di Cafe at Back Coffee Pangkalpinang Juwita, Juwita; Sabila, Enggel Dwi; Noviyanti, Indah
ECONOMETRICS:Journal of Sustainable Economics and Management Vol. 1 No. 3 (2025): ECONOMETRICS: Journal of Sustainable Economics and Management (In-Press)
Publisher : ECONOMETRICS:Journal of Sustainable Economics and Management

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The development of the coffee industry in Indonesia shows significant growth, with coffee shops no longer just a place to enjoy drinks, but also a social space for the younger generation. This study analyzes the influence of cafe atmosphere and lifestyle on consumer purchasing decisions at Cafe at Back Coffee Pangkalpinang, focusing on the younger generation aged 15-40 years. Using a quantitative explanatory approach method and purposive sampling technique, the study involved 150 respondents who were studied through questionnaires and observations, and analyzed using SmartPLS 4. The results showed that cafe atmosphere and lifestyle had a positive and significant effect on consumer purchasing decisions, with the ability to explain 62.7% of the variation in purchasing decisions. The findings revealed that elements such as interior design, lighting, music, aroma, and cafe service quality, as well as the dynamic lifestyle of the younger generation substantially influence consumer preferences. The study provides theoretical contributions in understanding consumer behavior in the coffee shop industry and practical implications for cafe managers to develop marketing strategies that focus on consumer experience and contemporary lifestyle trends.
Pengaruh Tren Pasar terhadap Pengambilan Keputusan Strategis Suatu Perusahaan Idopati, Idopati; Royan, Muhammad Andi Alfin; Venesha, Reva; Noviyanti, Indah
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 4 No 1 (2024): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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This research is aimed at examining the influence of market trends on strategic decision making in an organization or company. Through a literature review method with in-depth qualitative data, the author conducted identification research related to various market trends that influence business strategy, including technology trends, Korea pop idol trends, economic trends, and others. Analysis of this data is carried out to understand how these trends influence decision making that can have a strategic impact, both directly and indirectly on the organization or company. The research results show that several organizations or companies that can anticipate and respond quickly to market trends can have a significant competitive advantage and can be one step ahead of their competitors. The practical implication of this research is the importance of continuous market monitoring and flexibility in formulating and adjusting business strategies. Research on market trends in decision making will contribute to the understanding of the relationship between market trends and strategic decision making, as well as provide guidance for business practitioners in facing a rapidly changing business environment.
Co-Authors Abror, Muhamad Agustini, Putri Trisa Alfani, Fauza Alifa Bintang Defana, Muhammad Angellina, Felisia Grace Aryansyah, Ary Fakturrachman Asih, Hasti Dewi Athifah Dzakirah, Nur Attala, Firzyl Ayu Wulandari Azzahra, Salma Dian Prihardini Wibawa Dianasari Dianasari, Dianasari Duha, Duha Eritawana, Eritawana Fadilah, Marsha Fasya, Muhamdad Danda Zafilla Felicia Felicia Ferdyan, Ferdyan Fitari, Tiara Floryan, Floryan Georgina, Jessica Ghani , Adli Al Guspian, Iza Harindra, Fitria Puteri Herlissha, Novita Idopati, Idopati Indriyani, Ismi Safitri Irwana, Natasia Iryanti, Iryanti Izza, Nurul Jannah, Syifaul Juniyati, Lara Juwita Juwita, Juwita Karmila, Ella Sri Khadijah Khadijah Krisna Rendi Awalludin Kusila, Kusila Lathifah, Nur Leonardo, Refina Maharani, Aulia Hari Mahendra, Fazaldi Mailani, Mery Marhamah, Nur Hadianti Maya Yusnita Meliya, Meliya Meriyanti, Meriyanti Nabilla, Hana Naibaho, Marco Veril Hamonangan Nashobi, M. Zaki Nugra, Evan Subhia Nurul Nurul Octorany Tampubolon, Melda Oktariani, Dini Oktavia Pebianti, Katrina Pransisca, Siti Rhinka Pratama, M.Tafril Prayoga, Dimas Putri, Mirza Hidayah Putri, Restu Novrianda Putri, Tisya Angela Ramadhani, Siska Romadia, Romadia Royan, Muhammad Andi Alfin Sabila, Enggel Dwi Salwa, Nezha Sanjaya, Hengky Sarmawati, Sarmawati Septiawan, Soni Serlyta, Serlyta Sumar, Sumar Sunari, Nunung Suntara, Fajar Wilandra Syahrani Amelia, Nayla Tambunan, Martulus Tasyah, Tasyah Triyana Ulima, Sinda Indira, Zhafirah Nuur Urdha, Farand Qolbi Venesha, Reva Wahyuni, Desy Putri Wati, Mulia Wulandari, Maharani Zahrani, Shafa Zaila, Felly